Content in the Kitchen Ashley Segura

In this episode of Content in the Kitchen Nik Ranger delves into the significance of internal linking within an SEO strategy. Nick emphasizes the value of internal links in enhancing user experience and outlines a robust internal linking optimization framework. She discusses the use of machine learning tools like Screaming Frog, SEMrush, Ahrefs, and specialized AI tools like InLinks and LinkBERT to automate and optimize internal link placement for maximizing SEO impact.

This episode is packed with practical advice on developing intentional and purpose-driven internal links, from understanding PageRank and content relevance to avoiding link spam and distributing link equity effectively. Nik also highlights the broader strategies for building a solid internal link foundation, especially for e-commerce sites, and shares his secret sauce and favorite tools for SEO success.

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This episode of 'Content in the Kitchen' features guest Jess Cook, a storytelling and marketing professional with over two decades of experience working with notable brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald's. Jess shares insights into crafting compelling narratives that resonate with customers, build brand loyalty, and drive recognition.

Learn how to build trust with your customers through telling the right brand story and strategies for engaging with B2B and B2C audiences. Jess also shares why it's so darn important to understand your audience, leverage customers' voices, and personalization in content marketing.

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Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

In this episode of Content in the Kitchen, Erika shares her personal and professional journey, highlighting her shift from journalism to SEO and content marketing. Hear about the challenges and successes when adapting to a new country and industry, Erika's approach to cooking mini Greek cheese pies as a comforting hobby, and her strategies on creating engaging content.  

You'll also learn about the importance of building trust with audiences through content, the ethical and practical ways to use AI in content creation, and how to understand user intent. Erika points out so many must-haves within your content toolkit like the need for brands to be authentic, understanding audiences, and how to establish and maintain trust.  

Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.  

Website: 

https://contentyum.com/ 

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https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum 

In this episode of Content in the Kitchen, we explore content marketing strategies and insights with Samuel Schmidt, the founder of Thruuu. He shares his journey from starting Thruuu in 2019. He shares his experience writing content that truly resonates with the human audience, rather than focusing solely on satisfying search engine algorithms.

Samuel and Ashley chat about the challenges of delegating content creation, how to build a content outline, the significance of topic clusters, and the strategy of offering free tools to build a brand in this episode.

Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

In this episode of 'Content in the Kitchen', we explore how businesses, especially startups and those with tight budgets, can scale their content marketing efforts efficiently. Joined by Casie Gillette, a content marketer with 18 years of experience, we discuss the significance of evaluating existing content for improvement, leveraging the power of tools for content optimization, and innovative strategies for content repurposing.

Casie shares her journey from agency to startup, offering actionable tips on utilizing AI and other tools to save time without compromising on content quality. She emphasizes the importance of quick wins, mid-term, and long-term content strategies, and the role of customer insight in shaping content that drives traffic and leads. The discussion also covers how to align content with organizational goals and leveraging influencer insights for content ideation.

Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

In this episode of 'Content in the Kitchen', we discuss the impact of Google's Helpful Content Update and the March Core Update. Rad Paluszak, the guest star on this episode, shares what he's seen both of these updates do to websites and discusses strategies for recovery.

This includes a comprehensive approach to rewriting content and enhancing user experience, leveraging tools like Quillbot and Claude AI for content detection and improvement.

The episode underscores the importance of continuous improvement and adapting to Google's changing landscape, offering insights and strategies for navigating SEO updates and creating genuinely helpful content.

Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum