Comic Lab

Brad Guigar and Dave Kellett
  • 4.9 (313)
  • Visual Arts
  • Updated Weekly

The podcast about making comics — and making a living from comics! It's half shop talk, half how-to, and half friendship. WE SQUEEZED IN THREE HALVES. It's tips and tricks and all the joys of cartooning as a pro. So pull up your drawing chair, put on some headphones, and join us while you draw! And if you like what you hear, join our community at patreon.com/comiclab (For sponsorship inquiries: comiclabpodcast@gmail.com)

  1. 1d ago

    How to Build Momentum

    How do you build momentum as a cartoonist — and what happens when you lose it? Brad and Dave examine momentum across every part of a creative career: generating ideas, maintaining a productive workflow, growing an audience, and building a sustainable business. They discuss why progress can feel imperceptibly slow at first, how consistent work eventually begins producing its own energy, and why returning after a break can feel like starting a stalled train. Then, a listener asks how cartoonists should transition between scenes, chapters, and storylines in a collected book. Brad and Dave compare their very different approaches, debate whether a completely blank page is ever justified, and explain how multiple purpose-driven read-throughs can reveal problems with pacing, continuity, page turns, and transitions. Also: Skunk Watch 2026 continues, Dave considers surrendering his backyard, and Professor Dr. Reginald Wigglesby reveals the completely reliable history behind Little Orphan Annie’s pupil-less eyes. ON THIS WEEK’S SHOW... What “momentum” means in a creative careerWhy momentum takes longer to build than most cartoonists expectCreative momentum and generating new ideasUsing an assembly-line workflow to work faster and betterRepurposing one comic for websites, social media, books, merchandise, and moreBuilding business momentum through Patreon, Kickstarter, and audience trustWhy old business models can survive on momentum—even after they stop making senseRecovering after a creative pauseTransitioning between scenes, chapters, and storylinesSplash pages, title pages, narration boxes—and the dreaded blank pageConducting separate read-throughs for dialogue, art, pacing, continuity, and page turnsReviewing a book in print, on desktop, and on a small screenSkunk Watch 2026Prof. Wigglesby, The Histories of Sequential Art: Little Orphan Annie’s eyes You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  2. Sep 17

    How to Make a Style Guide for Your Comic

    How much of a successful comics career depends on being temporarily delusional? Brad and Dave suspect it may be more than anyone wants to admit. Then, a listener asks about creating a style guide for a comic. Brad and Dave discuss the small decisions that help lettering remain clear, consistent, and easy to read — from spelling out numerals and avoiding hyphenated line breaks to shaping word balloons, using all-caps lettering, and deciding whether “livestream” is one word or two. Finally, they look back at the pivotal “sliding doors” moments that could have sent their careers in entirely different directions. Dave talks about leaving Mattel, choosing webcomics over syndication, and the friendships that helped him become a better cartoonist. Brad remembers the collapsed newspaper job offer that sent him back to comics, the syndicate pitch that deserved to fail, and the leap that finally made cartooning his full-time career. ON THIS WEEK’S SHOW... Why every creative career requires a little temporary delusionWhat belongs in a comic-specific style guideWhy Brad spells out numbers in Evil IncPunctuation, abbreviations, and the Oxford commaWhy hyphenating words inside balloons hurts readabilityHow line breaks affect the shape and flow of a word balloonAll caps versus sentence-case letteringUsing colloquial spellings without making dialogue difficult to readThe pivotal decisions that changed Brad and Dave’s careersLeaving a secure job to become a full-time cartoonistChoosing webcomics over newspaper syndicationHow a community of fellow cartoonists can accelerate your growthComicLab is made possible through the support of our Patreon members. Join us at Patreon.com/ComicLab for more than 200 hours of bonus episodes, including our exclusive Pro Tips podcast, and access to the ComicLab Discord community. Share your thoughts on the ComicLab Confab Line: 1-609-379-3520. We may play your message on a future episode! You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  3. Sep 10

    80th Annual NCS Conference and Reuben Awards Review

    Dave and Brad return from the 80th Annual National Cartoonists Society Conference and Reuben Awards with stories to tell! They look back on ComicLab LIVE and a private tour of the newly redesigned Billy Ireland Cartoon Library & Museum! Then it's on to the Reuben Awards, where Mark Tatulli finally won the Reuben Award after years of nominations. But some of the best moments happened between the scheduled events. Brad gets the chance to sit down with 95-year-old cartooning legend Mort Gerberg and hear stories about the golden age of magazine cartooning — including an incredible story about a newly arrived Sergio Aragonés taking Manhattan by storm. Jim Davis shares the story behind Garfield's famous suction-cup dolls, along with his surprisingly strict 25-word rule for writing the strip. And the farewell brunch turns into an exchange of sketches, original art, and some wonderful reminders of why cartoonists come back to this event year after year. Finally, an old collection of America's “best college cartoonists” offers an unexpected lesson about making a career in comics: You don't have to start out at the front of the pack. You just have to keep going. ON THIS WEEK'S SHOW... • ComicLab LIVE at the NCS Conference • The newly redesigned Billy Ireland Cartoon Library & Museum • Which original would you save from a museum fire? • The Reuben Awards • Katie Cook and Mark Tatulli take home awards • Lunch with Dave and Eileen Blazek • Brad's conversation with Mort Gerberg • Mort's stories about Sergio Aragonés • Jim Davis on writing Garfield • The accidental origin of the Garfield suction-cup doll • Rick Kirkman and Jerry Scott • Original art at the farewell brunch • ComicLab listeners at the NCS • The NCS Cartoonist Showcase • Why persistence matters more than being the best You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  4. Sep 3

