Consulting Leaders

GHA Marketing
  • 5.0 (16)
  • BUSINESS
  • UPDATED WEEKLY

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.

  1. How to Drive Multi-Unit Growth by Fixing Execution Gaps in Franchise Systems With April Porter

    1D AGO

    How to Drive Multi-Unit Growth by Fixing Execution Gaps in Franchise Systems With April Porter

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** April Porter’s path into consulting isn’t conventional. She started as a prosecuting attorney and judge before stepping into entrepreneurship as a franchise owner. That shift exposed her to a different kind of pressure, not legal outcomes, but operational performance, team management, and financial sustainability. What makes her work stand out is her focus on the gap between knowing and doing. Across dozens of franchise systems, she observed a recurring issue: training is delivered, but not installed. That gap creates inconsistency, underperformance, and friction between franchisors and operators. Today, through Secretsos™ and her advisory work, she helps franchisees think and operate like CEOs, within the constraints of a franchise model. Her approach combines business intelligence, behavioral systems, and scalable execution frameworks to help owners move from single-unit survival to multi-unit growth. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, especially coming from a legal background as an attorney and judge? 2. What specific problem are you helping franchisees and franchisors solve today, and why does solving that matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring you in? 4. How do clients usually find you, and what has worked best to build authority in the franchising space? Current Acquisition Channels: Referral, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What’s your view on podcasting as a marketing channel for consultants working with franchise or multi-unit businesses? 5. When you’re dealing with multiple stakeholders in franchise systems, how do you navigate the sales process and bring engagements to a close? 6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships with you? 7. Where do you find yourself most stuck right now as a consultant in the franchising space (if at all)? 8. Looking ahead, where do you see the biggest opportunity for improving franchisee performance and multi-unit growth over the next few years? ********************************************************************* Know more about April Porter Website Link: https://askaprilporter.com/ Connect with April Porter on LinkedIn LinkedIn link: https://www.linkedin.com/in/aprilporterbrands/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    23 min
  2. How to Drive Profitability in Trade Businesses Through Structured Coaching With Owen Watson

    1D AGO

    How to Drive Profitability in Trade Businesses Through Structured Coaching With Owen Watson

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Owen Watson has spent over 30 years building, scaling, and exiting businesses across multiple industries. From securing national supply contracts with major insurers and developers to launching and selling his own ventures, his career has been grounded in execution, negotiation, and consistent growth. Today, as the founder of Brick Pig Coaching, Owen works closely with business owners, executives, and tradies to help them move from reactive operations to structured, profitable businesses. His philosophy is simple but effective: long-term success comes from discipline, planning, and making intentional choices, what he calls becoming a “brick pig.” This episode explores how consulting principles apply in the trades sector, where many business owners are technically skilled but lack the systems and strategy to scale. Owen’s approach offers a clear lens into how consultants can create real impact in practical, results-driven environments. ********************************************************** Proposed Interview Structure: 1. What got you into coaching and consulting after building and exiting your own businesses? 2. What specific problem are you helping your clients solve today, and why does it matter so much for you personally to solve that? 3. Who are your ideal clients within the trades today, and who typically makes the decision to bring you in? 4. How do clients typically find Brick Pig Coaching, and what’s worked best to attract the right type of business owners? Current Acquisition Channels: Referral, Google Ads, Meta Ads, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for consultants working with trades or similar industries? 5. When a potential client comes in, how do you structure your sales process to move them from interest to commitment? 6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships with you? 7. Where do you find yourself most stuck right now in your business as a coach (if at all)? 8. Looking ahead, where do you see the biggest opportunity for coaching and consulting in trade businesses over the next few years? ********************************************************************* Know more about Owen Watson Website Link: https://brickpig.com.au/ Connect with Owen Watson on LinkedIn LinkedIn link: https://www.linkedin.com/in/owenbrickpigcoaching/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    29 min
  3. How to Drive Enterprise Value (Not Just Activity) Through Transformation and M&A With Satish Peddada

