Simplify Podcasting | Christian Coaches + Business Owners Launching and Leveraging Podcasts in Online Marketing

Jen Rogers | Founder of The Virtual Podcast School, Podcast Strategist, Certified Coach | Idea Synthesizer
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Your voice is the most overlooked lead-gen tool in your business.In a market flooded with noise + starved for trust, it’s the asset that builds belief—at scale. If you're a Christian coach, author, brick + mortar business owner, or entrepreneur with a PROVEN OFFER, you don’t need more reels, more content, or more noise. You need leverage. Podcasting builds trust faster than any other platform—and trust is what converts. This show is your playbook for turning your voice into your most powerful asset. You’ll learn how to: ↳ Build aligned partnerships and attract ready-to-buy leads ↳ Use podcasting to establish authority which drives demand ↳ Convert listeners into loyal buyers with intentional messaging ↳ Turn each episode into high-performing, evergreen content ↳ Get featured on stages and in media - faster Podcasting is NOT just about downloads. It’s about positioning, influence, and compounding evergreen, organic growth. If you're ready to move from content creator to industry authority with podcasting, this show is your next best step. I’m Jen Rogers, a Podcast Strategist trusted by Christian entrepreneurs who are done wasting time on content that doesn’t convert. I’ll help you simplify your podcast strategy—so you sound like the thought leader in your industry and sell like one, too.📌Get started here: https://thevirtualpodcastschool.com 

  1. 3D AGO

    Why Your Podcast Plan Isn't Generating Revenue | #293

    Are you frustrated that your podcast isn’t delivering the results you know it could? Then it’s time for a Podcaster Health Checkup, the first critical step every serious podcaster must take before doing anything else. In this episode, we uncover where your episodes may be leaking authority, audience, and revenue and how to fix it. Skip this, and all your effort could be wasted. I break down the fundamentals you need to evaluate first: your content alignment, audience engagement, and how well your episodes tie to your business offers.  This health check gives you clarity, but here’s the key: it’s the beginning.  To turn your podcast into a lead-generating, revenue machine, you’ll need to: >> implement a repeatable content system >> connect every episode to your offers >> create accountability strategies These 3 things will make your podcast work for you instead of against you. Whether you’re a coach, consultant, or service provider, this episode is your wake-up call. If you do the work in this episode, you’ll have a clear snapshot of your show’s health and know exactly where to focus first so that every episode you create actually builds authority, grows your audience, and generates income. Don’t waste another episode, start here.  Next steps: Go PRO here Mentioned in this episode:  Evergreen Episodes That Actually Work (The TLC Formula Explained) | #288  Go Pro: Strategy, Structure & Support to Monetize Your Podcast | #292 📲Tell Me More! What do you want to know about podcasting for your business? Go PRO! Join the 90-Day Pro Membership here. 💥💰🏋‍♀💰🧘🏽‍♀️🔥💪🏼💰 ⬇️ ACTION-PACKED RESOURCES + NEXT STEPS ⬇️ Join the Community! https://www.coachjenrogers.com/community Frustrated your podcast isn't growing? Grab this!⤵ https://free.thevirtualpodcastschool.com/guide Looking for organic growth through evergreen content? ⤵ https://call.thevirtualpodcastschool.com/scheduling-call 📞Ask me your Question or Get Featured! Ask Jen Anything 📌Recommends (affiliate) 🎯buzzsprout 🎯descript 🎯podmatch Be anxious for nothing; but in everything by prayer and supplication with thanksgiving let your requests be made known unto God. Philippians 4:6

