Content Lessons with Justin

Justin Vajko
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  • MARKETING
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Ever wonder how other content marketers get results for their businesses? Like, how do they grow their followers on LinkedIn? What makes them successful on TikTok? Or maybe the most important question of all: how do they get sales from their content? That’s what we find out with this podcast. Join Justin Vajko, founder of Dialog Video Marketing, as he peeks behind the curtains of how content marketers do their thing.

  1. 5D AGO

    How to Turn a Podcast Into Business Opportunities | ft. Chuck Moxley | Content Lessons with Justin

    Justin sits down with Chuck Moxley to talk about why podcasts are much more than just a lead generation tool. When done right, they become a powerful way to build trust, support sales conversations, and uncover customer insights that can help your entire company make better decisions. Chuck explains how his team shifted to a leaner, more authentic podcast strategy that still drives real business impact. They also break down why pipeline influence matters more than vanity metrics, how authentic conversations create stronger content, and what it takes to turn a podcast into a long-term asset for growth and credibility. ----- Chuck is a 6-times B2B SaaS CMO who now works as a fractional CMO for multiple B2B and SaaS companies looking to scale their growth efficiently while avoiding the common pitfalls of premature marketing hires and inefficient growth tactics. Chuck is a marketing practitioner with more than 20 years' experience in SaaS companies and 10 years experience working in agencies. He has developed innovative marketing programs for dozens of brands including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Circle K, NFL and Sprint. He is one of the nation's leading experts on the convergence of technology and marketing and speaks frequently at corporations, industry trade organizations and universities on digital marketing, digital identity and the ethical use of data and its impact on business and society. He is the co-author of the book on how brands are using one-to-one marketing for greater effectiveness, An Audience of One , published by McGraw Hill and used in marketing and MBA programs at multiple universities. And Chuck is co-host of The Frictionless Experience podcast. Connect with Chuck Moxley here: https://www.chuckmoxley.com/ https://www.linkedin.com/in/chuckmoxley/ https://audienceofone.website/ ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

    20 min

  2. MAY 5

    How to Turn YouTube Views Into Clients | ft. Brooke Miles | Content Lessons with Justin

    Justin takes a seat with Brooke Miles to break down what is actually making YouTube work for your business. It's not just about chasing views. It's about choosing the right topics, titles, and thumbnails that attract the right people. Brooke shares her 3 T’s framework and how she turns content into legitimate client opportunities. If your videos are not driving results, this will help you make them work for your business. ----- Most startups struggle to create a LinkedIn presence they can be proud of. That’s why Brooke Miles founded Delaware ShoutOut, a LinkedIn strategy and training firm. In 11+ years of business, she has worked directly with hundreds of clients—from solopreneurs to state-run organizations and multinational corporations—who have reported significant gains in followers, engagement, and traffic to their websites. Her company is also a two-time winner of the Delaware Small Business Chamber’s Best Marketing Award and two-time winner of the Best Woman-Owned Business Award. In addition, Brooke was a top-three finalist for the Social Media Professional of the Year Award by the Philadelphia Business Journal. She’s also a TEDx speaker. Finally, Brooke is known for her YouTube channel (“Delaware ShoutOut”), which teaches entrepreneurs how to build a LinkedIn presence that they can be proud of. Connect with Brooke Miles: www.linkedin.com/in/brookethemarketingpro https://www.deshoutout.com/ https://www.youtube.com/@DelawareShoutOut/videos ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

    22 min

  3. APR 21

    How to Use LinkedIn Engagement to Grow Business | ft. Allison Ditmer | Content Lessons with Justin

    Justin sits down with Allison Ditmer to talk about one of the most overlooked parts of LinkedIn growth. Not your posts. Your comments. They break apart how thoughtful, intentional commenting can drive visibility, build your brand, and open the door to more opportunities. Say bye to dropping generic replies and try joining conversations in a way that adds value and makes people want to learn more about you. ----- Allison Ditmer is a LinkedIn content strategist, creator, and coach who helps founders and small business owners turn LinkedIn into a strong client funnel for their business. Through her LinkedIn Transformation Package, she helps clients learn how to engage, optimize their profiles, and create a content strategy that builds their personal brand without relying on ads or paid tools. Connect with Allison Ditmer: LinkedIn: https://www.linkedin.com/in/allisonditmer/ Paid Clarity Call: https://calendly.com/allisonditmer/1-on-1-clarity-call Free Newsletter Sign Up: https://allison-ditmer.kit.com/280ec9ba07 Website: allisonditmer.com ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

    19 min

  4. APR 9

    How to Use AI Without Losing Your Voice | ft. Joe McKay | Content Lessons with Justin

    Justin sits down with Joe McKay, founder of Great Chat, to talk about what’s really happening in content marketing as AI becomes more common. Justin and Joe break down the tension between speed and substance, and why more content does not always mean better results. Joe shares his perspective on what actually works right now... Staying authentic, focusing on outcomes, and building real human connection through your content. ---- Joe McKay is the Founder of Great Chat, an 'AI Vegan' LinkedIn Content Agency. Great Chat helps Founders & executives tell their story on LinkedIn, proudly GenAI free. Connect with Joe McKay:https://www.linkedin.com/in/jmckay89/ ---- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

    20 min

  5. MAR 24

    How to Lead with Pain Points in B2B Marketing | ft. Patrick Cumming | Content Lessons with Justin

