Content Lab

IMPACT
  • 5,0 (7)
  • MARKETING
Content Lab

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

  1. How much does marketing news really matter?

    12/08/2021

    How much does marketing news really matter?

    As an inbound marketer, what marketing news matters to you ... if any? And how can you even tell the difference?

    44min
  2. They Ask, You Answer and diversity, equity, and inclusion

    29/07/2021

    They Ask, You Answer and diversity, equity, and inclusion

    The core thrust behind They Ask, You Answer is that buying behavior has changed a lot in the last 10 to 15 years. On top of that, however, the pool of your ideal customers is a lot more diverse than ever before.

    36min
  3. What the heck is going on with all the Google updates?

    15/07/2021

    What the heck is going on with all the Google updates?

    In less than 2 months, Google has rolled out six different updates. Is Google trying to hurt us content marketers? (Also, during the conversation, I made a mistake. I inadvertently said the new page performance report is in Google Analytics, when it is actually in Google Search Console. Sorry!)

    54min
  4. Realities of outsourcing content for inbound marketing

    01/07/2021

    Realities of outsourcing content for inbound marketing

    Let's say you want to get started with inbound marketing and creating the content you need to establish yourself as the No. 1 authority in your space about what it is that you do or sell. However, there's just one eensy, weensy problem – you don't have anyone on staff who can be a dedicated in-house content manager. What do you do? Is outsourcing really the right answer?

    42min
  5. How to get started creating video

    17/06/2021

    How to get started creating video

    When I was given the gift of running IMPACT's video program, I was not thrilled. I always viewed myself as a writer and editor, and video was for... someone (anyone) who wasn't me.  Clearly, today is a different story.  How did we launch a robust video program during a pandemic? And how can other content and marketing leaders like you get their own video marketing program off the ground, no matter how limited your time, resources, or experience is?

    42min
  6. Creating content your buyers will love

    25/04/2021

    Creating content your buyers will love

    We're all in the business of attracting our ideal buyers through our content. But how do you actually make the right people fall in love with your words?

    45min
  7. 'Dumbing down' your content isn't dumb

    08/02/2021

    'Dumbing down' your content isn't dumb

    When you're asked to make your content "more accessible" to your audience, it can feel like you're being asked to "dumb down" something you're an expert in... and that's not a great feeling.

    50min
  8. Why personality in content is profitable and how to do it

    25/01/2021

    Why personality in content is profitable and how to do it

    Countless business leaders say their people are their greatest asset... so, why does everyone's content sound the same?

    54min
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Sobre

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

Informações

  • Criado por
    IMPACT
  • Anos de atividade
    2018 - 2021
  • Episódios
    66
  • Classificação
    Explícito
  • Copyright
    © IMPACT
  • Site do podcast
    Content Lab

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