    ComicLab LIVE! at the 80th annual National Cartoonists Society Conference and Reuben Awards

    Once again, Dave and Brad brought their podcast to the stage at the annual National Cartoonists Society Conference and Reuben Awards. They were joined by Dee Fish, Terri Libenson, and Jamar Nicholas — three cartoonists with very different creative paths and a wealth of hard-earned advice to share. Dee Fish Dee Fish is a cartoonist, illustrator, and writer best known for Finding Dee, her semi-autobiographical webcomic about navigating life after coming out as a transgender woman. Dee was nominated for a Reuben Award in the Best Online Shortform category. Terri Libenson Terri Libenson is the cartoonist and author behind the New York Times bestselling Emmie & Friends graphic-novel series. Before moving into graphic novels, she created the syndicated comic strip The Pajama Diaries and worked as a writer and illustrator for greeting cards. Her tenth Emmie & Friends book, Seriously, Celia?, arrives in September 2026. Jamar Nicholas Jamar Nicholas is an award-winning cartoonist, graphic novelist, and educator whose work includes the Leon series from Scholastic Graphix, beginning with Leon the Extraordinary. He also adapted Geoffrey Canada’s memoir Fist Stick Knife Gun into a graphic novel and has spent much of his career teaching and encouraging young people to tell stories through comics. The third Leon graphic novel, Leon and the Big, Big Problem, is scheduled for January 2027. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  5. Aug 27

    How to Succeed at San Diego Comic-Con

    Today's show is brought to you by Hogan's Alley, the fantastic magazine devoted to comics history, cartoonists, and the art form we love. Visit HoganMag.com and use the discount code COMICLAB10 for 10% off. Dave Kellett is back from San Diego Comic-Con 2026, and he brought receipts! After 27 years of exhibiting at the show, Dave just had his best Comic-Con ever — including an absolutely bonkers $6,000 Sunday. But a big gross number doesn't necessarily mean a big payday. Brad and Dave dig into the actual economics of exhibiting at one of the world's biggest conventions: booth fees, sales tax, travel, merchandise, lost studio time, and the advantages Dave has because he lives within driving distance of San Diego. After roughly $19,600 in gross sales, Dave estimates his actual profit at about $11,000. Then, they get into the stuff you can actually use at your next convention: Track your sales throughout the day When sales slow down, get active Use drawing as theater Pay attention to your product mix Think about revenue per square inch Let the market prune your merchandise Your merchandise should say something about the buyer — not about you SPONSORED BY HOGAN'S ALLEY This week's episode is sponsored by Hogan's Alley, the fantastic magazine devoted to comics history, cartoonists, and the art form we love. Visit HoganMag.com and use the discount code COMICLAB10 for 10% off. MORE COMIC-CON ADVICE ON PRO TIPS Dave had another 15–20 Comic-Con topics he wanted to cover, so we're continuing the conversation on ComicLab Pro Tips with a deeper dive into conventions, exhibiting, merchandising, and Dave's approach to making a convention financially worthwhile. To hear those episodes, join us at Patreon.com/ComicLab. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  6. Aug 20

    Special Guest Fran Sundblad, creator of "Tiff & Eve"

