Content Is Profit

BIZBROS
  • 4.9 (88)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.  The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

  1. What the NFL Knows About Attention You Don’t

    3D AGO

    What the NFL Knows About Attention You Don’t

    I want to talk about something that confused a lot of people… and why it actually makes perfect business sense. A lot of creators and business owners think growth comes from playing it safe. From trying to make everyone happy. From staying neutral. That belief is costing you attention. Today, we break down a very public, very polarizing decision—and the real marketing lesson behind the Super Bowl. Not from theory. From real-world signals. If you’ve ever felt stuck… unsure what to say… or afraid of pushing people away with your content—this one will hit home. In this episode, you’ll learn: Why confusing some people can be a growth signal How big brands think about attention long before approval The hidden cost of staying “safe” with your message What happens when you finally pick who you’re for This isn’t about copying anyone. It’s about seeing growth differently. Chapters: 00:00 – Recording On The Go 00:42 – A Polarizing Moment 01:11 – There’s A Bigger Reason 01:49 – The Numbers People Missed 02:45 – Expansion Changes Everything 03:30 – Confusion Still Creates Attention 04:13 – Choosing New Markets 05:02 – Why Polarizing Content Works 06:14 – Trust With Your Current Audience 07:04 – New Audiences, New Messages 07:45 – Business Over Personal Opinion 08:32 – The Risk Creators Avoid 09:29 – Doing Things “Wrong” On Purpose 10:36 – Why Neutral Content Loses 11:44 – Growth After The Noise 12:42 – Feeling Misunderstood As A Builder 13:58 – Why You Owe People Your Offer 14:52 – The Real Reflection

    17 min
  2. What Breaks Content Before It’s Published

    FEB 5

    What Breaks Content Before It’s Published

    The One Decision That Changes Content Quality I see this problem all the time. People are posting more. Trying harder. Getting their team involved. And still… the numbers don’t move. In this episode, I break down what’s really happening behind the scenes when content feels messy, slow, or out of control. This isn’t about better gear or more posts. It’s about something most creators and business owners completely skip. If you’ve ever felt frustrated with your content, this might shift how you see the whole game. In this episode, you’ll learn: - Why more people creating content can actually hurt growth - The silent mistake that makes editing harder and results worse - What most teams never agree on before hitting record - Why “just post more” isn’t the answer right now - The real lever that changes consistency and quality Listen closely. This one hits closer than you think. Chapters: 00:00 – Cold open and early banter 00:56 – Why this episode matters 01:56 – What we’re seeing with creators right now 02:23 – Short form vs long form reality 03:18 – When teams create the content 04:15 – The biggest issue with group recording 04:53 – Why editors struggle with inconsistency 05:40 – When recording becomes a new skill 06:26 – The cost of bad documentation 07:13 – Alignment before more content 08:05 – Raising the baseline skill level 08:56 – A different way to approach content 09:54 – Brand voice and control 10:37 – Setting minimum standards 11:29 – Testing with short form content 12:31 – What early results really mean 13:30 – Standards vs experimentation 14:46 – Feedback, goals, and tension 16:19 – Why goals change everything 17:33 – Consistency before optimization 19:12 – Defining “good” content 20:04 – Final thoughts and wrap-up Tune in and enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    22 min
  3. The Biggest Monetization Lie Holding Creators Back

    FEB 3

    The Biggest Monetization Lie Holding Creators Back

    The Biggest Monetization Lie Holding Creators Back You Don’t Need Big Downloads to Make Money With Content A lot of people think you need massive downloads to make money with content. I used to hear this all the time, and honestly, it drives me crazy. In this episode, I break down why that belief is holding so many creators and business owners back. I share what actually matters when it comes to monetizing content, even if your audience is small. This is based on what we’ve done, what we see in the studio, and what we teach inside our community. I don’t give you a magic button. But I do walk you through how to think about content, money, and opportunity in a totally different way. If you’ve ever felt stuck, frustrated, or close to quitting because the numbers look small, this episode is for you. In this episode, you’ll learn: - Why small audiences can sometimes be more powerful than big ones - The hidden reason content makes money for some people and not others - How sponsors actually think about shows with low downloads - The big difference between creating as a business vs creating as a creator - Where most people put their money first and why that can slow everything down If you’re creating content and wondering how this ever turns into revenue, listen closely. Chapters: 00:00 – Do you really need big downloads to monetize? 00:54 – Why this belief makes people quit content 01:36 – How content actually connects to revenue 03:24 – Creator vs business owner mindset 04:06 – The real path from content to money 05:35 – The misconception about audience size 06:42 – Choosing the right monetization strategy 07:51 – Sponsors, ads, and partnerships explained 08:45 – Monetizing without an audience 10:16 – Real example of a small show landing a sponsor 12:23 – Positioning, niche, and why it matters 14:54 – Monetizing through relationships 16:32 – Audience fit beats audience size 18:16 – Where to invest first to grow faster 20:56 – Final takeaway on monetization Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    23 min
  4. The One Skill You’re Ignoring That’s Killing Your Content

