Command Your Brand

Jeremy Ryan Slate
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Command Your Brand interviews visionary founders that are amplifying the impact of others and making the world a better place. They are the individuals creating the future and changing the landscape of business.

  1. há 1 dia

    Hiring in Another State? Your LLC Probably Isn't Compliant.

    Most companies that hire someone in another state have no idea they've just taken on a compliance obligation in that state. Nellie Akalp has been forming businesses since 1997. She founded MyCorporation.com, sold it to Intuit in 2005, and started CorpNet in 2009 — where she now runs a 100+ person company that keeps businesses compliant across all 50 states. In this episode of the Command Your Brand Show, Jeremy Ryan Slate talks with Nellie about what actually happens when you expand across state lines — and about building the same kind of company twice. (Full disclosure: Command Your Brand is a CorpNet customer. We found them through Gusto and used them to register in Georgia. This isn't a sponsored episode.) In this conversation: - What foreign qualification actually means, and why hiring in a state triggers it - Payroll tax registration, workers' comp, and the obligations most remote companies miss - Why she left law school money on the table to start an internet company in 1997 - Selling MyCorporation to Intuit — and starting over from zero - Eight hard years at CorpNet before anything worked - How COVID told them which product to build the company around - Scaling 12 people to 100+ — what actually had to change - Why they promote from within and refuse to hire leadership from outside - The one non-negotiable: they don't sell customer data - Where AI helps, and where they keep a human in the loop on purpose If you're hiring remotely, expanding into a new state, or just not sure whether you're actually compliant where you operate — start here. This conversation is for general educational purposes and is not legal, tax, or financial advice. Rules vary by state and change often. Consult a qualified professional about your specific situation. 👇 COMMENT BELOW: How many states are you operating in right now — and are you registered in all of them? CHAPTERS: 00:00 Intro 00:50 How she got into entrepreneurship 03:00 Launching MyCorporation.com in 1997 05:06 Our own multi-state hiring problem 07:09 Selling to Intuit, then starting CorpNet from zero 08:15 The product that turned 12 people into 100+ 09:11 What multi-state compliance actually requires 13:38 Why AI won't replace the human in the loop 16:24 Scaling from 12 to 100 19:52 "We're all alpha dogs": the culture 21:21 The one non-negotiable 28:16 Where to find CorpNet CONNECT WITH NELLIE AKALP & CORPNET: Website: https://www.corpnet.com Leadership team: https://www.corpnet.com/about/leadership-team/ LinkedIn: https://www.linkedin.com/in/nellieakalp/

    Hiring in Another State? Your LLC Probably Isn't Compliant.

  2. 28 de ago.

    She Started a Dating Site for Foodies. Killing It Was the Best Decision She Made.