    1D AGO

    How to Drive Enterprise Value (Not Just Activity) Through Transformation and M&A With Satish Peddada

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Satish operates where stakes are highest: post-merger integrations, ownership transitions, and large-scale transformations. His work centers on a simple but often ignored idea, enterprise value doesn’t come from activity, it comes from disciplined execution tied to financial outcomes. Across engagements, this has translated into $10M+ in cost savings and measurable margin improvements. What sets his perspective apart is the shift from traditional consulting structures (PMOs, transformation programs) to value-centric systems, what he calls “Value Offices,” governance compression, and value architecture. These are not frameworks for presentation, they are mechanisms for accelerating EBITDA impact, improving decision velocity, and preventing value leakage. For consulting leaders, this conversation is a reality check. It challenges how services are packaged, how impact is measured, and where consultants should actually focus their attention if they want to operate at the CEO and board level. ********************************************************************** Proposed Interview Structure: 1. What got you into consulting, and how did you evolve into advising CEOs and Boards at these critical inflection points? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter to you personally? 3. Who are your ideal clients today, and who typically brings you into these transformation or M&A situations? 4. Your content has a very strong point of view around value and execution, how do clients typically find you, and what’s worked best to attract the right engagements? Current Acquisition Channels: Referral Sub Question: What do you think about podcasting as a marketing tool for someone operating at the CEO and Board level? 5. When you're working at that level, how do you move from an initial conversation to becoming a trusted advisor on high-stakes decisions? 6. How do you personally build long-term relationships with clients, what do you do to ensure they keep coming back and continue to trust you at each new inflection point? 7. Where do you find yourself most stuck right now as a consultant, especially as you balance scaling StrategyStack with your advisory work? 8. Looking ahead, where do you see the biggest opportunity for enterprise value creation and transformation over the next few years? ********************************************************************* Know more about Satish Peddada Website Link: http://www.strategystackconsulting.com/ Connect with Satish Peddada on LinkedIn LinkedIn link: https://www.linkedin.com/in/satishpeddada/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    31 min
  4. How to Drive Client Results Through Behavioural Change With Lily Newman

    1D AGO

    How to Drive Client Results Through Behavioural Change With Lily Newman

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Lily Newman has spent the last two decades working at the intersection of leadership, behaviour, and performance. Through her firm, Morgan James Consulting, she helps leaders align culture, strategy, and people, not as abstract concepts, but as practical levers for growth. Her work spans SMEs to global organisations, including programmes like Goldman Sachs’ 10,000 Small Businesses initiative. What stands out in Lily’s approach is her focus on behaviour. She doesn’t just advise on strategy, she helps leaders understand why people act the way they do, and how to shift those patterns. That’s often where real transformation happens: not in frameworks, but in mindset and execution. Alongside her consulting work, Lily has played a key role as a Non-Executive Director in scaling businesses, supporting leadership teams through periods of rapid growth and change. Her perspective combines hands-on consulting with board-level insight, a valuable combination for any consulting firm owner looking to grow sustainably. ********************************************************************** Proposed Interview Structure: 1. What got you into consulting, and what led you to focus so deeply on behaviour and leadership? 2. What specific problem are you helping your clients solve when it comes to behaviour and leadership, and why does solving that matter so much to you personally? 3. Who are your ideal clients today, and who inside the organization typically drives the decision to work with you? 4. How have you built your reputation over the past 25 years, what has consistently worked to attract the right clients to Morgan James Consulting? Current Acquisition Channels: Referral, Content, Google Ads, Speaking engagements Sub Question: What do you think about podcasting as a marketing channel for consultants in your space? 5. When you're selling leadership and behavioural change work, how do you create enough trust and urgency for decision-makers to move forward? 6. How do you retain clients over time, what do you do to make sure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now in your consulting business, if at all? 8. Looking ahead, where do you see the biggest opportunity for behavioural leadership and consulting over the next few years? ********************************************************************* Know more about Lily Newman Website Link: https://www.morganjamesconsulting.co.uk/ Connect with Lily Newman on LinkedIn LinkedIn link: https://www.linkedin.com/in/lily-newman-5b245814/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    23 min
  5. How Consultants Can Turn Employee Data Into High-Value Client Outcomes With Kris Erickson

