Contagious Narrative

Mike Troiano

Marketing in the age of Web3 is all about creating community, and you can't do that without a good story. Join lifelong storyteller and lyrical gangsta Mike Troiano on a journey to explore the intersection of brand building and Web3, to help you grow your community faster through the marketing superpower of a contagious narrative. Sponsored by G20 Ventures, the capital partner that helps Web3 communities grow.

Tập

  1. 24/06/2022

    Thoughts from NFT_NYC Show: Competition, Community & Culture

    Spent the week in NY at the big NFT show, here are my big takeaways.

    14 phút

  2. 09/06/2022

    What does it mean to "tell the story" of your Web3 project?

    What does it really mean to put a story at the tip of the spear in creating a community around your Web3 project? How do you craft that story, in a way that will attract the right kinds of people, and get them to bring others like them on board? And what exactly, is the vessel for such a story, once you have it?

    19 phút

  3. 03/06/2022

    Apes are one thing... Should you launch a REAL crypto project with a "story?"

    The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot. Terra Whitepaper PolkaDot Litepaper

    12 phút

  4. 26/05/2022

    What’s different about building brands in Web3?

    Brands have always lived in the space between a product and a customer. What’s really changed in Web3? Two things, actually. And if you’re trying to build the community necessary to support a successful Web3 project, you really need to understand them, and put them to work for you.

    10 phút

  5. 21/05/2022

    START HERE: Why "Contagious Narrative?"

    I've been thinking a lot about the intersection of brand building, storytelling, community, and Web3. It's a space I'd like to explore in more detail, and that's what I plan to do here. For more on how I got here and where I plan to go, give this a listen. Show Links: Headless Brands, by Bryan Lehrer Toby Shorin, Sam Hart, Laura Lotti

    11 phút
  • 5 tập

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Giới Thiệu

Marketing in the age of Web3 is all about creating community, and you can't do that without a good story. Join lifelong storyteller and lyrical gangsta Mike Troiano on a journey to explore the intersection of brand building and Web3, to help you grow your community faster through the marketing superpower of a contagious narrative. Sponsored by G20 Ventures, the capital partner that helps Web3 communities grow.

Thông Tin

  • Nhà sáng tạo
    Mike Troiano
  • Năm hoạt động
    2019 - 2022
  • Tập
    5
  • Xếp hạng
    Thô tục
  • Bản quyền
    © Mike Troiano
  • Trang web chương trình
    Contagious Narrative