    Michelle Mazzara's first business was an online dating site for foodies. She was first to market. Six months in, she shut it down. Twelve years later, Luvafoodie is a clean-eating spice brand sold through regional grocery — and about to make the jump to national. In this episode of the Command Your Brand Show, Jeremy Ryan Slate talks with Michelle about what it actually takes to kill a good idea fast, build a consumer brand from nothing, and get a product onto a grocery shelf and keep it there. In this conversation: - Why she walked away from a first-to-market idea after six months - How selling caramels in local Minnesota stores became the test that proved the brand - Why short shelf life killed the chocolate line — and led to spices - A heart disease misdiagnosis, and the salt-free product line that came out of it - The spice blend she developed for her dog Lucy, who lived to 17 and a half - Why packaging aesthetics are "the communication that happens before communication" - The scary move she's making right now: spice tins to shaker jars, and a new co-packer - Be a big fish in a small pond first — the local-to-regional-to-national path - Exactly how she got from single stores into a grocery chain's distribution center - What she won't co-brand with, and why - Being a solo woman founder: total freedom, and nobody to check you If you're building a physical product, or you're sitting on a first idea you suspect isn't working, this one is worth your time. 👇 COMMENT BELOW: What's the thing you should have quit six months sooner? CHAPTERS: 00:00 Intro 00:25 Where the brand came from 00:39 It started as a dating site for foodies 01:32 How do you know it's the right pivot? 02:00 Testing the brand with caramels in local stores 03:01 Why chocolate didn't work — and spices did 03:36 A heart disease misdiagnosis and the salt-free line 04:30 Why she couldn't compete with Match.com 05:51 Was the pivot hard mentally? 06:41 25 years in consumer packaged goods — Target and Walmart 08:02 The salt-free niche nobody was serving 08:52 Food dyes and the clean-eating shift 10:07 Spices for dogs and cats 10:57 Lucy: seizures, a wrong diagnosis, and 17 and a half years 12:20 The science of the retail display 13:00 Why aesthetics sell food 13:49 The scary move: spice tins to shaker jars 15:59 "The communication that happens before communication" 18:02 How she got the message out for 12 years 19:35 Be a big fish in a small pond first 19:57 From single stores to a distribution center 21:08 What's in the line now 23:01 What she won't co-brand with 23:52 Solo founder: freedom and its cost 24:51 How do you command your brand? 25:50 Where to find Michelle 26:59 The Puglia culinary tour CONNECT WITH MICHELLE MAZZARA: Luvafoodie: https://luvafoodie.com The Making of a Luvafoodie Brand (memoir/cookbook): https://www.amazon.com/Making-Luvafoodie%C2%AE-Brand-Clean-Eating-Revolution-ebook/dp/B0DLH84YB8 Luvafoodie Spice Blends Cookbook: https://www.amazon.com/Luvafoodie-Blends-Cookbook-Michelle-Mazzara/dp/1708273026 LinkedIn: https://www.linkedin.com/in/michelle-mazzara-83853b7/

    She Started a Dating Site for Foodies. Killing It Was the Best Decision She Made.

  3. 24 de ago.

    He Interviewed 1,100 People. The Happiest Weren't the Most Successful.

    After 1,100 podcast interviews, Leigh Martinuzzi noticed something he didn't expect: the happiest people he spoke to weren't the most famous or the most successful. They were the most aligned. In this episode of the Command Your Brand Show, Jeremy Ryan Slate sits down with Leigh — host of The Hidden Why podcast and a real estate agent on Australia's Sunshine Coast — to unpack what a decade and 1,100 conversations taught him about goals, purpose, and why so many people hit their targets and still feel flat. In this conversation: - Why misaligned goals are the reason achievement stops feeling good - The Life Compass — values, needs, strengths, passions — and how to identify yours - Whether most people know what they want, or have just been told what to want - How to bring your values into a job you don't love - Why Jeremy thinks "burn the boats" is bad advice for a passion project - Where ambition actually comes from (Leigh doesn't think purpose is innate) - The reward you should set at the same moment you set the goal - Why responsibility and agency are the foundation of fulfillment - Leigh's current goal: going from solo operator to building a team Whether you're chasing the next milestone or you've hit the milestones and wondered why it didn't land, this one's worth your time. 👇 COMMENT BELOW: When you hit a goal, do you actually stop and mark it — or do you just start the next one? CHAPTERS: 00:00 Intro 00:34 Who Leigh Martinuzzi is 01:55 The goal-setting trap most people fall into 02:14 What 1,100 interviews revealed about who's actually happy 02:54 The Life Compass: values, needs, strengths, passions 03:57 How to find your non-negotiables 05:48 Do you know what you want — or were you told? 07:04 Chasing a passion when you still have bills to pay 08:51 The scroll nobody sets a boundary on 10:28 Why "burn the boats" is bad advice 11:20 Side project or all in? 12:33 Where ambition actually comes from 15:02 Can you be comfortable and still be hungry? 17:28 The thing we're both terrible at: celebrating wins 19:24 Responsibility, agency, and why blame kills joy 20:39 Leigh's biggest goal right now 21:54 Where to find Leigh and The Hidden Why CONNECT WITH LEIGH MARTINUZZI: The Hidden Why: https://www.thehiddenwhy.com The Hidden Why Podcast: https://podcasts.apple.com/au/podcast/the-hidden-why-podcast/id1073237660 Martinuzzi Property Group: https://martinuzzi.com.au

    He Interviewed 1,100 People. The Happiest Weren't the Most Successful.

