Complex Sales: Decoded

Aligned
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In enterprise sales, "simple" doesn't exist. Complex Sales: Decoded is the podcast for sellers who are navigating long, nonlinear buying cycles. Each week, we unpack what it actually takes to close high-dollar, multi-stakeholder deals that span quarters with top AEs and sales leaders at the best companies in the world. Listen for in-depth breakdowns of how complex deals actually get done. You’ll get playbooks to develop champions, guides on how to uncover hidden stakeholders, and step-by-step systems to sell between meetings that keep deals from stalling out. If you want every episode to leave you with something you can implement in your next deal, this show is for you.

  1. 20시간 전

    How to Find Hidden Stakeholders | Ep. 13

    Most reps build the deal around the people they can see. The champion, the user, the manager who sits in on the calls. The stakeholders who actually decide whether you close, the CFO, the controller, the procurement lead, often sit in the background where you never reach them. Meredith Chandler breaks down how to pull those hidden stakeholders to the forefront before they can kibosh the deal at the final step. ㅤ She covers why running the deal entirely through your champion is a mistake, what happens to your proposal after you send it, and how a shared deal workspace in Aligned shows you everyone who so much as looks at it. If your deals keep stalling late, this one is about seeing the people who were quietly influencing the outcome the whole time. ㅤ 📌 What We Cover Why running the deal entirely through your champion is risky, and how a single no up the chain can stall everything at signatureHow a champion can mistake one negotiable term for an absolute deal breaker when you actually had room to negotiateThe two distinct groups of stakeholders in every deal: the ones you see and the ones you don'tWhy it's best practice to get your own access to all of those stakeholders, not just your championWhat actually happens to your proposal after you send it over email, and why you normally have no ideaHow a shared workspace draws hidden stakeholders, like a forwarding CFO or a budget-checking controller, out of the shadows and into view ㅤ 🔗 Resources Mentioned Aligned, the AI deal workspace for multi-stakeholder dealsGet the full, Advanced Multi-Threading Playbook

    6분

  2. 6월 10일

    3 Times You Should Use Your Exec to Unstick a Deal (And What to Send Them First) | Ep. 12

    You've figured out when to reach out to execs, how to reach out, and what to say. But sometimes the fastest way into the C-suite isn't another email from you. It's bringing in your own executive team. In this episode, Meredith Chandler, VP Sales at Aligned, breaks down how to make it effortless for your leaders to open doors, build trust, and keep deals moving at the top of the org. The same idea you use with buyers (relevant context, kept informed every step of the way, not pulled in at the finish line) applies to your internal sales team, too. Exec-to-exec outreach opens doors because execs fast-track fellow execs, and there's an almost automatic layer of trust that comes with it. Meredith walks through when to bring an exec in, exactly what to equip them with, and how to write a note that actually sounds like them. ㅤ 📌 What We Cover Why exec-to-exec outreach stands out: an exec's inbox is full of AE prospecting and nearly empty of peer outreach, so a note from another leader gets read as already researched and purposeful.The three moments to pull an exec in: intros to break into a cold account, continued support after a strong demo, and stalled deals losing momentum.Treat your internal exec like a prospect: make it easy to say yes, give no surprises, and agree on timing long before the moment you actually need them.Exactly what to hand your exec: a LinkedIn profile, one to two sentences of context, the current challenge, your desired outcome, and a short note written in their voice.Why "in their voice" matters, and how to get there with AI: upload an exec's emails, blogs, and LinkedIn posts, build an ongoing memory, and push it to sound more senior.The stalled-pricing play: an exec sends a short video offering a direct line to get unstuck, which removes rounds of messenger back and forth.The gone-dark play: ask exec to exec for honest feedback on the process so you can learn, even when reviving the deal is unlikely.Going higher for must-win logos: looping in the CEO or chief product officer, and refining an AI memory so leadership makes fewer edits over time. ㅤ 🔗 Resources Mentioned Aligned (the AI deal workspace; build your first room free)Get the full, Advanced Multi-Threading playbook

    11분

  3. 6월 3일

    Timing Objections and Selling Into a Buyer's Fiscal Calendar (with Valerie Avila from Justworks) | Ep. 11

