Content Catalyst

Deb Szabo
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  • Marketing
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With 30 years in marketing, I'm Deb Szabo, an AI Business Strategist and Claude Specialist. I help Australian business owners and time-poor experts implement practical AI across their brand, offers, content and systems, using governed business knowledge so AI produces reliable, useful work. I am a Claude Certified Associate - Foundations and registered in the Claude Partner Network. Tune in to Content Catalyst for step-by-step teardowns, live implementations and practical frameworks that turn AI into a working part of your business.

  1. Feb 17

    Is your business ready for AI?

    Is your business actually ready for AI in 2026? Marketing in 2026 looks very different from 2025, and the shift is happening faster than most business owners realise. AI marketing, visibility strategy and traffic generation are no longer optional tools. They are foundational systems that determine whether your business grows or disappears. In this episode, we unpack what’s changed in AI-driven marketing, why visibility now matters more than ever, and how to adapt your strategy before your competitors do. If you rely on online traffic — whether to a digital shop, service-based business or physical location — this conversation will help you stay ahead of the curve and build authority in an AI-first world. In this episode, we cover: ✅ Why AI is reshaping marketing faster than expected ✅ The 2025 vs 2026 visibility shift explained ✅ Why traffic is still the lifeblood of every business ✅ The new rules of audience building in an AI-driven landscape ✅ How to future-proof your marketing before it’s too late ⚠️ If your strategy still looks like 2024 or early 2025, you may already be behind. ⏰ Timestamps ⏰00:00 – Is Your Business Ready for AI? 01:10 – What’s Changed from 2025 to 2026 03:45 – Why Visibility Is Non-Negotiable 06:20 – Traffic: The Lifeblood of Business 09:10 – The AI Marketing Shift Explained 12:30 – How to Stay Ahead of Rapid Change 16:00 – Practical Strategy Adjustments 20:15 – Future-Proofing Your Business Model 24:00 – Key Takeaways & Action Steps 🚀 NEXT STEPS + RESOURCES 🔗 Instagram: / debszabo_🔗 Website: https://debszabo.com🔗 Free Tools: https://debszabo.com/resources 💼 WORK WITH DEB SZABO Content Catalyst is your AI-powered business hub. You install your AI Brain, the foundation that teaches AI your business, then get the operating systems to automate your workflows and admin, plus live monthly sessions and the support to run your business faster and smarter and drive real revenue. https://www.debszabo.com/content-catalyst

    Is your business ready for AI?

  2. 10/31/2025

    Black Friday Ads 2025: How to Amplify Your Offer Fast

    Want your Black Friday offer seen by thousands — without wasting ad spend? In this episode of Content Catalyst, Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes to unpack how to amplify your message with Meta ads that convert. You’ll learn when to start your campaigns, how to build your warm audience before the Black Friday rush, and the creative mix that stops the scroll. Stacey shares her proven system for lead generation, retargeting, and ad budgeting, even if Meta feels confusing. 💌 Stay ahead this season. Subscribe to Deb’s newsletter for weekly content and campaign strategies: https://debszabo.com/ 👀 IN THIS EPISODE, DEB & STACEY COVER: ✅ When to start your Black Friday ads (hint: it’s now)✅ How to build your warm audience before the sale✅ The “warm-up window” strategy to slash ad costs✅ Creative formats that convert: video, image & carousel✅ Common ad mistakes to avoid this holiday season✅ Budgeting for list-building vs. sales campaigns✅ How to retarget your best prospects for profit 💡 This is Part 5 of the 10-part Black Friday Lead Machine series, guiding you from offer to launch. 🕒 TIMESTAMPS 00:00 – Intro: Your Final Step to Black Friday Success01:00 – Why You Need to Amplify with Ads02:00 – When to Start Running Your Black Friday Ads03:00 – The Warm-Up Window: Building Your List Early04:30 – Targeting & Audience Strategy06:00 – Why Creative and Copy Matter More Than Ever07:30 – Common Mistakes in Ad Campaigns09:00 – Creating Multiple Ad Formats That Convert10:30 – Budget Tips for Black Friday Campaigns12:00 – Retargeting: Turning Warm Leads into Buyers13:00 – Recap & How to Join the Black Friday Lead Machine 🚀 NEXT STEPS + RESOURCES 🔗 Instagram: / debszabo_🔗 Website: https://debszabo.com🔗 Free Tools: https://debszabo.com/resources🔗 Instagram: / staceyhughes.co 💼 WORK WITH DEB SZABODeb Szabo is the creator of Content Catalyst. Content Catalyst is your AI-powered business hub. You install your AI Brain, the foundation that teaches AI your business, then get the operating systems to automate your workflows and admin, plus live monthly sessions and the support to run your business faster and smarter and drive real revenue. https://www.debszabo.com/content-catalyst 👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo 💼 Work With Stacey HughesStacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork. 👉 Work with Stacey at staceyhughes.co Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.

