Content Lessons with Justin

Justin Vajko
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  • MARKETING
  • UPDATED BIWEEKLY

Ever wonder how other content marketers get results for their businesses? Like, how do they grow their followers on LinkedIn? What makes them successful on TikTok? Or maybe the most important question of all: how do they get sales from their content? That’s what we find out with this podcast. Join Justin Vajko, founder of Dialog Video Marketing, as he peeks behind the curtains of how content marketers do their thing.

  1. JAN 28

    How to Build Trust on LinkedIn Without the Cringe | ft. Angie Jones | Content Lessons with Justin

    Justin sits down with Angie Jones to break down what “anti-cringe” content really means and why trust matters more than visibility on LinkedIn. They dig into how to create content that actually resonates, how to pull real stories instead of forcing them, and why storytelling is still one of the most powerful tools for personal branding. Angie also shares practical frameworks for creating emotionally engaging content and explains how AI can support your process without stripping away your voice. ----------------------------------------------------- Angie Jones is a messaging and thought leadership strategist who helps humble leaders grow their personal brands through authentic, audience-first content. Connect with Angie Jones: https://www.suiteghost.com https://www.linkedin.com/in/angie-jones-iowa To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Anti-cringe content focuses on building trust rather than just gaining visibility High ticket service providers need to establish trust with their audience Using AI in content creation requires a strong knowledge base Storytelling is essential for creating authentic and relatable content Frameworks like 'first, last, best, worst' help in mining stories Emotional memories enhance engagement in content Accountability is crucial for consistent content creation AI can assist but should not replace human intuition in storytelling Collaboration with others can enhance content quality Trust is more valuable than visibility in building a brand ----------------------------------------------------- For more content, subscribe to our channel! We would love to connect with you! LinkedIn Instagram TikTok To learn more: https://www.dialogwith.us

    22 min

  2. JAN 13

    How to Understand Buyer Motivation | ft. Stacy Eleczko | Content Lessons with Justin

    Justin sits down with Stacy Eleczko to unpack what really drives buying decisions and why so much marketing misses the mark. They talk about the power of client interviews, how to uncover real buyer motivation, and the hidden cost of messaging that doesn’t quite connect. You’ll hear why relying solely on referrals can stall growth, how emotion plays a bigger role in buying than most people realize, and what it takes to communicate clearly when your audience has complex needs. If your message feels off or your content isn’t converting the way it should, this conversation will help you realign your marketing with what buyers actually care about. ----------------------------------------------------- Stacy Eleczko (E-less-ko) is a positioning & brand messaging strategist and copywriter for B2B brands ready to grow beyond referrals and into messaging that actually scales. Her clients are founders and small teams who’ve built a solid reputation through great work and word of mouth but now find themselves stuck trying to explain what they do in a way that resonates with people who don’t already know them. Stacy helps them clarify their positioning, shape their message, and write website and sales copy that takes them out of the comparison pool. With a background in education and a strong grasp of buyer psychology, she’s known for making complex ideas simple, and making them stick. Her process combines voice of customer research, strategic insights, and real collaboration. The result? Messaging that’s clear, grounded in empathy and connection, and designed to built trust. Stacy partners with impact-driven businesses across industries like sustainability, coaching, leadership, and tech. And while most of her work happens behind the scenes, she’s also stepping onto more stages–speaking about ethical marketing, inclusive messaging, and how to turn buyer psychology into copy that sells. Whether she’s guiding a founder through a pivot or helping a team refresh their brand, her focus is the same: get the foundation right, so the marketing actually works. Connect with Stacy Eleczko: www.stacyeleczko.com www.linkedin.com/in/copybystacy https://stacy-eleczko.kit.com/b1e93f3ce9 To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Understanding buyer motivation is crucial for effective marketing Client interviews provide insights that assumptions often miss Misaligned messaging can lead to significant financial losses Language used in marketing must resonate with the audience Identifying instigating events can clarify buyer needs Referrals can mask deeper marketing issues Messaging should build trust with cold leads Emotional connections drive purchasing decisions Effective messaging requires understanding competitors and audience Clear guidelines are essential for consistent messaging ----------------------------------------------------- For more content, subscribe to our YouTube channel! We would love to connect with you! LinkedIn Instagram TikTok To learn more: https://www.dialogwith.us

    28 min

  3. 12/16/2025

    How to Turn Research Into High-Impact Content | ft. Erin Balsa | Content Lessons with Justin