    JAN 29

    The One Skill You’re Ignoring That’s Killing Your Content

    Hey Fam! Today I’m talking about a skill that most people skip... and that’s a BIG mistake. This is Fonzi BTW hijacking the show 😉 (shhh don't tell LuisDa) It’s not storytelling. It’s not hooks. It’s not editing. It’s the thing that tells you EXACTLY what to fix to grow faster with content. No more guessing. Just real answers. I’ll help you see what works and what doesn’t. You’ll learn where to focus, so you can stop wasting time and make your content really pay off. You’ll learn: How to know if your hook sucks (and what that looks like) The biggest reason people stop watching your videos (hint: it’s in the middle) Why your CTA might be scaring people off The tool that shows you what to fix first One thing to look at that tells you what skill to work on next Not gonna lie… most people ignore this stuff. But once you see it, you can’t unsee it. Let’s dive in. Chapters: 00:00 - The worst jingle ever (but hey, I tried) 00:28 - One skill every creator overlooks 01:00 - Why “data” sounds boring but is your secret weapon 01:30 - Stop spraying and praying: what to look at instead 02:20 - Asymmetrical effort (aka where to put your time) 03:50 - What you MUST fix first in your videos 05:00 - The plan: how to set your content North Star 06:15 - Why your content feels random (and how to fix that) 06:45 - A beginner’s way to read retention graphs 07:30 - 3 graph types that tell you what’s broken 08:30 - If your hook is weak, this will show it 09:20 - The problem with retention (and how to fix it) 10:10 - Copywriting tips for better storytelling 11:40 - Why your CTA might be turning people off 13:00 - Where to really place your call to action 14:00 - Recap: how to know what skill to work on next 15:10 - What pro athletes can teach us about content 15:50 - Your next step (don’t skip this) Come Join the fam: www.businesscreator.club Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    18 min
  5. Is Your Message Too Much for Your Business? The Price Of Telling Your Story

    JAN 22

    Is Your Message Too Much for Your Business? The Price Of Telling Your Story

    Today, I sat down with someone who reminded me why we started this podcast in the first place... She’s launching a show. She’s telling her story. And she’s not holding back. But here’s the wild part… not everyone’s excited about it. In this convo, we talk about what really happens when you decide to speak your truth — and how it can affect your family, your business, and even your friendships. You’ll learn: Why most people are scared to tell their stories (and what it’s really costing them) What to do when people say your message is “too much” How to stay true to your voice without blowing up relationships The biggest trap creators fall into with AI, and how to avoid it What actually gets people to trust you online (hint: it’s not better gear) This one’s real. This one’s raw. And if you’ve ever worried about being “too honest” online… you need to hear this. Chapters: 00:00 - We’re not in the studio today… 01:10 - Meet Caryn: A serial creator on a mission 03:00 - The hidden fear behind sharing real stories 06:30 - Is authenticity becoming rare? 09:50 - What AI can’t fake 13:15 - Storytelling in real estate and content 15:40 - When tech makes us question our truth 18:00 - Building trust in a filtered world 21:30 - Being judged for your story 25:00 - Her raw story about parenting & mental health 29:10 - What happens when friends don’t agree 32:00 - The real risk of staying silent 35:50 - Why you must tell your story anyway 38:00 - Final message: You’re not alone Come join the community: www.businesscreator.club Come join the FREE Challenge: www.bizbros.co/monetize Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    45 min
  6. Would You trust an AI version of yourself to speak for your brand?

    JAN 20

    Would You trust an AI version of yourself to speak for your brand?

    Are AI Clones Hurting Your Brand More Than Helping? Hey fam! coming to you from my Jeep on the way to a big podcasting event. No studio. Just me, my camera, and real talk. Today’s episode? Oh man… it gets spicy. We had a big debate in our community about AI clones making content for creators. People say it saves time and money… but is it really helping, or hurting? Plus, I’m sharing 3 tools that helped me launch a killer website in just a few hours (and it only cost me 25 bucks!). These tools might just change your whole business game. Inside this episode, you’ll discover: The BIG risk no one talks about with AI clones Why one top creator stopped using AI to make content The $25 tool that saved me thousands and launched a full site A behind-the-scenes look at how we’re using AI the right way A platform that’s like Tinder... but for podcasters (it’s genius) This one’s raw, real, and might just change how you create from now on. Listen now… and let me know: would YOU trust an AI version of yourself to speak for your brand? Chapters: 0:00 – Intro from the Jeep! No studio, no problem 1:25 – The AI clone trend and what sparked this episode 3:10 – A friend’s success (and pivot) with AI-generated content 4:40 – The ethical problem no one’s talking about 6:15 – Can your AI say things you can’t back up? 7:50 – Why being real wins long-term 9:10 – Our most downloaded episode… and why it shocked us 11:00 – Where my brother and I stand on AI tools 12:30 – Why authenticity builds real trust 14:00 – What you really need to be consistent in content 15:40 – Easy way to start podcasting without starting a podcast 17:30 – How PodMatch can help you land podcast guest spots 19:15 – The content management system that changed our game 21:00 – Why I finally tried building an app (and how it went) 23:20 – The $25 website that changed everything 25:40 – My warning about "shiny" tools vs. real results 27:30 – Final thoughts: Be real, use tools smart, stay in the game Come hang out with us at www.businesscreator.club Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    30 min
  7. This Simple Shift Got Us a 6-Figure Deal & The Truth About “Perfect” Content (That No One Tells You)