    Black Friday Ads 2025: How to Amplify Your Offer Fast

  3. 10/30/2025

    Black Friday Assets 2025: The Visual Strategy That Sells

    Want your Black Friday campaign to pop instead of blending in with everyone else’s? In this episode of Content Catalyst, Deb Szabo, marketing strategist and creator of the Black Friday Lead Machine, teams up with Facebook Ads expert Stacey Hughes to reveal how to create recognisable, high-converting visual assets for your Black Friday promotions. You’ll discover how to build a cohesive look across every platform using Canva templates, AI design tools, and contrasting colours that drive clicks. Deb and Stacey share practical design systems you can apply instantly to boost visibility and conversion. 💌 Want more campaigns that convert? Join Deb’s newsletter at https://www.debszabo.com/ for weekly content marketing and promotion insights. 👀 IN THIS EPISODE, DEB COVERS: ✅ How to create consistent Black Friday branding across platforms✅ Smart use of colour psychology and contrast for clicks✅ Canva + AI tools to repurpose and extend your visuals✅ Essential promo assets (banners, templates, ad graphics)✅ How to use props, photoshoots, and video clips to stand out 🕒 TIMESTAMPS 00:00 – Intro: Why your campaign visuals matter01:00 – Meet Stacey Hughes: Facebook Ads & design expert01:45 – Consistent branding across your Black Friday campaign02:30 – Canva templates & choosing your campaign colour palette03:15 – Using accent colours & contrast to boost clicks04:00 – Creating promo assets: banners, headers & email graphics05:00 – Design templates for posts, reels & carousels06:00 – Video content tips: hero clips, props & recognisable visuals07:15 – Essential ad assets: image, carousel, reel covers08:15 – How to repurpose content for paid and organic reach09:00 – Standing out from cookie-cutter Canva templates10:00 – Using AI tools to update visuals & extend photoshoots11:00 – Key takeaway: Make your brand visible and memorable11:40 – Next episode teaser: Building your Black Friday ad campaigns 🚀 NEXT STEPS + RESOURCES 🔗 Instagram: / debszabo_🔗 Website: https://debszabo.com🔗 Free Tools: https://debszabo.com/resources🔗 Instagram: / staceyhughes.co 💼 WORK WITH DEB SZABODeb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts. 👉 Learn more at debszabo.com  | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo 💼 Work With Stacey HughesStacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork. 👉 Work with Stacey at staceyhughes.co  Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.

