Funky (B2B) Marketing

Nemanja Zivkovic
  • 5,0 (5)
  • MARKETING
  • CHAQUE SEMAINE

Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue. I'm Nemanja, LinkedIn's Rising Star of Marketing, and I’m here to help B2B companies redefine their market presence with actionable insights, real-life examples, and a bit of funk. From brand-building to demand generation, we cover what truly moves the needle. Tune in for expert takes on positioning, strategy, and execution. It’s time to shake up your B2B game. Let’s make growth happen, together!

  1. 26 JUIN

    Your Funnel Is Lying to You: What CEOs Need to Know About Marketing That Doesn’t Convert

    Your dashboards are green — but revenue is flat.Website traffic? Up.CPL? Down.Leads? Flowing.And yet… sales is quiet.In this raw and no-fluff solo episode, Nemanja Živković — founder of Funky Marketing and co-founder of Funky Enterprises — breaks down the dangerous disconnect between what your funnel shows and what actually closes.This is not another marketing podcast. This is a wake-up call for CEOs, founders, CMOs, and GTM leaders running revenue teams.💡 In this episode, you’ll learn:1. Why your funnel might be lying (and how to know)2. The 3 most common reasons marketing reports look good while pipeline dries up3. What metrics CEOs should actually track (and what to ignore)4. How AI is changing the buyer journey—and why most funnels are stuck in 20175. Tactical ways to rebuild your funnel so it reflects reality and drives revenue6. Who should own the “dead zone” in the middle of the funnelWhether you're running a B2B startup, a scale-up, or an enterprise, if your GTM team is measuring the wrong things, you're scaling the wrong actions.Stop optimizing for form fills. Start building systems that convert attention into revenue.Important Links🔗 Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/🎧 Subscribe to the FUNKY MARKETING podcast:👉 Website: https://www.funkymarketing.net/funky-marketing-show/👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M👉 YouTube: https://www.youtube.com/@dilimanac🌍 Funky Marketing Website: https://funkymarketing.net💡 Want to work with us? Check out our pricing: https://www.funkymarketing.net/pricing/Want Nemanja to take a look at your funnel? Drop a comment or DM. No fluff. No pitch. Just truth.👀 Subscribe for upcoming episodes on brand vs. demand, team design, and building intent in a buyer-led world.#B2BMarketing #FunnelStrategy #DemandGeneration #GTM #RevenueGrowth #FunkyMarketing #MarketingPodcast

    31 min
  2. What Happens When You Stop Engaging with Clients on LinkedIn?

    18 MARS

    What Happens When You Stop Engaging with Clients on LinkedIn?

    In this episode of In this episode of the Funky Marketing podcast, Nemanja dives into the importance of engaging with your current clients on LinkedIn. He breaks down how LinkedIn’s algorithm works, why engagement matters for visibility, and how staying top-of-mind can directly impact business growth. If you’re using LinkedIn only for prospecting, you’re missing out on a huge opportunity. Key Points 1. How the LinkedIn Algorithm Works: Engagement determines visibility. LinkedIn prioritizes content from people you interact with. If you stop engaging, you disappear from their feed (and vice versa). 2. Why Staying Engaged Matters for Business Growth: More business comes from existing clients than new ones. Clients who see you regularly are more likely to refer and buy again. Your clients’ network is your future client base. 3. The Power of Social Proof & Retargeting on LinkedIn: Clients engaging with your content positions you as a trusted expert. Their interactions boost your visibility to their network. Maintaining engagement keeps you top of mind when they need help. 4. Practical Tips for Maximizing LinkedIn Engagement: Comment on client posts with real value. Message them directly with feedback. Use voice or video messages for deeper connections. Keep engaging, or LinkedIn will stop showing your content to them. Important Links 🔗 Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ 🎧 Subscribe to the FUNKY MARKETING podcast: 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac 🌍 Funky Marketing Website: https://funkymarketing.net 💡 Want to work with us? Check out our pricing: https://www.funkymarketing.net/pricing/ Hashtags #LinkedInMarketing #ClientEngagement #SocialSelling #B2BMarketing #FunkyMarketing #PodcastEpisode #MarketingTips #LinkedInAlgorithm #BrandLoyalty

