Content Alchemy

Made By Things
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Examining the sorcery that goes into creating cosmic content.

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    What's Up with Comfort Content?

    In this episode, Shelby Hagerdon and Matt Vojacek explore the themes of nostalgia and comfort content in marketing, particularly in the context of the current chaotic world. They discuss how comfort content provides stability and hope, especially during uncertain times. The conversation delves into the rise of nostalgia in media and marketing, the impact of the anxious generation on media consumption, and the importance of brand authenticity and community engagement. They also touch on the challenges brands face in navigating political stances and the expectations of consumers today.

    ٣٩ من الدقائق

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    How Do You Take a Hard Position on Your Brand?

    In this episode, Matt and Shelby discuss positioning and repositioning your brand through content marketing. Discover how to differentiate your brand from competitors, find your unique niche, and effectively communicate your message to your target audience. Hear insights on solving unique problems and the importance of choosing the right medium for your message.

    ٤٥ من الدقائق

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    Christmas in August! Seasonal Content Done Right

    In this episode, Shelby and Matt dive into the art of crafting seasonal content strategies that resonate with your audience and align seamlessly with your brand's identity. Discover how to leverage seasonal trends to boost engagement and maintain brand consistency. Tune in for expert insights and actionable tips to elevate your content game year-round.

    ٣١ من الدقائق

  4. ١١‏/٠٨‏/٢٠٢٥

    What Does Content Marketing Look Like in 2025? (A Mid-Year Review)

    What the heck is going on?! In this week's episode, hosts Shelby Hagerdon and Matt Vojacek discuss what trends they've been seeing in Content Marketing this year and their predictions for the rest of the year/the start of 2026.  They explore key trends, challenges, and opportunities that have emerged. From the rise of brand-centered podcasts to the impact of AI on content creation, discover how businesses are adapting to stay ahead. Tune in for insightful discussions and practical tips to refine your content strategy for the remainder of the year.

    ٤٨ من الدقائق

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    What is Motion Branding?

    In this episode of Content Alchemy, Matt and Shelby discuss motion branding. They explore how integrating movement, sound, and visual effects can transform static brand elements into dynamic storytelling tools. Discover why motion branding is more crucial than ever for creating a recognizable and relatable brand personality. Tune in to learn how brands can harness motion to connect with audiences on a deeper level and stand out in a crowded market.

    ٣٩ من الدقائق

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    RIP To These Advertising Strategies (but are they really dead?)

    In a rapidly changing world, advertisement is always evolving. But what has been left to perish? What are the advertising strategies that don't work anymore? And is there any hope of bringing them back? Shelby Hagerdon and Matt Vojacek memorialize these dead advertising strategies of the past while asking the question, “Maybe they were just misunderstood?” In an age of trends, perhaps it’s time to look backwards for inspiration.

    ٤٥ من الدقائق

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    Can Great Marketing Save A Company During Times of Controversy? (A Duolingo Case Study)

    Two months ago, Duolingo was at the top of its game. An untouchable marketing team with their beloved, chaotic owl mascot. But at the end of May, they announced they would be taking an “AI first approach.” The approach seemed innovative, but they also mentioned that they were replacing contractors with AI. Suddenly, everyone remembered that Duolingo is more than memes and languages - it’s also a tech company. And their younger audience who is already afraid of being replaced by AI turned on the owl, raising a lot of questions not only about the brand but about the future of work in general - all with Duo at the center.  So what happens when your marketing, your CEO, and your values don’t align? And is marketing powerful enough to move past this kind of controversy?

    ٣٠ من الدقائق

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    Should All Brands Be in Show Business?

    Shelby and Matt explore the evolving landscape of content marketing, emphasizing the importance of storytelling and audience connection. They discuss various examples of brands like L'Oreal, Shopify, Pepsi, and H&R Block that have successfully integrated show business into their marketing strategies. The conversation highlights the shift towards long-form content, the significance of authenticity, and the future of brand storytelling in a rapidly changing digital environment.

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Examining the sorcery that goes into creating cosmic content.

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