    Black Friday Assets 2025: The Visual Strategy That Sells

  4. 10/30/2025

    Black Friday 2025: Pricing Psychology That Converts 4x - Part 3

    Marketing strategist Deb Szabo and Facebook ads expert Stacey Hughes reveal the pricing psychology and "magic numbers" that make people click and buy during Black Friday campaigns—without devaluing your brand.​ Join Black Friday Lead Machine Sprint ($297 Early Bird): https://blackfridayleadmachine.com KEY POINTS SECTION 👀 In this video, Deb Szabo explains: ✅ Pricing psychology principles that trigger buying decisions during Black Friday✅ The "magic numbers" that increase click-through rates and conversions✅ How to structure pricing without discounting your core products​​✅ Strategic pricing models that protect your brand value while maximizing revenue​ ⚠️ Urgent Update: Black Friday is November 28th, 2025—start testing your pricing strategies NOW to optimize conversions before the rush​​. ⏰ TIMESTAMPS ⏰ 0:00 Introduction to Black Friday Pricing Psychology 2:30 The Magic Numbers That Make People Buy 5:45 Pricing Strategies Without Discounting 8:20 How to Structure Bundles and Offers11:00 Testing Your Pricing Before Black Friday14:15 Common Pricing Mistakes to Avoid17:30 Pricing for Different Buyer Segments20:00 Action Steps for Your Campaign 🎯 Want to learn more? Watch next: Part 2: Black Friday Offers - 8 Types That Convert Part 4: [Next Episode Topic] - Coming Tomorrow 11am AEDT Want to stay updated on Black Friday pricing tips & templates? 📧 Join the Content Catalyst newsletter: https://debszabo.com/newsletter Grab Deb's Free Marketing Resources: https://www.debszabo.com/resources NEXT STEPSSubscribe to Youtube Channel:     / @debszabomarketing   Join Black Friday Lead Machine 3-Day Sprint: https://blackfridayleadmachine.com (October 22-24, 2025) Book 1:1 Discover Call: https://calendly.com/connect-rtq/disc...  WORK WITH DEB SZABO Deb Szabo helps small businesses and entrepreneurs build brand and business through her: Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library CONNECT🔗 Instagram:  / debszabo_  🔗 Instagram:   / staceyhughes   🔗 Website: https://debszabo.com 🔗 Website: https://staceyhughes.com 🔗 Free Tools: https://debszabo.com/resources  The Black Friday Lead Machine SprintJoin Deb and Stacey for a 3-day live implementation sprint (October 22-24, 2025) where you'll build your complete Black Friday campaign:​ Day 1: Create your offer with strategic pricing using the Black Friday bot + build promotional assets​ Day 2: Produce your sales video with proven templates and shortcuts​ Day 3: Set up list-building and retargeting ad campaigns that convert​ Early Bird Investment: $297 (regular $497)​​ VIP Bundle Available: Includes Kajabi sales page templates, email swipe copy, Canva graphics, CapCut video templates, plus personalized 1:1 strategy session​ Done-For-You Service: Limited spots for complete campaign setup (offer creation, sales pages, email sequences, ad campaigns)​ Why Pricing Matters NOW With Black Friday landing on November 28th, 2025, October is your window to test pricing strategies and build your audience. Starting your list-building campaigns now allows Facebook's algorithm to optimize for buyers before the competition intensifies in November.​​ Key Takeaway The "magic numbers" in Black Friday pricing aren't about how much you discount—they're about how you structure value, create urgency, and speak to buyer psychology. Strategic pricing protects your margins while converting more customers.​ This is Part 3 of a 10-part live podcast series.

    Black Friday 2025: Pricing Psychology That Converts 4x - Part 3

  5. 10/16/2025

    Black Friday Offers 2025: 8 Cash Boost Ideas for Any Business

    Think Black Friday is only for retailers or discounts? In this episode of The Content Catalyst Show, host Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes from Fab Ads to unpack 8 powerful Black Friday offer types any business can use to generate a cash injection and grow your list — without lowering your prices or hurting your brand. From core-offer cash boosts and value bundles, to mini offers, Ascension upgrades and done-with-you services, Deb and Stacey share proven strategies that protect your price integrity and get results fast. 👀 In this episode, Deb and Stacey cover: ✅ Why any business can (and should) join Black Friday ✅ 8 smart offer types that don’t rely on discounting ✅ How to bundle, ascend, or mini-offer your way to more sales ✅ The fastest way to get a pre-holiday cash injection ✅ Real examples from Deb’s Content Catalyst and Stacey’s Fab Ads ✅ How to time and launch your offers for maximum conversion ⏱️ Timestamps (22:59 total) 00:00 — Intro: Why Black Friday isn’t just for eCommerce 01:35 — The mindset shift: Protect your brand, boost your cash flow 03:00 — Offer #1: Core Offer Cash Boost 05:00 — Offer #2: Bundle & Value Stack 07:20 — Offer #3: Mini Offer (Low-cost, high-value entry) 10:00 — Offer #4: Ascension Offer for existing clients 12:00 — Offer #5: Done-For-You / Done-With-You Services 14:30 — Offer #6: Event or Experience Offer 16:30 — Offer #7: Membership or Recurring Revenue Offer 18:30 — Offer #8: Partnership or Affiliate Collab Offer 21:00 — Recap + How to join the Black Friday Lead Machine 22:30 — Next Episode: The Magic Numbers That Make Offers Convert 🎧 Subscribe: Apple Podcasts | Spotify | YouTube 🧭 Get Deb’s Weekly Newsletter: Smart AI + content systems for coaches 🎯 Work with Deb: Join Content Catalyst Membership  👩‍💻 Follow Stacey Hughes (Fab Ads): Facebook Ads that actually convert 💼 Work With Deb Szabo 🎯 Work with Deb: Join Content Catalyst https://www.debszabo.com/content-catalyst 👉 Learn more at debszabo.com  | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo   💼 Work With Stacey Hughes Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork. 👉 Work with Stacey at staceyhughes.co  Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.

