61 episodes

Sharing insights and innovations around eCommerce and D2C business together with top industry experts.


Woolman is a leading data-driven D2C agency and Shopify Plus partner for global brands.
Visit our website: woolman.co

Commerce Insights Woolman

    • Business

Sharing insights and innovations around eCommerce and D2C business together with top industry experts.


Woolman is a leading data-driven D2C agency and Shopify Plus partner for global brands.
Visit our website: woolman.co

    Ep.61: Shoptalk 2024 Special: Is Direct-to-Consumer (DTC) Truly Dead? Key Trends for Q2-Q4 in 2024

    Ep.61: Shoptalk 2024 Special: Is Direct-to-Consumer (DTC) Truly Dead? Key Trends for Q2-Q4 in 2024

    Join our Chief Evangelist, Mikko Rekola, in this special episode recorded at the Mandalay Bay Kabana, featuring a true industry veteran, Neal Goyal from Tapcart. Together, they explore the hottest topics, including the vitality of the Direct-to-Consumer (DTC) model, strategies for brands to enhance profitability, and the value that mobile apps can add to the customer experience.



    Woolman is the largest European Shopify Plus agency. Visit our ⁠⁠⁠website to learn more.

    • 15 min
    Ep.60: Shoptalk 2024 Special: Pre-Show Thoughts and Key Takeaways for Better Campaigning in Digital Commerce

    Ep.60: Shoptalk 2024 Special: Pre-Show Thoughts and Key Takeaways for Better Campaigning in Digital Commerce

    Join our Chief Evangelist, Mikko Rekola, for a special episode recorded alongside Tomi Grönfors from Sniffie. In this live recording, the duo shares their initial impressions of Shoptalk in Las Vegas and explores hands-on strategies for enhancing your Q2 campaigning.



    Woolman is the largest European Shopify Plus agency. Visit our ⁠⁠website.⁠⁠

    • 9 min
    Ep.59: The Art of Transitioning to Shopify from Legacy Platforms

    Ep.59: The Art of Transitioning to Shopify from Legacy Platforms

    Join us for an episode where Atte Alisalo, Principal Consultant at Woolman, discusses Shopify's role in the enterprise market and the migration process to Shopify Plus from legacy platforms. Atte will be interviewed by Woolman's Chief Evangelist Mikko Rekola.



    Woolman is the largest European Shopify Plus agency. Visit our ⁠website.⁠

    • 12 min
    Ep.58: Q1 Review and Preview of Shoptalk

    Ep.58: Q1 Review and Preview of Shoptalk

    Join us for a seasonal recap episode where Anne Moulet, Customer Success Lead at Woolman, discusses with Woolman's Chief Evangelist, Mikko Rekola, the highlights of Q1, key lessons learned during NRF'24, the Shopify Winter Editions, and other significant developments in digital commerce. They will also preview what to expect at Shoptalk in Las Vegas and the main themes for Q2 to focus on.



    Looking for a premium Shopify theme? Try Taiga developed by Woolman.

    Woolman is the largest European Shopify Plus agency. Visit our website.

    • 18 min
    Ep.57: The Future of CAC Reduction: AI-Driven Asset Management Techniques for D2C Brands

    Ep.57: The Future of CAC Reduction: AI-Driven Asset Management Techniques for D2C Brands

    Join Tuomo Riekki, co-founder of Focal.inc, as he explores the significance of advanced market asset management for digitally-savvy brands with Woolman's Chief Evangelist, Mikko Rekola.



    Visit our website Woolman.co

    • 23 min
    Ep.56: NRF'24 special: 2024 trends in Digital Commerce

    Ep.56: NRF'24 special: 2024 trends in Digital Commerce

    Join us for a special episode where Anne Moulet, Customer Success Lead at Woolman, interviews Woolman's Chief Evangelist, Mikko Rekola, about the NRF'24 Big Show in New York and their key takeaways.



    Need a trusted Shopify partner? Visit Woolman.co

    • 24 min

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