    2D AGO

    How Consultants Can Turn Employee Data Into High-Value Client Outcomes With Kris Erickson

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Kris Erickson operates at the intersection of data and human behavior. Through Workforce Science Associates, she has built one of the largest global datasets on employee experience, giving her a unique vantage point on what actually drives engagement, and what doesn’t. Her work is grounded in a simple idea: most organizations are sitting on data, but very few know how to translate it into action. That gap is where she focuses. Not more surveys, but better decisions. For consulting firm owners, this conversation is a reminder that insight alone isn’t valuable. The differentiator is the ability to turn complexity into clear, practical steps that leaders can execute. ********************************************************************** Proposed Interview Structure: 1. What got you into consulting, and how did you end up focusing on employee experience specifically? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who are the decision-makers you typically work with? 4. How do clients typically find you, and what have you found works best to attract the right type of organizations? Current Acquisition Channels: Referral, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing channel for consulting firms in your space? 5. When you’re selling a data-driven and often complex service, how do you communicate the value in a way that gets clients to move forward? 6. How do you retain clients over time, what do you do to make sure they keep coming back and that you’re building long-term relationships? 7. Where do you find yourself most stuck right now as a consultant in your business (if at all)? 8. Looking ahead, where do you see the biggest opportunity for employee experience and engagement consulting over the next few years? ********************************************************************* Know more about Kris Erickson Website Link: https://workforcescience.com/ Connect with Kris Erickson on LinkedIn LinkedIn link: https://www.linkedin.com/in/kriserickson402/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    37 min
  6. How to Win High-Value Clients Through Positioning and Authority (Not Content) With Jonny Staker

    3D AGO

    How to Win High-Value Clients Through Positioning and Authority (Not Content) With Jonny Staker

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Jonny Staker brings a rare perspective to consulting, one shaped by building and exiting multiple companies, not just advising them. His experience spans leading a $435M P&L, executing global M&A, and working with top-tier operators across private equity, tech, and enterprise. Today, through Vanquish, he helps expertise-driven firms rethink how they position themselves and win work. His core thesis challenges a lot of what consultants believe about growth. The old model, content, funnels, and volume, worked when attention was scarce and publishing signaled credibility. That dynamic is breaking. AI has commoditized content, and with it, the assumption that visibility equals expertise. For consultants, this creates both a problem and an opportunity. The problem: what used to work is producing weaker results. The opportunity: those who build real authority, sharpen their positioning, and operate from genuine expertise can stand out faster than ever. Jonny’s work sits exactly in that shift. ********************************************************************* Proposed Interview Structure: 1. What led you from building and exiting companies into founding Vanquish and working with consulting and expertise-driven firms? 2. What specific problem are you helping your clients solve today, and why does it matter so much for you personally to solve it? 3. Who are your ideal clients at Vanquish today, and who typically holds the decision to bring you in? 4. Given your view that content is becoming commoditized, how are you thinking about marketing your own business today? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Cold outreach Sub Question: What role do you think podcasts still play for someone in your position, working with high-level clients? 5. When you’re engaging with senior decision-makers, PE firms, founders, executives, how do you structure the sales process to actually close? 6. How do you personally retain clients, what do you do to make sure they keep coming back and that relationships compound over time? 7. Where do you find yourself most stuck right now building Vanquish (if at all)? 8. Looking ahead, where do you see the biggest opportunity for your work at Vanquish over the next few years? ********************************************************************* Know more about Jonny Staker Website Link: https://www.vanquishconsulting.io/ Connect with Jonny Staker on LinkedIn LinkedIn link: https://www.linkedin.com/in/jonnystaker/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    19 min
  7. How to Build a Brand That Drives Growth Through Emotional Marketing With Mark Arnold

    4D AGO

    How to Build a Brand That Drives Growth Through Emotional Marketing With Mark Arnold

