Commerce Rewired

Mohamed Al Lawati and Joe Sindaha
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Commerce Rewired is a podcast at the intersection of marketing, technology, and emerging markets. We go beyond theory and into how commerce actually works on the ground. Hosted by Mohamed Al Lawati and Joe Sindaha, each episode unpacks how brands scale in fast-growth markets where: • Channels are fragmented • Consumer behaviour is non-linear • And execution matters more than frameworks From FMCG to eCommerce, retail to digital ecosystems, we speak to the people building, fixing, and growing businesses. No fluff. No recycled playbooks. Just honest conversations

에피소드

  1. 7월 2일

    The Operator Who Rewired A Global Brand Across Three Continents

    Beverley D'Cruz did not follow the obvious path. She studied finance at MIT, stumbled into marketing, took on the jobs nobody else wanted, and ended up becoming the first female General Manager for Pizza Hut Middle East and Pakistan at Yum Brands. In this episode of Commerce Rewired, we trace the transformation work: taking Pizza Hut Canada from 9% online to nearly 50%, pivoting Pizza Hut UK to digital-first, and then building digital commerce capability across META in a region that plays by entirely different rules. Now Retail Franchise Director at Costa Coffee Middle East, Beverley joins Mohamed and Joe to talk about what real transformation looks like and what the MENA consumer will demand from brands in the years ahead.

    36분

  2. 6월 21일

    Why Asia Is Rewriting the Commerce Playbook

    In this episode of Commerce Rewired, Mohamed and Joe sit down with Yannis Dramis, CMO at Nestle Vietnam, to unpack what happens when global frameworks meet the operational reality of APAC markets. Yannis takes us through a career that skipped the usual FMCG playbook, from Greece to Bulgaria to Vevey to Ho Chi Minh City, and what that non-linear path taught him that a conventional one never could. We dig into his work building Nestle's eBusiness Academy and what it actually takes to shift behaviour across a global organization, not just deploy new tools. Then we go deep on Vietnam: Tet and what it reveals about true localization, the mobile-first, platform-diverse nature of APAC commerce, and what it's like to go from outsider to insider in a market as specific and culturally rich as this one.

    46분

  3. 4월 30일

    Rewiring FMCG: What Legacy Brands Must Get Right

    Legacy FMCG brands were built on scale, distribution, and efficiency. But the rules are changing, and many organizations are struggling to keep up. In this episode of Commerce Rewired, we sit down with Alberto Levy, former Global CMO of Grupo Bimbo and Partner at The Partnering Group, to unpack what it really takes to stay relevant in today’s market. Alberto brings a rare perspective, combining hands-on experience leading one of the world’s largest FMCG companies with a strategic view across multiple organizations transforming. We go deep on: • Why many FMCG “transformations” fail before they even begin • The shift from distribution power to consumer relevance • What companies measure today that creates a false sense of progress • The realities of driving change inside large, complex organizations • How emerging markets are shaping the future of FMCG This is not a conversation about trends, it’s about how FMCG actually works, and what needs to change. If you’re building, scaling, or transforming a consumer brand, this episode is packed with practical insights you can apply immediately.

    39분

  4. 4월 22일

    What It Takes to Win in Emerging Markets (From an Investor’s Lens)

    Emerging markets are often seen as high-growth but they come with a very different set of realities. In this episode of Commerce Rewired, we sit down with Nader Amiri, General Partner at Hometown Ventures, to unpack what it actually takes to build and win in these markets from an investor’s perspective. We discuss: What makes a startup fundable in emerging markets The patterns investors see across companies that scale vs. stall Why some models travel, and others don’t The role of distribution, unit economics, and execution in complex environments This is a conversation about how investors really think and what founders need to get right from day one.

    37분

  5. 4월 22일

    Most CMOs are buying AI tools Karim is building his own

    Most CMOs are buying AI tools. Very few are changing how their teams actually work. In this episode, Karim Chaanine CMO of Papa Johns Pizza shares why he took a different approach, building his own agents instead of relying on off-the-shelf tools. We unpack: Why most AI tools don’t translate into real marketing impact What changes when you build around your own data and workflows How to move from experimentation to execution What it actually takes to make AI work inside a marketing team

    45분

  6. 4월 21일

    Welcome to Commerce Rewired - emerging markets rewriting the global playbook

    Welcome to Commerce Rewired. As growth slows in mature markets, a new playbook for commerce is being written in emerging markets, faster, messier, and often more effective. In this episode, we share why we started this podcast and what you can expect. From fragmented channels to non-linear consumer journeys, we’ll explore how brands actually scale when conditions aren’t perfect. Commerce Rewired is about operators sharing what works. If you’re a marketer, founder, or operator building in today’s reality, this is for you.

    3분
  • 6개의 에피소드

소개

Commerce Rewired is a podcast at the intersection of marketing, technology, and emerging markets. We go beyond theory and into how commerce actually works on the ground. Hosted by Mohamed Al Lawati and Joe Sindaha, each episode unpacks how brands scale in fast-growth markets where: • Channels are fragmented • Consumer behaviour is non-linear • And execution matters more than frameworks From FMCG to eCommerce, retail to digital ecosystems, we speak to the people building, fixing, and growing businesses. No fluff. No recycled playbooks. Just honest conversations

정보

  • 제작진
    Mohamed Al Lawati and Joe Sindaha
  • 방송 연도
    2026년
  • 에피소드
    6
  • 등급
    전체 연령 사용가
  • 저작권
    © Mohamed Al Lawati and Joe Sindaha
  • 웹사이트 보기
    Commerce Rewired