    Justin sits down with Patrick Cumming to unpack a simple truth most marketers overlook. If you do not understand your audience, your content will not land. They talk about the gap between what businesses want to say and what customers actually need to hear. The conversation gets practical as they cover how to do real audience research, how to sharpen your messaging, and how to balance creativity with results that actually move the business forward. ---- Patrick Cumming has generated $100M+ pipeline (& counting) for B2B Tech and SaaS companies through content marketing, paid search, and paid social demand generation and GTM strategies. Right now, he is leading marketing @ KlientBoost to add $250K MRR using the exact same strategies, principles, & processes he rolls out for clients. Connect with Patrick Cumming: https://www.klientboost.com https://www.linkedin.com/company/klientboost/ https://www.linkedin.com/in/patrick-james-cumming/ ---- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

    22 min

  6. MAR 10

    How to Navigate Book Publishing from Idea to Launch | ft. Lee Densmer | Content Lessons with Justin

    Justin sits down with returning guest, Lee Densmer, to talk about the real journey behind writing and launching her book "Content Simplified". They dig into the challenges of going from idea to publication, the relationships that helped along the way, and how writing a book can become much more than a personal milestone. ---- Lee Densmer is a content marketing consultant and owns Globia, an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI. Connect with Lee Densmer: ⁠http://www.globiacontent.com/⁠ ---- Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠ Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: ⁠https://www.dialogwith.us⁠

    21 min

  7. JAN 28

    How to Build Trust on LinkedIn Without the Cringe | ft. Angie Jones | Content Lessons with Justin

    Justin sits down with Angie Jones to break down what “anti-cringe” content really means and why trust matters more than visibility on LinkedIn. They dig into how to create content that actually resonates, how to pull real stories instead of forcing them, and why storytelling is still one of the most powerful tools for personal branding. Angie also shares practical frameworks for creating emotionally engaging content and explains how AI can support your process without stripping away your voice. ----------------------------------------------------- Angie Jones is a messaging and thought leadership strategist who helps humble leaders grow their personal brands through authentic, audience-first content. Connect with Angie Jones: https://www.suiteghost.com https://www.linkedin.com/in/angie-jones-iowa To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Anti-cringe content focuses on building trust rather than just gaining visibility High ticket service providers need to establish trust with their audience Using AI in content creation requires a strong knowledge base Storytelling is essential for creating authentic and relatable content Frameworks like 'first, last, best, worst' help in mining stories Emotional memories enhance engagement in content Accountability is crucial for consistent content creation AI can assist but should not replace human intuition in storytelling Collaboration with others can enhance content quality Trust is more valuable than visibility in building a brand ----------------------------------------------------- For more content, subscribe to our channel! We would love to connect with you! LinkedIn Instagram TikTok To learn more: https://www.dialogwith.us

    22 min

  8. JAN 13

    How to Understand Buyer Motivation | ft. Stacy Eleczko | Content Lessons with Justin

    Justin sits down with Stacy Eleczko to unpack what really drives buying decisions and why so much marketing misses the mark. They talk about the power of client interviews, how to uncover real buyer motivation, and the hidden cost of messaging that doesn’t quite connect. You’ll hear why relying solely on referrals can stall growth, how emotion plays a bigger role in buying than most people realize, and what it takes to communicate clearly when your audience has complex needs. If your message feels off or your content isn’t converting the way it should, this conversation will help you realign your marketing with what buyers actually care about. ----------------------------------------------------- Stacy Eleczko (E-less-ko) is a positioning & brand messaging strategist and copywriter for B2B brands ready to grow beyond referrals and into messaging that actually scales. Her clients are founders and small teams who’ve built a solid reputation through great work and word of mouth but now find themselves stuck trying to explain what they do in a way that resonates with people who don’t already know them. Stacy helps them clarify their positioning, shape their message, and write website and sales copy that takes them out of the comparison pool. With a background in education and a strong grasp of buyer psychology, she’s known for making complex ideas simple, and making them stick. Her process combines voice of customer research, strategic insights, and real collaboration. The result? Messaging that’s clear, grounded in empathy and connection, and designed to built trust. Stacy partners with impact-driven businesses across industries like sustainability, coaching, leadership, and tech. And while most of her work happens behind the scenes, she’s also stepping onto more stages–speaking about ethical marketing, inclusive messaging, and how to turn buyer psychology into copy that sells. Whether she’s guiding a founder through a pivot or helping a team refresh their brand, her focus is the same: get the foundation right, so the marketing actually works. Connect with Stacy Eleczko: www.stacyeleczko.com www.linkedin.com/in/copybystacy https://stacy-eleczko.kit.com/b1e93f3ce9 To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Understanding buyer motivation is crucial for effective marketing Client interviews provide insights that assumptions often miss Misaligned messaging can lead to significant financial losses Language used in marketing must resonate with the audience Identifying instigating events can clarify buyer needs Referrals can mask deeper marketing issues Messaging should build trust with cold leads Emotional connections drive purchasing decisions Effective messaging requires understanding competitors and audience Clear guidelines are essential for consistent messaging ----------------------------------------------------- For more content, subscribe to our YouTube channel! We would love to connect with you! LinkedIn Instagram TikTok To learn more: https://www.dialogwith.us

    28 min
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Ever wonder how other content marketers get results for their businesses? Like, how do they grow their followers on LinkedIn? What makes them successful on TikTok? Or maybe the most important question of all: how do they get sales from their content? That’s what we find out with this podcast. Join Justin Vajko, founder of Dialog Video Marketing, as he peeks behind the curtains of how content marketers do their thing.

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