    Enterprise sales often stalls on the same two obstacles: a buyer who isn't ready to move yet, and a rep who doesn't know how to handle that gracefully. This episode of Complex Sales: Decoded digs into both. Meredith Chandler sits down with Valerie Avila, Head of International Sales at Justworks, to talk through the specific dynamics of selling a complex product to buyers who don't yet understand the territory, literally and figuratively. ㅤ Valerie has spent nearly 12 years at Justworks, building out domestic expansion and now leading the company's international sales motion. The conversation covers what separates effective objection handling from deal-killing rabbit holes, how real-time coaching is making a comeback through AI, and why "not right now" is one of the most important pieces of data a rep can collect. ㅤ 👤 Guest Bio Valerie Avila is Head of International Sales at Justworks, where she has worked for nearly 12 years. She joined as an Account Executive in 2014 and has held roles across sales management, training, domestic expansion, and revenue development. She founded the Justwomen initiative, a speaker series that brought prominent women executives together to drive growth in the NYC tech community. Before Justworks, Valerie was in business development at SinglePlatform. She holds a BA in Communications and Philosophy from Boston College. ㅤ 📌 What We Cover Why selling international EOR is a fundamentally different motion from domestic PEO: Justworks becomes the full legal employer abroad, which means buyers are carrying assumptions from US employment law that don't transfer.How Justworks unified its domestic and international sales motion under a single AE supported by specialist overlays, and why splitting by product early didn't serve the same customer effectively.What just-in-time enablement looks like in practice: Justworks uses Spekit to surface talk tracks, answers, and collateral inside the tools reps already use, without requiring them to break their workflow.Why real-time coaching on live calls matters, the old whisper/barge function and how AI is rebuilding that capability for a remote-first sales environment.The objection triage framework: before handling any objection, ask whether it is a smoke screen or a real deal breaker, and whether the person raising it is the one who actually drives the decision.Why fixating on a small objection, a missing feature, a font, can turn a winnable deal into a mountain the rep built themselves.The timing objection unpacked: "it's never a no, it's a no for now." Fiscal year start, benefits renewal, and vendor contract end dates are the moments that matter, and every conversation should go into Salesforce so the follow-up can happen at the right one.How to stay relevant between conversations using signals, from LinkedIn activity to company events to building a custom AI agent to monitor buying intent triggers. ㅤ 🔗 Resources Mentioned Pavilion's AI and Go-To-Market School — operator-led GTM learning program, Valerie is currently enrolled inClaude — mentioned as a tool for building custom AI agents to track buying signalsAligned — episode sponsor; AI deal workspace for multi-stakeholder enterprise sales

    22분

  4. 5월 27일

    Pressure-Testing the Yes Before It Turns Into a No (with Juan Arcila from Wisetack) | Ep. 10

    When a buyer says yes after months of pursuit, the rep's instinct is to lock the deal down and stop selling. That's where most enterprise deals quietly crack open. In Episode 10 of Complex Sales: Decoded, Meredith Chandler sits down with Juan Arcila, Sales Manager of Mid-Market Sales at Wisetack, to talk about what it actually takes to move a complex deal forward when you're displacing an incumbent, running against multiple vendors, and selling to a buying committee you'll never fully see. Juan walks through how his team uses AI to come into first calls with a hypothesis instead of a Q&A dance, how to stack rank a buyer's priorities when the deal is "neck and neck," and the year-long pursuit that he almost lost because he got happy ears. The conversation closes on mutual action plans, CRM hygiene as a seller tool, and why arming a champion is the actual sales motion in a complex cycle. This one is for any AE or sales leader sitting on a verbal yes that hasn't held up yet. ㅤ 👤 Guest Bio Juan Arcila is Sales Manager of Mid-Market Sales at Wisetack, the embedded consumer-financing platform for in-person service businesses, where he leads the team selling to merchants in home services, dental, auto, and elective medical. He started his sales career in SDR and AE roles at Wistia before joining Datadog as an Account Executive in the Commercial segment, and he now coaches the Wisetack mid-market AEs through competitive cycles against incumbent lenders. ㅤ 📌 What We Cover Why the bottleneck in Wisetack's cycle isn't the demo-to-signup conversion, it's the first activation, and what that pattern reveals about adoption inside owner/operator businessesThe two sales happening inside every competitive cycle: convincing leadership to switch, and convincing the end user to actually log inHow Juan's team uses a custom GPT to pull a competitive-analysis prep doc before the first call, so reps walk in with a hypothesis instead of running a 10-questions-back-to-back hot seatThe exact reframe to use when a buyer says it's "neck and neck": go back to discovery, stack rank their priorities, and pressure test which gaps you actually solvedWhy "the team will give us a thumbs up" is a non-answer, and what disqualifying questions to ask before you trust itHow Juan equips a champion for the rooms he'll never sit in, including pre-loading them with the resources each stakeholder will care about before that next internal meetingThe Salesforce hygiene shift Juan only understood once he moved into management, and the AI-CRM middle ground his team landed on so reps don't "set it and forget it"The year-long deal Juan nearly lost because he got happy ears, and the playbook he runs now to pressure test a verbal yes before procurement and the C-suite ever see it ㅤ 🔗 Resources Mentioned Aligned - mutual action plans built into the buyer-seller workspace

