Comic Lab

Brad Guigar and Dave Kellett

The podcast about making comics — and making a living from comics! It's half shop talk, half how-to, and half friendship. WE SQUEEZED IN THREE HALVES. It's tips and tricks and all the joys of cartooning as a pro. So pull up your drawing chair, put on some headphones, and join us while you draw! And if you like what you hear, join our community at patreon.com/comiclab (For sponsorship inquiries: comiclabpodcast@gmail.com)

  1. 18H AGO

    What's the Best Platform for Audience Building?

    Where should you post if you want to build an audience? Substack delivers unbeatable audience-building tools... but it has some drawbacks. Bluesky is active... but small. Webtoon is terrific... if you're doing the style and content that their users prefer. Patreon has recently added features to promote discoverability and reader-retention. And the legacy social-media platforms — Twitter, Instagram, and Facebook — have been failing creators for years now. Brad and Dave share actionable advice to help you navigate it all. Today's ShowWhat's the best platform for audience building?How to launch a comic in 2026How important is "local"?HuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLab Kamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare. Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability. Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do. TakeawaysPsychographics can create connections beyond demographics.Comics can resonate with audiences from different backgrounds.Humor-based storytelling appeals to a wide range of people.Unexpected fan interactions can reveal common interests.Shared love for specific genres can unite diverse individuals.The beauty of human connection lies in shared experiences.Comics can transcend geographical and demographic barriers.Character-based narratives foster deeper audience engagement.Understanding audience psychographics enhances storytelling.Diversity in readership enriches the comic experience.    You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

    1 hr
  2. NOV 27

    Color Commentary — Can You Succeed with a Black-and-White Comic?

    Today's show is sponsored by Huion, makers of the Kamvas 22 Plus ! In today's show, Brad and Dave tackle an old question — does your comic HAVE to be in color? The answer is more nuanced than you might think! Also, the comics uncles will discuss the right ways — and the wrong way — to sign your books for fans. Huion Huion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLab Kamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare.Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability.Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do.Today's Show: Color or B&W?Dave Kellett's "Drive" in color?ComicLab Accent ChallengeHow to sign a bookUse offer code 'COMICLAB' to get an extra discount on these Huion products — Kamvas 22 Plus , Kamvas 13 (Gen 3) , and the Huion Note . (Offer ends Jan. 4, 2026)Summary In this engaging conversation, cartoonists Brad Guigar and Dave Kellett explore the debate between black and white versus color in comics, the dynamics of creative teams, and book-signing etiquette. The share personal anecdotes, insights on the creative process, and the importance of listening to audiences. The discussion also touches on the future of comic adaptations and the satisfaction of creating art for its own sake. The hosts delve into the intricacies of storytelling, discussing the journey of creating a narrative and the potential future projects that may arise from it. They share insights from their experiences at Comic Con, particularly focusing on book signing etiquette and best practices. Additionally, they touch on the importance of analytics in understanding audience engagement through platforms like Patreon. But first, Dave waxes poetic over the "Golden Girls" spin-off, "Golden Palace." Takeaways Breakups in creative teams can be heartbreaking, even when things are going well.Color comics are generally preferred by audiences, but black and white can work too.Mastering different aspects of cartooning is essential for success.The chemistry of a team can change dramatically with one member missing.It's important to listen to your audience, even when making positive changes.Black and white comics can help artists focus on line work and composition.The adaptation of comics into other media can be a complex process.It's okay to be content with your work as a comic artist without seeking adaptation. The journey of storytelling is fulfilling and rewarding.Future projects can stem from the success of previous works.Evil Inc. has the potential for further evolution and expansion.Comic Con experiences enhance the connection with fans.Signing books is an art that requires etiquette and practice.Analytics are crucial for understanding audience engagement.Creating a sequel can be a natural progression for a successful story.Engaging with fans at events can lead to lasting memories.Patreon can provide valuable insights into audience demographics.The importance of personalizing book inscriptions for fans.    You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