    Justin sits down with Erin Balsa to break down why research reports can be one of the most powerful assets in your content strategy... if they’re done right. They talk through what most brands get wrong, why methodology matters more than flashy headlines, and how transparent, credible research builds real trust. Erin also shares how to turn reports into thought leadership that drives ROI instead of gathering dust. If you’re thinking about using research to stand out or you already are but want better results, this conversation will help you create content people actually believe in. ------------------------------------------------------------ Connect with Erin: https://www.linkedin.com/in/erinbalsa/ www.hausofbold.com To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Research reports can elevate a brand's market presence Sloppy methodology can damage a brand's credibility Selective reporting undermines trust in research findings Building a solid process is crucial for effective research Transparency in data collection enhances credibility Contradictory findings can be used to build trust Engaging sales teams is essential for report success Gating reports can limit audience reach Thought leadership is established through credible research Coining terms can help brands own conversations ------------------------------------------------------------ For more content, subscribe to our YouTube! We would love to connect with you! LinkedIn Instagram TikTok To learn more: https://www.dialogwith.us

    23 min

  4. 12/09/2025

    How to Use Infographics to Stand Out on LinkedIn | ft. Vince Pierri | Content Lessons with Justin

    Justin sits down with Vince Pierri to talk about an unexpected journey, from the pulpit to building a thriving business on LinkedIn through infographics. Vince breaks down how visual storytelling helped him stand out, why quality beats quantity every time, and how he grew an audience of 28,000 in just 16 months. They also get into what it really takes to stay consistent with content, how video fits into the bigger picture, and what makes LinkedIn such a powerful platform for professionals. --------------------------------------------------------------- Vince Pierri is a public speaking coach and content strategist who helps leaders turn complex ideas into clear, memorable messages. He’s built a LinkedIn audience of 27,000+ through viral infographics that have reached millions, and he’s coached SaaS founders, consultants, and executives on how to craft signature talks that land clients and spark movements. (He also serves as lead pastor at The Bridge Church in Kentucky.) Connect with Vince: vince.pierri@thebridgenky.com To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Infographics can be a powerful tool for building a business on LinkedIn High-quality content is essential for standing out on social media Video content plays a crucial role in engaging potential client Visual storytelling can enhance the impact of your message Consistency and quality are key to success on LinkedIn Understanding platform dynamics is crucial for effective content marketing Insights on the future of content marketing ------------------------------------------------------------- For more content, subscribe to our YouTube! We would love to connect with you! LinkedIn Instagram TikTok To learn more: https://www.dialogwith.us

    17 min

  5. 11/25/2025

    How to Find Your Marketing Sweet Spot | ft. Dana Herra | Content Lessons with Justin

    Justin sits down with Dana Herra to unpack what it really means to “market less and matter more.” If you’re a solopreneur or small business owner trying to do everything everywhere, this conversation shows you a smarter way forward. Justin and Dana break down how focusing on fewer channels and leaning into your natural strengths creates stronger connections, better content, and far less burnout. ------------------------------------------------------------------ My superpower? Uncovering the story. Before I was a marketer, I was a journalist. A pretty good one. In 10 years, I won nearly two dozen awards. The newsroom taught me to listen carefully and ask the questions that get to the heart of a story. Today, I use those skills to interview you, drawing out your best ideas and unique point of view. The resulting content breathes with your authentic voice. And it’s strategically designed to build trust and influence with your target audience. Superpower 2: Voice chameleon. Ever read something and think, “Oh, there’s no way they wrote that." Maybe you could believe the poster had that idea, but the words are all wrong. It doesn’t sound like them. Yeah, those aren’t my clients. I’m brand voice certified. I have an actual, scientific process for breaking down your voice into its distinct elements so I can recreate it in your content. While we’re talking about your ideas, I’m also soaking up your voice. Connect with Dana here: https://danaherra.com/ https://linkedin.com/in/danaherra To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: - Don't do things you hate; it shows in your work. - Focus on fewer channels for more effective marketing. - Leverage personal strengths to maximize marketing impact. - Evaluate marketing channels based on audience and personal energy. - Experiment with different formats to find what works best. - Give marketing efforts time to gain traction before switching. - ROI isn't just financial; consider time and energy investment. - Avoid shiny object syndrome; stay focused on core strategies. - Use storytelling to grab attention and persuade effectively. - Marketing is about using strengths as leverage, like judo. ------------------------------------------------------------------- To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro For more content, subscribe to our channel - YouTube We would love to connect with you! LinkedIn Instagram TikTok To learn more: https://www.dialogwith.us

    17 min

  6. 09/16/2025

    How to Craft a Clear LinkedIn Profile for Success | ft. Sam Swirsky | Content Lessons with Justin

