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“As a dealer, you don’t really impact what car a customer wants to buy, but you can certainly impact where they buy it based on your reputation.” This week on Connected, we sit down with Chris Ventura from Naked Lime Marketing to discuss why reputation management is so important for dealerships.

Hendrick Automotive Group had 26 stores named to the Automotive News Best Dealerships to Work For list in 2020. What does it take to earn such an honor? We sit down with Steve Strickland, executive general manager at Hendrick Lexus Charleston, and try to find out the secret on this week's episode of Connected!

It's a Connected reunion show! Our first host Greg Uland is back to reflect on the last 12 months, how the automotive industry responded to the pandemic, and what Reynolds is doing today to prepare your dealership for continued success.

Does your reconditioning process need to be fixed? Would you be able to tell if it did? This week, we're talking with Brad Schafer, director of ReconTRAC®, about why reconditioning is especially important for dealerships right now.

From the classroom to the showroom! On this week's episode of Connected, we're talking with Elgie Bright, associate professor and department chair of the Automotive Marketing and Management Program at Northwood University. Elgie chats with Jessica about the special relationship between Reynolds and Northwood and how the university prepares students to work in the automotive industry.

Are you there for your customers when it's most convenient for them or most convenient for you? Jessie O'Brien, sales director at GoMoto, argues that it's time for the golden rule to evolve. Businesses need to treat consumers the way they want to be treated.