Consumer Code

Spatial.ai

5.0 (3)
BUSINESS
UPDATED BIWEEKLY

The Consumer Code podcast explores the world of retail through the lens of ethnography, cartography, demography, and the economy. On each episode, Lyden Foust, CEO of Spatial.ai, interviews industry leaders about the economic and cultural trends shaping the consumer landscape today.

NOV 17

Navigating the Retail Real Estate Landscape (ft. Bryan Chandler)

In this conversation, Bryan Chandler, a partner and managing director at the Shopping Center Group (TSCG), discusses the intricacies of retail real estate, the importance of data analytics, and the evolving dynamics between retailers, brokers, and property owners. He shares insights on the significance of retail intelligence, the role of dark data, and how mobile and psychographic data are transforming site selection and consumer understanding. The discussion emphasizes the need for collaboration among stakeholders in the retail space to navigate the current market challenges and opportunities.Chapters(00:00) Intro(01:08) What is TSCG?(03:34) Retail Intelligence at TSCG(05:18) Bryan's Early Career in Retail(07:35) Bryan's Transition to GIS(10:27) The Spatial Retail Fabric(13:36) Dark Data & Brokers' Insider Knowledge(18:01) Understanding Property Owner Incentives(21:19) How Low Vacancy Rates Impact Retail(25:14) How to Align Retailer, Broker, and Owner(27:08) The Value of Mobile Data (Atlanta MSA Case Study)(32:00) The Value of Psychographic Data (Furniture Case Study)(38:16) Questions to Ask Data Providers(39:47) TSCG's New Dataset(43:56) Parting Advice: Bring Data Analysts to the Conversion Follow Bryan Chandler on: LinkedIn Listen to Consumer Code on: Spotify | Apple | YouTube Follow Lyden Foust on: LinkedIn | Instagram About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance. Learn more at spatial.ai or schedule a free 30-minute demo.

45 min
NOV 13

How Patagonia Builds Brand Loyalty Through Circularity (MM2)

Welcome to Market Share Masterclass, a new Consumer Code series featuring rapid-fire, tactical interviews with retail’s boldest operators—unpacking the real strategies behind today’s fastest-growing brands.In this episode, Julian Gottlieb, Senior Analytics Lead at Patagonia, discusses the company's approach to market intelligence, emphasizing the importance of understanding customer insights and the shift towards circularity in retail. He highlights how Patagonia integrates these insights into their digital experience and the significance of mission-driven marketing in building brand integrity. The conversation also touches on the challenges and opportunities presented by the evolving consumer landscape, particularly among younger generations.Chapters(00:00) Introduction to Market Intelligence at Patagonia(03:03) Customer Insights and Circularity(10:22) Activating Insights through Digital Experience(14:39) Experiential Marketing and Brand Integrity Follow Julian Gotliebb on: LinkedIn Listen to Consumer Code on: Spotify | Apple | YouTube Follow Lyden Foust on: LinkedIn | Instagram About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance. Learn more at spatial.ai or schedule a free 30-minute demo.

20 min
SEP 29

Mobile Data 101 & The Mobility Grid (ft. Andy Moncla)

In this episode, Andy Moncla, President of BI Spatial, discusses the development and application of the Mobility Grid, a tool designed to analyze consumer behavior and site selection in retail. He shares insights from his extensive experience in the industry, highlighting the evolution of market research, the importance of mobile data, and the challenges associated with data accuracy and privacy. The discussion emphasizes the need for businesses to adapt to technological advancements in order to make informed decisions based on consumer demographics and movement patterns.Chapters:(00:00) Introduction(02:30) Early Experiences at Lowe's and Market Research(05:50) Transition to VF Corporation and Customer Data Insights(14:50) Discovery of Mobile Data and Its Impact(17:06) Harnessing Data for Precision and Privacy(17:30) The Evolution of Mobile Data in Retail(22:17) Understanding Mobile Data Sources and Accuracy(26:21) Demographics and Mobile Data: The New Approach(30:45) Navigating the Challenges of Mobile Data Usage(33:18) Introduction to the Mobility Grid(39:11) Understanding Data Processing and Segmentation(44:52) Real-World Applications and Case Studies(47:12) Future of Mobility Data and Trade Areas Learn more about Andy Moncla and BI Spatial Listen to Consumer Code on: Spotify | Apple | YouTube Follow Lyden Foust on: LinkedIn | Instagram About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance. Learn more at spatial.ai or schedule a free 30-minute demo.

