Content + Commerce

Engine Ecommerce
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www.enginecommerce.com Content + Commerce is a weekly show about how to win in the ecommerce world. Presented by Engine ECommerce.

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    Influencer Marketing & Customer Acquisition w/ Michael Pomposello of Blue Polo Interactive

    Content Plus CommerceHost: Blake PuryearGuest: Michael Pomposello On this episode Blake is joined by Michael Pomposello of the Blue Polo Interactive andthey talk about customer acquisition. [00:01:37] - Background of Blue Polo Interactive[00:05:28] - Small pond influencers vs big pond influencers[00:12:20] - What is your Hero story[00:15:02] - Diversifying acquisition tools, analytics on influencer reach/interaction[00:18:12] - Customer Acquisition in the eComm space[00:27:43] - Predictions for 2020, changes coming in the paid media/influencer space Quotes from the Episode:“We should all be putting our thoughts out there, taking different approaches, testingand figuring out what works for the industry as a whole to give the industrylongevity.” [00:05:45] “Starting to babysit Adwords and Facebook a little more than ever before is reallycrucial to driving acquisition.” [00:21:38] “Go diversify, find ways to do acquisitions in a way that is more cost effective than justworking with Facebook and Google.” [00:28:35] Links:Blue Polo Interactive - https://bluepolointeractive.comShopify - https://www.shopify.com

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    eCommerce Web Accessibility with Scott Buchanan of Ripen

    Content Plus Commerce  Host: Blake Puryear Guest: Scott Buchanan  On this episode Blake is joined by Scott Buchanan of the Ripen Agency and they talk about eCommerce web accessibility.  [00:01:10] - Background of Ripen Agency[00:02:06] - Go to tools, software[00:05:15] - What is your Hero story[00:07:36] - eCommerce Web Accessibility, things people miss[00:10:30] - Stakes for accessibility, ground floor basics that you should be doing [00:15:02] - Content, keeping copy plain and accessible  Quotes from the Episode:  “If you’re trying to build an inclusive marketplace that is non discriminatory, you want to make available to as broad an audience as possible.” [00:07:46]  “One of the rawest areas that stills needs treatment in the whole industry is how to make videos fully accessible.” [00:13:28]  “Anybody who is abled is in some sense only temporarily abled, to varying degrees, we will probably all, at different points in our life go through points that are less accessible.” [00:16:26]  Links:  The Ripen Agency - https://ripen.comMagento - https://magento.comBigCommerce - https://www.bigcommerce.com Shopify - https://www.shopify.com Scott Buchanan Twitter- https://twitter.com/thescottsb  Scott Buchanan LinkedIn- https://www.linkedin.com/in/scottsb/ Link to: https://a11yproject.com/checklist/  Helpful tools and resources provided by Scott Buchanan: Tool to get a feel for what it’s like to have various disabilities and build empathy: http://labs.antigravity-systems.com/accsim/   Article covering the latest state of the law around web accessibility lawsuits (in the US): https://www.jdsupra.com/legalnews/how-businesses-can-defeat-website-33311/   My recommended site scanner is the one by SiteImprove. It provides more helpful guidance and explanations in my opinion than the other alternative tools out there: https://siteimprove.com/en-us/core-platform/integrations/browser-extensions/   The other one I use regularly is Accessibility Insights, built by Microsoft for Chrome & Edge, but using the same core engine (axe) that’s used by Google’s Lighthouse. I just find the interface & results easier to use than Lighthouse or the main axe plugin: https://accessibilityinsights.io/en/

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    All About Headless Commerce with Isaiah Bollinger of Trellis Commerce

    Content Plus Commerce  Host: Blake Puryear Guest: Isaiah Bollinger  On this episode Blake is joined by Isaiah of Trellis Commerce [00:01:01] - Background of Trellis Commerce[00:09:25] - Preferred tool set, what do you build with?[00:14:19] - Headless commerce  [00:21:29] - End users, non traditional ways of brands leveraging headless[00:24:40] - What is something coming you think might catch people by surprise?  Quotes from the Episode:  “There might be a platform that you could argue is better than them but they are not going to have the community, all the resources online...” [00:11:32]  “If you are not building headless first, you’re missing out on an experience that could be truly novel and super interesting.” [00:16:40]  “The headless paradigm is that now you’re decoupling the front end from the back end.” [00:17:18]  Links:  Trellis Commerce - https://trellis.co Magento - https://magento.com Shopify - https://www.shopify.com Wordpress - https://wordpress.com