    23 min
  3. How to Craft a Winning LinkedIn Strategy for B2B Growth - Nemanja Zivkovic

    3 FÉVR.

    How to Craft a Winning LinkedIn Strategy for B2B Growth - Nemanja Zivkovic

    Want to dominate LinkedIn and drive real business growth? In this in-depth webinar, I break down the exact strategy for building trust, engaging your audience, and scaling your company on LinkedIn. We’ll cover: 1. How personal profiles outperform company pages 2. The key questions your company needs to answer before creating content 3. How to structure a long-term content strategy that works 4. The power of pillar topics and how to distribute content across your team 5. How to get your team engaged on LinkedIn, even if they’ve never posted before! 6. Why consistency and storytelling are the biggest growth drivers on LinkedIn Whether you're a founder, marketer, or executive, this session will give you practical takeaways to start implementing today. Like, subscribe, and drop a comment below with your biggest takeaway! Key Takeaways: - LinkedIn is about trust, not selling – people come to learn, not to be sold. - Personal profiles have the most impact – company pages are just a hub. - Your strategy should be long-term and consistent – short-term hacks don’t work. - Engaging your team is crucial – their voices amplify your company message. - Define clear pillar topics – structure your content around core themes for better positioning. - Content should be a product – plan distribution, repurpose, and engage your audience. - B2B growth comes from conversations – engage in the comments, interact with your audience. #LinkedInStrategy #B2BMarketing #ContentMarketing #LinkedInGrowth #LinkedInMarketing #B2BMarketing #ContentStrategy #FunkyMarketing #DemandGeneration #PersonalBranding #DemandGeneration #BusinessGrowth #LinkedInTips

    1 h
  4. Competitive Analysis in Action: Using Similarweb to Outpace Your Rivals - Nemanja Zivkovic

    25/12/2024

    Competitive Analysis in Action: Using Similarweb to Outpace Your Rivals - Nemanja Zivkovic

    Welcome to another episode of the Funky Marketing Podcast! Today, we're diving deep into competitive analysis using SimilarWeb to uncover insights about HR SaaS companies like BambooHR, HiBob, and Personio. You can do it on your own while watching how I do it. Just use this link https://similarweb.partnerlinks.io/funkymarketingpod. Whether you're a marketer, a strategist, or just curious about SaaS growth strategies, this episode is packed with actionable tips. Let’s get into it! In this episode, Funky Marketing takes you behind the scenes of competitive analysis for HR SaaS companies, leveraging the power of SimilarWeb. We analyze key players in the HR tech space, including BambooHR, HiBob, and Personio, to explore their positioning, messaging, and marketing strategies. You'll learn how to identify market leaders, uncover gaps, and create demand in competitive industries. This episode is not just about data—it's about using insights to make smarter decisions for your business. Whether you’re new to competitive analysis or an experienced marketer, there’s something here for everyone. Key Points: Introduction to Competitive Analysis: - Why competitive analysis matters. - Questions to ask before starting. - Overview of tools like SimilarWeb. Analyzing BambooHR, HiBob, and Personio: - Positioning and messaging differences. - Marketing channel breakdown (organic search, paid search, social media). - Traffic and engagement metrics. Insights from the Analysis" - How BambooHR dominates with organic traffic. - HiBob's focus on analytics and modern HR solutions. - Personio’s geographic strategy and display advertising efforts. Actionable Takeaways: - Finding market gaps and creating a niche. - Leveraging tools like SimilarWeb for strategic insights. - Building trust with marquee customers to establish credibility. Final Thoughts: - The importance of data-driven decisions. - Planning for success in 2025. Important Links: Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #FunkyMarketing #CompetitiveAnalysis #SaaSMarketing #SimilarWeb #HRTech #MarketingInsights #BusinessGrowth #DigitalStrategy #B2BMarketing #SaaSTools #BrandPositioning #MarketingTips #GrowthHacking #MarketAnalysis #MarketingPodcast #BambooHR #HiBob #Personio #ContentMarketing #DemandGeneration #KeepItFunky

