Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

Annette Richmond, MA
  • 5.0 (3)
  • MARKETING
  • UPDATED SEMIWEEKLY

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                           This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.                        ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         

  1. 16H AGO

    122 - Easy Ideas To Help You Post Content Consistently Without Burning Out

    Send us a text It's easy to post consistently on LinkedIn or any social media platform for a few weeks. or so. But maintaining that can be challenging. In this solo episode, I talk about using day-of-the-week themes to stay on track with your content creation. And provide examples to help you get started.  Key Takeaways 🔹People struggle with coming up with content ideas. 🔹Being comfortable on camera is a common challenge. 🔹Consistency is key in content creation. 🔹Day of the week themes can simplify content planning. 🔹Creating a series can provide a framework for content. 🔹A content calendar helps in organizing posts. 🔹Start with a manageable posting schedule. 🔹Engage your audience with themed content. 🔹Repurpose content for different platforms. 🔹Planning ahead saves time in content creation. CHAPTERS 00:00 Introduction to Content Creation Strategies 02:42 Day of the Week Themes for Content 08:24 Creating a Content Calendar and Series 10:47 Conclusion and Call to Action 🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here Or visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

    16 min

  2. 5D AGO

    121 - From Blank Page to Published: The RECAP Method for Effortless Content Creation

    Send us a text Staring at a blank page with no idea what to write is every content creator's nightmare. Luckily, I have a solution for you.  In this solo episode, I share my RECAP method, a four-part system to streamline content creation by recording, converting, adapting, and publishing. And a few tips to use your text to create a variety of content.   Key Takeaways 🔹 Recording your voice can help overcome writer's block. 🔹Transcription tools like Happy Scribe can simplify content creation. 🔹Creating diverse content formats can enhance audience engagement. 🔹Using personal quotes in social media is more impactful than sharing others'. 🔹Short-form videos are increasingly popular on platforms like LinkedIn. 🔹Infographics are making a comeback in content marketing. 🔹Adapting transcripts can lead to multiple content pieces. TCHAPTERS 00:00 Introduction to Content Marketing Strategies 01:18 The Recap System: Record, Convert, Adapt, Publish 06:20 Creating Diverse Content from Transcripts 09:06 Final Thoughts and Publishing Tips P.S. Incorporates part of an earlier Content Marketing School episode.  🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here Or visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

    16 min

  3. DEC 10

    120 - Substack 101: What You Need To Get Started and Stay Consistent

    Send us a text As more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators.  Although I joined in July, I didn't fully embrace Substack until the end of October. In this solo episode, I share some of what I've learned over the last 30+ days to help you put the pieces together and have a smoother onboarding than I did.  Key Takeaways 🔹Substack is a versatile platform for content sharing. 🔹Notes are quick updates that help maintain engagement. 🔹Substack Live requires at least 10 in-app subscribers. 🔹Notes can be text-only and are easy to create. 🔹Posts can serve as a library for substantial content. 🔹Mixing content types enhances audience engagement. 🔹Get your name or preferred handle on Substack before it's gone. 🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here Or visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

    10 min

  4. DEC 2

    119 - Unlocking Social Media Video Success: 6 Essential Tips

    Send us a text It doesn't take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference.  In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing,  extra stress, or buying expensive equipment.  And one easy "trick" video to boost engagement.  Key Takeaways 🔹Stop introducing yourself at the start of every video. 🔹Always begin with value, not your promo. 🔹Use templates in Canva, CapCut, or Instagram for fast, easy content. 🔹Using day of the week content themes to build out a content calendar. 🔹Record B-roll footage intentionally to create engaging content. 🔹Tell ChatGPT exactly what you want for better results. 🔹Loop videos can increase viewer engagement and retention. 🔹Small tweaks can lead to big upgrades in video quality. 🔹Experiment with one or two tips at a time for better results. 🔹Utilize B-roll footage to build a content library. CHAPTERS 00:00 Introduction to Effective Video Content 00:49 Maximizing Engagement: Start with Value 01:59  Streamlining Content Creation with Templates 02:56 Leveraging Day of the Week Themes 03:47 The Power of Intentional B-Roll 03:55  Optimizing AI for Content Ideas 05:18 Enhancing Engagement with Loop Videos 06:32 Recap and Final Thoughts 🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here Or visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

    9 min

  5. NOV 20

    118 - How to Grab (and Keep) Your Audience’s Attention: Tips From the UK’s Top Public Speaking Coach

