9 episodes

Are you wanting to learn more about content marketing? If so, you've come to the right place!

Talisa Vallance, Josh Ingamells and James Marriott are all experts in different areas of the content world.

They have come together to create Content 360 - a monthly podcast delving into different areas of content creation. They'll be picking a topic for discussion each month to share their expertise and experience.

They're confident that you'll come away with some top class tips and further actions to add to your marketing to-do list. To help you reach new audiences, create engaging content and deliver more leads.

Follow the experts here...
Talisa → https://www.linkedin.com/in/talisavallance/
Josh → https://www.linkedin.com/in/joshua-ingamells-04019333/
James → https://www.linkedin.com/in/jaemedia/

To keep up to date with Content 360, follow us on social media...
LinkedIn → https://www.linkedin.com/company/content360fm/
Instagram → https://www.instagram.com/content_360fm/
YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA

Email - Content360uk@gmail.com

Content 360 Content 360

    • Business

Are you wanting to learn more about content marketing? If so, you've come to the right place!

Talisa Vallance, Josh Ingamells and James Marriott are all experts in different areas of the content world.

They have come together to create Content 360 - a monthly podcast delving into different areas of content creation. They'll be picking a topic for discussion each month to share their expertise and experience.

They're confident that you'll come away with some top class tips and further actions to add to your marketing to-do list. To help you reach new audiences, create engaging content and deliver more leads.

Follow the experts here...
Talisa → https://www.linkedin.com/in/talisavallance/
Josh → https://www.linkedin.com/in/joshua-ingamells-04019333/
James → https://www.linkedin.com/in/jaemedia/

To keep up to date with Content 360, follow us on social media...
LinkedIn → https://www.linkedin.com/company/content360fm/
Instagram → https://www.instagram.com/content_360fm/
YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA

Email - Content360uk@gmail.com

    How to make Instagram work for your business

    How to make Instagram work for your business

    In this episode of Content 360, we discuss making Instagram work for your business and how Instagram has changed over the last few years.
    We believe Instagram is not all about photos and that video content is taking over the platform. We're talking through our biggest tips on algorithm and engagement to ensure your business uses Instagram to its full potential.
    We will be going into detail about how to use hashtags, use video content, being seen in the community feed and much more!
    Topics covered include:
    · What is Instagram good for?
    · Using Instagram stories and reels
    · Using the platform for service and product-driven businesses
    · How to get the best engagement on the platform
    · Top tips
    · How to use Instagram to be seen as a business
    Join us over on social media for more content marketing tips:
    LinkedIn → https://www.linkedin.com/company/content360fm/
    Instagram → https://www.instagram.com/content_360fm/
    YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA
    Email → Content360uk@gmail.com

    • 15 min
    The do's and don’ts of email marketing

    The do's and don’ts of email marketing

    In this episode of Content 360, we discuss email marketing and how this marketing tool is beneficial for your business to boost your sales and grow your audience!
    We believe email marketing is essential for every business to make sure you speak with your audience with specific demographics by using personalisation and testing. After all, nurturing your audience with email marketing will help you keep their custom.
    Talking through our biggest yes and no’s when it comes to how you should be sending your emails, how to reach your specific demographics and the preferred email systems we use for our clients. We hope you put into practice our top tips and spread brand awareness!


    Topics covered include:
    · Email Marketing, the do’s and dont’s
    · B2B and B2C
    · Personalisation of target emails
    · Testing of target emails
    · Segmenting emails to target your audience
    · Different email systems to best suit your needs
    · Repurposing content into email marketing


    Join us over on social media for more content marketing tips:
    LinkedIn → https://www.linkedin.com/company/content360fm/
    Instagram → https://www.instagram.com/content_360fm/
    YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA
    Email → Content360uk@gmail.com

