Content Community Commerce

Robbie Fitzwater & Tim Lowry

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마케팅

Our goal is to educate, inform and empower eCommerce entrepreneurs and marketers to better understand how to build sustainable marketing systems and unpack concepts that may seem challenging. We will lean on topics around SEO and Email and spread out from there to cover how everything fits into a larger eCommerce ecosystem.

1월 26일

Peak Marketing Moments: Showing Up When It Matters

In this episode, Tim and Robbie break down why Black Friday shouldn't be the only moment your brand plans for. They explore how marketers can identify and build meaningful peak moments throughout the year by understanding seasonality, customer planning phases, and personal milestones. From riding emotional highs after events to earning the right to show up in personal moments, this conversation offers a practical framework for creating marketing that feels timely, relevant, and valuable—without adding to the noise. Let's connect: schedule a call

22분
2025. 11. 13.

Predictions for 2026: AI Mode and the Year of Calm

In this episode, Tim and Robbie dust off the crystal ball to predict what's coming in 2026 — from AI's growing role in search and marketing to a cultural shift toward calm in a chaotic world. They unpack how Google's AI mode will reshape browsing, how marketers will need to adapt to "AI-first" audiences, and why brands that create simplicity might stand out in the noise. It's part tech talk, part trend forecasting, and a little bit therapy session. Let's connect: schedule a call

17분
2025. 10. 20.

Humanizing Your Brand: Putting a Face Behind the Business

In this episode, Tim and Robbie explore the power of elevating real people within your brand to create more authentic, engaging, and trustworthy connections with your audience. They unpack how internal personalities—whether founders or passionate employees—can become brand ambassadors that fuel SEO, strengthen customer loyalty, and help businesses stand out in a faceless digital landscape. From B2B blogs to equestrian trade shows, discover how these human-centered strategies are reshaping marketing in today's AI- and algorithm-driven world. Let's connect: schedule a call

28분
2025. 10. 06.

From Click to Close: Why UX/UI Makes or Breaks SEO & Email

In this episode, Tim and Robbie dive into the often-overlooked connection between user experience (UX), design, SEO, and email marketing. While they don't always "own" UX/UI directly, they show how it impacts every touchpoint in a customer journey — from how people land on your site through search, to the experience of clicking through from a beautiful email. They share real-world stories of chaotic brand experiences, mismatched design rollouts, and the hidden traps that can tank SEO performance or kill an otherwise great email campaign. Along the way, you'll hear practical advice on balancing form and function, aligning design with intent, and making sure your brand looks cohesive across every channel. Let's connect: schedule a call

25분
2025. 09. 22.

The Lifetime Value of Content: How to Think Beyond ROAS

What's the real return on content? In this episode of the Content Community Commerce podcast, Robbie and Tim dive deep into how one well-crafted blog post turned into a multi-channel powerhouse—generating revenue through email, boosting SEO, fueling paid ads, and driving social shares. Learn why good marketing doesn't happen in a vacuum, how to collaborate across teams and vendors, and why messy attribution might just be a sign you're doing things right. Whether you're managing content, email, or paid media, this episode will help you better communicate content's true value to stakeholders and get more from the assets you already have. Let's connect: schedule a call

24분
2025. 09. 08.

Clarity Framework: How AI is Reshaping Search and Customer Journeys

In this episode, Robbie and Tim dive into the evolving landscape of search behavior in the age of AI. From conversational queries to AI-powered customer journeys, they unpack how businesses must rethink visibility, search strategy, and content integrity. Tim introduces the Clarity Framework—a strategic approach for future-proofing your brand in a world where large language models like ChatGPT, Gemini, and Claude are becoming the first touchpoints in decision-making. Whether you're a marketer, SEO strategist, or business leader, this episode offers tactical insight into keeping your brand relevant as AI reshapes how people search, interact, and buy online. Let's connect: schedule a call

32분
2025. 08. 25.

Your KPIs Are Broken: Rethink the Metrics of Success

In this episode, Tim and Robbie dive into the marketing measurement crisis sparked by AI overviews, disappearing clicks, and the evolving search landscape. They explore why traditional KPIs like traffic and ROAS are no longer reliable, how to approach brand visibility in this new era, and why it's time to rethink the metrics that define success. Packed with strategic insights and a few sacred cow jokes, this conversation is a must-listen for marketers trying to navigate 2025's shifting digital terrain. Let's connect: schedule a call

24분
2025. 08. 11.

Customer Journey 2.0: The Rise of AI-Powered Decision-Making

In this episode, Tim and Robbie dive into Part 2 of the Customer Journey Evolution series, exploring how buyer behavior is changing at the product-aware and decision-making stages. With AI tools like ChatGPT and Google's AI Overviews becoming digital assistants, the path to purchase is no longer linear—or even human-led. The two marketers unpack research on generational behaviors, why trust and reputation are more crucial than ever, and how your brand can show up in curated AI recommendations. From B2B email capture strategies to TikTok-driven shopping spikes, they share what's working now and what's quickly becoming outdated. This sequel episode is packed with insights, practical examples, and a few jokes at Bill's expense (sorry, Bill). Let's connect: schedule a call

33분

모두 보기(38개)

Our goal is to educate, inform and empower eCommerce entrepreneurs and marketers to better understand how to build sustainable marketing systems and unpack concepts that may seem challenging. We will lean on topics around SEO and Email and spread out from there to cover how everything fits into a larger eCommerce ecosystem.

제작진

Robbie Fitzwater & Tim Lowry
방송 연도

2022년 - 2026년
에피소드

38
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