31 episodes

The building materials industry impacts our world in ways that many people will never realize. But it is an extremely difficult niche for manufacturers to thrive in, even when the market is flourishing. If you are responsible for the success of a building materials company, the Constructing Brands podcast is designed specifically for you. We aim to help you identify and solve the challenges that developers, contractors, architects, designers, and facilities managers are facing with their building materials providers. By understanding exactly how your audience thinks, feels, and operates, you can create the most impactful message with the highest level of visibility. As a result, your building materials company becomes more successful and profitable than ever before.

Constructing Brand‪s‬ Eric Lanel

    • Marketing
    • 5.0 • 12 Ratings

The building materials industry impacts our world in ways that many people will never realize. But it is an extremely difficult niche for manufacturers to thrive in, even when the market is flourishing. If you are responsible for the success of a building materials company, the Constructing Brands podcast is designed specifically for you. We aim to help you identify and solve the challenges that developers, contractors, architects, designers, and facilities managers are facing with their building materials providers. By understanding exactly how your audience thinks, feels, and operates, you can create the most impactful message with the highest level of visibility. As a result, your building materials company becomes more successful and profitable than ever before.

    Self Awareness

    Self Awareness

    • 10 min
    3 Effective Tips to get your product in front of resellers – Manufacturer Marketing

    3 Effective Tips to get your product in front of resellers – Manufacturer Marketing

    In the latest episode of Constructing Brands podcast, Eric Lanel speaks with Kyle Bushoven, Marketing Manager of Wayne Tile, New Jersey’s premier tile supplier and retailer. Kyle began his career in sales at Wayne Tile and currently heads up the marketing department. As marketing manager, he is involved with product selection and understands what manufacturers are doing right to get the attention their product needs. Tune in to learn the most effective tips for your product.

    • 27 min
    Learn the top 3 things a builder looks for when selecting building products.

    Learn the top 3 things a builder looks for when selecting building products.

    In the latest episode of GWP’s Constructing Brands podcast, we speak with Matt Risinger, host of The Build Show and Founder of Risinger Build. Matt offers us insights in how he’s selected certain building materials and the process by which he tests and vets them for use on his project. Matt’s goal is to elevate the standards of the building industry. Learn what he looks for in his relationship with building manufacturers.

    • 25 min
    Accelerate your business expansion by tapping into real estate investors. Tips from Executive Vice President at First American Title Insurance Company.

    Accelerate your business expansion by tapping into real estate investors. Tips from Executive Vice President at First American Title Insurance Company.

    In the latest episode of GWP’s Constructing Brands podcast, we speak with Jeffrey Greif, Executive Vice President at First American Title Insurance Company. If you are looking for real estate opportunities to expand your business, you don’t have to bear the risk on your own. Jeffrey shares his experience helping leaders in the building industry with networking, and finding partners with like-minded interests to reach their expansion goals faster, without enduring the risk on their own.

    • 12 min
    How important is your end-user in your marketing mix?

    How important is your end-user in your marketing mix?

    In the latest episode of GWP’s Constructing Brands podcast, we reflect on conversations with previous guests sharing insights and answering an important question for manufacturers: Who is your real target and what are you doing to get in front of your end-end user? In this episode, we provide tips to help assess your business, identify your real target, and develop a digital strategy to educate, engage, and inform your end-end user.

    • 12 min
    Get in front of architects. Tips for getting architects to try your product.

    Get in front of architects. Tips for getting architects to try your product.

    In the latest episode of GWP’s Constructing Brands podcast, we speak with Scott Hoffman, Director of Architecture/Product Development for CSA Group. The world is changing quickly, and in this episode, Scott stresses how important it is for architects to embrace these changes and evolve along with them. COVID-19 has presented the building world with many challenges, and Scott discusses some of the ways both residential and commercial building projects have been impacted, and what changes he has seen.

    • 27 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

FJBL24 ,

Very knowledgeable!

Great information.

Laurathesull ,

Great for contractors

This is great for anyone in the building materials industry looking to stay on top of new trends!

ssdghill ,

Industry Love

This podcast looks at the construction and building category through a whole new lens. Hearing about new trends and insights—it’s definitely worth a listen!

Top Podcasts In Marketing