    24분

  5. 5월 20일

    Multi-Threading Above the Line: Why You Can't Wait Until Signature | Ep. 9

    Multi-threading goes wrong when sellers treat executive sponsors like a closing-mile play, pulling them in at signature when they don't even know your name. This is the fifth episode in the multi-threading series on Complex Sales: Decoded, and host Meredith Chandler breaks down how to engage above the line throughout the deal cycle, not just at the finish line. ㅤ The episode covers when to reach out to execs, what those communications should actually look like, and how to stay visible without becoming the rep execs avoid. Meredith uses a marriage-proposal analogy to make the point: warming someone up over time is what makes the big ask possible. She walks through three rules for above the line outreach, the right reasons to send, and a real-world example of a deal that got killed because the right people weren't in the loop. Brought to you by Aligned. ㅤ 📌 What We Cover Why pulling in an executive sponsor at signature is the late-stage move that kills dealsThe dating analogy for multi-threading, and why "who the hell are you" is the response you can't afford to get at signatureThree rules for above the line outreach: short and sweet, outcomes not activities, and "no action needed" as the closerWhy every above the line touch should provide momentum, not pile on asksThe right reasons to write an executive: alignment between solution and company goals, POV kickoff or wrap, confirming consensus before pricingWhy writing to check a CRM box or appease RevOps is the email that gets deletedA real example of an internal eval that got killed because the buyer and team weren't multi-threaded ㅤ 🔗 Resources Mentioned Aligned deal workspace, for moving multi-stakeholder deals out of email threads and developing champions with mutual action plansGet the full, Advanced Multi-Threading playbook

    6분

  6. 5월 13일

    Why Reps Revert to Pitching the Moment a Call Gets Uncomfortable (with Sam Barry) | Ep. 8

    Most sales training looks good in a workshop. Then a rep gets on a live call, feels the pressure, and goes straight to features. It's not a methodology problem. It's a neurological one. ㅤ Meredith Chandler, Head of Sales at Aligned, sits down with Sam Barry, SVP of Sales at Braintrust Growth, to dig into why that happens and what actually changes seller behavior under pressure. Sam's framework, NeuroSelling®, doesn't start with an acronym and work backward. It starts with how the brain processes trust and makes decisions, then builds the communication structure from there. ㅤ This conversation covers what that means in practice: how to open a call with real trust-building instead of rapport theater, why most reps are only doing 50% of the trust work required, and how to use pain quantification to move a stalled deal without a single manipulative tactic. ㅤ 👤 Guest Bio Sam Barry is SVP of Sales at Braintrust Growth, a neuroscience-based sales training and communication consulting firm founded in 2009 and headquartered in Mason, Ohio. Braintrust has been named a Top 20 Sales Training Company by Selling Power every year since 2022. Sam brings over a decade of sales leadership experience, with prior roles including Regional VP of Sales at Richardson Sales Performance and Director of Sales at DecisionWise. He studied human psychology and has spent his career applying those principles inside enterprise sales organizations. ㅤ 📌 What We Cover Why the brain defaults to features and benefits under pressure, and why adding a new methodology doesn't fix itThe difference between personal trust and professional trust, and why being strong at only one of them is still failingHow to open a first call with a point of view that builds credibility before you say anything about your productWhy rapport-building tactics like commenting on someone's background actually erode trust with senior buyersHow to quantify pain at multiple levels so a dollar figure becomes the anchor before you ever discuss priceWhy the anchor you set controls the comparison a buyer makes, and how that plays out in pricing and negotiationThe cortisol-to-dopamine sequence: how naming a financial cost to inaction generates urgency, and how presenting your solution then shifts the emotional stateWhat sellers miss when they hear a problem and run with it before truly quantifying what that problem costs ㅤ 🔗 Resources Mentioned Aligned — AI deal workspace for multi-stakeholder enterprise dealsBraintrust Growth — NeuroSelling®, NeuroCoaching®, and NeuroServing® programs for enterprise teams