    28 min

  2. OCT 9

    Go Pro: Strategy, Structure & Support to Monetize Your Podcast | #292

    I’m not a pumpkin spice latte kind of girl...but I am drooling over pumpkin pie with flaky crust and whipped cream.  And just like that pie, your podcast should be irresistible to your audience… but let’s be real...if you’re still spinning your wheels 10 months into 2025, your episodes might be more “meh” than “cha-ching.” In this episode, I’m pulling back the curtain on the three S’s that most podcasters are missing: Strategy, Structure, and Support. You’ll learn how to: Turn your episodes into client-attracting machinesMap every episode to your business and personal goalsBuild a system that keeps you consistent without burning outNo more guessing, no more random tips, no more pod fade. If you’re ready to stop pouring hours (and money) into a podcast that doesn’t deliver, grab your notebook, take action fast, and let’s go pro together. If you know you need support for your strategy and structure, it's time to Go PRO. Find out more here. 📲Tell Me More! What do you want to know about podcasting for your business? Go PRO! Join the 90-Day Pro Membership here. 💥💰🏋‍♀💰🧘🏽‍♀️🔥💪🏼💰 ⬇️ ACTION-PACKED RESOURCES + NEXT STEPS ⬇️ Join the Community! https://www.coachjenrogers.com/community Frustrated your podcast isn't growing? Grab this!⤵ https://free.thevirtualpodcastschool.com/guide Looking for organic growth through evergreen content? ⤵ https://call.thevirtualpodcastschool.com/scheduling-call 📞Ask me your Question or Get Featured! Ask Jen Anything 📌Recommends (affiliate) 🎯buzzsprout 🎯descript 🎯podmatch Be anxious for nothing; but in everything by prayer and supplication with thanksgiving let your requests be made known unto God. Philippians 4:6

    20 min

  3. OCT 2

    Stop Feeling Awkward Selling On Your Podcast: Here's How Featuring Jane Garee | #291

    Most entrepreneurs dread sales because it feels pushy, awkward, or like you’re begging for business. But what if sales was actually the most life-giving skill you could learn? In this episode, I sit down with Jane Garee, the sales strategist for the non-sales person, to unpack how selling can be simple, natural, and even joyful. Jane shares her Trifecta of Sales framework, the 3 Rs that make content convert, and why sales isn’t just a business skill… it’s a life skill that creates ripple effects everywhere. Inside this conversation, you’ll discover: The three sales approaches every entrepreneur needs to master.Why your content might not be converting — and the 3 Rs that fix it fast.How sales done right leads to more revenue, stronger relationships, and real freedom.If you’ve ever felt stuck, stressed, or second-guessing when it comes to sales, Jane’s insights will shift the way you experience sales forever. Grab a pen and paper! You'll need it! Grab Jane's The 7 Sales Stressors ebook here. 📲Tell Me More! What do you want to know about podcasting for your business? Go PRO! Join the 90-Day Pro Membership here. 💥💰🏋‍♀💰🧘🏽‍♀️🔥💪🏼💰 ⬇️ ACTION-PACKED RESOURCES + NEXT STEPS ⬇️ Join the Community! https://www.coachjenrogers.com/community Frustrated your podcast isn't growing? Grab this!⤵ https://free.thevirtualpodcastschool.com/guide Looking for organic growth through evergreen content? ⤵ https://call.thevirtualpodcastschool.com/scheduling-call 📞Ask me your Question or Get Featured! Ask Jen Anything 📌Recommends (affiliate) 🎯buzzsprout 🎯descript 🎯podmatch Be anxious for nothing; but in everything by prayer and supplication with thanksgiving let your requests be made known unto God. Philippians 4:6

    45 min

  4. SEP 25

    Lead Generation That Works: If You Can’t, You Must | #290

    Lead generation isn’t just a marketing buzzword; lead gen is the heartbeat of your business. And here’s wisdom you need most right now: if you say you can’t, you must. In this episode of Simplify Podcasting, I’m joined by my hunka-hunka Bill Rogers to break down what real life lead generation that works looks like. Forget cold algorithms, funnels, and AI scripts. We must build authentic relationships, show up in the right rooms, and create connections that close the trust gap and lead to conversion. We dive into: The #1 principle of lead generation: proximity is powerWhy conversations - not cold clicks - create clientsThe danger of hiding behind AI and losing your voiceHow to become memorable, referable, and profitable in any roomThe $12,000 investment we made in lead gen and what it taught usThe surprising connection between arena football and your ideal clientsHere’s the big takeaway: people hire people. If you want to monetize your podcast, grow your business, and stand out in a saturated market, you can’t just rely on automation, you must invest in showing up, speaking up, and connecting with real people. Ready to simplify your podcast and turn it into a lead-generating asset? Book a Power Hour with me: coachjenrogers.com/powerhours And if you’re ready to scale faster IN THE RIGHT PODCAST ROOM, join the waitlist for Virtual Podcast School Pro: coachjenrogers.com/podcastwaitlist Because lead generation that works doesn’t come from robots. it comes from you. 📲Tell Me More! What do you want to know about podcasting for your business? Go PRO! Join the 90-Day Pro Membership here. 💥💰🏋‍♀💰🧘🏽‍♀️🔥💪🏼💰 ⬇️ ACTION-PACKED RESOURCES + NEXT STEPS ⬇️ Join the Community! https://www.coachjenrogers.com/community Frustrated your podcast isn't growing? Grab this!⤵ https://free.thevirtualpodcastschool.com/guide Looking for organic growth through evergreen content? ⤵ https://call.thevirtualpodcastschool.com/scheduling-call 📞Ask me your Question or Get Featured! Ask Jen Anything 📌Recommends (affiliate) 🎯buzzsprout 🎯descript 🎯podmatch Be anxious for nothing; but in everything by prayer and supplication with thanksgiving let your requests be made known unto God. Philippians 4:6