    Cartoonist Fran Sundblad, creator of Tiff & Eve, joins Brad for a wide-ranging conversation about creating character-driven comics, finding an audience on Reddit, and learning when not to chase the algorithm. Fran traces Tiff & Eve from its beginnings in her sketchbook to a comic that regularly reaches thousands of readers. She explains how Tiff and Eve represent two very different impulses — Tiff as the superego and Eve as the id — and shares a terrific character-development exercise: Lock your character in a room and ask what they do next. If you don't know the answer, you probably don't know the character well enough yet. Fran and Brad also talk about finding humor in the characters themselves rather than building every strip around a traditional punchline. That approach has helped Tiff & Eve explore Fran's experiences as a trans woman while remaining first and foremost a funny comic about two friends. In this episode: How Tiff & Eve grew out of Fran's sketchbook Writing two characters as opposing parts of your own personality Fran's “locked room” test for determining whether a character is fully developed Character-driven humor vs. setup/punchline comedy Using comedy to make personal experiences relatable What happens when readers interpret your comics differently than you intended Why Fran refuses to explain a joke Surviving hostile comments, Reddit Cares abuse, and the stranger side of online audiences Why cartoonists should post comics to their Reddit profile, not only to individual subreddits Learning the culture of each subreddit instead of treating Reddit as one giant audience Formatting comics differently for different communities — including designing images so Reddit's mobile crop doesn't hide important information Why fewer clicks usually means more readers The danger of chasing trends, politics, and viral Reddit “meta” events simply for upvotes Why a huge viral hit may produce surprisingly few new followers or Patreon supporters Why effort and artistic complexity don't necessarily translate into social-media success The value of clarity, brevity, and consistency on Reddit Knowing when a topical comic is nevertheless necessary because it's true to the characters Sunday Comix, a webcomic collective and email newsletter designed to help cartoonists reach readers without depending entirely on social-media algorithms Fran's experience offers an especially useful reminder for cartoonists trying to build an audience online: don't confuse attention with audience growth. A trendy comic might earn tens of thousands of upvotes, but the work that builds a lasting readership is the work that gives people a reason to come back for your characters. Find Fran Sundblad and Tiff & Eve: Website: FranSundblad.com Bluesky / Instagram: @TiffAndEveComics Reddit: u/CrazyGnomenclature Sunday Comix: https://sundaycomix.com/ You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  7. Aug 13

    The Worst Thing About Webcomics

    Although we typically focus on the bright side of being independent cartoonists, a listener asks us to address the downside of webcomics. We'll talk about time management, burnout, financial insecurity, and reader interactions. Then we realize that all those drawbacks have one very important thing in common — and it's not what you'd expect! TODAY’S SHOW ComicLab gets someone engaged! The worst parts of being a webcartoonist. Creativity isn’t always consistent. Success doesn’t eliminate insecurity. The business work never disappears. Webcomics demand interaction. The drawbacks are the flip side of the benefits! Is the direct market disappearing? Grieve the comic-shop dream—and move forward. Getting outside your comfort zone. Comedy can strengthen dramatic storytelling. Beware the shiny object. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  8. Aug 6

    How to Calculate Churn — and Why

    Patreon backers have access to an exclusive ComicLab Churn Rate spreadsheet — it does the math for you! Is your Patreon actually growing—or are new members disguising a retention problem? Brad walks Dave through the process of calculating churn rate and shows how one number can unlock a much clearer understanding of a membership business. They discuss subscriber retention, lifetime value, onboarding, well-timed interventions, and how to determine whether advertising or convention appearances are truly worth the investment. Then, Dave asks whether publishing a children’s book page by page on his existing webcomic could finally help him finish it. Topics include: Skunk Watch 2026 What churn rate means for a Patreon creator Why total membership and revenue can give you an incomplete picture Finding the necessary numbers in Patreon Insights Two methods for calculating churn rate What constitutes a healthy churn rate Why one month of data isn’t enough Calculating your average churn rate over time Calculating your retention rate Estimating average subscriber lifetime Calculating average monthly revenue per member Determining the lifetime value of a Patreon backer Why retaining a current member is cheaper than acquiring a new one Using Patreon Autopilot to reduce cancellations Evaluating the quality and value of your Patreon rewards Improving the onboarding experience for new members Welcome messages, digital gifts, and personalized Bonjoro videos Brad’s one-week Patreon check-in Helping new backers navigate a complicated archive Using average subscriber lifetime to schedule a retention intervention Brad’s 18-month check-in and longtime-backer gift Repackaging older work into valuable digital rewards Rewarding and recognizing your longest-serving supporters Exclusive livestreams, previews, and “inner circle” benefits Calculating an acceptable customer-acquisition cost Evaluating paid advertising with lifetime-value data Tracking whether a comic convention was financially worthwhile Why free webcomics may still be the best customer-acquisition strategy Dave’s productivity tip: drawing to Brazilian Carnival music Using a webcomic schedule to force yourself to complete a children’s book Why serialized children’s-book pages may not satisfy online readers Publishing complete thematic sections instead of individual pages Building a new project into an established comic’s schedule The difficulty of building an audience for an independent children’s book When a traditional children’s-book publisher may be helpful Creative control, editorial notes, and refusing unwanted revisions Breaking publishing rules and trusting your own experience Releasing a finished independent book before seeking wider distribution Why experienced cartoonists may resist redrawing or revising completed work ComicLab LIVE at the National Cartoonists Society Reuben Awards   You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

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About

The podcast about making comics — and making a living from comics! It's half shop talk, half how-to, and half friendship. WE SQUEEZED IN THREE HALVES. It's tips and tricks and all the joys of cartooning as a pro. So pull up your drawing chair, put on some headphones, and join us while you draw! And if you like what you hear, join our community at patreon.com/comiclab (For sponsorship inquiries: comiclabpodcast@gmail.com)

Information

  • Creator
    Brad Guigar and Dave Kellett
  • Years Active
    2018 - 2026
  • Episodes
    458
  • Rating
    Explicit
  • Copyright
    © 2018-2026 Brad Guigar and Dave Kellett
  • Show Website
    Comic Lab

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