8 episodes

Collective Wisdom is where the best demand gen marketers go to learn what's working right now. The Demand Collective team brings on the very best demand marketers we know to talk about everything demand in a no-fluff, 100% real environment. You'll leave each episode with actionable and tactical tips you can use to drive better results and get promoted faster.

Have questions like:
How do I crush my first 90 days in a demand job? How do I get promoted faster? How do I do more with less? How do I run better paid ads? How do I report to my ELT? ... and more? We have answers.

Collective Wisdom | Learn From the Best B2B Demand Gen Marketers Demand Collective

    • Business

Collective Wisdom is where the best demand gen marketers go to learn what's working right now. The Demand Collective team brings on the very best demand marketers we know to talk about everything demand in a no-fluff, 100% real environment. You'll leave each episode with actionable and tactical tips you can use to drive better results and get promoted faster.

Have questions like:
How do I crush my first 90 days in a demand job? How do I get promoted faster? How do I do more with less? How do I run better paid ads? How do I report to my ELT? ... and more? We have answers.

    CW 08 - Leading the Conversation as a Marketer and Protecting Your Team's Priorities | Ben Staley, Sr. Director, Marketing Operations & Promotions at Vendr

    CW 08 - Leading the Conversation as a Marketer and Protecting Your Team's Priorities | Ben Staley, Sr. Director, Marketing Operations & Promotions at Vendr

    Welcome to another episode of Collective Wisdom by Demand Collective.

    I’m joined by Ben Staley, Sr. Director of Marketing Operations & Promotions @ Vendr– a B2B SaaS buying platform that enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price.
    Ben has over 13 years of Marketing experience. He focuses on crafting and implementing emerging, data-driven B2B marketing and GTM strategies, as well as technology and processes for fast-paced, high-growth companies.
    Ben's LinkedIn: https://www.linkedin.com/in/staleybw/
    Apply to join Demand Collective at demandcollective.io
    "The Demand Gen community you wish existed sooner."

    • 42 min
    CW 07 - Structuring Revenue Architecture for Successful Campaigns | Crissy Saunders, Co-Founder at CS2

    CW 07 - Structuring Revenue Architecture for Successful Campaigns | Crissy Saunders, Co-Founder at CS2

    Welcome to another episode of Collective Wisdom by Demand Collective.

    Today I’m joined by Crissy Saunders, CEO and Co-Founder of CS2 Marketing– a MArketing Ops agency that builds Revenue Growth Architecture to powers efficient and predictable revenue growth.

    Crissy also serves as an advisor to Syncari, Chili Piper, while also being Cofounder and Board Member to Women in Revenue. Her extensive experience in Demand Gen and Marketing Operations is demonstrated through 14 years of successful marketing roles.
    CS2's Website: https://www.cs2marketing.com/
    Apply to join Demand Collective at demandcollective.io
    "The Demand Gen community you wish existed sooner."

    • 41 min
    CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial

    CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial

    Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations.
    Where do self-guided product tours fit into the broader sales funnel? We talk through the buyer's journey and the friction that comes with trying to purchase from many SaaS companies.
    Andy's LinkedIn: https://www.linkedin.com/in/andy-binkley/
    Apply to join Demand Collective at demandcollective.io
    "The Demand Gen community you wish existed sooner."

    • 36 min
    CW 05 - If a Prospect Searches for Your Company, Are They Finding It? | Garrett Sussman, Demand Generation Manager at iPullRank

    CW 05 - If a Prospect Searches for Your Company, Are They Finding It? | Garrett Sussman, Demand Generation Manager at iPullRank

    Join us for a Fireside Chat with Garrett Sussman, Demand Generation Manager at iPullRank. Previously the host of Agency Ahead, and now currently the host of Rankable, an SEO centered podcast related to Demand Strategy. He also runs the video show SEO Weekly.
    Garrett walks us through how he approaches SEO as part of his Demand strategy as well as the role he views AI as playing in Demand Generation.
    Garret's LinkedIn: https://www.linkedin.com/in/garrettsussman/
    Apply to join Demand Collective at demandcollective.io
    "The Demand Gen community you wish existed sooner."

    • 37 min
    CW 04 - Include the needle-moving numbers: demand marketers should tell a story | Talar Malakian, CMO at Phonexa

    CW 04 - Include the needle-moving numbers: demand marketers should tell a story | Talar Malakian, CMO at Phonexa

    Welcome to another episode of Collective Wisdom by Demand Collective.

    Today I’m joined by Talar Malakian, CMO at Phonexa– an all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Talar is also Co-Founder and Co-CEO of The Wonder Agency.

    Talar has been in Marketing for over 8+ years working across a variety of verticals including marketing automation, hubspot partner agencies, and even video games.
    For those listening, if you’re a demand marketer looking for a tight-knit community of Demand Gen experts, be sure to apply to our community Demand Collective at demandcollective.io

    Thanks everyone, have a great week.

    • 47 min
    CW 03 - Bringing the Spice to Demand Gen | Tara Robertson, Head of Demand Generation at Chili Piper

    CW 03 - Bringing the Spice to Demand Gen | Tara Robertson, Head of Demand Generation at Chili Piper

    Demand Generation doesn't have to be bland.
    That's why we're talking to Tara Robertson about how she brought the spice to Demand Generation at Chili Piper.Tara Robertson is the Head of Demand Generation at Chili Piper and host of the Demand Gen Chat podcast.
    She's a revenue-first demand leader with deep expertise implementing a modern demand playbook.
    In this fireside chat, we're going beyond the fluff to talk about exactly what's working for Tara right now. If you're a demand marketer and you want to get better, you won't want to miss this.
    Join us to talk through her journey as a marketer, her time with Chili Piper, and how her experience has shaped her philosophies in Marketing.

    • 38 min

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