Common Threads

Heath Alloway, Sorren
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Connections. Conversations. Common Threads. A podcast that seeks to explore what brings us and keeps us together. One conversation at a time, we share stories of struggle, triumph, and leadership that leave a lasting impact. Join host Heath Alloway as he highlights the ways guests have touched the lives of others in their communities, and tackling the big questions we all face. How can I make an impact? What is my role in molding our future? Am I making a difference? Rooted in legacy, the power of one: This is Common Threads.

  1. قبل يوم واحد

    Pushing Through: Overcoming Imposter Syndrome with Cheryl Guiddy

    Cheryl Guiddy has a world baton twirling championship title to her name, which turns out to be a surprisingly apt lens for her three-decade career in public accounting. On Episode 15 of Common Threads, she tells Heath Alloway that the same self-driven quality that had her practicing in the street every day after school became the engine behind her rise to Chief Practice Officer at Sorren, but that her drive didn't come without self-doubt along the way. Cheryl speaks candidly about imposter syndrome: where it comes from, how fear of failure can quietly hold talented people back, and what it actually takes to push through it. The role that mentorship played in her own journey threads through the whole discussion, alongside a broader point about how small gestures of encouragement can shift things for people who are struggling in ways no one around them can see. Get the full show notes and more resources at CommonThreads.Sorren.com

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  2. ٢٠ مايو

    No Borders: Lessons from the Global Team

    Heath Alloway is joined by Maynard Maduli and Ariel Orio from Sorren PH in the Philippines, who bring decades of experience to their roles overseas. The conversation on Episode 14 of Common Threads ranges from burnout and the importance of recharging—with Ariel's Japan trip getting a mention—to what keeps both of them genuinely passionate about the profession after all these years. A significant thread running through is the reality of remote, cross-timezone collaboration: what it actually takes to build trust when your counterparts are logging on as you're logging off. Maynard's framing is simple, that trust is built in the small everyday interactions, and silence is one of the fastest ways to break it. The episode also touches on hard conversations, client confidence, and the EBP practice that Sorren PH is now helping to build out for Sorren globally. Get the full show notes and more resources at CommonThreads.Sorren.com

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  3. ٦ مايو

    Helping, Not Pitching: Sales and Trust

    Tyler Horn stumbled into accounting almost by accident. He chose Legacy Acuity over a Charlotte firm in 2015 largely because the other job required a suit and Acuity didn't. Eleven years later, he's one of the few people at Sorren whose entire focus is bringing in new clients, and his approach to that work is shaped less by traditional sales instincts than by a genuine obsession with helping people. In this conversation with Heath Alloway on Episode 13 of Common Threads, Tyler talks through what it actually looks like to build trust with strangers over video calls. He stresses the value of preparation, asking better questions, and being upfront about what you don't know. He gets into fee objections, the growing role of AI in client conversations, how Sorren's expanding network lets him route the right clients to the right people, and why he nearly reconsidered his role during COVID before a reframe from his CEO reminded him of the bigger picture. Get the full show notes and more resources at CommonThreads.Sorren.com

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  4. ٢٢ أبريل

    Elevator Operators, Excel, and the History of Tech in Accounting

    OJ Laos joins Common Threads five weeks into his tenure at Sorren and jumps straight into the question hanging over nearly every professional field: what happens when AI stops being a novelty and becomes part of the way work gets done? He talks to Heath Alloway on Episode 12 about how he's drawn on a career that runs from law school to software, consulting, and the founding of an AI lab, making the case that the real shift isn't about replacing people so much as changing the shape of their work. From debate club and distance running to billable hours, client value, security, the danger of treating experimentation like something to hide, and more, what emerges from this conversation is a grounded view of AI inside accounting: messy, fast-moving, and full of practical possibility for a firm like Sorren that's willing to learn in public and rethink what expertise looks like. Get the full show notes and more resources at CommonThreads.Sorren.com