    Black Friday Offers 2025: 8 Cash Boost Ideas for Any Business

  6. 10/08/2025

    Why You Need a Black Friday Campaign

    Black Friday is fast approaching and if your business needs a cash injection before the end of the year, this 10-part Content Catalyst series with Deb Szabo and Facebook Ads expert Stacey Hughes is your roadmap. In this kickoff episode, Deb and Stacey share why Black Friday isn’t just for retailers, how service providers and digital entrepreneurs can leverage it, and what to do now to prep your offer before November hits.   Episode Highlights   - Why Black Friday matters for all types of businesses — not just eCommerce  - How Australians spent $6.8 billion during last year’s Black Friday weekend — and how to get your share  - Ways to create strategic offers without discounting or “cheapening” your brand  - The importance of list building and pre-launch campaigns in October  - How to audit last year’s campaign to identify what worked and what to tweak this year  - Why simple, streamlined tech stacks and sales funnels drive more conversions    ⏰ Timestamps ⏰ 0:00 Welcome & Black Friday Opportunity Introduction 2:30 Meet Co-host Stacey Hughes & Partnership Intro 4:45 10-Part Podcast Series Overview Breakdown 7:20 Why Service Providers Should Do Black Friday 10:15 List Building vs Direct Sales Strategy 13:30 Facebook Ads for Black Friday Campaigns 16:00 Black Friday Lead Machine Challenge Details 18:45 Next Episode Preview & Sign-off RESOURCES 🎯 Co-host Stacey Hughes specializes in Facebook ads and Kajabi tech at Fab Ads: https://www.staceyhughes.co/ NEXT STEPS Subscribe to Youtube Channel: https://www.youtube.com/@debszabomarketing https://www.youtube.com/@staceyhughes  WORK WITH DEB SZABO Content Catalyst is your AI-powered business hub. You install your AI Brain and the operating systems to automate your workflows and admin, plus live monthly sessions and the support to run your business faster and smarter and drive real revenue. https://www.debszabo.com/content-catalyst CONNECT 🔗 Instagram: https://www.instagram.com/debszabo_ 🔗 Website: https://debszabo.com 🔗 Free Tools: https://debszabo.com/resources 🔗 Instagram: https://www.instagram.com/staceyhughes.co/

