Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

Annette Richmond
  • 5.0 (3)
  • Marketing
  • Updated Semiweekly

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                           This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.                        ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         

  1. May 19

    134 - How to Find Paid Speaking Gigs: Insider Tips From a Speaker Booking Pro

    Send us Fan Mail Finding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent. That's why I was thrilled when Susan MacConnell of Diversified Sales Solutions, who advises aspiring and mid-level speakers on landing opportunities, agreed to join me on the podcast. In this interview, Susan shares practical strategies for networking, applying to events, and leveraging platforms to grow your speaking engagements.  Top Takeaways  🔹Common misconceptions about speaking careers 🔹Strategies for finding and applying to speaking opportunities 🔹The importance of follow-up and persistence in securing gigs 🔹Using platforms and bureaus to grow your speaking business 🔹The role of diversity and networking in speaking engagements Chapters 00:00 Introduction and Guest Background 01:03 The Business Side of Speaking 02:12 Common Misconceptions About Speaking Careers 03:04 Applying for Speaking Opportunities and Follow-up 04:06 Mistakes to Avoid When Seeking Gigs 04:54 Evaluating Free vs Paid Opportunities 06:10 Using Video and Testimonials Effectively 07:09 Building Relationships with Event Organizers 07:57 Leveraging Platforms and Bureaus 09:02 Negotiating and Asking for What You Want 09:59 Tips for Advanced Speakers and Bureaus 11:10 The Power of Referrals and Networking 12:11 Diversity and Inclusion in Speaking Engagements 13:11 Resources and Platforms for Finding Gigs 14:01 The Importance of Being Organized 14:57 Final Tips and Encouragement 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    30 min

  2. May 13

    133 - Busting Short-Form Video Myths (That You Probably Believe)

    Send us Fan Mail The biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be dancing on TikTok. In this episode, I'm debunking a few misconceptions about video marketing, including the idea that people want to see perfect. They don't, they want to see human.   Top Takeaways 🔹Video is about sharing value, not performing. 🔹Audiences want real people, not polished productions. 🔹You don't need to be perfect to succeed in video. 🔹Consistent posting builds muscle and trust. 🔹Everyone starts bad, and gets better with practice. CHAPTERS 00:00 Debunking Video Myths 01:15 The Real Purpose of Video 03:09 Maximizing Video Content Across Platforms 04:02 Overcoming Video Anxiety 05:12 Embracing Authenticity in Video 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    8 min

  3. May 7

    132 - 5 Essential Time-Saving Tools for Consultants and Entrepreneurs

    Send us Fan Mail If you're like most consultants and entrepreneurs one thing that you never have enough of is time.  In this episode, I share five of my favorite time-saving tools and why they are at the top of my list. Whether you're trying to manage your social media or save time creating content, there's a platform to help you streamline your workflow. Top Takeaways 🔹Wispr Flow dramatically increases dictation speed and accuracy. 🔹Metricool allows optimized cross-platform posting and editing. 🔹Opus Clip provides high-quality, engagement-rated social clips. 🔹Text Expander saves time by automating repetitive responses. 🔹Riverside’s Find Fluff feature simplifies editing and improves quality. Chapters 00:00 Introduction to Time-Saving Tools for Entrepreneurs 00:28 Whisper Flow: The Dictation Game Changer 02:21 Metricool: Streamlining Social Media Management 04:23 Opus Clip: Enhancing Video Engagement 06:42 Text Expander: Boosting Efficiency in Communication 07:49 Riverside: AI-Powered Podcasting and Editing 09:50 Conclusion: Embracing Tools for Entrepreneurial Success 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    13 min

  4. Apr 28

    131- How to Speak with Confidence on Camera, Podcasts, and Stage

    Send us Fan Mail Most people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how they look, or whether they’ll mess up. In this episode, I chat with radio veteran and communication coach Royce Blake, Voice of Royce, about what actually makes someone compelling on camera, on stage, or behind a microphone. Instead of focusing on gear or production, they break down the real skill: learning how to communicate with confidence by getting comfortable with yourself.  Takeaways 🔹Why fear of speaking is really fear of judgment 🔹How recording yourself builds confidence faster than anything else 🔹Common mistakes (filler words, overthinking, chasing perfection) 🔹Using pauses, pacing, and presence to sound more confident 🔹How to prepare for podcasts or speaking without over-preparing 🔹Simple techniques to manage nerves and adrenaline 🔹Why connection matters more than getting every point “right” 🔹How to push through imposter syndrome  CHAPTERS  02:55 Why Interviewing Is an Overlooked Skill  04:16 The Real Reason People Fear Speaking  05:30 Behind the Scenes of Radio and Live Performance  07:09 Live vs. Recorded Content: What’s Changed  09:40 Why Public Speaking Feels So Intimidating  10:04 Getting Comfortable with Your Own Voice  12:26 The 5-Minute Recording Exercise  13:37 Identifying Filler Words and Habits  15:12 Improving Delivery: Tone, Pace, and Pauses  16:23 Short-Form Video vs. Long-Form Speaking  18:49 How to Prepare for Podcasts and Speaking  20:16 Managing Nerves and Adrenaline  20:39 Strong Openings, Closings, and Storytelling  21:04 Why Perfection Doesn’t Matter  23:12 How to Connect with an Audience  24:13 Structuring Your Message Clearly  24:44 Eye Contact and Presence Techniques  26:03 Overthinking and Catastrophizing  26:35 Where to Find Royce  27:46 Overcoming Imposter Syndrome  29:04 Progress Over Perfection 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    31 min

