Collective Genius Code with Gil Petersil

Gil Petersil

Learn wisdom by extraordinary creative people from around the world.

  1. 09/19/2020

    14. Turning Fans into Customers and Customers into Fans (with David Meerman Scott)

    Covid-19 has changed marketing especially for small businesses. During this interview Gil and David will talk about video content and its importance. David will share real examples of how companies attracted customers and fans just by being generous and serving to people. And of course some hints on what can entrepreneurs expect after covid is gone. 0:00 Introduction 3:50 What did Covid-19 change in the world of marketing? 13:47 A must for keeping your customers 17:25 Do your business need to be as big as Apple to have fans? 20:40 The BIGGEST MISTAKE you probably make as an entrepreneur 24:40 Attracting customers for a small business 31:22 Post-Covid marketing trends 36:53 Simple hack for social media

    41 min

  2. 09/11/2020

    13. Health and Business Upgrade (with Eric Edmeades)

    What we should pay attention to when it comes to health? How your business may grow when you improve your health? How to easily stay resourceful no matter what’s happening around? Eric will share his answers to these and some other questions during the interview. Health is always a priority so stay tuned! 0:00 Introduction 2:23 Has Covid been a blessing? 4:01 Eric’s journey in health industry 8:13 Simple steps towards health improvement 12:01 How to encourage our loved ones to pay attention to their health? 17:11 Health priorities (food is not one of the top 3 of them) 36:31 Connection between your health and business health 39:25 How to stay resourceful? 44:40 Eric’s life hack for going through transitions in life, work, business, etc. 50:18 The definition of success 52:23 Why Eric likes masterminds? 57:15 How to get in touch with Eric?

    1h 3m

  3. 08/31/2020

    12. Ironman Secrets for Entrepreneurs (with Vladimir Voloshin)

    Did you know that you can use your favourite sport activity as a networking tool? Or that it may even help you to get a new job? These and some other questions are being covered during this interview with Vladimir Voloshin. 0:00 Introduction 2:02 Vladimir’s journey 10:44 From working at alcohol industry to Ironman and marathons 16:44 Sport as a networking tool 25:33 Running and talking?! 26:48 3 fundamental questions to ask your future employees 32:00 Bad habits 35:19 About role models 38:30 Future of sport industry 44:12 Wearing a mask during running 46:22 Find out how to get featured in Vladimir’s upcoming book 48:48 Join Vladimir for a morning run 52:16 Important question for 2020

    58 min

  4. 08/21/2020

    11. Happiness Ecosystem (with David Verdesi)

    David had a long journey to happiness himself and now he shares how anybody can reach it easily. During the interview David tells how can we take full responsibility for our happiness and obtain it like a skill. Don’t forget to try at least one of the exercises he gives us. It may completely change your life. 0:00 Introduction 2:06 David’s new project 8:22 David’s journey to happiness 15:30 The most beautiful and the scariest thing about humans 17:10 Three powerful exercises to change your life 31:34 Happiness as a skill 36:45 David’s opinion on use of some substances for reaching happiness 42:30 The opposite of happiness and how to get out of it 48:50 Happiness - internal and external impact

    56 min

  5. 08/12/2020

    10. Exploring Human Creativity (with Fredrik Haren)

    If you think creativity is something only small amount of people have you definitely should listen to this podcast. Fredrik Haren shares where he learns creativity himself and what super easy steps each of us can do to increase it. Be ready to learn about the unexpected creative updates from several industries and the story of how his kid came up with the The Creativity Explorer title. 0:00 Introduction 2:58 Fredrik’s message to the world 5:28 Companies’ creativity during crisis 9:48 What Creativity Explorer means 13:01 Why Fredrik likes to write 2-3 books at the same time 14:15 Creativity for entrepreneurs 17:04 Waking up our creativity everyday 20:57 Fredrik’s experience in slums of Mumbai 27:24 Does your age plays role during world changes? 32:32 How to switch a problem into opportunity? 37:57 What kills creativity? 41:35 Creativity and drugs? 45:14 Food industry and its creative potential? 48:30 How the least creative industries can increase their creativity? 53:00 The Idea Book story 57:45 Question to ask in order to move forward during challenging time 1:01:03 Masterminds for creativity 1:04:41 Creativity when raising children 1:09:09 An amazing tip to increase children’s creativity

    1h 16m

  6. 08/10/2020

    9. Building an Inspiring Leadership Brand (with Brenda Bence)

    The crisis might become one more reason to work on your leadership brand as an entrepreneur, CEO or business owner. Throughout the interview Brenda gives us golden nuggets on how to use your personal brand for company’s growth. And don’t miss a simple but very useful exercise you can do everyday to understand what your personal brand is about. 0:00 Introduction 2:50 Changes in company’s brand strategy lately 4:51 Connection of customer service, sales and branding 7:07 Balance between leader’s personal branding and company’s branding? 9:49 The EXERCISE for building your personal brand strategy 15:56 Personal branding of a leader and corporate branding - what’s the priority? 16:45 MUST Do to strengthen personal brand during crisis 19:03 Where to start developing your personal brand? 21:38 A big mistake when it comes to a leader’s branding during crisis 27:15 Key benefits of learning how to build personal brand as a leader 29:20 Tools for building your personal brand (EXERCISE from Brenda) 34:52 Simple inexpensive activities to develop your brand 37:30 FAQ 40:48 Brenda about Masterminds 43:56 Masterminds during crisis

    50 min

  7. 08/02/2020

    8. Uplifting Service Culture for a Breakthrough in Business and Life (with Ron Kaufman)

    During this podcast Ron goes way beyond the classic understanding of service. It is much more than just serving your customer. He proves the connection between “service” and “care”. And tells how the connotation of these two words has changed throughout the years which leads us to shift in our mind. 0:00 Introduction 3:06 Ron’s journey in service industry 10:10 Care and service - what they have in common? 18:40 Action to take 22:00 How to ingrate service culture inside your company? 26:49 Can customer service be used a business development approach? 31:03 What customer service failure may lead to the company’s disappearance? 36:13 Care as #1 priority during crisis time for any company 39:13 Daily habits to develop customer care 45:25 What Ron’s grandmother taught him 51:00 Getting in touch with Ron 57:46 The right way to read Ron’s book

    1h 1m

  8. 07/28/2020

    7. Professional Relationships in a New World (with Andy Lopata)

    Spring 2020 locked us all at our houses and seemed to stop us from developing new partnerships and expanding our networks. Gil and Andy are both well-known experts in the field of professional relationships. So they decided to meet and talk about how to stay connected with the world when you can't attend any events and meetups and only have an opportunity to book someone's time and meet on zoom. 0:00 Introduction 2:47 Andy’s perspective on the changes in the world in 2020 9:14 How to network online? 15:16 How to build professional relationships today? 19:30 How to stay connected with people in the world and get into new communities? 24:41 Andy’s life hacks on how not to have a network overwhelm 28:21 Follow up strategy (+ a very cool app to use) 34:55 How 2020 affected networking for introverts? 40:32 Advice on managing your own energy in order to improve your relationships with people 45:26 Learn to let go opportunities 48:13 Manage your relationship the way you do your bank accounts 50:13 The importance of asking for help and masterminding

    1h 3m
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