Commerce Roundtable

Commerce Roundtable
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Commerce Roundtable is a community-driven event for DTC, eCommerce, and retail professionals. Created to empower eCommerce merchants, this event delivers the latest insights on tools, technology, marketing, and more to help brands grow and thrive in the digital landscape. 2026 Events: Austin - April 23-34 San Diego - September 14-15

  1. 11/24/2025

    How Brands & Creators Can Win Together

    In this session from Commerce Roundtable San Diego, Robyn Nissim, Founder of Social Proof Agency, reveals how brands can win on social by partnering with creators who truly move the needle. She shares behind-the-scenes insights from her work with major brands and explains how influencer marketing has evolved into one of the strongest channels for trust and revenue. Robyn covers everything from content strategy to team structure to the tools that keep social operations scalable. Whether you are a founder, marketer, or creative, you will walk away with a clearer understanding of how to build a creator program that delivers real business results. ______ 00:00 Introduction: The Power of Creators 00:28 The Role of Social Media in Business 01:13 Robyn's Journey and Achievements 01:58 The Rise of the Creator Economy 03:37 Influencer Marketing Insights 05:40 Building a Strong Brand Presence on Social Media 10:32 Effective Team Structures and Strategies 16:34 Content Strategy and Influencer Collaboration 26:30 Tools and Tips for Social Media Success 31:12 Conclusion and Q&A ______ Follow Robyn Nissim at: LinkedIn: https://www.linkedin.com/in/rnissim/ X: https://x.com/iGoByRobyn IG: https://www.instagram.com/igobyrobyn/?hl=en Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

    34 min

  2. 11/20/2025

    Agency Success Strategies

    In this live panel from Commerce Roundtable San Diego, Eric Rausch (Co-Founder, New Standard), Elizabeth Krupka (Owner, Nomadd Marketing), Taylor Holiday (CEO, Common Thread Collective), and Max Sturtevant (Founder, WellCopy) break down what it really takes to grow and operate an agency in 2025. They dig into the day-to-day decisions that keep operations healthy, how to know when it’s time to course correct, and why culture alignment is one of the most overlooked levers for stability and scale. Each founder shares their unique background and what they’re focusing on now, from retention systems to new growth plays. The panel also touches on talent sourcing, compensation structures, equity considerations, and the operational frameworks that keep agencies profitable and effective. If you’re building, scaling, or refining an agency, this session is packed with real operator insights you can apply immediately. ______ 00:00 Introduction: Navigating Business Challenges 01:00 Panel Introduction: Meet the Experts 01:56 Key Industry Insights: Regulations and Strategies 05:37 Effective Communication and Reporting 10:10 Agency Growth and Service Expansion 16:45 Tech Integration and Talent Acquisition 20:21 Global Hiring Trends 20:58 Balancing Cost and Talent 23:12 Building Company Culture with Offshore Teams 24:56 Aligning Company Culture with Business Objectives 26:15 Hiring and Retention Strategies 27:15 Equity and Incentives in Service Businesses 31:46 Optimizing Time and Productivity 35:34 Stress Testing and Efficiency ______ Follow Eric Rausch at: LinkedIn: https://www.linkedin.com/in/ericrausch/ X: https://x.com/EricRausch Follow Taylor Holiday at: LinkedIn: https://www.linkedin.com/in/taylor-holiday-a169b322/ X: https://x.com/TaylorHoliday Follow Elizabeth Krupka at: LinkedIn: https://www.linkedin.com/in/elizabethkrupka/ Follow Max Sturtevant at: LinkedIn: https://www.linkedin.com/in/maxsturtevant/ X: https://x.com/maxwellcopy Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

    38 min

  3. 11/17/2025

    ASOM Pod Live

    In this replay from Commerce Roundtable San Diego, the ASOM Pod takes the stage live with Jimmy Kim (CEO, eCom Email Marketer), John Roman (CEO, BattlBox), Amer Grozdanic (CEO, Praella), and Bryan MacDonald (Director of eCommerce, Oma’s Pride). They jump into the eCommerce edition of Hot or Not and unpack what’s actually working in eCommerce right now… and what’s just noise. They dive into bigger conversations like owning versus renting your customers, convenience versus sustainability, and what it really takes to prep a D2C brand for a profitable exit. From retention must-knows to sharp insights on evolving social behavior, this episode is packed with practical takeaways you can put to work immediately. ______ 00:00 Introduction to Renting vs. Owning Customers 01:10 Welcome to the ASOM Podcast 01:40 Meet the Panelists 03:18 Hot or Not: E-Comm Edition 04:04 Debate: Owning vs. Renting Customers 09:24 Sustainability vs. Convenience 11:56 Future of Influencers vs. Affiliates 19:03 Exit Strategies in D2C 26:53 Conclusion and Wrap-Up ______ Follow the ASOM Pod at: YouTube: https://www.youtube.com/channel/UCTDBlLMR20vkVETpCqXM9Tg LinkedIn: https://www.linkedin.com/company/theasompod/posts/?feedView=all X: https://x.com/TheAsomPod Spotify: https://open.spotify.com/show/3Ub2TSCWKYNH1o8riWT87v Apple Podcasts: https://podcasts.apple.com/us/podcast/asom-pod/id1751158781 Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

