Content Wars

Anthem Content
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Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.

  1. 5일 전

    The 3 Things That Will Make or Break Your B2B Podcast | Content Wars - EP17

    Most B2B podcasts do not fail because the idea was bad. They fail because nobody built the systems to make them work. In this special webinar episode of Content Wars, we break down the three things that will make or break your B2B podcast. We unpack why so many podcasts stall out early, what causes most teams to lose momentum, and what needs to be in place if you want your show to become a real content engine instead of another abandoned initiative. You will learn why trust is shifting from brands to people, why video matters more than audio-only formats, and how the right podcast can fuel social clips, written content, long-form episodes, and ongoing visibility in the market. Whether you are still exploring the idea or already trying to get a show off the ground, this episode will help you think more clearly about what it actually takes to make a B2B podcast succeed. [DOWNLOAD] B2B Podcast Guide: https://anthemcontent.com/hubfs/Webinar/3-Things-Make-or-Break-B2B-Podcast/B2B_Podcast_Starter_Packet.pdf Key Takeaways: Why 80-90% of B2B podcasts fail earlyThe 3 systems every successful B2B podcast needsWhat a real podcast strategy should include before you ever hit recordWhy video podcasts create far more value than audio-only showsHow to build a repeatable production and distribution engine around each episode ⏰ Timestamps: 0:00 – Why B2B podcasting matters more now 4:05 – The 3 biggest reasons most B2B podcasts fail 10:00 – The 6 elements of a winning podcast strategy 24:20 – Building a production system that actually works 45:00 – Why distribution is what makes a podcast valuable 50:15 – Should your company start a B2B podcast?

    1시간 6분

  2. 4월 6일

    The #1 Fear That Keeps B2B Teams Silent | B2B Podcast - Content Wars EP16

    A lot of B2B companies want more expert-led content until one fear shows up: What if we put our people on camera... and then they leave? In this episode of Content Wars, we unpack one of the most common objections leadership teams have when it comes to involving executives, subject matter experts, and internal voices in content. We break down why this fear exists, where it becomes irrational, and how companies can de-risk their approach without staying silent in the market. We also explain why building your content strategy around one person is a mistake, what a smarter multi-voice approach looks like, and how marketing teams can get real buy-in from leadership by starting small and building momentum. If your team has ever hesitated to elevate internal experts because you were afraid of making them “the face of the company,” this episode is for you. Key takeaways Why the fear of employees leaving is keeping too many B2B companies silentWhy building content around one person is flawed from the startHow a multi-voice content strategy reduces risk and increases credibilityHow to structure a core content team of 3 to 5 voicesWhy marketing cannot be the voice, only the amplifierHow to start small, build momentum, and get leadership buy-in Timestamps 0:17 – The fear behind closed doors: “What if they leave?” 1:25 – Why building content around one person is flawed 4:25 – The bigger risk: staying silent in the market 9:35 – How lack of trust pushes great people away 13:00 – The smarter model: a core content team 19:15 – How to start small and get leadership buy-in

    26분

  3. 2월 3일

    How To Dominate Your B2B Event with Video Content | Content Wars – EP15

    Most teams treat video at events like a checkbox: hire a crew, capture some B-roll, make a recap, and move on. That’s a massive waste. In this episode of Content Wars, we break down how to turn a single event into a system for content—before, during, and after. We walk through real examples from investor days, customer conferences, and industry events where marketing teams stopped thinking “recap video” and started thinking “ongoing content engine.” You’ll learn how to use video to drive registrations, capture Q&A with top-tier speakers, interview subject matter experts and customers on-site, and extend the value of the event long after the last session ends. If you’ve ever said “we just need someone to show up and film the day,” this episode will change how you plan (and budget) for event video. 💡 Key Takeaways Stop thinking “recap,” start thinking “content system” – An event is a chance to build an ongoing library, not just a highlight reel.Use video before, during, and after the event – Promotion, on-site experience, and post-event distribution each have their own video opportunities.Your best assets are people, not the snack table – Speakers, subject matter experts, and customers are where the real content lives.Q&A access is gold – You may not be able to film a keynote, but you can capture tailored Q&A and conversations around it.Events should feed your social channels for months – Clips from talks, interviews, and attendee perspectives can be repurposed far beyond a single recap.Plan early with your video partner – Involving them when you’re booking venues (not three weeks out) unlocks better ideas, spaces, and ROI. ⏱️ Timestamps 0:00 – Why most event video is wasted3:00 – Using video before the event to drive attendance6:30 – How to use video during the event (openers, hype, on-site screens)10:30 – Going beyond B-roll: speakers, SMEs, and attendee interviews14:30 – Capturing Q&A and industry-specific conversations you can’t get anywhere else18:30 – Extending the event: repurposing footage after it’s over22:00 – Planning & budgeting: how to think about event video from day one