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Mark Arnold sits at the intersection of branding, strategy, and execution. With a background as a senior executive in a credit union and now leading his own consulting firm, he brings both operator and advisor perspectives to the table. His work focuses on helping financial institutions clarify their positioning and translate that into consistent, effective marketing. A key theme in Mark’s approach is that marketing is not transactional, it’s emotional. Whether it’s a financial product or a consulting service, decisions are driven more by feelings than logic. This shifts how consultants should think about messaging, storytelling, and client engagement. For consulting firm owners, this conversation is a reminder that growth doesn’t come from sporadic campaigns. It comes from consistent, compound marketing, clear messaging, repeated over time, aligned with strategy and executed across the entire organization. ********************************************************************** Proposed Interview Questions: 1. What got you into consulting, and how did your experience inside a credit union shape the way you run On The Mark Strategies today? 2. What specific problem are you helping your clients solve when it comes to branding and strategy, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and within those organizations, who typically makes the decision to bring you in? 4. How do clients typically find you today, and what has worked best for you to consistently attract the right consulting engagements? Current Acquisition Channels: Referral Sub Question: What’s your perspective on podcasting as a marketing tool for consultants and firms in your space? 5. When you’re talking to a potential client, how do you move them from interest to actually committing to a strategic engagement with you? 6. How do you personally retain clients, what do you do to make sure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now as a consultant running On The Mark Strategies (if at all)? 8. Looking ahead, where do you see the biggest opportunity for branding and strategic consulting over the next few years? ********************************************************************** ********************************************************************* Know more about Mark Arnold Website Link: https://onthemarkstrategies.com/ Connect with Mark Arnold on LinkedIn LinkedIn link: https://www.linkedin.com/in/jmarkarnold/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    33 min
  8. How to Win High-Value CEO Advisory Work Through Leadership Alignment With Kat Rippy

    5D AGO

    How to Win High-Value CEO Advisory Work Through Leadership Alignment With Kat Rippy

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Kat Rippy works at the intersection of leadership, strategy, and organizational effectiveness. For over two decades, she has helped mid-sized companies navigate critical inflection points, scaling, succession, and realignment, by focusing on what most consultants overlook: leadership alignment and energy. Her approach is grounded in a simple idea: businesses don’t move forward because of better dashboards, they move forward when leadership teams are clear, aligned, and intentional. Through executive facilitation, strategic planning, and immersive retreats, she helps leadership teams shift how they think, operate, and make decisions. For consulting firm owners, this conversation is a reminder that real impact comes from influencing how leaders show up, not just what they do. Kat’s model shows how to position yourself closer to the CEO, own higher-value conversations, and deliver outcomes that stick. ********************************************************************** Proposed Interview Questions: 1. What got you into consulting, and how did you end up advising CEOs and executive teams at this level? 2. What specific problem are you helping your clients solve today, and why does it matter so much for you personally to solve that? 3. Who are your ideal clients, and at what moment do they typically realize they need your support? 4. How do CEOs and leadership teams typically find you, and what has worked best for you to attract the right clients? Current Acquisition Channels: Referral, Speaking engagements Sub Question: What’s your perspective on podcasting as a marketing tool for consultants working with executive audiences? 5. When you’re dealing with CEOs and boards, how do you move from an initial conversation to a committed advisory engagement? 6. How do you retain clients over time, what do you do to make sure they keep coming back and that the relationship compounds? 7. Where do you find yourself most stuck right now in your business as a consultant, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership advisory and organizational effectiveness consulting over the next few years? ********************************************************************** Know more about Kat Rippy Website Link: http://www.energizeleadership.com/ Connect with Kat Rippy on LinkedIn LinkedIn link: https://www.linkedin.com/in/krippy/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    26 min
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5
out of 5
16 Ratings

About

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.

Information

  • Creator
    GHA Marketing
  • Years Active
    2023 - 2026
  • Episodes
    357
  • Rating
    Clean
  • Copyright
    © Copyright 2026 GHA Marketing
  • Show Website
    Consulting Leaders