The Principal Podcast

GHA Marketing
  • 5.0 (17)
  • Business
  • Updated Weekly

The Principal Podcast is where founders, Managing Partners, and CEOs of professional services firms share how they build, grow, and lead businesses that last. Each episode goes deep on the real strategies behind firm growth, from winning clients and building trust, to scaling teams and staying ahead in a competitive market. Hosted by a team of seasoned professionals with backgrounds across consulting, marketing, and business growth, The Principal Podcast brings diverse perspectives to every conversation. Guests come from across the professional services world: management consulting, financial services, investment banking, IT services, marketing, PR, staffing, and accounting. If you run or lead a professional services firm and you're serious about growth, this is your show.

  1. How to Become a Trusted Advisor to the World's Largest Companies With Nathan Rosenberg

    8h ago

    How to Become a Trusted Advisor to the World's Largest Companies With Nathan Rosenberg

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Few consultants spend decades advising some of the world's largest organizations while continuously growing their influence and client relationships. Nathan Rosenberg is one of them. As the Founding Partner of Insigniam, Nathan has helped senior executives tackle complex challenges involving leadership, culture, strategy, innovation, and organizational performance. His work has focused on helping leaders produce results that traditional consulting approaches often fail to achieve. In this conversation, we explore how Nathan built a firm trusted by enterprise leaders, how he approaches client acquisition and retention at the highest levels of business, and what professional services leaders can learn about creating lasting value for clients in an increasingly competitive market. Proposed Interview Structure: 1. What first attracted you to consulting, and what led you to build a career focused on helping leaders and organizations achieve breakthrough results? 2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you? 3. Who are your ideal clients, and who typically holds the decision to bring Insigniam in and hire your team? 4. You've built relationships with some of the world's largest companies over several decades. How have you historically attracted new clients, and what marketing lessons can other professional services firm leaders learn from your experience? Sub Question: What do you think about podcasting as a marketing and relationship-building tool for consulting and professional services firms? 5. When you're working with CEOs and executive teams on major engagements, how do you typically move from an initial conversation to winning the business? 6. Many firms can win a client once, but keeping them for years is much harder. How have you built long-term client relationships, and what do you do to ensure clients continue coming back? 7. After building and leading consulting firms for decades, where do you find yourself most challenged or stuck today, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership and organizational performance consulting over the next few years? ********************************************************************* Know more about Nathan Rosenberg Website Link: http://www.insigniam.com/ Connect with Nathan Rosenberg on LinkedIn LinkedIn link: https://www.linkedin.com/in/nathanowenrosenberg/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    30 min
  2. How to Build a Predictable New Business Engine for Professional Services Firms With Gabe Lullo

    8h ago

    How to Build a Predictable New Business Engine for Professional Services Firms With Gabe Lullo

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many professional services firms hit a growth ceiling because new business depends too heavily on referrals, founder relationships, and inconsistent networking efforts. Gabe Lullo has spent his career helping organizations solve that problem by building repeatable business development systems that generate opportunities consistently. As CEO of Alleyoop, Gabe combines people, process, and technology to help companies create pipeline at scale. His approach is rooted in sales fundamentals, disciplined execution, and a belief that business growth is ultimately driven by human relationships, not shortcuts. In this conversation, we explore what leaders of professional services firms can learn from modern outbound sales, how to build teams that scale beyond the founder, and why leadership is often the biggest growth constraint inside successful firms. Proposed Interview Structure: 1. What got you into sales and business development, and how did that eventually lead to building Alleyoop? 2. What specific problem are you helping clients solve today, and why is solving that problem so important to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring Alleyoop in and engage your team? 4. You've built a strong personal brand and a large audience on LinkedIn. How do clients typically find you today, and what has worked best when it comes to generating new business for Alleyoop? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You're also the host of the Do Hard Things Podcast. What role do you think podcasting can play for founders and leaders of professional services firms looking to grow their business? 5. Professional services firms often struggle to build a repeatable sales process. How do you move prospects from initial interest to signed client, and what can firm leaders learn from your approach? 6. Once a client starts working with Alleyoop, how do you make sure they continue seeing value, stay engaged, and become long-term clients? 7. You've built sales teams, scaled businesses, and now run both an agency and a podcast. Where do you find yourself most challenged right now as a business owner, if at all? 8. Looking ahead, where do you see the biggest opportunities for outbound sales, demand generation, and business development over the next few years? ********************************************************************* Know more about Gabe Lullo Website Link: http://www.alleyoop.io Connect with Gabe Lullo on LinkedIn LinkedIn link: https://www.linkedin.com/in/lullo/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    27 min
  3. How to Build More Trusted Leaders and Stronger Client Relationships With Mary Olson-Menzel