    1h 12m
  3. NOV 20

    Love it... Hate it... Reddit

    Cartoonist Brad Guigar talks about his love/hate relationship with Reddit — and the publishing strategy that's currently delivering Patreon backers that has him loving it again. Today's Show Brad's Love/Hate Relationship with RedditThe ComicLab Accent ChallengeWorking on Comics at WorkNSFW comic artists on Reddit Brad mentioned getting great advice from people doing NSFW comics on Reddit. Here are a few of them. u/GrimDarkDorku/DarlingSnarlu/LeFauxCreuxTakeaways Boredom can spark creativity and lead to new ideas.Writing on paper during downtime at work is a safe way to create.Avoid using company resources for personal projects to protect your IP.Engaging with readers on Reddit can lead to new opportunities.Consistency in posting is key to building an audience.NSFW content is becoming more accepted on platforms like Reddit.Utilizing hyperlinks in posts can drive traffic to your work.Creating a fourth panel as a stinger can enhance humor in comics.Understanding your audience's feedback is crucial for growth.Experimenting with different formats can lead to new creative avenues.Summary In this episode of ComicLab, cartoonists Brad Guigar and Dave Kellett discuss the challenges and strategies of comic creation, particularly focusing on the use of Reddit as a platform for engagement. They explore the ethics of working on personal projects during downtime at work, the acceptance of NSFW content, and the importance of consistency in posting. The episode also features listener interaction, discussing how accents can influence perceptions, and concludes with a challenge from the hosts.     You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

    1 hr
  4. NOV 13

    Wobbly Legs

    We always advise having "many legs under your table." In other words, comic creators should have many sources of revenue. If one is threatened, the others can keep the business aloft. So it's important, from time to time, to check for wobbly legs! What are the sources of comics income that are currently vulnerable? Today's Show Vulnerable legsSusan MacTaggartDesign vs StyleSummary In this episode of ComicLab, hosts Dave Kellett and Brad Guigar explore various themes related creativity and the business of comics. The conversation begins with the importance of diversifying income streams for artists. They also delve into concerns about merchandise shipping costs and the future of platforms like Patreon in the age of AI. Next, the hosts reflect on the relationship between style and design in art, and how generational changes will influence the integration of AI into creative fields. The episode wraps up with light-hearted banter and insights into the creative process. Takeaways Comic conventions can be a tricky business venture.Diversifying income streams is crucial for artists.Merchandise shipping costs are a growing concern.The future of platforms like Patreon is uncertain with AI advancements.Style and design are interconnected in art.Generational shifts will influence how AI is integrated into creative fields. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

    1h 9m
  5. NOV 6

    Kickstarter: What's Working and What's Not

    This week, we're sharing the real numbers from Brad Guigar's recent Kickstarter. The show is brought to you by Hogan's Alley! Enter the code COMICLAB10 at checkout to receive 10% off any purchase from their store — the current issue, back issues, a subscription, digital editions, "The Complete Betty Brown" book collection, whatever you see there that catches your eye! Summary In this episode of ComicLab, hosts Brad Guigar and Dave Kellett discuss Brad's recent Kickstarter campaign, where he shares insights on his strategy, the challenges of international shipping, and the importance of referral tags and updates to backers. They also discuss the effectiveness of livestreaming the final hour of a campaign and the benefits of late pledges. The episode emphasizes the significance of maintaining communication with past backers and the value of having a strong online presence for creators. Takeaways International shipping challenges influenced Brad's Kickstarter strategy.Referral tags in Kickstarter help track the effectiveness of outreach efforts.Updates to previous backers can significantly boost Kickstarter pledges.Live streaming the last hour of a Kickstarter campaign can engage backers.Late pledges can add significant funds after a campaign ends.Using a website effectively can drive traffic to Kickstarter campaigns.Regular communication with past backers is crucial for future campaigns. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

    1h 6m
  6. OCT 30

    Special Guest Cathy Guisewite

    In this engaging conversation, Cathy Guisewite, the creator of the iconic syndicated comic strip 'Cathy', shares her journey through the world of cartooning, the challenges she faced as a female cartoonist, and the cultural impact of her work. From her early days of struggling with drawing to her experiences on The Tonight Show, Cathy reflects on her evolution as an artist and the significance of her comic strip in addressing women's issues. She discusses the release of her 50th Anniversary Collection and the bittersweet feelings surrounding the end of her long-running strip. Cathy 50th Anniversary Collection Takeaways Cathy Guisewite's comic strip 'Cathy' ran for 34 years in over 1,400 newspapers.She faced unique challenges as a female cartoonist in a male-dominated industry.Cathy's work resonated with readers, providing humor and insight into women's lives.The evolution of her character mirrored the changing landscape of feminism.Cathy received heartfelt letters from readers that kept her motivated throughout her career.Her experiences on The Tonight Show were both terrifying and rewarding.Cathy's creative process involved rewriting and refining her strips up until the deadline.The 50th Anniversary Collection serves as a scrapbook of her career and the cultural conversations it sparked.Cathy's daughter helped digitize her work for the anniversary collection, leading to humorous reflections on past comics.The end of 'Cathy' was not as planned as she would have liked, but it still resonated with readers.  You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