    1 h 4 min
  5. Brand Loyalty and Storytelling: Lessons from Nike and Beyond - Itir Eraslan

    03/12/2024

    Brand Loyalty and Storytelling: Lessons from Nike and Beyond - Itir Eraslan

    In this episode of the Funky Marketing podcast, Nemanja is joined by Itir Eraslan, branding expert and host of The Marketing Meeting podcast. They explore what makes a brand iconic, share lessons from Nike’s strategies, and dive into practical tips for challenger brands to leverage storytelling and build loyalty. Key Points 1. What Defines Brand Loyalty? Practical vs. emotional brand loyalty. Examples from FMCG and lifestyle brands. 2. Lessons from Nike: The role of innovation and inspiration in branding. Challenges Nike faced when shifting retail strategy. 3. Storytelling for Challenger Brands: Why not every brand needs storytelling. How smaller brands can stand out with focused messaging. 4. Fractional Roles in Marketing: Pros and cons of working as a fractional CMO. Aligning expectations with deliverables for better outcomes. 5. Innovation and Differentiation: Staying ahead of competitors by focusing on customers. Real-world examples of bold, successful marketing strategies. Important Links: Connect with Itir: https://www.linkedin.com/in/itireraslan/ Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Listen to Marketing Meeting podcast: https://www.youtube.com/@marketingmeeting Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ Hashtags #BrandLoyalty #Storytelling #NikeBranding #ChallengerBrands #B2BMarketing #FunkyMarketing #PodcastEpisode #Innovation #MarketingTips #FractionalCMO

    52 min
  6. Scaling B2B Agencies on LinkedIn: Strategies for Success | Nemanja Živković

    30/11/2024

    Scaling B2B Agencies on LinkedIn: Strategies for Success | Nemanja Živković

    In this episode, Kia Johnson chats with Nemanja Živković, a guy who’s flipping B2B marketing on its head. Apart from heading up Funky Marketing, Nemanja turns LinkedIn into a goldmine for growth, proving that boring B2B playbooks belong in the trash. If you’re ready to learn how to connect, close, and scale like a pro, this one’s for you. Nemanja reveals: ✅ How LinkedIn is a vessel of your reputation and serves as a personal branding hub. ✅ Why authentic engagement and fresh content are key to driving visibility and trust. ✅ Actionable strategies to create content that sparks meaningful connections and influences decision-makers. Want to elevate your LinkedIn strategy and stand out in the competitive B2B space? Don’t miss these game-changing insights from one of the most innovative voices in the industry. 🎧 Listen now to discover how LinkedIn can transform your business growth journey! Originally published here: https://podcasts.apple.com/us/podcast/scaling-b2b-agencies-on-linkedin-strategies-for-success/id1689735953?i=1000678544799 Make sure to follow DesignRush podcast!

    50 min
  7. Marketing Misdirection: Where Companies Spend vs. Where Influence Happens - Nemanja Zivkovic

    26/11/2024

    Marketing Misdirection: Where Companies Spend vs. Where Influence Happens - Nemanja Zivkovic