    1d ago

    How to Build More Trusted Leaders and Stronger Client Relationships With Mary Olson-Menzel

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Mary Olson-Menzel has spent more than a decade advising executives, founders, and leadership teams on how to grow stronger organizations and more effective leaders. Through MVP Executive Development, she works with firms across industries including consulting, communications, healthcare, media, private equity, and professional services. Her work sits at the intersection of leadership, career development, and organizational growth. Rather than approaching leadership as a purely operational challenge, Mary focuses on helping leaders create alignment between purpose, performance, and long-term business success, something increasingly important for firms competing in fast-changing markets. In this conversation, we discuss how professional services firms can build trust-based client relationships, how leadership consulting businesses scale through credibility and thought leadership, and why humane leadership is becoming a differentiator for firms that want to attract both clients and top talent. Proposed Interview Structure: 1. What originally pulled you into executive coaching and leadership development, and how did that evolve into building MVP Executive Development? 2. What specific problem are you helping leaders and organizations solve today, and why does solving that problem matter so personally to you? 3. Who are your ideal clients today, and who usually makes the decision to bring you in for leadership consulting or executive coaching? 4. You’ve built a strong brand through relationships, speaking, LinkedIn, and thought leadership. What has worked best for you when it comes to attracting new clients and building credibility in the professional services space? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: What role do you think podcasting can play for consultants, coaches, and professional services firms trying to build authority and trust in their market? 5. Executive coaching is a relationship-driven business with long trust cycles. How do you typically build enough trust to move from an initial conversation into a long-term client engagement? 6. How do you retain clients over time and continue creating value so organizations keep coming back and deepening the relationship with you? 7. Where do you find yourself most stuck right now as a leadership consultant and business owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for executive coaching and leadership development over the next few years? ********************************************************************* Know more about Mary Olson-Menzel Website Link: https://mvpexec.com/ Connect with Mary Olson-Menzel on LinkedIn LinkedIn link: https://www.linkedin.com/in/mary-olson-menzel-mvpexec/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    20 min
  4. How to Scale a Professional Services Firm Through Better People With Kendra Prospero

    1d ago

    How to Scale a Professional Services Firm Through Better People With Kendra Prospero

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many founders invest heavily in business development, delivery, and operations, but struggle when growth begins to outpace their people systems. Hiring becomes inconsistent, managers are stretched thin, and turnover starts creating hidden costs that slow momentum. Kendra Prospero has spent more than fifteen years helping growing companies solve exactly those problems. As Founder and CEO of Turning the Corner HR, she pioneered a fractional HR model that gives small and mid-sized businesses access to experienced HR leadership, recruiting expertise, and leadership development without the cost of a full executive team. In this conversation, Kendra shares what she's learned about building scalable organizations, retaining top talent, developing stronger leaders, and helping founders move from reactive people management to strategic growth. For professional services leaders, it's a practical discussion about one of the most important assets in any firm: people. Proposed Interview Structure: 1. What got you into consulting, and what inspired you to build Turning the Corner HR back in 2011 when the fractional HR model was still relatively uncommon? 2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire your team? 4. How do clients typically find Turning the Corner HR, and what's worked best for attracting new business that other professional services firm owners could learn from? Current Acquisition Channels: Referral, Content, Podcast (hosting), Speaking engagements Sub Question: You've built a strong personal brand through speaking and thought leadership. What role do you think podcasting can play as a marketing tool for professional services firms? 5. Professional services often involve long sales cycles and trust-based buying decisions. What's your approach to turning conversations into long-term client engagements? 6. Once a client starts working with you, how do you make sure they keep coming back? What systems or practices have helped you build long-term client relationships and strong retention? 7. As the founder of a growing HR and leadership consulting firm, where do you find yourself most stuck right now, if at all? 8. Looking ahead, where do you see the biggest opportunity for HR consulting, recruiting, and leadership development over the next few years? ********************************************************************* Know more about Kendra Prospero Website Link: http://www.turningthecornerhr.com Connect with Kendra Prospero on LinkedIn LinkedIn link: https://www.linkedin.com/in/kendraprospero/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    31 min
  5. How to Reduce Burnout & Create High-Performance Organizations Through Flow With Kate Visconti

    1d ago

    How to Reduce Burnout & Create High-Performance Organizations Through Flow With Kate Visconti