    56 min
  7. OCT 23

    Lost in Translation

    Brad thinks Kickstarter is the right place to go for a Brazilian cartoonist who wants to have his work re-published in English, but Dave thinks his co-host is Lost in Translation. Then, the dynamic duo gives some advice to a pro-am cartoonist who just lost their day job and is considering making the move to full-time cartooning. But first, Brad and Dave share some comic convention horror stories. Summary In this episode of ComicLab, hosts Brad Guigar and Dave Kellett discuss the chaotic experiences of comic conventions, the challenges of translating comics for the English market, and the importance of building an audience. They also provide advice for cartoonists who have been laid off, emphasizing the need for financial stability. The conversation touches on the realities of comic publishing and the necessity of having an emergency fund when transitioning to full-time cartooning. Takeaways Comic conventions can be chaotic and noisy environments.Translation of comics can be a significant time investment.Building an audience is crucial before launching a comic.Kickstarter can serve as a market research tool for comics.Having an emergency fund is essential for transitioning to full-time cartooning.The comic market in North America is larger than in Brazil.It's important to consider the demand for your work before translating it.Creating new work may be more beneficial than translating old work.Networking and social media can help build an audience for new comics.Financial stability is key when considering a career in comics. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

    1h 8m
  8. OCT 16

    How to Get Your Comic Started

    While you're stuck trying to find the RIGHT way to start your comic, someone else is starting a comic THEIR way. That's because the only RIGHT way to start a comic is the WRONG way. Confused? We'll explain. Also—storytelling without conflict? Kishōtenketsu is a story structure that highlights contrast rather than conflict. But first, Dave's Los Angeles may have the most "perfect days" in the United States, but Brad argues that Philadelphians truly appreciate their sunny weather more when it occurs. Summary In this episode of ComicLab, hosts Brad Guigar and Dave Kellett explore the challenges of starting a comic, emphasizing that there is no right way to create comics and that experimentation is essential. The hosts provide practical advice on overcoming creative blocks, the importance of consistency in practice, and the necessity of starting, even if it means doing it imperfectly. In this episode, the hosts explore the creative process, discussing the fear of starting projects and the importance of embracing imperfection. They share insights from their recent social media challenge, reflecting on productivity and the benefits of reducing screen time. The conversation shifts to the discovery of non-conflict storytelling techniques, particularly the Japanese writing style Kishōtenketsu, which emphasizes character development over traditional conflict. Finally, they discuss updates to the Patreon app, highlighting user experiences and the implications of its new features. Today's Show How to get startedKishōtenketsu / YonkomaPatreon Quips and the new app layoutTakeaways The perfect weather map reveals surprising data about ideal climates.Appreciation for perfect days can differ based on location.Creativity often requires overcoming distractions in daily life.Starting a creative project can be daunting but is essential.There is no 'right' way to create comics; experimentation is key.The importance of frequency in creative practice cannot be overstated.Every artist has a unique process that evolves over time.Mistakes and failures are part of the creative journey.Setting small, achievable goals can lead to significant progress.The fear of imperfection can hinder creativity, but starting is crucial. The fear of starting often holds creators back.Embracing the wrong way is part of the creative process.Social media challenges can lead to increased productivity.Reading before bed can improve mental well-being.Non-conflict storytelling can be just as impactful.Kishōtenketsu offers a fresh perspective on storytelling.Personal growth is a continuous journey, even in adulthood.Patreon updates aim to enhance user experience and discoverability.Understanding new app features is crucial for creators.Community engagement on platforms like Patreon is vital. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

    1h 9m
4.9
out of 5
310 Ratings

About

The podcast about making comics — and making a living from comics! It's half shop talk, half how-to, and half friendship. WE SQUEEZED IN THREE HALVES. It's tips and tricks and all the joys of cartooning as a pro. So pull up your drawing chair, put on some headphones, and join us while you draw! And if you like what you hear, join our community at patreon.com/comiclab (For sponsorship inquiries: comiclabpodcast@gmail.com)

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