    Hello, beautiful people! 🎙️ In this episode, it's just yours truly diving into a topic that's been on my mind a lot lately: the disconnect between where companies allocate their budgets and where real audience influence happens. Inspired by insights from Rand Fishkin, we're peeling back the layers to explore what works, what doesn’t, and how to rebalance your approach. Let’s keep it funky and dive in! Rand's post that inspired me: https://www.linkedin.com/posts/randfishkin_new-rant-httpslnkdingtqsfzmn-its-activity-7267086929815302144-7qun?utm_source=share&utm_medium=member_desktop Key Takeaways: - Influence vs. Investment: Social media drives significant audience influence, yet companies often misallocate budgets, focusing too heavily on closing demand rather than creating it. - The Power of Communities: Niche communities, podcasts, and Slack groups hold immense potential for trust-building and long-term engagement. - Co-Creation as a Growth Loop: Collaborating with peers, partners, and customers can amplify your reach organically. - Content Fit: Achieving platform-content alignment takes time but is crucial for meaningful engagement and conversions. - ROI Metrics: Rethink how you measure the ROI of influence versus traditional clicks and impressions. Why You Should Care about his episode? If you're spending thousands on ads but not seeing the right returns, it’s time to rethink your strategy. This episode reveals how to tap into overlooked platforms, leverage niche communities, and co-create content that fosters trust and builds genuine connections. Don’t let your budget go to waste—learn how to align your efforts with real audience influence! Important Links: Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ Hashtags: #MarketingStrategy, #B2BMarketing, #AudienceInfluence, #DigitalMarketing, #ContentMarketing, #NicheCommunities, #CoCreation, #Podcast, #MarketingROI, #FunkyMarketing

    22 min
  8. How AI and Personalization Are Changing B2B Marketing | Funky Round Table

    25/11/2024

    How AI and Personalization Are Changing B2B Marketing | Funky Round Table

    Welcome to the Funky Marketing podcast! Today’s episode is a special round table edition featuring two incredible guests: Pasha Irshad, co-founder of Shape and Scale and a HubSpot Gold partner expert, and Aamir Kadri, an AI researcher and GTM strategist. Together, we dive deep into the challenges of B2B marketing—covering authenticity on LinkedIn, personalization gone wrong, the transformative role of AI, and navigating the current economic landscape. Grab your coffee, and let’s jump in! Key Takeaways - Authenticity is Key on LinkedIn: Many professionals fail to reflect their true selves on LinkedIn, creating a disconnect with their audience. Authenticity builds trust and fosters meaningful connections. - Personalization Needs a Rethink: The misuse of personalization tokens (like inserting names into templates) often feels disingenuous. True personalization requires understanding your audience deeply and creating relevant, thoughtful content. - AI as a Marketing Multiplier: AI is a powerful tool to enhance processes, from analyzing customer journeys to optimizing content strategies. However, it requires careful preparation, data, and human oversight to be truly effective. - Economic Challenges Shape Marketing: In the current economic climate, creativity and authenticity must balance ROI-driven approaches. Marketers should focus on practical, customer-centric strategies rather than relying on trends. - Avoid Overhyping AI: Many companies falsely position themselves as "AI-powered" without delivering real value. Focus on solving customer problems rather than branding around AI for the sake of it. - Different Strategies for Different Markets: Marketing approaches should be tailored to the audience and use case. What works in tech or SaaS may not apply in traditional industries like manufacturing or public health. - LinkedIn Isn’t Everything: While LinkedIn is essential for marketing and sales, some industries and audiences require alternative channels like in-person events, print media, or targeted programmatic ads. Important Links: Connect with Aamir: https://www.linkedin.com/in/aamir-kadri/ Connect with Pasha: https://www.linkedin.com/in/pashairshad/ Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ Hashtags #B2BMarketing #LinkedInTips #MarketingPodcast #AIInMarketing #Personalization #FunkyMarketing #RoundTableDiscussion #B2BInsights #ContentStrategy

    1 h 1 min
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À propos

Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue. I'm Nemanja, LinkedIn's Rising Star of Marketing, and I’m here to help B2B companies redefine their market presence with actionable insights, real-life examples, and a bit of funk. From brand-building to demand generation, we cover what truly moves the needle. Tune in for expert takes on positioning, strategy, and execution. It’s time to shake up your B2B game. Let’s make growth happen, together!

Informations

  • Création
    Nemanja Zivkovic
  • Années d’activité
    2020 - 2025
  • Épisodes
    172
  • Classification
    Tous publics
  • Copyright
    © Nemanja Zivkovic
  • Site web de l’émission
    Funky (B2B) Marketing