Content Conversations

Method Marketing
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Hosted by Lucy Mowatt, Content Conversations is your go-to resource for navigating the dynamic landscape of content marketing. From copywriting to strategy, editing to email marketing, social media to career insights, we cover it all with an unwavering commitment to helping you achieve marketing excellence. - Expert interviews - Practical tips - Inspiration - Career insights Don't miss out on the latest trends, strategies and industry innovations. Subscribe now and embark on a journey to transform your marketing game with Content Conversations!

  1. 2025. 06. 25.

    Shrinking Budgets, AI Overload & Strategic Drift

    In this episode of Content Conversations, James and Lucy unpack the latest digital marketing forecasts and what they mean for the industry. With ad spend slowing, strategy being sidelined, and AI on the rise, they explore why so much marketing feels reactive – and what needs to change. Topics include the growing divide between performance and brand marketing, how businesses are (and aren’t) using AI, the decline of the High Street, and the creeping erosion of creativity. Plus, they discuss the ‘AI dead-eye’ problem in video content and why so many marketers still struggle to stick to a strategy.

    29분

  2. 2025. 06. 13.

    From ChatGPT to Captain Morgan: AI, Ads and Audio Trends

    What happens when ChatGPT goes down? In this episode, Lucy Mowatt and James Gill explore AI reliance, alternative tools like Gemini and Perplexity, shifting podcast trends, and a new advertising push toward real-life experiences. Plus: Meta’s AI ad platform.

    24분

  3. 2025. 06. 03.

    Are marketers being set up to fail?

    What happens when a £25k salary comes with a marketing job description demanding content creation, video editing, graphic design, analytics, and more? In this episode, Lucy Mowatt and James Gill dive into the growing disconnect between marketing job expectations and reality. They explore how underpaid, over-scoped roles are damaging the profession, how AI is diluting thought leadership, and why Gen Z might be trusting tools over experts. It’s a candid conversation about credibility, creativity, and what it really takes to do great work in 2025. If you’ve ever read a marketing job ad and thought “you want what for how much?”, this one’s for you. PS Comedy sound effects have been added to protect the guilty.

    29분

  4. 2025. 05. 26.

    Why are so many brands getting the basics wrong?

    Is sloppy copy costing brands more than they realise? Lucy Mowatt and James Gill kick off the new season with an unfiltered chat about dodgy grammar, the rise of AI content, and why attention to detail still matters. It’s punchy, opinionated – and just the beginning. 🎧 Hit play and join the conversation – and don’t forget to have your say in the State of Content Survey 2025. We want to know: do mistakes still matter? Take part now: https://www.methodmarketing.org/blog/state-of-content-2025/

    30분

  5. 2024. 03. 27.

    Getting Technical Writing Right

    In this episode, Lucy Mowatt speaks to freelance writer and digital PR specialist Sabrina Cooper about writing technical content. Why jargon can put potential customers off The importance of asking questions Who creates technical content well. Listen now!

    32분

  6. 2024. 03. 20.

    Writing for Social Media

    Welcome to season 3 episode 5 of the Content Conversations podcast. In this episode, Lucy Mowatt speaks to Jordan Domin-Goddard, a social media expert and founder of Curlyworm Creative. During their chat, they delve into how writing for social media differs from other types of writing, and why creating content for your personal social media channels is so different to writing for business. They also explore why having a strategy is vital to creating content – and why unpopular opinions could be the key to driving greater engagement. Listen now to find out more.

    41분

  7. 시즌3 에피소드4 예고편

    Storytelling for Marketing Success

    In this episode, Lucy Mowatt speaks to former journalist and content marketing specialist James Gill about the role of storytelling in marketing. During the conversation, they explore what storytelling is, the elements of a great story and how brands can utilise it to great effect. Connect with James Gill on LinkedIn. www.methodmarketing.org

    36분

  8. 2024. 02. 21.

    Navigating the News

    In this episode, Lucy Mowatt speaks to former journalist and editor David Powles about the news. They cover: What is the news? What journalists are looking for Common mistakes when pitching stories The importance of human connection And more! Unfortunately, due to a technical glitch, the recording does cut out at the end (despite having three separate devices set up to record the audio), so we'll record a replacement episode soon. Enjoy! Find out more about David on LinkedIn, and the Norfolk Community Law Service on their website. www.methodmarketing.org

    34분
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Hosted by Lucy Mowatt, Content Conversations is your go-to resource for navigating the dynamic landscape of content marketing. From copywriting to strategy, editing to email marketing, social media to career insights, we cover it all with an unwavering commitment to helping you achieve marketing excellence. - Expert interviews - Practical tips - Inspiration - Career insights Don't miss out on the latest trends, strategies and industry innovations. Subscribe now and embark on a journey to transform your marketing game with Content Conversations!

정보

  • 제작진
    Method Marketing
  • 방송 연도
    2020년 - 2025년
  • 에피소드
    27
  • 등급
    무삭제판
  • 저작권
    © Method Marketing
  • 웹사이트 보기
    Content Conversations