11 episodes

Welcome to Connected Brand. In this series, we explore the pivotal role connection - true authentic human connection - plays in fostering regenerative growth and sustained success through your fanbase.

Join us as we learn from the powerhouses fueling today's most connected brands and hear firsthand their approach, strategies, and philosophies to forge authentic connections with their employees and customers.

Connected Brand Loop and Tie

    • Business

Welcome to Connected Brand. In this series, we explore the pivotal role connection - true authentic human connection - plays in fostering regenerative growth and sustained success through your fanbase.

Join us as we learn from the powerhouses fueling today's most connected brands and hear firsthand their approach, strategies, and philosophies to forge authentic connections with their employees and customers.

    Pour your H.E.A.R.T Into It

    Pour your H.E.A.R.T Into It

    Beth Dunn is an iconic content writer. Hard stop. Beth was the orchestrator & mastermind behind the iconic voice of HubSpot. She’s written the literal book on how to build a brand voice called, “Cultivating Content Design.” She’s a public speaker about building a Product-Led Brand Voice and a content coach helping brands find their voice.

    You see, Beth just gets something that most content writers don’t:What you say and how you say it matters more than anything. 

    • 38 min
    Inside Out

    Inside Out

    This week’s guest, Gina Rau, has arguably one of the most nuanced roles in developing a Connected Brand: Public Relations. PR is the connective tissue between the internal and external perception of the company. Gina’s seen a thing or two when it comes to making sure your insides, match your outsides. 

    • 43 min
    The Lunch Table

    The Lunch Table

    Former high school teacher turned marketing agency founder, Brendan Hufford of Growth Sprints, learned some of the most important lessons about connection from the nucleus of high school culture -  the cafeteria lunch table. 

    His approach to supporting his clients is a lot like this approach to molding young minds: first unify, then simplify. 

    • 39 min
    Give a Sh*t

    Give a Sh*t

    On today’s episode, our guest Lee Lee Ennis, Director of HR at Visual Concepts, we dive into the simple art of just giving a sh*t about your employees and what that looks like within a connected employee experience.

    • 55 min
    It's About Time

    It's About Time

    Our guest this episode, Melissa Rosenthal, gets to work at the most meta of Connected Brands, a Connected brand that helps others connect with themselves: Insight Timer. 

    As CMO, Melissa’s got a unique task: How do you build a big brand that fosters community and connectedness, while saying almost nothing at all. 

    • 38 min
    Superabound

    Superabound

    A connection to the self is the key to unlocking intentionality in everything you do. My guests this week, Steve Haase and Erin Aquin, authors of the book Superabound, are teaching leaders how to build the life of their dreams.

    • 38 min

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