25 episodes

A bi-weekly podcast that goes behind the scenes of ecommerce businesses and their custom online stores.

We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.

All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today.

Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.

Commerce Minded Stephen Callender

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    • 5.0 • 1 Rating

A bi-weekly podcast that goes behind the scenes of ecommerce businesses and their custom online stores.

We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.

All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today.

Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.

    End of Series One Reflections

    End of Series One Reflections

    In this final episode of series one, Stephen doesn’t interview any guests, instead he uses the time to reflect on past episodes, share what he loves about Craft Commerce, what he believes the future of CraftCMS will be and why e-commerce vendors should embrace email marketing.

    Key Takeaways:
    The great things about Craft Commerce for developers
    How CraftCMS compares to Shopify
    Why Craft should promote its agencies beyond the Craft partners’ page
    The importance of email marketing for ecommerce vendors

    • 25 min
    How to Create a Work/Life Balance with Josh Angell

    How to Create a Work/Life Balance with Josh Angell

    Josh Angell is a self-employed Craft CMS developer and consultant. Today he shares his journey from music graduate to building websites and all that transition entailed.

    Key takeaways:

    How Josh went from being a music graduate to building websites
    What he learned working at Supercool
    How having a child affected Josh’s mental health and fast forwarded his career aspirations
    How Marketplace for Craft rivals Etsy
    Why shipping isn’t a cut and paste feature

    • 1 hr 15 min
    Ecommerce Marketing and Tech with Lee Goldberg of Happy Cog

    Ecommerce Marketing and Tech with Lee Goldberg of Happy Cog

    Lee Goldberg is President at Happy Cog, an award-winning, full-service digital agency which he runs with his childhood friend, Matt Weinberg. Lee shares some golden nuggets about conversion rate optimization.

    Key takeaways
    At its core, conversion rate optimization is about removing doubt at every stage
    How to compete against the big players
    Content is still king and one of the best ways to reach users at the top of the funnel
    Start by fixing the leak at the bottom of the funnel and work your way up

    • 54 min
    The Client Relationship and Delivering Value with Mark Dunbavan

    The Client Relationship and Delivering Value with Mark Dunbavan

    Mark Dunbavan is a detail-oriented developer passionate about his builds and taking care of his clients.

    Key takeaways

    How having a child has affected Mark's approach to work and problem-solving
    As long as a team works together effectively, the other details don’t matter
    Mark’s client Viaduct has an interesting business model and unique set of needs
    Shipping, tax, and variants were the most complex problems to solve for this site
    The importance of keeping sites updated

    • 1 hr 19 min
    Craft Commerce Product Setup Walkthrough with Roger Glenn

    Craft Commerce Product Setup Walkthrough with Roger Glenn

    Our guest Roger Glenn is working on a Craft Commerce build for a furniture store, and we lay the groundwork for the most flexible, efficient, and future-proof way to set up the site.

    Key takeaways:

    How to deal with multiple large catalogues from separate manufacturers
    Planning: have a discussion with the client, create a spreadsheet
    Looking at competitors and how people shop
    How to treat SKUs, dimensions, variations, attributes, and how to use channels
    What’s easiest and logical for administrators?

    • 1 hr 10 min
    Multiple Currency Setup in Craft Commerce with Sebastien Dehesdin

    Multiple Currency Setup in Craft Commerce with Sebastien Dehesdin

    Tune in to learn about the challenges of multi currency as Seb walks us through the setup, technical aspects, and customer experience flow of his solution.

    Key takeaways:

    Seb’s solution is straightforward for users
    The backend setup is simple with a few minor workarounds
    A plugin currently exists to provide a similar solution
    Once this feature is baked into Craft Commerce, it will put them ahead of the pack
    The success of Commerce will be determined by how merchants start talking about it

    • 45 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Marie Strang ,

An “always listen” show for me

Good Craft-CMS-focused show about e-commerce. Stephen’s taken care to feature guests who contribute a lot to Craft CMS’ and Craft Commerce’s ecosystem. The personal topics are also welcome.

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