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    How We Use the Ecommerce Growth Formula to Increase Traffic and Drive More Revenue with Will Perry of Reason Agency

    Content Plus Commerce  Host: Blake Puryear Guest: Will Perry  On this episode Blake is joined by Will Perry of Reason Agency [00:01:05] - Background of Reason Agency[00:02:40] - Go to tools, software[00:04:01] - What is your Hero story  [00:07:45] - How Reason Agency uses their eCommerce growth formula to increase traffic, decrease cost per acquisition and drive revenue for brands  [00:13:28] - Blunders brands make on their product pages  [00:22:05] - common pitfalls brands make  [00:26:29] - Transitioning into traffic that you own vs traffic you depend on  [00:33:07] - What is coming umping the paid or digital social area that might catch people by surprise  Quotes from the Episode:  “When you’re scaling and increasing ad spend that quickly in that short amount of time, it’s really changed the way that we approach tracking and how we’re looking for ways to improve tracking.” [00:04:56]  “If the message is bad, the marketing will fail.” [00:07:52]  “At the end of the day the goal and the responsibility of Facebook or Google or YouTube is to drive traffic, it’s to highlight and promote that sales message and that offer. The goal of the website is to convert that traffic into a conversion or a paying customer.” [00:14:16]  “It’s about being able to optimize or refine or improve at the appropriate stage of the funnel.” [00:18:37]  “He who spends the most to acquire a customer always wins.” [00:26:09]  Links:  The Reason Agency - https://reasonagency.coKlaviyo - https://www.klaviyo.comShopify - https://www.shopify.comClickFunnels - https://www.clickfunnels.comOne click upsell, Zipify pages - https://zipify.com/category/oneclickupsell/ Google Docs - https://www.google.com/docs/about/ The 16 Word Sales Letter - https://www.amazon.com/16-Word-Sales-LetterTM-multi- million-dollar-possible/dp/1088742785/ref=sr_1_1? keywords=The+16+Word+Sales+Letter&qid=1576934211&sr=8-1

    ٣٧ من الدقائق

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    Paid Media, Growing D2C Sales, The Power of the Facebook Pixel with Nathan Otwell

    Content Plus CommerceHost: Blake PuryearGuest: Nathan OtwellOn this episode Blake is joined by Nathan Otwell[00:01:07] - Nathan’s background[00:05:52] - Paid media campaigns, go to tools[00:08:40] - What is your agency “hero” story[00:13:49] - Paid media, traditional in-store vs eCommerce[00:20:32] - Coming trends in paid social that will catch people by surprise Quotes from the Episode:“Big brands can actually use Facebook and instagram ads the same way that theywould buy any other type of media.” [00:04:00] “Let’s say your drop off is like 60% between your collection page to your productpages, well that means your collection page isn’t converting very well.” [00:06:51] “Facebook and Instagram is the equivalent of dropping this physical location store intothe biggest shopping mall in America.” [00:14:46] “The power of retargeting and the power of loading your product feed into Facebookand having those carousel display ads is a core foundational of any brand sellingonline.” [00:20:04] Links:Hot Jar - https://www.hotjar.comFacebook Pixel, explained: https://www.oberlo.com/blog/facebook-pixel https://www.linkedin.com/in/nathan-otwell-b1a976a5/

    ٢٤ من الدقائق

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    Partnerships & Gen Z and Millennial eCommerce with Alex Zachman