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  5. ٨ أبريل

    Common Threads, Common Ground: Uniting Assurance

    Ryan Gregory didn't plan to become a CPA, but a chance visit to a campus recruiting event changed his trajectory entirely. Now, as Sorren's National Assurance Managing Partner, he's drawing on three decades of experience at Ernst & Young, CBIZ, and beyond to build something he never quite found elsewhere: a firm that actually functions as one. On Episode 11 of Common Threads, he talks candidly about the unglamorous work of unifying eight different audit methodologies, why the answer to new opportunities is almost always yes, and what it really means to communicate value to clients as AI starts compressing audit timelines. There's also a frank conversation about the profession's tendency to undervalue its own expertise, and why that has to change. Somewhere in there, a four-on-four basketball game also gets scheduled. Get the full show notes and more resources at CommonThreads.Sorren.com

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  6. ١٨ مارس

    Touching Grass: Connection and Resilience During "Opportunity Season"

    A quick phone call about tariffs turned into a half-hour conversation about supply chains, overseas partnerships, and the real challenges keeping a client up at night. Renae Davis didn't wait for the client to reach out, she spotted the moment and acted on it. That's the difference between being busy and being present. On Episode 10 of Common Threads, she talks to Heath about growing up in rural Oregon, leading Legacy KDP's Chicago office, and how her unexpected background influences her work in public accounting. Her original path toward child protective services still shapes how she thinks about removing barriers and defining success on other people's terms. They dig into what gets lost when firms communicate decisions without explaining the why, the discomfort of giving honest feedback when you'd rather protect feelings, and the professional cost of withholding truth. Renae's directness cuts through the usual careful language, landing somewhere between "Radical Candor" and practical wisdom about what actually builds resilience during the hardest seasons. Get the full show notes and more resources at CommonThreads.Sorren.com

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  7. ٤ مارس

    Raising Your Hand: Taking Initiative

    Elliott Tracy didn't set out to specialize in dental practices, but his wife's stories from working in dental offices opened his eyes to a group of professionals who desperately needed business guidance. Now, as a Sorren director with over 15 years of experience, Elliott has built a thriving practice serving solo dental offices across multiple states, with a vision to scale the model firm-wide. On Episode 09 of Common Threads, he tells host Heath Alloway that he traces his work ethic back to the wrestling mat at the University of Oregon, where he learned that what you put in is what you get out. That same mindset carried him through the 2008 recession as a first-year staff accountant, when he passed all four CPA exam sections in under 12 months just to prove his value. His approach to growth is deceptively simple: show up consistently, give away expertise freely at state dental societies, and build trust before ever sending an invoice. With 200,000 dentists nationwide and major opportunities in California, Texas, and Florida, Elliott sees a clear path to over 1,000 dental clients across Sorren, if the right people raise their hands. Get the full show notes and more resources at CommonThreads.Sorren.com

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  8. ١٨ فبراير

    Host Takeover – Growth Through Service

    Heath Alloway takes a different approach on Common Threads Episode 8, diving deep into what separates firms that thrive from those that merely survive. Drawing from his experience through the 2008 financial crisis and the COVID era, he examines a number of topics: Why do so many accounting firms find themselves with their "foot off the gas pedal" when it comes to business development? What does that cost them? Why do clients leave firms they've worked with for years? Heath breaks down five common hurdles that keep professionals from developing a "builder mindset," then counters with concrete strategies for opportunity season. From asking raving fan clients for introductions to understanding buying patterns, he maps out how intentionality transforms client relationships. So what happens when every manager-level professional commits to just one cross-serve opportunity and one new high-impact client? Find out how small, consistent actions compound into significant growth. Get the full show notes and more resources at CommonThreads.Sorren.com

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Connections. Conversations. Common Threads. A podcast that seeks to explore what brings us and keeps us together. One conversation at a time, we share stories of struggle, triumph, and leadership that leave a lasting impact. Join host Heath Alloway as he highlights the ways guests have touched the lives of others in their communities, and tackling the big questions we all face. How can I make an impact? What is my role in molding our future? Am I making a difference? Rooted in legacy, the power of one: This is Common Threads.

المعلومات

  • صناع العمل
    Heath Alloway, Sorren
  • سنوات النشاط
    ٢٠٢٥ - ٢٠٢٦
  • الحلقات
    ١٦
  • التقييم
    ملائم
  • حقوق النشر
    © Copyright 2025-26, Sorren, Inc. All Rights Reserved.
  • موقع البرنامج على الويب
    Common Threads