  5. Mar 17

    130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money)

    Send us Fan Mail Video marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reason is that it's too expensive.  That's because they think of video in the "old way" as a production. In this solo episode, I share how moving video production in-house can save time, save money, and, maybe more importantly, build trust with potential clients.   Takeaways  🔹Old vs. new video strategies 🔹Benefits of in-house video creation 🔹Content pillars and topic clusters 🔹Using video to increase visibility and trust 🔹Data on video marketing adoption CHAPTERS 00:00 Introduction: The Shift in Video Marketing 00:31 The Old Way of Corporate Video Production 00:56 Limitations of Polished Corporate Videos 01:25 Authentic Videos Engage Buyers More 02:12 What People Really Want to See in Videos 02:33 Video Usage Statistics and Trends 03:34 The New In-House Video Approach 03:53 Benefits of Employee-Generated Content 04:31 Expanding Reach Through Employee Networks 04:54 Overcoming Content Creation Challenges 05:35 Mapping Content to Buyer Journey 05:44 Summary: From Studio to Smartphone 06:11 Empowering Teams to Create Authentic Content 06:27 Closing Remarks and Next Steps 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    9 min

  6. Mar 10

    129 - Why We Instantly Like or Dislike People (for No Apparent Reason) The Halo and Horns Effect

    Send us Fan Mail Ever immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of.  In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence judgments we make in our personal and professional lives based on positive or negative characteristics rather than objective facts.   Top  Takeaways 🔹First impressions are heavily influenced by the Horns and Halo effect. 🔹Implicit bias affects our judgments without us realizing. 🔹Being aware of these biases can improve client relationships. 🔹Shared interests, like rescue dogs, can create instant connections. 🔹Disliking someone initially may be based on unconscious biases. Chapters 00:00 Introduction to Content Marketing and Client Relationships 02:19 Understanding the Horns and Halo Effect 03:51 Personal Experiences with Implicit Bias 04:34 Navigating Client Relationships and Connections 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    7 min

  7. Mar 6

    128 - Use this Simple Framework for Consistent (Stress Free) Video Content

    Send us Fan Mail After you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework.  MAP fixes that. In this solo episode, I break down each section of the MAP (Make the Commitment, Anchor to Pillars, Produce with Purpose) framework. And explain how the strategy can be used to enhance visibility and authority for consultants, entrepreneurs, and corporate teams.  TOP TAKEAWAYS 🔹 People get comfortable on camera but often go quiet due to a lack of structure. 🔹 Quick overview of Banish On Camera Anxiety 14-day strategy 🔹 Content organization makes it easier for audiences to understand your message. 🔹 Creating content pillars and topic clusters helps organize your content strategy. 🔹Consultants should focus on visibility and authority, not just volume of content. 🔹 Corporate teams need coordination to avoid random posting. 🔹Pillar pages enhance SEO and provide a clear structure for content. 🔹Communication deserves structure, especially in video content. CHAPTERS 00:00 Introduction to On-Camera Confidence 02:10 Understanding Content Structure and Strategy 03:55 The MAP Framework for Content Creation 05:10 Applying MAP for Consultants and Entrepreneurs 06:01 Implementing MAP in Corporate Teams 07:28 Bringing It All Together: Confidence and Structure 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    11 min

  8. Feb 19

    127 - Feel Like You're Behind with Video? This Is Why You're Not

    Send us Fan Mail It's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time.  The but only person any of us should measure ourselves against is ourselves. In this solo episode, I share how some of my clients started their video journey, got comfortable on camera, and even started having fun with video.  Fair warning, there is no big secret or magic wand. It's all about doing the work. t. Top Takeaways 🔹The trap of measuring yourself against other people. 🔹Being comfortable on camera comes from doing the work. 🔹Repetition is what changes things. 🔹Milestones are all relative to where we are. 🔹You can always find someone ahead of you. 🔹Social media is a curation, someone's highlight reel. 🔹Remember, you're not behind, you're building. 🔹Measure your progress against where you were last month. 🔹Start recording, building that muscle memory. CHAPTERS 00:00 Embracing Your Unique Journey 02:49 The Illusion of Comparison 04:42 Building Your Confidence Through Practice 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    7 min
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5
out of 5
3 Ratings

About

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                           This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.                        ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         

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