    28 min

  4. 11/12/2025

    Creating AI Content That Slaps

    In this session from Commerce Roundtable San Diego, Nathan Snell, CEO and Co-Founder of Raleon, shares how brands are using AI to boost revenue, stay creative, and grow without adding headcount. Nathan walks through his six-step system for producing on-brand AI content, clears up common misconceptions, and explains why iteration and context are the new superpowers for modern marketers. With proven tactics, practical frameworks, and real success stories from top brands and agencies, this session shows how to unlock the full potential of AI-driven email marketing. ______ 00:00 Introduction to AI in Email Marketing 00:38 Speaker's Background and Journey 01:43 Rayon: Revolutionizing Email Revenue 02:16 The Future of AI in Content Creation 04:11 Creating High-Quality AI Content 06:30 The Importance of Context in AI 08:41 Six Essentials for On-Brand AI Content 14:45 The Role of Performance Data 16:50 AI in Creative Content Generation 19:31 Creating a Luxury Bathroom Ad with AI 20:10 Addressing Common Misconceptions about AI Image Generation 20:55 Introducing the AI Model Tier List 21:15 The Importance of Using Specialized AI Models 22:36 Evaluating AI Models with DTC AI Benchmark 24:07 The AI Accelerated Content Process 28:30 Real-World Success Stories with AI 30:01 Q&A Session ______ Follow Nathan Snell at: LinkedIn: https://www.linkedin.com/in/nathansnell/ X: https://x.com/NathanSnell Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

    35 min

  5. 11/10/2025

    How to Build a Marketing Budget

    In this session from Commerce Roundtable San Diego, Ronak Shah, Co-Founder and CEO of Obvi, and Abir Syed, a fractional CFO for eCommerce brands, break down how to build a smart, scalable marketing budget. They share how to interpret key financial data, understand marketing expenses within your P&L, and use contribution margins and LTV to CAC ratios to make better decisions that drive growth. They also dive into practical strategies for improving profitability, from incrementality testing and cash flow management to using modern dashboards instead of outdated spreadsheets. Ronak and Abir reveal real-world tactics for boosting performance through A/B testing, influencer partnerships, subscription growth, and international expansion. Perfect for founders and operators who want to turn their numbers into strategy and scale with confidence. ______ 00:00 Understanding the Role of a Fractional CFO in E-commerce 01:03 Introduction and Background of the Speakers 03:36 Setting Up a Marketing Budget in Today's Economy 04:06 The Importance of Quality Decisions and Data Interpretation 05:20 Traditional vs. E-commerce Budgeting Approaches 07:56 Complexities of Budgeting for Growing Brands 14:24 Optimizing LTV to CAC Ratios and Cash Flow 18:33 Incrementality Testing and Its Importance 22:25 Challenges with TikTok Attribution 22:48 Understanding Incrementality Coefficients 22:58 Creating an Attribution Table 24:41 Budget Allocation Framework 25:41 Considering Payback Periods 27:58 The Importance of Channel Fragility 31:38 Practical E-commerce Hacks 37:04 Q&A Session ______ Follow Ronak Shah at: LinkedIn: https://www.linkedin.com/in/ronak06/ X: https://x.com/obviceo?lang=en Follow Abir Syed at: LinkedIn: https://www.linkedin.com/in/abir-syed/?originalSubdomain=ca X: https://x.com/Abir_CPA Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

    43 min

  6. 11/06/2025

    Can Employees Be Replaced By AI?

