Constructing Brands

Eric Lanel
Constructing Brands

The Constructing Brands Podcast, hosted by industry marketing expert Eric Lanel, features insightful conversations with leaders and innovators in the built environment. Eric explores the strategies, challenges, and success stories behind iconic brands through captivating interviews. Each episode provides listeners with an understanding of the difficult decisions made by these leaders, how they approached those decisions, and what they would have done differently. The podcast focuses on the art and science of building powerful brand identities, covering topics such as brand positioning, customer experience, brand storytelling, and the impact of emerging technologies. With a focus on actionable insights, the podcast equips listeners with valuable knowledge and inspiration to elevate their brands and stay ahead in today's competitive marketplace. Whether you're a marketer, entrepreneur, or brand enthusiast, if you want to hear insights from the people who have "been there, done that," this podcast is for you.

  1. 08/12/2024

    Painting the Future: Wellness Meets Innovation

    In this captivating podcast episode, Maya and Price share the inspiring journey of creating Alkemis, the world’s first wellness paint. Born from a shared passion for art and a commitment to health, they reveal how their experiences during the pandemic led them to challenge the toxic norms of conventional paints. With a focus on sustainability and aesthetics, they discuss their innovative mineral-based formula that prioritizes both environmental safety and design elegance. Listeners will gain insights into the complexities of launching a groundbreaking product in the building materials industry while advocating for a cleaner, healthier living environment. From this podcast, you will learn: The Origins of Wellness Paint: Discover how the founders, Maya and Price, were inspired to create the world's first wellness paint after realizing the harmful chemicals present in traditional paints and their impact on health and the environment. Innovative Formulation Techniques: Gain insights into the research and development process that led to the creation of a mineral-based paint, which utilizes ancient techniques and modern technology to provide a healthier alternative to conventional paints. Marketing Strategies for Sustainable Products: Learn about the unique marketing approaches used to introduce this innovative product to the design trade, including partnerships with architects and interior designers, and how they aim to shift consumer perceptions regarding eco-friendly and aesthetically pleasing home products.

    35 min
5
out of 5
12 Ratings

About

The Constructing Brands Podcast, hosted by industry marketing expert Eric Lanel, features insightful conversations with leaders and innovators in the built environment. Eric explores the strategies, challenges, and success stories behind iconic brands through captivating interviews. Each episode provides listeners with an understanding of the difficult decisions made by these leaders, how they approached those decisions, and what they would have done differently. The podcast focuses on the art and science of building powerful brand identities, covering topics such as brand positioning, customer experience, brand storytelling, and the impact of emerging technologies. With a focus on actionable insights, the podcast equips listeners with valuable knowledge and inspiration to elevate their brands and stay ahead in today's competitive marketplace. Whether you're a marketer, entrepreneur, or brand enthusiast, if you want to hear insights from the people who have "been there, done that," this podcast is for you.

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