    29 min

  5. SEP 18

    Obedience in Podcasting in the Midst of Crisis | #289

    And let us not grow weary in doing good, for in due season we will reap, if we do not give up.Galatians 6:9 There are seasons when the world feels unbearably heavy, and the microphone in front of us feels like too much. Yet it is in these very moments that obedience to our calling as podcasters matters most. In this episode, I want to gently encourage you to keep podcasting. Your voice is a vessel God has entrusted to proclaim the gospel. Podcasting is not simply about growth or numbers; it is about faithfulness. It is about trusting that even the smallest offering can be used by God for eternal impact. If you are weary or uncertain, I pray this message reminds you that your voice is influential, your obedience matters, and the Lord will use it to reach hearts you may never see this side of heaven. If you don't know Jesus, message me to hear about his love for you and his desire for you to come to him. #charliekirk #standfirm #christianpodcasters #mustardseed 📲Tell Me More! What do you want to know about podcasting for your business? Go PRO! Join the 90-Day Pro Membership here. 💥💰🏋‍♀💰🧘🏽‍♀️🔥💪🏼💰 ⬇️ ACTION-PACKED RESOURCES + NEXT STEPS ⬇️ Join the Community! https://www.coachjenrogers.com/community Frustrated your podcast isn't growing? Grab this!⤵ https://free.thevirtualpodcastschool.com/guide Looking for organic growth through evergreen content? ⤵ https://call.thevirtualpodcastschool.com/scheduling-call 📞Ask me your Question or Get Featured! Ask Jen Anything 📌Recommends (affiliate) 🎯buzzsprout 🎯descript 🎯podmatch Be anxious for nothing; but in everything by prayer and supplication with thanksgiving let your requests be made known unto God. Philippians 4:6

    10 min

  6. SEP 11

    Evergreen Episodes That Actually Work (The TLC Formula Explained) | #288

    Are your podcast episodes getting all the attention they deserve? Is your evergreen content converting well for you? In this episode, I break down the secret behind episodes that get downloaded again and again, year after year.  You’ll discover: Why trust is the foundation of every episode that resonates.How to leverage your expertise without sounding salesy.The key to converting listeners into raving fans and clients.I’ll also share subtle strategies for creating episodes that serve your audience AND your business goals. If you’re ready to start creating content that becomes an asset with a very long, evergreen life, builds trust, authority, and long-term impact, this episode is for you. Listen now and start turning your episodes into evergreen, converting assets. If you want the fast track to evergreen, book your first power hour with me.  Book here: https://www.coachjenrogers.com/powerhours More help mentioned in today’s show:  Are You Breaking Podcasting Rule Number 1 | #287 The Secret to Talking About Your Business on Podcasts | #286 📲Tell Me More! What do you want to know about podcasting for your business? Go PRO! Join the 90-Day Pro Membership here. 💥💰🏋‍♀💰🧘🏽‍♀️🔥💪🏼💰 ⬇️ ACTION-PACKED RESOURCES + NEXT STEPS ⬇️ Join the Community! https://www.coachjenrogers.com/community Frustrated your podcast isn't growing? Grab this!⤵ https://free.thevirtualpodcastschool.com/guide Looking for organic growth through evergreen content? ⤵ https://call.thevirtualpodcastschool.com/scheduling-call 📞Ask me your Question or Get Featured! Ask Jen Anything 📌Recommends (affiliate) 🎯buzzsprout 🎯descript 🎯podmatch Be anxious for nothing; but in everything by prayer and supplication with thanksgiving let your requests be made known unto God. Philippians 4:6