    Justin sits down with Sam Swirsky to talk about something every professional needs but few truly master: a clear, impactful LinkedIn profile. We break down why clarity is the secret to standing out and opening doors—and how to make it happen. You’ll get simple, actionable tips for showcasing your skills, experience, and aspirations so the right people immediately get what you’re about. Whether you’re just starting your career or looking to elevate your presence, this episode will help you create a LinkedIn profile that actually works for you. -------------------------------------------------- Sam Swirsky has been a LinkedIn coach and writer since 2020, working with top creators like Justin Welsh, Alex & Leila Hormozi, and Tasleem Ahmad Fateh. He specializes in working with creators to “Gain Clarity, Visibility & Authority” on their social media journeys. In his spare time time enjoys playing pickleball, getting lost in the woods and making funny faces at his 12 nieces and nephews. Connect with Sam here: LinkedIn https://www.samswirsky.com/ To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: - Clarity in LinkedIn profiles is crucial for professional success. - A strong headline is essential for making a good first impression. - Profiles should clearly communicate the main focus or offer. - Consistency across profile sections enhances credibility. - Engaging content can lead to unexpected opportunities. - Networking on LinkedIn can reduce feelings of isolation for entrepreneurs. - A well-crafted profile can attract referrals from unknown connections. - LinkedIn is a platform where personal branding is key. - Profiles should include a clear call to action for visitors. - Humor and personality in profiles can make them more relatable. ------------------------------------------------ To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro For more content, subscribe to our channel - YouTube We would love to connect with you! LinkedIn Instagram TikTok To learn more: https://www.dialogwith.us

    24 min

  7. 09/02/2025

    How to Use Podcasting to Amplify Your Brand | ft. Steve Guberman | Content Lessons with Justin

    In this episode, Justin sits down with Steve Guberman to unpack how podcasting can be so much more than another piece of marketing—it can actually become a powerful tool for business development. They talk about how podcasts help you grow your reach, build brand authority, and most importantly, create meaningful connections with the people you want to serve. You’ll also hear practical strategies and real-world examples for turning a podcast into an asset that works long after the mic is turned off. If you’ve been wondering how to make podcasting worth the effort, this episode will show you how to use it to grow your business in a way that feels authentic and sustainable. --------------------------------------------------- With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams. Connect with Steve: https://agencyoutsight.com/ https://agencyoutsight.com/podcast/ https://www.linkedin.com/in/agencycoach/ https://www.instagram.com/agencyoutsight/ https://www.youtube.com/@agencyoutsight To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: - The podcast is a resource for solving specific problems, boosting expert status. - Engaging listeners has positioned the host as an authority, attracting coaching inquiries. - Specializing in niches has streamlined client acquisition and growth. - The podcast builds relationships and generates leads in today's sales environment. - Tools like Trello and Asana ensure efficient podcast production. -------------------------------------------------- To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro For more content, subscribe to our channel - YouTube We would love to connect with you! LinkedIn Instagram TikTok To learn more: https://www.dialogwith.us

    21 min

  8. 08/19/2025

    How to Use the Five Finger Analogy in Marketing | ft. Jimi Gibson | Content Lessons with Justin

    In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Jimi Gibson to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable. You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. Forget perfection, it’s about being real, intentional, and relatable. If you’re looking to tell stories that build trust, this episode will help you show up in a way that actually sticks. ------------------------------------------------------ To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro ⁠Here are several topics we cover in this episode: - Pinky Promise: Keep promises to build trust and brand integrity. - Ring Finger Passion: Passion fosters long-term business commitment. - Middle Finger Defiance: Oppose industry "villains" to create engaging stories. - Pointy Finger Focus: Know your audience and keep messaging clear. - Thumb Legacy: Your unique "thumbprint" differentiates your brand. - Magic and Marketing: Jimi links magic to marketing for better communication. - Storytelling: The Five Finger Analogy helps businesses connect through storytelling. - Holistic Marketing: Integrate elements for a cohesive marketing strategy. - Thought Leadership: Personal branding builds trust and authority. ------------------------------------------------------ To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠ For more content, subscribe to our channel - ⁠@dialogvideo⁠ We would love to connect with you!⁠ LinkedIn Instagram TikTok To learn more: ⁠https://www.dialogwith.us⁠

    29 min
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About

Ever wonder how other content marketers get results for their businesses? Like, how do they grow their followers on LinkedIn? What makes them successful on TikTok? Or maybe the most important question of all: how do they get sales from their content? That’s what we find out with this podcast. Join Justin Vajko, founder of Dialog Video Marketing, as he peeks behind the curtains of how content marketers do their thing.

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