    Show NotesContent Plus Commerce Episode 11 Host: Blake Puryear Guest: Alex Zachman  On this episode Blake is joined by Alex Zachman of Old North Collective [00:01:25] - background of Old North Collective [00:04:00] - go to tools, toolsets for side builds, store builds, marketing, and analytics  [00:07:56] - stop doing just search engine marketing [00:10:04] -  leveraging non traditional marketing tactics to hit the Gen Z and millennial audience  [00:18:21] - value of partnership between agencies and platforms[00:22:40] -   What are some coming trends that will take people by surprise  Quotes from the Episode:“If I do something by gut or feeling, I am doing it wrong.” [00:03:33]  “Advertising online typically is below 50% trust, mail if you do it well is 80 or 90% trust accuracy.” [00:08:40]  “When you are looking at non traditional social platforms, advertising ends up being a lot less expensive.” [00:11:07]  “The more personal you become with communication, the less you need to communicate.” [00:14:48]  Links:  Old North Collective - https://www.onc.design Quantcast Measure ([https://www.quantcast.com/products/measure-audience- insights/))  Fullstory ([http://www.fullstory.com]) Qualtrics ([https://www.qualtrics.com/](https://www.qualtrics.com/)) What is Omnichannel? ([https://loyaltylion.com/blog/omnichannel-ecommerce](https://loyaltylion.com/blog/omnichannel-ecommerce)) Popeye's Chicken Sandwich ([https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6](https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6)) Voxie SMS Messaging ([https://www.voxie.com/] Headless Commerce ([https://www.digitalcommerce360.com/2018/12/05/what-is-headless-commerce-and-why-it-is-growing-in-popularity/

    ٢٦ من الدقائق

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    Graham Lubie of Accorin: Planning on complexity. Grinding through the details. Doing things the right way in eCommerce

    Content Plus Commerce - Episode 10 Host: Blake Puryear Guest: Graham Lubie  On this episode Blake is joined by Graham Lubie of Accorin [00:01:04] - Background on Accorin[00:03:17] - eCommerce trends that have come and gone [00:05:15] - What are your “go to” tools?  [00:07:09] - Selecting the correct platform/technology for the customer[00:08:30] - what is one of your “Agency Hero” stories  [00:11:19] - planning on complexity, grinding through details, and how to do thing the right way in eCommerce  [ 00:16:50] - What are some coming trends that will take people by surprise  Quotes from the Episode:  “Fundamentally, eCommerce is complex and it’s difficult for people to switch off of platforms easily.” [00:03:20]  “In order to deliver world class service you need two things: 1) a world class platform. 2) a world class team that is expert in that platform. “ [00:05:27]  “You just have to grind through the details sometimes, there are no shortcuts.” [00:13:45]  “Spend twice as much time upfront in analysis and you can get through it a lot faster and a lot more efficiently.” [00:16:28]  Links:  Accorin - https://accorin.com Magento - https://magento.com Shopify - https://www.shopify.com  Sales force commerce cloud - https://www.salesforce.com/products/commerce-cloud/ overview/

    ٢١ من الدقائق

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    How to Build on Different eCommerce Platforms with Brandon Alberts of Nuethic

    Host: Blake PuryearGuest: Brandon from NuEthic On this episode Blake is joined by Brandon of NuEthic [00:00:57] – Background of how NuEthic was started [00:03:31] – Favorite tools for building eComm sites [00:07:05] – How to navigate which of the sale top bar apps to choose [00:11:29] – What is your best “Hero Story” [00:13:47] – Tactics to increase site speed [00:15:45] – Growing trends in the next 1-2 years Quotes from the Episode: “We just try to fill out what the customer’s needs are and find the best platform to fit them.” [00:06:19] “Shopify is in the business for reoccurring revenue and that is one thing that is great for Shopify but I don’t think it’s necessarily the best thing for a small business. [00:07:10] “There’s a lot of different little tweaks that you can do to a site to save on speed and loading optimization times.” [00:14:36] Links: Nu Ethic – https://nuethic.com  Magento – https://magento.com Big Commerce – https://www.bigcommerce.com Woo Commerce – https://woocommerce.com Shopify – https://www.shopify.com

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www.enginecommerce.com Content + Commerce is a weekly show about how to win in the ecommerce world. Presented by Engine ECommerce.

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