Connected Brand

Loop and Tie
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Connected Brand

Welcome to Connected Brand. In this series, we explore the pivotal role connection - true authentic human connection - plays in fostering regenerative growth and sustained success through your fanbase. Join us as we learn from the powerhouses fueling today's most connected brands and hear firsthand their approach, strategies, and philosophies to forge authentic connections with their employees and customers.

Episodes

  1. JUL 8

    Pour your H.E.A.R.T Into It

    Beth Dunn is an iconic content writer. Hard stop. Beth was the orchestrator & mastermind behind the iconic voice of HubSpot. She’s written the literal book on how to build a brand voice called, “Cultivating Content Design.” She’s a public speaker about building a Product-Led Brand Voice and a content coach helping brands find their voice. You see, Beth just gets something that most content writers don’t:What you say and how you say it matters more than anything.

    38 min

  2. JUL 1

    Inside Out

    This week’s guest, Gina Rau, has arguably one of the most nuanced roles in developing a Connected Brand: Public Relations. PR is the connective tissue between the internal and external perception of the company. Gina’s seen a thing or two when it comes to making sure your insides, match your outsides.

    43 min

  3. JUN 25

    The Lunch Table

    Former high school teacher turned marketing agency founder, Brendan Hufford of Growth Sprints, learned some of the most important lessons about connection from the nucleus of high school culture -  the cafeteria lunch table.  His approach to supporting his clients is a lot like this approach to molding young minds: first unify, then simplify.

    40 min

  4. JUN 20

    Give a Sh*t

    On today’s episode, our guest Lee Lee Ennis, Director of HR at Visual Concepts, we dive into the simple art of just giving a sh*t about your employees and what that looks like within a connected employee experience.

    55 min

  5. MAY 14

    It's About Time

    Our guest this episode, Melissa Rosenthal, gets to work at the most meta of Connected Brands, a Connected brand that helps others connect with themselves: Insight Timer.  As CMO, Melissa’s got a unique task: How do you build a big brand that fosters community and connectedness, while saying almost nothing at all.

    38 min

  6. APR 17

    Superabound

    A connection to the self is the key to unlocking intentionality in everything you do. My guests this week, Steve Haase and Erin Aquin, authors of the book Superabound, are teaching leaders how to build the life of their dreams.

    39 min

  7. APR 17

    Get to the Point

    A self-described thought wrangler, Andrea is helping brands big and small stick the landing on their audience activation. And I’m going to let you in on a little secret, it’s not as complicated as you’d think.

    39 min

  8. APR 16

    Clicking Into Place

    Pete Vomocil, is one of the most thoughtful, helpful folks you’re ever going to meet. He might also be one of Lego's biggest fans. His genuine and playful style has helped emerging marketers step into their element and he’s helped brands step into their intentional, help-based culture.

    41 min

  9. APR 16

    I Scream, You Scream

    In today’s episode, the CMO of Museum of Ice Cream, Erin Levzow, is joining us to share her and her team’s secret to inspiring imagination & connection to help unlock the kid in all of us.

    39 min

  10. APR 16

    People Over Everything

    This week, I’m learning from two folks who have built some of the most active and evangelized communities. Now co-founders, Mark Kilens and Nick Bennett are teaching B2B brands how to put people over everything.

    46 min

  11. APR 16

    Fanning the Flame

    Our guest this week is a BIG fan …. Not just of brands, but of the fans behind today’s biggest brands. Christina Garnett, Host & Author of “Fan of the Fans” is here to share with us her unique perspective on what it takes to fan the flames of your devoted fans.

    44 min
  • 11 Episodes

About

Welcome to Connected Brand. In this series, we explore the pivotal role connection - true authentic human connection - plays in fostering regenerative growth and sustained success through your fanbase. Join us as we learn from the powerhouses fueling today's most connected brands and hear firsthand their approach, strategies, and philosophies to forge authentic connections with their employees and customers.

Information

  • Creator
    Loop and Tie
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Explicit
  • Copyright
    © Loop and Tie
  • Show Website
    Connected Brand

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