    In this Commerce Roundtable San Diego session, Bryan Cano, Head of Marketing at True Classic, shares how AI can empower teams, streamline operations, and boost profitability. He talks about his transition from managing large agency teams to leading a lean, high-performing marketing organization and how AI became the key to working smarter, not harder. Bryan explains how True Classic uses AI across creation, deployment, and optimization to solve bandwidth and data challenges while fostering a culture of innovation and adaptability. Packed with real examples and practical strategies, this session is a must-watch for marketers who want to use AI to help their teams operate more efficiently and grow in an ever-changing digital landscape. ______ 00:00 Introduction and Setting the Stage 01:01 Empowering Teams with AI and Tools 02:12 Shifting Focus to Profitable Growth 04:18 Motivating Teams and Overcoming Fear of AI 07:02 Implementing AI in Business Operations 10:31 Streamlining Creative and Ad Operations 17:48 Leveraging External Partners and Tools 21:12 Case Study and Practical Applications 26:35 Q&A and Final Thoughts ______ Follow Bryan Cano at: LinkedIn: https://www.linkedin.com/in/bryancano/ X: https://x.com/BryanECano Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

    33 min

  7. 11/04/2025

    T(ai)riffying Evolution of DTC

    In this powerful Commerce Roundtable San Diego session, Taylor Holiday, CEO of Common Thread Collective, breaks down how DTC brands evolved through the chaos of the COVID era and what those lessons mean for today’s marketers. From understanding how capital availability shaped eCommerce growth to adapting quickly in volatile markets, Taylor reveals the skills that separate brands that survive from those that scale. He also dives into the concept of evolutionary marketing, explaining how brands can evolve like living systems by optimizing for efficiency, resilience, and adaptability. This talk is packed with actionable strategies on cash flow, creative testing, and strategic growth. Whether you are a founder or growth marketer, this is your blueprint for building smarter and stronger in the next wave of DTC. ______ 00:00 Reflecting on Lessons Learned 01:10 Introduction to Evolutionary Biology for DTC Brands 02:28 The Impact of COVID on E-commerce 03:13 Personal Anecdotes and Evolutionary Lessons 05:38 The Shift in E-commerce Dynamics 09:34 The Ozempic Era: Learning to Get Lean 13:06 Financial Realities and Future Challenges 17:11 Adapting for Survival and Success 21:30 The Power of Constraint in Business 24:47 The Challenge of Zero Barrier to Entry 25:51 Case Study: Born Primitive's Strategy 29:56 The Power of Storytelling in Marketing 36:05 Optimizing Product and Ad Strategies 39:07 Leveraging Supplier Relationships for Growth 43:23 Q&A: Evergreen Discounting and Creative Volume ______ Follow Taylor Holiday at: LinkedIn: https://www.linkedin.com/in/taylor-holiday-a169b322/ X: https://x.com/TaylorHoliday Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

    51 min

  8. 11/03/2025

    Scaling CPG Subscription Brands

    In this session from Commerce Roundtable San Diego, Jordan Menard, co-founder of Instant Hydration, reveals how to scale CPG subscription brands fast by building growth engines that actually work. He dives into strategies for paid media, creative optimization, and keeping unit economics strong while driving real results. You’ll get actionable insights on maximizing customer lifetime value, designing onboarding that hooks subscribers, and creating habits that keep them coming back. Jordan also shares key tips on retention, advocacy, and balancing creative production with cash flow so you can grow your brand smarter and faster. ______ 00:00 Introduction to Scaling CPG Subscription Brands 00:54 Meet Jordan Menard and Instant Hydration 02:38 The Power of Facebook Ads 03:51 Understanding Alien Physics in Marketing 05:10 The Flywheel Framework for Business Growth 07:50 Retention and Customer Experience 08:21 The Importance of Advocacy and Free Scale 09:42 Challenges with Traditional Marketing Strategies 11:35 Mastering Math Discipline and Creative Velocity 13:23 Monkey Make Fire: Achieving Self-Sustaining Growth 18:04 Unlocking Unreal Levels of Growth 19:13 The Reality of Natural CAC 21:51 Case Study: Scaling with Ryze Superfoods 23:51 Understanding Meta's Business Model 24:40 The Growth Triangle: Media Efficiency Ratio (MER) 26:19 Creative Strategies for Ad Campaigns 27:14 The Power of Whitelisting and Influencer Marketing 29:21 Crafting Effective Narrative Ads 31:32 Retention Strategies: The Retention Triangle 32:59 Pricing and Discount Strategies 34:54 Q&A Session: Practical Insights and Advice ______ Follow Jordan Menard at: LinkedIn: https://www.linkedin.com/in/jordanmenard1/ X: https://x.com/jordanhaswings?lang=en Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

    42 min
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Commerce Roundtable is a community-driven event for DTC, eCommerce, and retail professionals. Created to empower eCommerce merchants, this event delivers the latest insights on tools, technology, marketing, and more to help brands grow and thrive in the digital landscape. 2026 Events: Austin - April 23-34 San Diego - September 14-15

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    Commerce Roundtable
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