13 episodes

Data, trends and insights about how people are living, thinking and buying in the Corona Economy. Hosted by Steve Kraus – veteran trend watcher, Harvard Ph.D., hacky comedian. Want to better understand the consumer lifestyles, attitudes and spending patterns that define this corona-driven “New Normal”? Tune in for these fun and fast-paced interviews with leading experts in psychology, economics, consumer insights, social trends, branding, marketing and more. Released every Monday.

Consumers During Coron‪a‬ Stephen Kraus

    • Marketing
    • 5.0 • 10 Ratings

Data, trends and insights about how people are living, thinking and buying in the Corona Economy. Hosted by Steve Kraus – veteran trend watcher, Harvard Ph.D., hacky comedian. Want to better understand the consumer lifestyles, attitudes and spending patterns that define this corona-driven “New Normal”? Tune in for these fun and fast-paced interviews with leading experts in psychology, economics, consumer insights, social trends, branding, marketing and more. Released every Monday.

    Bob Lederer: The Market Research Industry & The Corona Economy

    Bob Lederer: The Market Research Industry & The Corona Economy

    Bob Lederer is veteran observer of the market research and consumer insights industry.  He publishes several newsletters on the industry, and produces a widely-watched daily video series on industry developments.  We discuss the history of market...

    • 24 min
    11. Walker Smith: The Most Influential and Overlooked Trends in the Corona Economy

    11. Walker Smith: The Most Influential and Overlooked Trends in the Corona Economy

    Walker Smith is Chief Knowledge Officer at Kantar, and one of the most respected experts in the study of consumer trends.  In this episode, he shares his takes on the most impactful, overlooked and interesting trends in The Corona EconomyThe most...

    • 47 min
    10. Leslie Wood: Consumer Trends, Advertising Effectiveness, and The Corona Economy

    10. Leslie Wood: Consumer Trends, Advertising Effectiveness, and The Corona Economy

    Leslie Wood is Chief Research Officer at NC Solutions, a joint venture between Nielsen and Catalina that features one of the industry’s most comprehensive databases of consumer behavior and media use. We discuss…Why spending continues to rise on...

    • 44 min
    9. Andrew Lipsman: Consumer Trends, American Utopia, and The Corona Economy

    9. Andrew Lipsman: Consumer Trends, American Utopia, and The Corona Economy

    Andrew Lipsman is Principal Analyst at eMarketer and was formerly SVP of Marketing and Insights at ComScore.  In this super-cool episode, he shares how David Byrne’s recent concert film American Utopia serves as a metaphor for consumer trends in the...

    • 44 min
    8. Lilah Raynor: Money, Finances and The Corona Economy

    8. Lilah Raynor: Money, Finances and The Corona Economy

    Lilah Raynor is CEO of Logica Research, and was formerly Director of Market Research at Charles Schwab.  She publishes an ongoing study called The Future of Money, and we discuss...How people are more open to talking about money than ever before… and...

    • 30 min
    7. Jack O'Leary: eCommerce, Amazon, & The Corona Economy

    7. Jack O'Leary: eCommerce, Amazon, & The Corona Economy

    Jack O'Leary is a Senior Analyst for Edge by Ascential, and is an expert on all things e-commerce, and on Amazon in particular.  We discuss where Amazon has been, where's its headed, and talk about... How (and how much) has The Corona Economy has...

    • 45 min

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