Content Corner

Khadijah Plummer
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  • MARKETING

This is a podcast for marketers who are early or mid-stage that are focused mostly on content marketing, or thinking about exploring other areas of marketing.

  1. 28/07/2022

    Ep. 12: How to manage content requests

    In this episode, I dive into a few things I mentioned in last week's Q&A. When it comes to managing content requests, I suggest having an SLA, being okay with saying "no" or "not yet," and putting a system in place for request submissions. Let me know what you think about my suggestions, or if you have any of your own to offer.

    12 min

  2. 20/07/2022

    Ep. 11: WE ARE BACK - Q&A with Khadijah

    Hey, everybody! After three (long) months, we are back on the air. I decided to keep it light and fun with a Q&A episode. It also gave me the chance to ease back into things. I hope you enjoy, and we'll be back with marketing-focused stuff next week.

    29 min

  3. 23/03/2022

    Ep. 10: Building relationships with the sales team

    More often that not, the relationship between sales and marketing is...rocky. However, they need to rely on each other for success. If you're a new marketer at an org, it's important to put yourself out there and chat with folks on the sales team. Likewise, if you've been somewhere for a while and the sales team avoids your team like the plague, you could be the one to mitigate the issues at hand. I give a couple of tips in this episode.

    9 min

  4. 23/02/2022

    Ep. 09: Finding the balance between revenue and creativity

    I realized that I said "balance between revenue and numbers" in the audio... that was my bad. Over the years, my perception around who is supposed to care about the numbers in an organization. I used to think it was just sales or anyone with a numbers-oriented role, but I realized that the tie between sales and marketing runs very deep, and that everyone should have a general idea of how the relevant numbers within the business are trending towards overall company goals.

    13 min

  5. 16/02/2022

    Ep. 08: The relationship between marketing and interior design

    When I'm not doing marketing stuff, I spend some of my time studying interior design. This time last year, I enrolled in a diploma program and have been at it ever since. In looking back through some of my notes, I noticed a lot of parallels between the principles of design and marketing. The principles are: harmony, emphasis, rhythm, balance, and proportion/scale. In this episode, I break down my thoughts further.

    10 min

  6. 09/02/2022

    Ep. 07: What makes a good story?

    For today's episode, I decided to scale back to the general elements of what a good story needs (in my opinion). My top five elements are: plot, structure, characters, climax, and conclusion. Out of these, I believe that structure, climax, and conclusion are the easiest to translate into content marketing work. What are your thoughts? Click to hear mine.

    12 min

  7. 26/01/2022

    Ep. 06: The power of storytelling

    Before my days as a content marketer, I've always loved and appreciated a good story. When you start writing or creating on behalf of a brand, the first thing you have to do is understand the story that they're trying to tell. If there isn't a story yet, that may be where you come in. A brand's story should include details about who they are as a brand, what they do, how what they do helps, and why they do it. In my view, these are the core building blocks for a consistent and powerful brand story.

    11 min

  8. 20/01/2022

    Ep. 05: Why reading is crucial to job success

    This episode was a bit more of a story time format! I was reflecting on my journey through life as a reader, and sharing ways that it's helped me out in my job. Even if you're not into reading right now, I hope that my tips and learnings inspire you to start. You don't have to be into long works of literature to get something out of the practice of reading; just start and stay consistent!

    13 min
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À propos

This is a podcast for marketers who are early or mid-stage that are focused mostly on content marketing, or thinking about exploring other areas of marketing.

Informations

  • Création
    Khadijah Plummer
  • Années d’activité
    2021 - 2022
  • Épisodes
    13
  • Classification
    Tous publics
  • Copyright
    © Khadijah Plummer
  • Site web de l’émission
    Content Corner