Conference Coverage

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ReachMD brings you the latest research, announcements, and conversations from the most important medical conferences around the world. Join us on the conference floor with keynote speakers, experts, and opinion leaders.

  1. قبل ٣ أيام

    Collaboration in Medical Affairs: Increasing Value and Impact

    Host: Matt Birnholz, MD Guest: Renu Juneja, PhD What do pharmaceutical leaders actually need from their agency partners? Find out as Dr. Matt Birnholz sits down with Dr. Renu Juneja to explore how insight-led collaboration can unlock stronger relationships, faster timelines, and more impactful medical education. In this conversation at the 2026 Medical Affairs Professional Society (MAPS) Annual Meeting, they share perspectives on how challenging assumptions, leveraging artificial intelligence, and developing scalable strategies can help deliver meaningful value. Dr. Juneja is the President of ADPAL LLC, a boutique company advising consulting firms and agency partners.

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  2. قبل ٣ أيام

    Designing Smarter Insight Frameworks in Medical Affairs

    Host: Matt Birnholz, MD Guest: Tony Page Early, integrated insights can dramatically improve pharmaceutical launch outcomes and reduce the risk of missed expectations. Discover best practices for aligning market needs with clinical strategy and leveraging AI for smarter insight planning with Dr. Matt Birnholz and Mr. Tony Page, who shared their perspectives at the 2026 Medical Affairs Professional Society (MAPS) Annual Meeting. Mr. Page is the Senior Vice President of Insight at Within3, a platform dedicated to launch insights.

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  3. قبل ٣ أيام

    Inside Medical Affairs: MSL Insights on AI, Strategy, and Impact

    Host: Matt Birnholz, MD Guest: Brandon Young, PhD Today’s medical science liaisons (MSLs) are navigating a rapidly shifting healthcare landscape. Step inside the evolving world of medical affairs as Dr. Matt Birnholz sits down with Dr. Brandon Young, senior MSL at CSL Seqirus, to uncover how communication, collaboration, and emerging technologies are shaping the future of the field. Gain insights on these shifts in this discussion from the 2026 Medical Affairs Professional Society (MAPS) Annual Meeting.

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  4. قبل ٣ أيام

    Navigating Vaccine Communication: A Medical Affairs Perspective

    Host: Matt Birnholz, MD Guest: Abigail Sporer, PhD, MBA At the intersection of expertise, strategy, and collaboration, medical affairs professionals are translating vaccine science into meaningful and actionable insights for healthcare providers. In this candid conversation from the 2026 Medical Affairs Professional Society (MAPS) Annual Meeting, Dr. Matt Birnholz and Dr. Abigail Sporer, Director of US Medical Affairs at CSL Seqirus, discuss the evolving realities of vaccine education, from addressing misinformation to strengthening engagement. Learn more about how medical affairs plays a role in supporting clinicians and improving communication in a complex public health landscape.

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  5. قبل ٣ أيام

    Optimizing Medical Affairs Approaches with CME Best Practices

    Host: Matt Birnholz, MD Guest: Karen Roy, MSc For medical affairs teams, demonstrating the value and impact of educational initiatives in a meaningful and measurable way is essential. At the 2026 Medical Affairs Professional Society (MAPS) Annual Meeting, Dr. Matt Birnholz spoke with Ms. Karen Roy, CEO and Co-Founder of Infograph-ed, about how CME-informed strategies can elevate planning, content design, and outcomes measurement. Learn more about new approaches that can help create more targeted, insight-driven education.

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  6. قبل ٣ أيام

    Rehumanizing Healthcare with AI: Turning Data Into Meaningful Outcomes

    Host: Matt Birnholz, MD Guest: Susanna Gallani, PhD AI is enabling a more thoughtful, value-driven approach to healthcare—one that prioritizes patient outcomes over the volume of services delivered. At the 2026 Medical Affairs Professional Society (MAPS) Annual Meeting, Dr. Matt Birnholz sat down with this year's keynote speaker, Dr. Susanna Gallani, to explore how rich data can be transformed into actionable insights that ultimately improve patients' lives. Tune in to hear how leaders are balancing innovation with ethical responsibility while empowering clinicians to reconnect with the human side of medicine. Dr. Gallani is the Tai Family Associate Professor of Business Administration at Harvard Business School.

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  7. قبل ٣ أيام

    Trust in MSLs: What Physicians Value Most

    Host: Matt Birnholz, MD Guest: Justin O’Rourke, PhD, MBA Trust is foundational to effective scientific communication—but what factors actually drive it? Find out as Dr. Matt Birnholz speaks with Dr. Justin O’Rourke, a recent business psychology PhD graduate from The Chicago School, about his research on physician perceptions of medical science liaisons (MSLs) and their implications for delivering scientific information. Tune in for practical insights from this conversation at the 2026 Medical Affairs Professional Society (MAPS) Annual Meeting.

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  8. قبل ٣ أيام

    Turning Insight into Action: The Expanding Role of Medical Affairs

    Host: Matt Birnholz, MD Guest: Michael DeLuca, PharmD, MBA, MSRA From launch excellence to global operational support, medical affairs teams are evolving to enhance scientific exchange and drive meaningful outcomes for patients. Learn more with Dr. Matt Birnholz and Dr. Michael DeLuca, Executive Vice President of Global Medical Affairs and Medical Information at EVERSANA, who explored key trends shaping the field at the 2026 Medical Affairs Professional Society (MAPS) Annual Meeting. Hear about how artificial intelligence and other innovations are transforming data generation, insight development, and engagement strategies.

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ReachMD brings you the latest research, announcements, and conversations from the most important medical conferences around the world. Join us on the conference floor with keynote speakers, experts, and opinion leaders.

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