51 min
SEP 4

Tony Tsonis on How Pet Paradise Increased Conversion By 8% (MM1)

Welcome to Market Share Masterclass, a new Consumer Code series featuring rapid-fire, tactical interviews with retail’s boldest operators—unpacking the real strategies behind today’s fastest-growing brands. In this episode, Lyden Foust interviews Tony Tsonis, Senior Director of Digital Marketing at Pet Paradise. They discuss the growth of Pet Paradise, strategies for increasing market share, the importance of customer trust, and how demographic trends are influencing marketing strategies. Tony shares insights on reducing friction in customer interactions, the role of awareness media in building trust, and the significance of understanding customer demographics in shaping marketing approaches. Chapters (00:00) Introduction to Pet Paradise and Growth Journey (02:37) Strategies for Reducing Friction in Customer Experience (06:26) Increasing Market Share Through Awareness Media (14:05) Understanding Customer Insights and Demographics (19:19) Innovative Retail Strategies and Future Directions Follow Tony Tsonis on LinkedIn Learn more about Pet Paradise Listen to Consumer Code on: Spotify | Apple | YouTube Follow Lyden Foust on: LinkedIn | Instagram About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance. Learn more at spatial.ai or schedule a free 30-minute demo.

22 min
JUL 29

How Grocery Drives Retail Success (ft. Douglas Munson)

In this episode, Doug Munson, former CEO of MTN Retail Advisors, discusses the intricacies of grocery retail site selection, emphasizing the importance of data collection, the evolution of tools, and the significance of boots-on-the-ground analysis. He shares insights from his career, including foundational moments that shaped his approach to the industry, and offers advice for retail site selectors navigating market saturation and consumer behavior changes. Chapters (00:00) Introduction and Doug Munson’s Background (04:07) The Evolution of Grocery Retail and Site Selection (15:30) Data Collection: From Casing Stores to Digital Tools (19:43) Analytical Tools and Models in Site Selection (26:44) Market Dynamics: Saturation, Cannibalization, and Competition (36:53) Consumer Behavior and Store Performance (48:05) The Future of Grocery Retail: AI, E-commerce, and Evolving Formats Follow Doug Munson on LinkedIn Learn more about RetailStat Listen to Consumer Code on: Spotify | Apple | YouTube Follow Lyden Foust on: LinkedIn | Instagram About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance. Learn more at spatial.ai or schedule a free 30-minute demo.

1 hr
JUL 23

The 9-Step Masterclass In Merchandise Localization (ft. Karlyn Mattson)

In this episode, Karlyn Mattson, a merchandising expert, discusses the intricacies of retail merchandising, focusing on the importance of localization, data analysis, and effective communication. She emphasizes the need for retailers to understand their customers deeply and to adapt their strategies based on data insights. Karlyn also shares her experiences from various retail giants and highlights the future of merchandising in the context of technological advancements like AI.Chapters:(00:00) Introduction to Retail Merchandising & Localization(02:22) Key Challenges in Modern Merchandising(04:11) The Power of Communication(05:58) Localizing Product Mix & Strategy(09:36) Understanding Customers Through Data(13:32) Measuring & Iterating Localization Success(44:40) The Synergy of Merchandising and Marketing(57:20) The Future: AI, Data, and Customer Experience Follow Karlyn Mattson on LinkedIn Listen to Consumer Code on: Spotify | Apple | YouTube Follow Lyden Foust on: LinkedIn | Instagram About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance. Learn more at spatial.ai or schedule a free 30-minute demo.

