Content Head Marketers in Demand

In this episode of Content Head, Joe Michalowski dives into the importance of creating comprehensive and meaningful content that goes beyond superficial guides. He shares his personal experiences and insights on how the perspective on content changes as one moves from agency work to in-house roles. Joe emphasizes the need for depth and relevance in content creation, challenging the notion that a business can ever have "enough" content.Joe recounts a pivotal moment in his career when his boss ...

In this episode of "Content Head," host Joe Michalowski welcomes Jennifer Harris, Director of Marketing at MindStream Analytics, as the first guest. The discussion dives into the challenges and strategies of creating content for multiple verticals. Jennifer shares her approach of prioritizing evergreen content while also addressing immediate trends and needs from various industries. She emphasizes the importance of listening to customer feedback to develop relevant content and highlights the ...

In this enlightening episode of "Content Head," host Joe Michalowski dives into the crucial shift from discussing the "why" to exploring the "how" of integrating subject matter experts into marketing content. Inspired by a LinkedIn post from Haris Spahic, Joe challenges the common stagnation in the why phase and pushes towards actionable strategies for content enhancement.Joe introduces four distinct strategies for successfully involving experts, drawing on his extensive experience at New Nor...

In the latest Content Head episode, Joe Michalowski takes listeners on a journey through his transition from an in-house content role to agency life. He shares an enlightening view on the common pitfalls of content creation, emphasizing the importance of starting with actionable steps rather than getting lost in grand aspirations. Joe highlights the need to focus on solving immediate customer pain points, laying a foundation for content that genuinely resonates.Joe candidly discusses the allu...

The episode begins with a reflection on content strategy, particularly the long-held belief that "more is not a strategy." However, the speaker, Joe, begins to reconsider this stance. He emphasizes that the debate isn't about quantity versus quality but how to integrate both effectively. Joe recalls his experience starting at Mosaic in October 2020, where he was part of a small team challenged with creating impactful content in a new market space. He describes the initial struggle to balance ...

In the latest Content Head episode, host Joe Michalowski discusses the challenges of explaining the role of a content marketer to family and friends, especially during the holiday season. He shares a personal anecdote about his family's long standing joke regarding the ambiguity of his father's job, drawing a parallel to his own experiences in content marketing. Joe reflects on his initial simplistic explanation of his job as "the words guy," a phrase that, while effective in avoiding lengthy...