    • 24 min
    The Rise in Live Video Marketing

    The Rise in Live Video Marketing

    In this episode of Content 360, we discuss live video and how Covid has positively impacted this type of marketing.
    Due to face-to-face events being cancelled with the worldwide pandemic, marketers changed their marketing strategy. This is where the world of live video streaming became increasingly popular to continue marketing to your audience.
    We don't believe this type of marketing will die off now the world is coming back to normal. Cisco predicts that live video will account for 17% of internet traffic in 2022, which means people need to be considering leveraging this form of marketing for their audience.
    Topics covered are:
    Types of live video
    How social media platforms have embraced live video
    Benefits of broadcasting online
    Pros and cons of introducing live streaming
    Audience expectations with live streaming
    The process of live streaming
    Tools for live streaming successfully

    Join us over on social media for more content marketing tips:
    LinkedIn → https://www.linkedin.com/company/content360fm/ (https://www.linkedin.com/company/content360fm/)
    Instagram → https://www.instagram.com/content_360fm/ (https://www.instagram.com/content_360fm/)
    YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA (https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA)
    Email → Content360uk@gmail.com

    • 17 min
    Making Audio Part of Your Plan

    Making Audio Part of Your Plan

    In this episode of Content 360, we discuss the power of audio as part of your marketing plan.
    So many people don't think about audio as part of their marketing plans. But as the world becomes busier and we're multi-tasking more, audio has its advantages! It doesn't demand your attention.
    Audio as a form of content is a lot more passive, and it allows your audience to consume whilst doing other things.
    Topics covered are:
    Importance of audio in your marketing plan
    Types of audio content
    Getting started with audio podcasts
    Benefits of audio content or your audience
    How to repurpose marketing content into audio
    Platforms for audio content

    Join us over on social media for more content marketing tips:
    LinkedIn → https://www.linkedin.com/company/content360fm/ (https://www.linkedin.com/company/content360fm/)
    Instagram → https://www.instagram.com/content_360fm/ (https://www.instagram.com/content_360fm/)
    YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA (https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA)
    Email → Content360uk@gmail.com

    • 23 min
    Content Planning

    Content Planning

    In this episode of Content 360, we discuss the benefits of content planning. Individually, we share how we plan our content for our businesses to make sure we're providing engaging marketing.
    From our own experience, not planning your content leads to low engagement due to a lack of quality. We all prefer to set time aside in our diaries to plan what content we want to deliver to our audiences.
    Talking through our top tips, tools and successes, we hope you can take some actions to improve your content planning process!
    Topics covered are:
    Content planning best practice
    Tools to help with content planning
    What should be avoided when planning content
    Hero and micro pieces of content
    Benefits of reactive content
    3E content types

    Join us over on social media for more content marketing tips:
    LinkedIn → https://www.linkedin.com/company/content360fm/ (https://www.linkedin.com/company/content360fm/)
    Instagram → https://www.instagram.com/content_360fm/ (https://www.instagram.com/content_360fm/)
    YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA (https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA)
    Email → Content360uk@gmail.com

    • 21 min
    Creating the perfect lead magnet

    Creating the perfect lead magnet

    In this episode of Content 360, we discuss how to create the perfect lead magnet. Lead magnets are a form of inbound market that drives leads into your business. This is an area that Talisa specialises in, as she creates a multitude of lead magnet strategies for her https://10x-marketing.co.uk/ (10X) clients.
    A lead magnet compels your target audience to come to your website to download a valuable piece of content in exchange for their email address.
    Topics covered are:
    Different types of lead magnets to create
    Benefits of creating lead magnets
    Process of creating a lead magnet
    Lead magnet best practice
    How to keep your audience engaged through the buying cycle

    Join us over on social media for more content marketing tips:
    LinkedIn → https://www.linkedin.com/company/content360fm/ (https://www.linkedin.com/company/content360fm/)
    Instagram → https://www.instagram.com/content_360fm/ (https://www.instagram.com/content_360fm/)
    YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA (https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA)
    Email → Content360uk@gmail.com

    • 23 min

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