12 episodes

Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.

Content Head Marketers in Demand

    • Business
    • 5.0 • 4 Ratings

Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.

    Navigating from Why to How: Involving Experts in Content

    Navigating from Why to How: Involving Experts in Content

    In this enlightening episode of "Content Head," host Joe Michalowski dives into the crucial shift from discussing the "why" to exploring the "how" of integrating subject matter experts into marketing content. Inspired by a LinkedIn post from Haris Spahic, Joe challenges the common stagnation in the why phase and pushes towards actionable strategies for content enhancement.Joe introduces four distinct strategies for successfully involving experts, drawing on his extensive experience at New Nor...

    • 17 min
    Getting Content Fundamentals Right

    Getting Content Fundamentals Right

    In the latest Content Head episode, Joe Michalowski takes listeners on a journey through his transition from an in-house content role to agency life. He shares an enlightening view on the common pitfalls of content creation, emphasizing the importance of starting with actionable steps rather than getting lost in grand aspirations. Joe highlights the need to focus on solving immediate customer pain points, laying a foundation for content that genuinely resonates.Joe candidly discusses the allu...

    • 14 min
    EP. 10: “More” May Actually Be a Strategy

    EP. 10: “More” May Actually Be a Strategy

    The episode begins with a reflection on content strategy, particularly the long-held belief that "more is not a strategy." However, the speaker, Joe, begins to reconsider this stance. He emphasizes that the debate isn't about quantity versus quality but how to integrate both effectively. Joe recalls his experience starting at Mosaic in October 2020, where he was part of a small team challenged with creating impactful content in a new market space. He describes the initial struggle to balance ...

    • 13 min
    You're More than the Words Guy/Gal

    You're More than the Words Guy/Gal

    In the latest Content Head episode, host Joe Michalowski discusses the challenges of explaining the role of a content marketer to family and friends, especially during the holiday season. He shares a personal anecdote about his family's long standing joke regarding the ambiguity of his father's job, drawing a parallel to his own experiences in content marketing. Joe reflects on his initial simplistic explanation of his job as "the words guy," a phrase that, while effective in avoiding lengthy...

    • 13 min
    Did You Do Your Homework?

    Did You Do Your Homework?

    In this episode of Content Head, the host, Joe Michalowski dives into the critical aspect of understanding your audience in content marketing. The episode begins with a personal story, illustrating the profound impact of audience awareness and the importance of doing thorough homework. The narrative emphasizes how well-researched content can significantly enhance audience connection and engagement.The discussion shifts to the concept of Ideal Customer Profile (ICP) expansion, particularly in ...

    • 11 min
    Will Searchers Ever Be Satisfied?

    Will Searchers Ever Be Satisfied?

    In this episode of Content Head, host Joe Michalowski dives into the nuances of B2B content and SEO. He begins by discussing research from Nigel Stevens and John Collins, highlighting the importance of Google as a primary information source in the software buying process. Joe questions the notion of 'satisfied searchers' and points out a startling indifference towards content on company websites.Joe then critiques the trend of AI-powered SEO tools in content creation, sharing a case study of ...

    • 14 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
Money Rehab with Nicole Lapin
Money News Network
The Ramsey Show
Ramsey Network
Young and Profiting with Hala Taha
Hala Taha | YAP Media Network
NerdWallet's Smart Money Podcast
NerdWallet Personal Finance
The Money Mondays
Dan Fleyshman