Construction Marketing with Purpose

Monica Pitts & Stacy Brockmeier
  • 5.0 (5)
  • MARKETING

The Construction Marketing with Purpose podcast focuses on marketing your commercial and heavy highway construction company. Sharing tools, tips, tricks, and quips to get you to your goals and make sure your marketing doesn't suck.

  1. 05/12/2023

    Is a Podcast Right for Your Construction Company?

    With all the marketing Talking Heads out there telling you that a podcast is the “new blog” I'm sure you're asking yourself, “Should I have a podcast?” (Right alongside should I do Tiktok, start a YouTube channel or just go old school and start that cotton pickin’ blog). Well, in this article/podcast episode my goal is to help make that decision -  is podcasting the right marketing tool for you?  Because let's face it you can't do them all. You need to do the one that fits inside your strengths zone, effectively tells your story and connects with your audience.

    32 min

  2. 03/31/2023

    Web Design Company Interview Guide

    To get you to that point where you feel super comfortable and in control, I'm going to review 10 categories I feel you should discuss with your potential web developers. Within each of these categories, I’ll also give you specific questions to ask, so you know exactly what web lingo to use, and you can understand what you might be getting from this relationship.  For a fully-formatted article version of this episode, visit https://mayecreate.com/blog/web-design-company-interview-guide/

    31 min

  3. 03/17/2023

    Picking the Right Computer for Your Marketing with Guest Jamie Cote

    Are you in the market for a new computer? Then this episode is for you. We sit down with Jamie Cote from Personalized Computers in Columbia, MO and ask all the questions you need answers to when searching for the perfect computer.  Timestamps Introducing Jamie Cote and Personalized Computers - 0:32 What is the CPU and what does it do? - 4:30 Which processor should you pick? - 8:42 What is RAM? - 14:38 How to reduce the amount of memory you are using - 15:42 What size of RAM do you need? - 19:01 What else can affect how your computer runs? - 22:06 What to look for in storage - 25:15 What is the SSD? - 26:11 What size of SSD do you need? - 31:18 What is the GPU? - 34:07 Do you need a desktop or a laptop? - 37:49 Should you get Windows 10 or Windows 11? - 43:17 How to reach Jamie and Personalized Computers - 44:39 For a full transcription, visit https://mayecreate.com/blog/picking-the-right-computer-for-your-marketing-with-guest-jamie-cote/

    46 min

  4. 03/03/2023

    Getting Great Marketing Photos Using Your Phone

    We welcome our first international guest to the podcast, Marc Muehlberger, with Content Creation Studio Academy. We discuss how to get the best marketing photos using just the phone you already have in your pocket. Learn how to spot a good shot, why more photos are always better than less and what you can do with those photos to make your designer’s life a little bit easier.  Timestamps Introduction of Marc Muehlberger - 1:18 Pros and Cons of using your iPhone for marketing photos - 3:50 Finding the best light for your photos - 7:32 Paying attention to what is around you in photos - 10:48 Editing photos on your phone - 13:57 Using the right lens setting - 16:43 Tips for those in front of the camera - 19:57 Posing for photos - 22:21 Taking more photos than you think you need - 26:54 Image format suggestions - 34:12 Naming your photos - 39:29 Practicing really does make perfect - 42:49 Where to find Marc Muehlberger - 45:31 Creating an FAQ video - 47:42 Check out the full transcript for this episode on our website: https://mayecreate.com/blog/getting-great-marketing-photos-using-your-phone/

    51 min

  5. 02/03/2023

    The Do's and Don’ts of Writing for Your Website

    Discover the do’s and don'ts of content writing! Learn how to rank high on Google, engage your audience, get organized, and elevate your web writing skills. We have a free downloadable offering on the MayeCreate website. It's called What to Put on Your Website. And on the success page for that download, we asked people what else do you need to know in their web planning journey. Many people said they wanted to learn about writing for their website. They are stuck trying to figure out the writing.   I’m here to say we heard you! I even dedicated an entire learning sequence about writing for your website in our upcoming Better Than DIY Website program.  So, thank you so much for your feedback, everyone. It really does help me help you on your journey to getting an awesome website that's going to grow your business.  With that in mind, let's figure out this writing thing. For a fully-formatted article version of this episode, visit https://mayecreate.com/blog/dos-and-donts-of-content-writing-for-websites/

    23 min

  6. 01/27/2023

    Do You Have What it Takes to Build Your Own Website?

    There are all kinds of ways you can, through a supported system, build your website. But do you have what it takes to build your website? Let's walk through it together.  For a fully-formatted article version of this episode, visit: https://mayecreate.com/blog/do-you-have-what-it-takes-to-build-your-own-website

    24 min

  7. 01/20/2023

    The Hidden and Recurring Costs of Building a Website

    Unlike some other products or services, websites have a lot of moving parts that allow them to be seen and work, and they require upkeep. These moving parts also have associated costs, but many people don't know that. Some web providers put additional costs in a package and just charge you a monthly lump sum. It’s hard to know what is all covered by your monthly payment, it just falls under the category of “WEBSITE”. You might think it's for them to update your site. And it might be! But it also probably includes things like the cost of your domain name, hosting, or other hidden costs.  To view a fully-formatted article version of this episode, visit: https://mayecreate.com/blog/the-hidden-and-recurring-costs-of-building-a-website

    18 min

  8. 01/13/2023

    Time-Saving Tips for a Website Redo

    You’ve decided it’s time to update your website. Or, maybe you don’t have a website yet, but you’re ready to take that step.  Let me be your guide today as we go through my tips and tricks to help you get through the design process as quickly as possible. I want you to get through this process without belly-flopping in the middle. For a fully-formatted blog post of this episode, visit https://mayecreate.com/blog/time-saving-tips-for-a-website-redo

    28 min
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The Construction Marketing with Purpose podcast focuses on marketing your commercial and heavy highway construction company. Sharing tools, tips, tricks, and quips to get you to your goals and make sure your marketing doesn't suck.

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