    Why You Need a Black Friday Campaign

  7. 04/03/2025

    Pressing record as a woman 50+

    What if the ONE thing holding back your business growth isn't expertise or offers... but simply your reluctance to press record?" Marketing strategist Deb Szabo reveals why women over 45 delete seven videos before publishing one, and how to break this cycle with practical confidence-building strategies.  KEY POINTS 👀 In this video, Deb Szabo explains:✅ Why camera reluctance is a major business growth blocker, especially for women over 45✅ The three key roadblocks preventing content creation (tech, messaging, camera confidence)✅ How to channel your "inner bro" to overcome perfectionism✅ Practical lighting and filter tips that make a dramatic difference✅ Why focusing on your avatar eliminates self-consciousness   ⚠️ 2025 Update: Women who wait for "perfect" conditions miss critical content opportunities while competitors build audience connection through consistency! ⏰ Timestamps ⏰0:00 The #1 Business Growth Blocker2:15 Three Camera Reluctance Factors4:30 The Four Camera Personalities7:00 Lighting & Filter Secrets10:15 Getting Started Action Steps   🎯 Want to learn more? Watch next: Content Planning for Camera-Shy Entrepreneurs  Grab Deb's Camera Confidence Guide: https://www.debszabo.com/resources   NEXT STEPS Subscribe to Youtube Channel: https://www.youtube.com/@debszabomarketing Join LIVE Workshop Training: https://debszabo.com Book 1:1 Discover Call: https://calendly.com/connect-rtq/discovery-call?month=2025-02 WORK WITH DEB SZABO WORK WITH DEB SZABO Content Catalyst is your AI-powered business hub. You install your AI Brain, the foundation that teaches AI your business, then get the operating systems to automate your workflows and admin, plus live monthly sessions and the support to run your business faster and smarter and drive real revenue. https://www.debszabo.com/content-catalyst CONNECT 🔗 Instagram: https://www.instagram.com/debszabo_🔗 Website: https://debszabo.com🔗 Free Tools: https://debszabo.com/resources

    Pressing record as a woman 50+

  8. 03/12/2025

    How to Easily Repurpose One Video into 15+ Pieces of Content

    The Simplest Way to Repurpose Your Content Across Platforms Marketing strategist Deb Szabo reveals her streamlined system to turn one video into 15+ pieces of content across 7+ platforms - perfect for small business owners and solo operators. KEY POINTS 👀 In this video, Deb Szabo explains:✅ How to create one strategic video that becomes your content engine✅ The complete tech stack for efficient content repurposing in 2025✅ A step-by-step workflow using AI to multiply your content✅ How to build a searchable content library that boosts your SEO   ⚠️ 2025 Algorithm Update: Search engines now prioritize multi-platform presence and recent content - having content across YouTube, blogs, and social media significantly increases your visibility!   ⏰ Timestamps ⏰0:00 Introduction to Content Repurposing2:15 Why Repurposing is Essential in 20254:30 The 7-11-4 Rule for Converting Strangers to Buyers7:00 Step-by-Step Repurposing System10:15 The Complete Tech Stack for Content Creation   The Tech Stack You Need You don't need expensive equipment or complicated software. Here's what I use: Recording: StreamYard (but Zoom or even CapCut's Chrome extension work too)  Editing: CapCut (watch this video to install) AI Assistant: Perplexity Pro ($20/month—"literally the best assistant I've ever had" Use this referral code and get $10 off ) Graphics: Canva and Napkin (free) Scheduling: Vista Social  Book 1:1 Discovery Call: https://calendly.com/connect-rtq/discovery-call?month=2025-02   WORK WITH DEB SZABO Content Catalyst is your AI-powered business hub. You install your AI Brain, the foundation that teaches AI your business, then get the operating systems to automate your workflows and admin, plus live monthly sessions and the support to run your business faster and smarter and drive real revenue. https://www.debszabo.com/content-catalyst CONNECT 🔗 Instagram: https://www.instagram.com/debszabo_🔗 Website: https://debszabo.com🔗 Free Tools: https://debszabo.com/resources   Note: Some links may have an affiliate link which supports my Youtube Channel to bring you free tutorials

    How to Easily Repurpose One Video into 15+ Pieces of Content
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About

With 30 years in marketing, I'm Deb Szabo, an AI Business Strategist and Claude Specialist. I help Australian business owners and time-poor experts implement practical AI across their brand, offers, content and systems, using governed business knowledge so AI produces reliable, useful work. I am a Claude Certified Associate - Foundations and registered in the Claude Partner Network. Tune in to Content Catalyst for step-by-step teardowns, live implementations and practical frameworks that turn AI into a working part of your business.

Information

  • Creator
    Deb Szabo
  • Years Active
    2023 - 2026
  • Episodes
    51
  • Rating
    Clean
  • Show Website
    Content Catalyst