24 episodes

Join Rachel as she breaks down the focus group walls and brings the consumer interviews to you. Tune in to hear from all different consumer profiles and category trends. With over 10 years of experience, no consumer or topic is off limits.

Consumering Rachel Martin

    • Business
    • 5.0 • 3 Ratings

Join Rachel as she breaks down the focus group walls and brings the consumer interviews to you. Tune in to hear from all different consumer profiles and category trends. With over 10 years of experience, no consumer or topic is off limits.

    Season 2, Ep 4: #Covid19--How consumers are coping

    Season 2, Ep 4: #Covid19--How consumers are coping

    This current pandemic is unlike anything anyone has ever experienced. While watching the news makes it feel very doom and gloom, many people are taking a different perspective. People may be skipping their daily shower or even brushing their teeth, but they're also looking at this period for self improvement. Tune in to hear how a 22 year old and 49 year old male are taking advantage of this time.

    • 1 hr 4 min
    Season 2 Ep 3: Getting older isn't so bad. Real people speak out

    Season 2 Ep 3: Getting older isn't so bad. Real people speak out

    In Season 2, I continue to explore how America looks at 'getting older'. While I believe society is moving away from ageism, thanks to AARP's #disruptaging--we still have a long way to go. Tune in as I speak with women in their 40s, 50s and 60s. If you like what you hear, please rate, review and SHARE. 

    • 1 hr 1 min
    S2Ep2: Is social media killing our creativity? An expert weighs in

    S2Ep2: Is social media killing our creativity? An expert weighs in

    We're back with more dialogue around 'digital detoxing' and how more people are taking breaks as a form of self-care. I don't mean to sound like a broken record, but I think it's an interesting topic to explore from all angles. This week we talk to James Cooper who has spent most of his career working with technology and thinking about the future of tech. If you missed the previous episodes on digital detoxing, you can find them here: Digital detoxing is the latest 'wellness trend', and The impact of social media 

    If you like what you hear, please share with others! Also leave a nice rating and review. 

    • 30 min
    Season 2, Ep 1: The impact of social media

    Season 2, Ep 1: The impact of social media

    Welcome to Season 2 of Consumering. This week we talk to Chelsea, a 33 year old living in Chicago. She takes us through her social media habits, how she interacts with brands and the impact it has had on her social life. Can she give it up? Probably not. Like what you hear: Rate, review, share 

    • 32 min
    Ep 21: Digital Detoxing is the latest 'wellness' trend

    Ep 21: Digital Detoxing is the latest 'wellness' trend

    This week's topic is exploring how more people are taking a digital detox. I'm seeing this trend with consumers, Influencers (who rely on technology to make money!) and now CEOs. To help me understand the value behind a digital detox, I invited Kameka Dempsey, Founder/CEO of KD Leadership Strategies. You can find her on Twitter (where she talks about her Phone Free Saturday). 

    If you like what you hear, please rate, review, subscribe and SHARE! 

    • 38 min
    Ep 20: Are we grown-ups at 30? One consumer weighs in

    Ep 20: Are we grown-ups at 30? One consumer weighs in

    On today's episode I interview, Lexy, an almost-30-year-old on how she feels about getting older and all the fun things that come along with aging. We talk the emotional stuff, the physical and the products that she's loving. As always, rate, review, subscribe! 

    • 41 min

Customer Reviews

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3 Ratings

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