    JAN 13

    This Simple Shift Got Us a 6-Figure Deal & The Truth About “Perfect” Content (That No One Tells You)

    Hey Fam! Today’s episode is a special one. I moved things around to record this because it’s what everybody keeps asking me — “How do I actually publish content without burning out or freaking out?” And let me tell you… I’ve been there. Overthinking, waiting for the “perfect” camera, editing for hours, feeling stuck. So in this episode, I’m sharing how I went from stuck to smooth operator… and how you can too. You’ll learn: The REAL reason you haven’t published yet (and it’s not what you think) Why fancy gear and pro editing might be hurting your growth What one small shift helped us land a 6-figure client deal How going live changed everything — and how to start without fear A simple way to come up with daily ideas (even if you feel blank) Ready to finally hit record and keep going? Then you gotta listen in. Chapters 0:00 - Why I Had to Record This Episode Today 0:45 - What’s Really Stopping You From Publishing 2:00 - The Gear Trap: Why It’s Not Helping 3:15 - You Don’t Need Perfect Lighting or Intros 4:30 - A Studio Story That Might Surprise You 5:45 - The Power of Using What You Already Have 7:00 - Why We LOVE Live Streaming (And You Should Too) 8:30 - The 45 Live Challenge That Changed Everything 10:00 - From Publishing Fear to Momentum 11:00 - How My Brother Found His Message 12:30 - Simple Prompts to Start Posting Today 13:30 - The Secret to Staying Consistent Without Burning Out 15:00 - Where to Find Endless Content Ideas 16:30 - Don’t Just Produce. Have Conversations. 17:30 - What Content Should Feel Like 18:30 - How I Found My Flow 20:00 - My Challenge to You

    23 min
  8. How To Build Trust FAST With Content

    JAN 8

    How To Build Trust FAST With Content

    How To Build Trust FAST With Content This one hit different… Fonzi came in hot with a question that had my brain on fire: How fast can we build trust with content? At first, I thought I had the answer. But wait ‘til you hear where this convo went… We broke down something we see ALL the time: people chasing views... but losing trust. We asked stuff like: What’s content really supposed to do? Why are some videos getting tons of views but zero results for their businesses? And can a stranger trust you just from ONE piece of content? You might think it’s all about going viral... But there’s something way more powerful happening under the surface. We’re sharing behind-the-scenes stuff we’ve never talked about before, like how we helped a creator with 20 million downloads and some things we implemented with their team to move the needle forward… fast! Don’t miss this. It might change how you create content forever. P.S. Want help with your content strategy for 2026? Go to www.bizbros.co/monetize and let’s plan it together. Chapters: 00:00 - Intro: Fonzie Takes Over the Episode 00:43 - Raw and Fresh Thoughts Incoming 02:00 - What Is the Role of Content? 03:15 - The 6 Levers of Content Creation 04:30 - Views vs. Trust: What’s the Goal? 05:24 - Your Content Should Answer Questions 06:08 - The Frictionless Sale 07:04 - When Viral Content Backfires 08:01 - Why Going Viral Isn’t Always Good 09:04 - Building Trust with High-Level Clients 10:09 - How Buyers Use Your Content to Decide 11:13 - What Does “Trust” Really Mean? 11:46 - Your Funnel Is a Trust Journey 13:15 - How Fast Can You Build Trust? 13:38 - Certainty + Clarity = Trust 14:40 - Speaking to Problems, Pains, and Desires 15:26 - The Creator Who Built Trust Instantly 16:25 - What Built Instant Trust? 17:28 - Frequency + the Right Message 18:29 - Shifting Beliefs Through Messaging 19:19 - Paid Media vs. Organic Distribution 20:14 - Controlling the Journey With Paid Ads 21:31 - What Organic Creators Do Well 22:33 - Start Conversations to Build Trust 23:30 - How to Control the Trust Funnel Organically 24:02 - Quality Messaging > Fancy Production 25:02 - Why You Don’t Need a Big Audience 26:11 - Events Are Still a Superpower 27:02 - What Happens Inside the One-on-One Challenge 28:00 - Stop Chasing Templates—Learn the Principles 29:13 - Who the Challenge Is Best For 30:26 - Final Thoughts + Join Us at PodFest

    34 min
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4.9
out of 5
88 Ratings

About

Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.  The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

Information

  • Creator
    BIZBROS
  • Years Active
    2020 - 2026
  • Episodes
    709
  • Rating
    Clean
  • Copyright
    © 2026 Content Is Profit
  • Show Website
    Content Is Profit

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