LMA Podcast

LMA Podcast

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

  1. Smarter Content, Better SEO: AI Tips for Legal Marketing Strategies

    9 JUL

    Smarter Content, Better SEO: AI Tips for Legal Marketing Strategies

    Join host Natalia Villanueva and digital marketing expert Amanda Sexton for a focused discussion on how generative AI is transforming SEO and content strategy in the legal industry. From the pitfalls of AI-generated content to the power of storytelling and performance metrics that matter, this episode equips legal marketers with practical ways to stay visible and credible in a rapidly changing digital environment. Speakers: Amanda Sexton, Founder and Principal, FocusWorks Marketing Natalia Villanueva, Partner, KermaPartners | UpWyse Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    22 min
  2. The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)

    19 JUN

    The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)

    What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relationships? During this episode of the LMA Podcast, our guests dive into effective techniques for business development coaching both new and skeptical attorneys, while sharing their personal experiences and the lessons they've learned along the way. They’ll discuss how they integrate key business development trust points into their daily routines, enhancing their ability to guide lawyers towards successful business development practices. Tune in to learn how these strategies can be implemented to transform the attorney-client relationship and drive sustained growth. Speakers: Jennifer Ramsey, Co-founder and Principal, stage Megan Senese, Co-founder and Principal, stage Shannon Tatro, Associate Director of Business Development, Munger, Tolles & Olson

    34 min
  3. The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices

    28 ABR

    The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices

    Join PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio will take a look at the latest best practices for maximizing your firm’s communications investment. Speakers: Ross Fishman, CEO, Fishman Marketing Michelle Calcote King, President, Reputation Ink Corrina Wright, Director of Marketing Communications, Benesch Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    43 min
  4. Legal Storytelling: Insights, Access and the Power of Perspective

    27 MAR

    Legal Storytelling: Insights, Access and the Power of Perspective

    How can the legal industry benefit from the "star reporter" talent model? In this episode of the LMA Podcast, guests explore how actionable insights, exclusivity and access can elevate legal content. They also discuss the power of multi-platform storytelling — especially on LinkedIn — and why consistency and strategy are key. Whether you're a seasoned content creator or just starting out, this conversation will inspire you to share your perspective and strengthen your digital presence. Speakers: Cheryl Bame, Principal, Bame Public Relations Brian Kiefer, Director of Public Relations, Taft Alexandra McCartha, Senior Communications Coordinator, Bryan Cave Leighton Paisner LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    26 min
  5. Law Firm M&A: The Marketer’s Metrics Playbook

    29 ENE

    Law Firm M&A: The Marketer’s Metrics Playbook

    This episode of the LMA Podcast features Ben Chiriboga (Nexl) and Jonathan Hawkins (LawFirm CG) as they discuss mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing. Their conversation also highlights the market dynamics of law firms, particularly lateral movements and the influence of individual partners' books of business. Speakers: Ben Chiriboga, Chief Growth Officer, Nexl Jonathan Hawkins, Founder, LawFirm GC Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    30 min
  6. Navigating Communications Through Law Firm Mergers

    17/12/2024

    Navigating Communications Through Law Firm Mergers

    In the latest LMA Podcast episode, we explore the strategic nuances of managing communications during law firm mergers. The conversation covers pre-merger planning — offering insights into building a communications playbook, balancing confidentiality with transparency and ensuring cultural compatibility. Also covered is deal work activity, emphasizing the importance of clear internal messaging, effective external stakeholder communications and proactive media relations. Finally, guests address mid- and post-merger challenges, including leak management, rebranding strategies and maintaining client trust, while reflecting on lessons from past mergers and future industry trends. Speakers: Jamie Diaferia, CEO, Infinite Global Kenny Gary, Founding Partner, LIMELIGHT Ashley Horne, CMO, Womble Bond Dickinson Lisa Smith, Principal, Fairfax Associates Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    38 min
  7. Defining Likeability: How to Enhance Your Professional Relationships

    12/12/2024

    Defining Likeability: How to Enhance Your Professional Relationships

    In this episode of the LMA Podcast, guests Katherine Boyko and Arthur Uratani discuss the concepts of likability, storytelling and body language in professional settings to strengthen interpersonal and business relationships. This discussion aims to empower and inspire listeners to improve their professional interactions. Speakers: Katherine Boyko, Senior Marketing Coordinator, Whiteford Arthur Uratani, Director of Marketing and Outreach, Bookoff McAndrews Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    42 min
  8. Merit, Identity and Leadership: Is DEI Under Siege?

    31/10/2024

    Merit, Identity and Leadership: Is DEI Under Siege?

    In this episode, we explore the intense discussions surrounding Vice President Kamala Harris’ historic candidacy, focusing on the intersection of race, gender and the concept of "DEI hires." As the first woman of color nominated for president by a major party, Harris has become a flashpoint in debates about diversity, equity and inclusion. We dive into the vocal backlash, significant support and the broader implications these conversations have on our personal and professional lives. This episode unpacks how identity politics, meritocracy and DEI initiatives shape the evolving dynamics of leadership in America. Speakers: •Carman Akins, Director of Practice Marketing, DLA Piper US •Nadia Campbell, Sr. Business Development Manager, Reed Smith LLP •C. Dominica McGinnis, CEO and Executive Coach, BridgeField Group Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

    31 min
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The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

Información

  • Creador
    LMA Podcast
  • Años de actividad
    2016 - 2025
  • Episodios
    126
  • Clasificación
    Apto
  • Copyright
    © All rights reserved
  • Mostrar sitio web
    LMA Podcast

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