    18 min

  7. SEP 4

    Are You Breaking Podcasting Rule Number 1 (And Losing Listeners?) | #287

    Struggling to grow your podcast audience or keep listeners coming back? In this episode, we’re calling out the #1 podcasting mistake killing your listener retention—and how small tweaks in your hook, episode structure, and intro can make your show go from skipped to sticky. Plus, I’m offering personalized Podcast Audits to help you fix blind spots and monetize before the end of 2025.  If you’ve ever wondered why your podcast isn’t growing the way you hoped, it might be because you’re breaking the very first rule of podcasting. Let's walk through a self-assessment that will help you uncover whether your show is engaging… or accidentally turning people off.  From episode titles and cover art to the way you hook listeners in the first three minutes, we’ll review the essentials that make the difference between a podcast that gets skipped and one that builds loyal fans. Think of it like a reality check -- done in love -- that will help you get clear on how your podcast is showing up right now and what small tweaks can keep you from losing listeners. And if you already know you’ve been looking at your podcast through rose-colored glasses, I’m offering Podcast Audits to help you spot blind spots and fix them so you can monetize before 2025 comes to a close.  Grab the link in the show notes or email me at jen@coachjenrogers.com to secure yours or book your podcast audit here. Related: #263 Why Your Podcast Content Isn’t Working (and What to Build Instead) 📲Tell Me More! What do you want to know about podcasting for your business? Go PRO! Join the 90-Day Pro Membership here. 💥💰🏋‍♀💰🧘🏽‍♀️🔥💪🏼💰 ⬇️ ACTION-PACKED RESOURCES + NEXT STEPS ⬇️ Join the Community! https://www.coachjenrogers.com/community Frustrated your podcast isn't growing? Grab this!⤵ https://free.thevirtualpodcastschool.com/guide Looking for organic growth through evergreen content? ⤵ https://call.thevirtualpodcastschool.com/scheduling-call 📞Ask me your Question or Get Featured! Ask Jen Anything 📌Recommends (affiliate) 🎯buzzsprout 🎯descript 🎯podmatch Be anxious for nothing; but in everything by prayer and supplication with thanksgiving let your requests be made known unto God. Philippians 4:6

    21 min

  8. AUG 28

    The Secret to Talking About Your Business on Podcasts | #286

    What to Say on a Podcast (So People Lean In) Because the right words on a podcast can open doors faster than any marketing tactic.  Ever stumble over your words when someone asks what you do? Or, you experience that awkward transfer of the microphone? In this episode, I’m sharing a powerful teaching I first gave inside Maria Fontana’s Salon Business School - and now I’m bringing it straight to you. I’ll show you why the way you talk about your business matters just as much as what you actually do, and how to reframe your words so people lean in and say, ‘Tell me more.’ If you’ve ever felt like your story gets lost or your value is hard to explain, this conversation will help you find your voice  - and grow your business with it. 📲Tell Me More! What do you want to know about podcasting for your business? Go PRO! Join the 90-Day Pro Membership here. 💥💰🏋‍♀💰🧘🏽‍♀️🔥💪🏼💰 ⬇️ ACTION-PACKED RESOURCES + NEXT STEPS ⬇️ Join the Community! https://www.coachjenrogers.com/community Frustrated your podcast isn't growing? Grab this!⤵ https://free.thevirtualpodcastschool.com/guide Looking for organic growth through evergreen content? ⤵ https://call.thevirtualpodcastschool.com/scheduling-call 📞Ask me your Question or Get Featured! Ask Jen Anything 📌Recommends (affiliate) 🎯buzzsprout 🎯descript 🎯podmatch Be anxious for nothing; but in everything by prayer and supplication with thanksgiving let your requests be made known unto God. Philippians 4:6

    22 min
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About

Your voice is the most overlooked lead-gen tool in your business.In a market flooded with noise + starved for trust, it’s the asset that builds belief—at scale. If you're a Christian coach, author, brick + mortar business owner, or entrepreneur with a PROVEN OFFER, you don’t need more reels, more content, or more noise. You need leverage. Podcasting builds trust faster than any other platform—and trust is what converts. This show is your playbook for turning your voice into your most powerful asset. You’ll learn how to: ↳ Build aligned partnerships and attract ready-to-buy leads ↳ Use podcasting to establish authority which drives demand ↳ Convert listeners into loyal buyers with intentional messaging ↳ Turn each episode into high-performing, evergreen content ↳ Get featured on stages and in media - faster Podcasting is NOT just about downloads. It’s about positioning, influence, and compounding evergreen, organic growth. If you're ready to move from content creator to industry authority with podcasting, this show is your next best step. I’m Jen Rogers, a Podcast Strategist trusted by Christian entrepreneurs who are done wasting time on content that doesn’t convert. I’ll help you simplify your podcast strategy—so you sound like the thought leader in your industry and sell like one, too.📌Get started here: https://thevirtualpodcastschool.com 

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