    26분

  7. 5월 6일

    Meet Buyers at the Moment of Attention (with Keegan Otter) | Ep. 7

    Most sellers treat a website visit as a buying signal. Keegan Otter says that's the first mistake. In this episode, Meredith Chandler talks with Keegan Otter about what it actually takes to build a GTM motion that converts warm leads, not just collects them. They cover why intent data puts you at the start line, not the finish line, and what most teams get wrong when they try to act on it too fast. ㅤ The conversation moves into how Keegan approaches GTM builds in 2026 vs. 2019, why he invented the PTP framework (Process, Technology, People), what live intent data changes about warm calling, and where AI is creating chaos inside sales orgs that aren't managing it with structure. Aligned sponsors this episode. ㅤ 👤 Guest Bio Keegan Otter is the Software Cowboy: President of WarmLegency and CRO at Warmly, an AI-powered pipeline acceleration platform that identifies and acts on high-intent website visitors in real time. He joined Warmly in May 2023 as the founding revenue leader and has scaled the company from an unfinished product to crossing $8M ARR. Before Warmly, Keegan held sales leadership roles at Outreach.io, Sendlane, and Postscript, and was recognized by Outreach co-founder Manny Medina as one of the top SDRs on the floor. ㅤ 📌 What We Cover Why seeing who's on your website and knowing they're ready to buy are two completely different things, and what to do with the differenceHow Warmly killed every direct CTA in their outbound email, replaced them with educational content, and watched click rates go from 2% to 14-18%Live intent vs. lagging intent: the grocery store analogy that explains why timing changes everything about warm callingThe PTP framework (Process, Technology, People) and why building in the wrong order costs you headcount you didn't need to hireWhat Keegan does first when dropped into a company that's still running pure cold outbound in 2026Why AI projects inside your sales org need a PM, dedicated timeslots, and the 10% project ruleThe outreach tactics that actually earned meetings (a personalized putting green) and the ones Keegan wants to see die (Venmo payments, unannounced calendar invites)How Keegan applies the same GTM framework to his bootstrapped window screen business in Phoenix ㅤ 🔗 Resources Mentioned Warmly - AI pipeline acceleration platform, Keegan's companyAligned - AI deal workspace for enterprise sales

    35분

  8. 4월 29일

    How to Sell With Procurement, Not Against Them (with Michael Shields) | Ep. 6

    When procurement enters a deal at the final mile, the seller has already left them with one lever: price. Meredith Chandler and Michael Shields spend this episode examining that dynamic from both sides of the table. ㅤ Michael has been leading procurement teams at enterprise tech companies for over 10 years. He challenges the assumption that procurement is the adversary in a deal and makes the case that sellers have largely created that dynamic by arriving late and leaving procurement with nothing to do but negotiate on price. ㅤ If you're navigating a complex deal where procurement is in the picture, or trying to build a process that stops stalling in the final stage, this conversation will change how you approach it. Brought to you by Aligned. ㅤ 👤 Guest Bio Michael Shields is VP of Procurement at Tropic, an intelligent spend management platform trusted by 500+ companies to bring visibility and control to their software spend. He built the procurement function at Qualtrics from scratch, has led procurement organizations at multiple enterprise tech companies, and is an adjunct professor at BYU in operations and supply chain. He speaks at SKOs and regularly coaches sellers on how buying works from the other side of the table. ㅤ 📌 What We Cover Why procurement's top pain point with sellers isn't price pressure but being looped in too late, after the only lever left is commercial negotiationHow to qualify what kind of procurement person you're actually dealing with, from strategic partner to purchasing checkbox, and why that changes your approachThe three questions procurement asks before price ever comes up: does this tie to a business result, why is this prioritized over the other hundred projects, and why nowWhy every concession you give without a condition trains procurement to push harder next cycle, and the difference between flexibility and optionalityWhat ABCD (Always Be Constantly Discovering) looks like in a multi-stakeholder deal, and why treating discovery as a phase instead of a continuous motion puts your deal at riskWhy champions fail in internal approval rooms when they can't answer "why this vendor," "why this problem," or "why now," and what sellers need to give them instead of a pitch deckHow procurement's land-and-expand goal is structurally more aligned with sales than most sellers realize, and what it takes to become a supplier they want to grow ㅤ 🔗 Resources Mentioned Aligned - AI deal workspace for enterprise sales; show sponsor. Build your first room free.

    27분
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In enterprise sales, "simple" doesn't exist. Complex Sales: Decoded is the podcast for sellers who are navigating long, nonlinear buying cycles. Each week, we unpack what it actually takes to close high-dollar, multi-stakeholder deals that span quarters with top AEs and sales leaders at the best companies in the world. Listen for in-depth breakdowns of how complex deals actually get done. You’ll get playbooks to develop champions, guides on how to uncover hidden stakeholders, and step-by-step systems to sell between meetings that keep deals from stalling out. If you want every episode to leave you with something you can implement in your next deal, this show is for you.

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  • 제작진
    Aligned
  • 방송 연도
    2026년
  • 에피소드
    16
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    © Copyright 2026 Aligned
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