Commerce is changing faster than ever before. That’s why we started Commerce Tea, a podcast to help you keep up with what’s happening in the industry. We’re your hosts, Kelly Vaughn, CEO and founder of Shopify Plus agency The Taproom, and Rhian Beutler, COO, and co-founder of the Shopify app company venntov.
With a combined 20 years ecommerce experience, Rhian and Kelly will teach you tips and tricks for growing and scaling your online store, hear from top experts in the industry, and be inspired by stories from successful entrepreneurs. Grab a mug and join us every Tuesday morning to talk shop.
TikTok, Commerce, and Coffee.
This week on commerce tea we're taking a break from talking tea and are joined by Nick Cho, who you may know as Your Korean Dad from TikTok.
Before becoming the most wholesome TikToker on the planet, Nick was better known for the coffee shop he co-founded- Wrecking Ball Coffee. Today we are going to be talking about those two worlds and how they intersect.
That's right. TikTok, commerce, and of course- coffee.
How to create delightful customer experiences: Before the sale
Customer experience is one of the true differentiators in a person's online shopping experience. With more people shopping online than ever before, it's important that you, the merchant, pay attention to every step of the customer journey, providing multiple opportunities to delight your customers.
This week on the podcast we're starting a three-part series on the many opportunities to delight your customers in three phases: before the sale, after the sale but before delivery, and after delivery. This week's episode covers everything you need to optimize before the sale.
You Are A ___________
Whether you have an idea for a product or your business is in full swing - the way you fund your business objectives is always open for interpretation.
From bootstrapping, to crowdfunding, to taking that first check from a VC - we go over some of the ways to fund your business.
Later we are joined by Arlan Hamilton, Founder and Managing Partner of Backstage Capital, a venture capital firm dedicated to minimizing funding disparities in tech.
Testing a proof of concept on Shopify
So you have your big idea. And you want to sell it online. But now what? Do you have product market fit? Does anyone want to buy what you're selling? What happens if they don't? More importantly- where do you start?
This week on commerce tea we're talking how to prove your concept using Shopify.
Ask Us Anything: Round 2
After a short break we’re back for more episodes! We asked our audience on Twitter and Facebook for any questions you’d like us to answer on a podcast. This week, we’re bringing you answers to four questions focusing on growing your small business.
Increase customer retention with subscriptions
How do you keep your customers coming back to your store again and again and keep them interested in buying more from you? Enter subscriptions! By adding a subscription model to your store, you can increase your customer retention rate while also building loyalty for your business. This week on the podcast we’re talking with Chathri Ali, COO of ReCharge on all things subscriptions.
Customer ReviewsSee All
Good info, entertaining duo
Kelly and Rhian are knowledgeable about the e-commerce space, which shows in the level of detail with which they cover their topics. They have a good rapport which makes their show entertaining to listen to, and I especially enjoy the segment where they discuss stores that are in their radar at that moment. So far the show has been a good mix of tactical tips from the two and guest interviews with other players in the space. Excited to see what’s next for this show!
One thing I find a little challenging to deal with is the fluctuating audio levels. I find myself tapping the volume up or down at different parts of the episode to compensate.
An amazing inside look at commerce as a whole! Thanks for sharing all of your knowledge.