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Kate Visconti has spent more than 25 years helping organizations navigate growth, transformation, and change. Her experience spans leadership roles across consulting, technology, financial services, higher education, nonprofits, and government, including serving as a Principal at PwC. After experiencing burnout despite achieving significant career success, Kate began questioning many of the assumptions that drive professional services firms. That experience ultimately led her to found Five to Flow, a consulting firm focused on helping organizations improve performance by addressing the underlying systems that influence how people work. Today, Kate helps leaders create healthier, more productive organizations through a framework built around five core elements: People, Culture, Process, Technology, and Analytics. Her work combines consulting, executive coaching, neuroscience, and organizational transformation to help businesses improve employee experience, client outcomes, and sustainable growth. Proposed Interview Structure: 1. What got you into consulting, and how did that journey eventually lead you to founding Five to Flow? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in and hire your team? 4. How do clients typically find Five to Flow, and what's worked best for attracting new business that other professional services firm leaders could learn from? Current Acquisition Channels: Referral, Webinars, Speaking engagements Sub Question: You've invested heavily in thought leadership and content. What role do you think podcasting can play as a business development tool for consultants, coaches, and professional services firms? 5. Professional services often involve long sales cycles and multiple stakeholders. How do you typically build trust and move opportunities from an initial conversation to a signed engagement? 6. Once a client starts working with you, how do you ensure they keep coming back, continue seeing value, and develop into long-term client relationships? 7. As the founder of Five to Flow, where do you find yourself most stuck right now, if anywhere? 8. Looking ahead, where do you see the biggest opportunity for helping organizations create healthier, higher-performing workplaces over the next few years? ********************************************************************* Know more about Kate Visconti Website Link: https://fivetoflow.com/ Connect with Kate Visconti on LinkedIn LinkedIn link: https://www.linkedin.com/in/katevisconti-servant-leader-thought-leader-creator-five-to-flow/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    33 min
  6. How to Build a Category-Leading Firm Through Deep Industry Expertise With Stephane Budel

    5d ago

    How to Build a Category-Leading Firm Through Deep Industry Expertise With Stephane Budel

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Stephane Budel is the Founding Partner of DeciBio, a leading strategy consulting and market intelligence firm serving the life sciences, diagnostics, and precision medicine industries. Since founding the firm in 2009, he has advised organizations ranging from disruptive startups to Fortune 500 companies on growth strategy, portfolio planning, market expansion, and transactions. What makes Stephane's journey particularly relevant for professional services leaders is how he built DeciBio into a recognized authority within a highly technical niche. Through deep expertise, proprietary market intelligence, and consistent thought leadership, DeciBio has earned the trust of senior executives across one of the most complex industries in the world. In this conversation, we explore how specialized firms can differentiate themselves, build long-term client relationships, create sustainable growth, and position themselves as indispensable advisors in their markets. Proposed Interview Structure: 1. What led you from scientific research into consulting, and what ultimately convinced you to build DeciBio? 2. What is the core problem DeciBio helps clients solve at the intersection of science, strategy, and patient impact? And why does that matter to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring DeciBio in and hire your team? 4. DeciBio has become one of the most respected firms in a highly specialized market. How have you built authority, trust, and visibility over the years?Current Acquisition Channels: Referral, Content, Speaking engagements, Relationships?What role do you think podcasts can play as a business development and authority-building tool for professional services firms operating in technical industries? 5. When you're selling high-value advisory work to senior executives, what does your sales process typically look like from first conversation to signed engagement? 6. Many professional services firms struggle to turn projects into long-term relationships. How do you retain clients, keep them coming back, and build trusted advisor relationships over time? 7. What is the hardest part of scaling a specialized professional services firm without diluting the expertise, judgment, and culture that made it successful? And what is your biggest challenge right now, if at all? 8. Looking ahead, what do you see as the biggest growth opportunity for DeciBio, and how are you planning to capitalize on it? ********************************************************************* Know more about Stephane Budel Website Link: http://www.decibio.com/ Connect with Stephane Budel on LinkedIn LinkedIn link: https://www.linkedin.com/in/budel/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    33 min
  7. How to Build a Firm Clients Trust to Execute, Not Just Advise With Donald Jacobson

    6d ago

    How to Build a Firm Clients Trust to Execute, Not Just Advise With Donald Jacobson