    Send us a text UK's top public speaking coach and author of Just F*cking Say It!, Susie Ashfield, breaks down how to create messages that actually stick: simple, unexpected, vivid, and easy to retell.  I’ve been a fan of Susie’s for years, so I was delighted when she agreed to be the closing speaker at my Mini Marketing Marathon in August. In this conversation, she pulls back the curtain on what really builds confidence on stage and in front of the camera, and how to land one clear message your audience won’t forget. 🔹Most experts struggle with the curse of knowledge: they know too much and jump straight into the deep end instead of landing one clear, simple message. 🔹Your message should pass the “eight-year-old test”: if an eight-year-old can’t understand it, it’s probably too complex. 🔹To grab attention, build in something different or unexpected so the brain takes a “mental screenshot” of your message. 🔹Make data tangible: turn abstract numbers into concrete images (like stadiums full of fans) so people can actually feel the scale. 🔹Public speaking gets easier by doing it, not avoiding it. Confidence comes from repetition, practice, and preparation, not from waiting until you “feel ready.” 🔹Everything should come back to your key message and your “why”:  → Why are you doing this (inform, entertain, persuade, sell)?  → If your audience remembers only one sentence, what should it be? 📌 Grab your copy of Just F*cking Say It on Amazon today Click here  Yes, this is an affiliate link so I might make a small commission.  🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here Or visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

    22 min

  6. NOV 6

    117 - Save Time Creating Video With My Easy Repeatable Workflow

    Send us a text Staying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me.  In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that content across a variety of social media platforms without feeling overwhelmed.  Top Takeaways 🔹Choose one format, write three tips and record 15. 🔹Pick one problem and choose the format. 🔹Record for 15 to 25 minutes. 🔹Grab three to five B-roll clips from the footage. 🔹Add a mix of voiceover and text on screen. 🔹Post one clip on LinkedIn (50 words, a slide or less). 🔹Repurpose one clip on Substack as a note. 🔹Combine a couple of clips and takeaways for a Substack post. 🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here Or visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

    8 min

  7. NOV 4

    116 - Unlock The Secret to Consistent Content (Even Off Camera) Now!

    Send us a text Staying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to.   In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and music, and easy-to-use video templates.  Top Takeaways 🔹Document, don’t perform—capture real moments to reduce pressure and ship more.  🔹Think in 3 simple ideas: what you’re doing, where to place the phone, what to show or tell. 🔹Turn clips into posts with one format: text-on-screen, voiceover with b-roll, or screen demo. 🔹Hook fast (first 1–3 seconds); keep caption lines short. 🔹Length guardrails: 7–20 seconds for quick tips; up to 60–90 seconds if you’re teaching. 🔹Voice over and music. Use no-lyrics tracks and keep music low so speech is clear.  🔹Real-life example works: “Mission Grill Possible” turned a rainy grill into a high-engagement post. Chapters 00:00 The Power of Documentation 00:44 Transforming Everyday Moments into Content 01:05 Creating Engaging Video Posts 🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here Or visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

    8 min

  8. NOV 1

    115 - How to Create Content (Including Video) Consistently Without Getting Burnedout

    Send us a text Consistently creating engaging content is a struggle. That’s exactly why one of our Mini Marketing Marathon panels tackled it head-on—how to create strategically, stay visible, and avoid burnout with simple systems you can actually maintain. I was delighted when Sara Clay, LinkedIn Coach, Kendra Corman, AI Marketing Expert, and Renee Lindo, Personal Stylist,  agreed to join me for the Content Without Chaos panel. They shared the strategies, tools, and workflows behind showing up every week—how to pick clear angles, capture small moments, repurpose smart, and measure lightly so momentum doesn’t stall. 🔹Pick a content bucket (problem you solve) and post one idea—don’t overpack it. 🔹Document, don’t perform: capture real moments and add one useful takeaway. 🔹Use AI with your own transcripts/examples so drafts keep your voice. 🔹Repurpose across channels; no one sees everything the first time. 🔹Set personal sharing lines and be consistent with them. 🔹Treat LinkedIn like a room: say hi, add value, keep it human. 🔹Track a few basics (views, saves, replies) in your own sheet weekly. 🔹Choose one primary platform you enjoy; protect handles elsewhere. 🔹One post = one point. Break big ideas into multiple posts. 🔹Tools that help: transcript/clip tools, simple editors, and reusable templates. The panelists Kendra Corman - AI Marketing Expert - LinkedIn Profile Renee Lindo - Executive Image Stylist - LinkedIn Profile Sarah Clay - LinkedIn Coach - LinkedIn profile  🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here Or visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

    29 min
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About

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                           This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.                        ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         

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