1h 6m
JUN 30

Real Estate Strategy and the Story of Tango Analytics (ft. Jack Thompson)

In this conversation, Jack Thompson, former CEO of Tango Analytics, shares his unique journey from a developer's background to becoming a leader in retail analytics. He discusses the importance of understanding the retail ecosystem, the transition to analytics, and the innovative methodologies he developed, such as the 18-point survey for site selection. Jack emphasizes the significance of collaboration between operations and real estate, enhancing predictive models through teamwork, and the challenges of working with private equity-backed retailers. He also provides insights into geodemographics and consumer behavior, offering valuable advice for today's retail leaders. Chapters: (00:00) Intro (03:34) Early Influences and the Shift to Analytics (06:17) Site Selection For Taco Bell (09:03) Market Planning Algorithm For Boston Market (14:48) The Tension Between Marketing and Real Estate (16:59) Building Predictive Models for McDonald's (23:18) Better Decisions Through Collaboration (29:22) Consumer-Centric Thinking in Marketing (30:43) Transitioning to Management Consulting (35:22) Founding Tango: A New Era in Analytics (41:17) Building Tango's Unique Software Solution (47:20) PE Vs Privately Owned Retail (50:45) Site Selection: Avoiding Blunders (55:30) Advice for Modern Retail Real Estate Leaders Learn more about Jack Thompson Listen to Consumer Code on: Spotify | Apple | YouTube Follow Lyden Foust on: LinkedIn | Instagram About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance. Learn more at spatial.ai or schedule a free 30-minute demo.

59 min
JUN 23

Beyond The Census: The Future of Retail Analytics (ft. Gary Menger)

In this episode, Gary Menger, founder of Applied Geographic Solutions, discusses the intersection of data, demographics, and retail strategy. He emphasizes the importance of understanding data limitations, the art of data interpretation, and the evolving role of site selection in the AI age. Menger shares insights on how retailers can better utilize data to inform their decisions and the necessity of embracing failure as a part of innovation.Chapters:(00:00) Intro(00:27) How AGS Is Going Beyond Census Data(05:06) The Future of Site Selection(14:23) Data Artistry & The Role of AI(21:21) Warning: Don't Get Lost In Data(25:35) Zellers: Your Customers Are Not What You Think(31:28) What Makes a Good Analyst?(33:03) The Genius of Walmart(34:34) Mobility Data's Proper Role(36:41) How Failure Can Be a Good ThingAbout AGS:Applied Geographic Solutions has been powering smarter market decisions for over two decades, always with a focus on providing and supporting the most accurate small area demographic data available, covering the broadest range of topics, and delivered with the maximum flexibility and cutting-edge tools.Learn more about Gary Menger and AGS at https://appliedgeographic.com/Listen to Consumer Code on: Spotify | Apple | YouTube Follow Lyden Foust on: LinkedIn | Instagram About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance. Learn more at spatial.ai or schedule a free 30-minute demo.

41 min

See All (20)

out of 5

3 Ratings

The Gandalf of Geodemographics

10/17/2024

DrMatthewDunn

The first two episodes of ‘Consumer Code’ set high bar for future episodes! Lÿden Foust is a terrific and generous host, giving Richard Webber the space to bring the early days of geodemographics to life. An in-depth conversation between people who are passionate and expert in their field is great; this conversation between the originator of the field, and a leading new innovator in the field feels like a bit of history in the making. Great stuff.
Entertaining and Educational

10/15/2024

JJ Perino

I had a great time listening to the first couple episodes of this pod. Very insightful but also fun to listen to. The learnings from these these two guys and what they have built is powerful to anyone in the retail or marketing spaces. I’m looking forward to more great content.

Creator

Spatial.ai
Years Active

2024 - 2025
Episodes

20
Rating

Clean
Show Website

Consumer Code

Consumer Code

Episodes

Navigating the Retail Real Estate Landscape (ft. Bryan Chandler)

How Patagonia Builds Brand Loyalty Through Circularity (MM2)

Mobile Data 101 & The Mobility Grid (ft. Andy Moncla)

Tony Tsonis on How Pet Paradise Increased Conversion By 8% (MM1)

How Grocery Drives Retail Success (ft. Douglas Munson)

The 9-Step Masterclass In Merchandise Localization (ft. Karlyn Mattson)

Real Estate Strategy and the Story of Tango Analytics (ft. Jack Thompson)

Beyond The Census: The Future of Retail Analytics (ft. Gary Menger)

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