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Donald Jacobson is the Founder and CEO of Knight Eagle Consulting Services (KECS), an execution-led strategic advisory firm serving organizations facing growth challenges, operational complexity, governance issues, and market expansion. Unlike many advisory firms that stop at recommendations, KECS stays engaged through implementation, helping leadership teams build systems that continue to perform long after the engagement ends. Drawing on a background that spans military service, healthcare operations, veteran advocacy, workforce development, and executive leadership, Donald has built a firm around a simple principle: execution creates trust. His team works directly with CEOs, founders, boards, nonprofits, and public-sector organizations navigating complex decisions where mistakes can be costly. In this conversation, Donald shares lessons from building a professional services firm in a crowded market, developing long-term client relationships, expanding service offerings, and positioning a firm around measurable outcomes rather than deliverables. Proposed Interview Structure: 1. What got you into consulting and advisory work, and what ultimately led you to launch Knight Eagle Consulting Services? 2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you? 3. Who are your ideal clients today, and who usually makes the decision to bring your firm into an engagement? 4. You've built a strong reputation around execution, trust, and operational leadership. How do clients typically find you, and what's worked best for generating opportunities?Current Acquisition Channels: Referral, Content, Podcast (guesting), Cold outreach, Network within Global ChamberSub Question: What role do you think podcasts can play as a business development and credibility-building tool for professional services firms? 5. Your engagements often involve CEOs, founders, and boards facing complex decisions. How do you earn trust and navigate the journey from first conversation to signed engagement? 6. How do you build long-term client relationships, retain clients over time, and create the kind of trust that keeps them coming back when new challenges arise? 7. Where do you find yourself most stuck right now as a professional services firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for Knight Eagle Consulting Services and the type of execution-led advisory work you do over the next few years? ********************************************************************* Know more about Donald Jacobson Website Link: https://knighteagleconsulting.com/ Connect with Donald Jacobson on LinkedIn LinkedIn link: https://www.linkedin.com/in/djacobsonjr/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    38 min
  8. How to Build a Leadership Advisory Firm That Wins Long-Term Clients With Regan Bach

    6d ago

    How to Build a Leadership Advisory Firm That Wins Long-Term Clients With Regan Bach

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Regan Bach has spent nearly twenty years helping leaders, teams, and organizations perform at a higher level. Through Better Faster Further and Irontree Consulting, he works with founders, executives, and leadership teams to improve organizational effectiveness, leadership capability, culture, and performance. What makes Regan's approach unique is his belief that business performance and human performance cannot be separated. While many advisors focus exclusively on strategy or execution, Regan works at the intersection of leadership, organizational development, executive coaching, and personal effectiveness to help clients create lasting change. In this conversation, we explore how Regan built multiple advisory businesses, developed relationships with some of the world's most recognized organizations, retained clients over the long term, and continues to evolve his services as leadership challenges become increasingly complex. Proposed Interview Structure: 1. What originally got you into consulting and advisory work, and how did that evolve into building firms like Better Faster Further and Irontree Consulting? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring you in or hire your firm? 4. You've built relationships with some of the most recognized companies in the world. How do clients typically find you today, and what has been the most effective growth channel for your business? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: Many professional services firms are exploring podcasting as a growth strategy. What role do you think podcasts can play in building authority, trust, and client relationships? 5. Professional services sales often involve multiple conversations and stakeholders before an engagement begins. What does your sales process look like, and how do you build enough trust to win the work? 6. A lot of firms can win a client once, but far fewer can keep them for years. How have you built long-term client relationships, and what do you do to make sure clients continue coming back? 7. As someone who has built multiple advisory businesses, where do you find yourself most challenged or stuck right now as a business owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership development, executive coaching, and organizational consulting over the next few years? ********************************************************************* Know more about Regan Bach Website Link: https://www.betterfasterfurther.com/ Connect with Regan Bach on LinkedIn LinkedIn link: https://www.linkedin.com/in/reganbach/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    40 min
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5
out of 5
17 Ratings

About

The Principal Podcast is where founders, Managing Partners, and CEOs of professional services firms share how they build, grow, and lead businesses that last. Each episode goes deep on the real strategies behind firm growth, from winning clients and building trust, to scaling teams and staying ahead in a competitive market. Hosted by a team of seasoned professionals with backgrounds across consulting, marketing, and business growth, The Principal Podcast brings diverse perspectives to every conversation. Guests come from across the professional services world: management consulting, financial services, investment banking, IT services, marketing, PR, staffing, and accounting. If you run or lead a professional services firm and you're serious about growth, this is your show.

Information

  • Creator
    GHA Marketing
  • Years Active
    2023 - 2026
  • Episodes
    461
  • Rating
    Clean
  • Copyright
    © Copyright 2026 GHA Marketing
  • Show Website
    The Principal Podcast