  4. 7 de ago.

    Why You’re Probably Paying Too Much in Taxes

    Are you paying more in taxes than you legally need to? Dr. Veronica Everett Boyce believes one of the biggest financial mistakes entrepreneurs and everyday Americans make is relying entirely on other people to understand the tax code for them. In this episode of the Command Your Brand Show, Jeremy Ryan Slate sits down with Dr. V, founder of Dr. V's Tree of Life, to discuss tax education, wealth, responsibility, service, and why understanding how the tax system actually works can change the way you think about your money. Dr. V shares her own experience facing more than $180,000 in IRS debt and explains why that experience pushed her to spend years studying tax law. She argues that understanding the rules isn't about illegally evading taxes—it's about becoming educated enough to ask better questions and make informed decisions. In this conversation, you'll discover: • Why so many people never learn how taxes actually work • The difference between tax avoidance and tax evasion • Why business owners shouldn't completely outsource financial knowledge • How tax planning connects to wealth and legacy • Why Dr. V believes financial education starts with personal responsibility • The role tax-exempt structures can play in certain circumstances • Why keeping more money isn't the end goal—it's what you do with it • How entrepreneurs can think differently about service and purpose If you're an entrepreneur, CEO, founder, or business owner who wants to better understand money, taxes, and wealth creation, this conversation will challenge the way you think. IMPORTANT: This conversation is for educational purposes only and should not be considered individualized tax, legal, or financial advice. Consult qualified professionals regarding your specific circumstances. 🚀 Want to build your authority and get your message in front of the right audiences through podcast guesting? Apply to work with Command Your Brand: www.commandyourbrand.com 👇 COMMENT BELOW: What's one thing you wish you had been taught about taxes before starting a business? CHAPTERS: 00:00 Why Americans Overpay in Taxes 01:27 Why We're Never Taught the Tax Code 03:16 Understanding Tax Laws and Your Money 06:16 Why Schools Don't Teach Taxes 08:11 Teaching Your Children About Wealth 10:23 How Dr. V Started Studying Tax Law 13:01 Why You Can't Outsource Financial Knowledge 15:21 Using Tax Planning to Build a Legacy 18:03 The Tree of Life Tax Framework 20:59 Understanding Tax-Exempt Structures 23:33 Tax Avoidance vs. Tax Evasion 24:30 Building Generational Wealth 26:17 Keeping More Money to Serve More 26:49 How to Learn More From Dr. V #TaxStrategies #TaxPlanning #Entrepreneurship #WealthBuilding #BusinessOwners ________________________________________________________________________ ⇩ LOOKING TO COMMAND YOUR BRAND? ⇩ BOOK A CALL: With Our Team to See How We Can Help https://commandyourbrand.com/book-a-call/ BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon: https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15 ________________________________________________________________ DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!: APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509 SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be (also available Google Podcasts & wherever else podcasts are streamed _________________________________________________________________ ⇩ OTHER VIDEO PLATFORMS ⇩ ➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU _________________________________________________________________ ⇩ SOCIAL MEDIA ⇩ ➤ TWITTER: https://twitter.com/CYBmedia ➤ INSTAGRAM https://www.instagram.com/commandyourbrand ➤ FACEBOOK: https://www.facebook.com/commandyourbrand _________________________________________________________________ ➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    Why You’re Probably Paying Too Much in Taxes

  5. 17 de jul.