    30분

  4. 1월 30일

    The One‑Video Trap in B2B | B2B Podcast - Content Wars EP14

    Most B2B companies are stuck in the one-video trap—they spend budget on a single polished video, then walk away without access to the rest of the footage. But that one-off approach is killing long-term ROI. In this episode of Content Wars, we reveal why the real problem isn’t content creation—it’s content visibility.You’ll hear how B2B teams lose access to valuable assets, why traditional production models fall short, and what it takes to unlock reuse and scalability across marketing, sales, training, and internal comms. If you’ve ever said “we already did a video on that,” only to realize you can’t find the footage—this one’s for you. 💡 Key Takeaways Why the “we made one video” mindset is costing you long-term value The #1 way B2B companies lose access to their own content How disorganized asset storage is silently killing your content ROI Why production vendors rarely hand over usable assets What visibility-first content systems should offer—and why it matters ⏱️ Timestamps 0:00 – The “one video” trap and budget waste2:30 – Why marketers can’t find what they already created5:00 – How content gets “lost” before it’s even delivered7:40 – Dropbox ≠ visibility (and why most storage systems fail)10:15 – Nike vs. B2B: how enterprise DAMs actually work14:00 – The business case for visibility and reuse18:10 – What modern asset systems should look like21:30 – Final takeaway: You can’t reuse what you can’t see

    34분

  5. 1월 29일

    You Cant Reuse What You Cant See | B2B Podcast - Content Wars EP13

    Most B2B companies think they have a content problem. In reality, they have a visibility problem. Hours of footage, photos, interviews, and B‑roll are created… then scattered across Dropbox folders, lost on servers, or never delivered by the production company at all. The result? Missed opportunities, wasted budget, and teams constantly recreating content they already paid for. In this episode of Content Wars, we break down why companies lose access to the very assets that should be fueling their marketing — and how proper asset visibility can unlock massive ROI. You’ll learn why content is often “hidden in plain sight,” how marketers accidentally bury their own footage, and what systems modern B2B teams need if they want to actually use what they create. 💡 Key Takeaways ➡️ Why B2B companies don’t receive — or can’t find — the footage they paid for➡️ The hidden cost of relying on Dropbox, servers, and nested folders➡️ Why visibility is more valuable than more content➡️ How asset reuse dramatically improves ROI and lowers production costs➡️ What top-tier companies use to manage their content (and why it’s overkill for most B2B teams)➡️ How modern teams should store, search, and repurpose their assets➡️ The mindset shift from “storage” to “creative reuse” ⏰ Timestamps 0:00 – The budget problem nobody talks about0:55 – Hidden in plain sight: the Now You See Me analogy3:30 – The #1 way companies lose video assets7:00 – Why storage ≠ visibility11:00 – The disconnect between B2B needs and DAM reality15:20 – How visibility impacts ROI and budget approvals21:40 – Why traditional production companies fail B2B teams31:45 – What to do next: build your visibility system

    35분

  6. 2025. 08. 20.

    This Is Killing Your Video Projects | B2B Podcast - Content Wars EP12

    Most video projects go off the rails before the cameras ever roll. Why? Because teams often rush into production without fully aligning on the scope, goals, and budget. In this episode of Content Wars, we break down why so many video quotes vary wildly, and how to build a process that actually leads to success. 💡 Key Takeaways: ➡️ The difference between not having a budget vs. not knowing it➡️ Why unclear scopes lead to wasted money and mismatched expectations➡️ How to talk to vendors to get apples-to-apples quotes➡️ What you need to define before asking for a quote➡️ When to work with freelancers vs. full production crews ⏰ Timestamps: 2:20 – Why vague asks break video projects5:47 – What you're really buying when you hire a production team9:25 – The hidden costs of unclear scopes12:12 – Budget talk: how to get honest answers14:32 – Freelancers vs. production companies17:45 – “Just shoot it” is not a scope20:10 – How to scope video projects for success

    22분

  7. 2025. 08. 05.

    The 6 Pillars of B2B Content | B2B Podcast - Content Wars EP11

    Most B2B companies create content in silos, thinking only about their next campaign or one-off project. If you want content to work at scale, it needs to be a system. In this episode of Content Wars, we break down the six core pillars every B2B company should have in their content mix, and how each one can help you transfer your message to the right audience every time. 💡 Key Takeaways: ➡️ Why most B2B content strategies are incomplete➡️ The three “go-to-market” pillars you must have to sell effectively➡️ How to create brand content that builds emotional connection➡️ Using content for internal communication and training➡️ Turning one-time ideas into an ongoing system ⏰ Timestamps: 0:00 – Why thinking in content “pieces” is limiting2:09 – The six pillars overview3:02 – Pillar #15:46 – Pillar #29:39 – Pillar #313:17 – Pillar #416:40 – Pillar #519:58 – Pillar #622:31 – Your Content Mix

    23분

  8. 2025. 07. 24.

    Stop Betting It All on Trade Shows | B2B Podcast - Content Wars EP10

    In this episode of Content Wars, we tackle the costly mistake B2B companies keep making: overinvesting in trade shows while under-communicating with the rest of their market. If you're spending six figures to show up a few times a year—but going silent the rest of the time—this one’s for you. 💡 Key Takeaways:➡️ Why most of your buying committee never makes it to your booth➡️ The real cost of under-communicating between trade shows➡️ How to scale subject matter expertise beyond events➡️ What daily content can do that your conference presence can’t➡️ How to activate your entire team—not just your marketing department ⏰ Timestamps:0:00 – The overlooked trade show gap2:30 – What $100K at a booth actually gets you8:45 – Most companies only “show up” 4x a year11:10 – What to say between events15:30 – Turning expertise into daily communication21:00 – Why written content isn’t enough27:15 – Unlocking a social-first strategy31:00 – Getting buy-in from leadership35:45 – Scaling your team’s voice

    27분
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소개

Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.

정보

  • 제작진
    Anthem Content
  • 방송 연도
    2025년 - 2026년
  • 에피소드
    18
  • 등급
    무삭제판
  • 저작권
    © Anthem Content
  • 웹사이트 보기
    Content Wars