    Why Most Business Books FAIL (And How to Write One That Wins) | Anna David

    Most entrepreneurs think writing a book is about becoming a bestselling author. They're wrong. In this episode of the Command Your Brand Show, Jeremy Ryan Slate sits down with New York Times bestselling author Anna David, founder of Legacy Launch Pad Publishing, to discuss why most business books fail—and how the right book can become your most powerful authority-building asset. You'll learn: ✅ Should you even write a book? ✅ Traditional publishing vs. self-publishing vs. hybrid publishing ✅ Why bestselling status isn't the real goal ✅ The biggest mistakes first-time authors make ✅ How books generate clients instead of just book sales ✅ Why every CEO needs an authority strategy ✅ Using books and podcasting together to grow your business Whether you're a CEO, founder, consultant, coach, or entrepreneur, this conversation will change how you think about writing a book. Connect with Anna: https://annadavid.com/

    Why Most Business Books FAIL (And How to Write One That Wins) | Anna David

  6. 5 de jun.

    The Epstein Mystery Nobody Wants You to Question | Ryan Dalton

    What if the truth could be crowdsourced? In this episode of the Command Your Brand Show, Jeremy Ryan Slate sits down with Ryan Dalton, former attorney, federal investigator, and co-founder of Closed Horizon, a platform designed to help people uncover information by rewarding those with direct knowledge. The conversation explores: ✅ The concept of a "marketplace for truth" ✅ How government reward programs inspired Closed Horizon ✅ The Jeffrey Epstein case and unanswered questions ✅ Intelligence operations and information gathering ✅ Why transparency matters in the digital age ✅ Crowdsourcing investigations and whistleblower incentives ✅ The future of decentralized truth-seeking Whether you agree or disagree with the conclusions discussed, this episode challenges listeners to think critically about information, evidence, and how truth is discovered. https://closedhorizon.com/

    The Epstein Mystery Nobody Wants You to Question | Ryan Dalton

  7. 29 de mai.

    7 Tax Mistakes That Are Costing You Thousands

    Most business owners are paying far more in taxes than they legally need to.In this episode of the Command Your Brand Show, Jeremy Ryan Slate sits down with Tyler McBroom, CPA, tax strategist, entrepreneur, and one of Tony Robbins’ trusted accounting advisors, to reveal the biggest tax mistakes entrepreneurs make and how to legally keep more of what they earn.Tyler shares:✅ The tax planning strategies most accountants never discuss✅ Why LLCs are often misunderstood✅ How S-Corps can save thousands in taxes✅ The truth about tax write-offs✅ Common tax myths hurting business owners✅ Scaling a business while staying compliant✅ Building an award-winning company culture✅ How personal branding helped grow a multi-million-dollar firmWhether you're a founder, CEO, entrepreneur, consultant, coach, or small business owner, this conversation could save you thousands and help you build a stronger business.

    7 Tax Mistakes That Are Costing You Thousands

  8. 22 de mai.

    The Mortgage Mistake That Keeps Families Broke

    Most people think getting a mortgage is just about interest rates. They’re wrong. In this episode of the Command Your Brand Show, Jeremy Ryan Slate sits down with Denise “The Mortgage Nerd” to break down the financial mistakes keeping families trapped financially — and the smarter mortgage strategies that can completely change your future. Denise shares: - How losing her childhood home shaped her obsession with finance - Why most people make emotional home-buying decisions - The hidden math behind renting vs owning - How bad financial advice costs families thousands - Why AI and ChatGPT can actually mislead buyers - The psychology behind wealth building - The habits top performers use to dominate their industries - Why overthinking destroys success This episode is packed with practical advice for: 🏡 First-time homebuyers 💰 Entrepreneurs 📈 Loan officers 🧠 Personal finance fans 🚀 Anyone trying to build wealth intelligently If you want to make smarter money decisions and avoid the financial traps most families fall into, this episode is essential viewing.

    The Mortgage Mistake That Keeps Families Broke
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Command Your Brand interviews visionary founders that are amplifying the impact of others and making the world a better place. They are the individuals creating the future and changing the landscape of business.

Informações

  • Criado por
    Jeremy Ryan Slate
  • Anos de atividade
    2021 - 2026
  • Episódios
    265
  • Classificação
    Explícito
  • Copyright
    © Jeremy Ryan Slate
  • Site do podcast
    Command Your Brand