Contractor Elite Podcast

Boshart Industries
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Join hosts Aidan Hennebry, Boshart Industries' Marketing Manager, and Braedlyn McEwen, Marketing Supervisor, as they sit down with industry experts to talk about all things sales, business, and marketing. Whether you're a seasoned pro or just starting out, you'll get valuable insights, strategies, and real-world advice to help grow your business.    Watch and listen to new episodes every month. Join Contractor Elite at contractorelite.co

Episodes

  1. 5D AGO

    Why the Best Salespeople Make Mistakes First

    Why the Best Salespeople Make Mistakes First isn’t about getting everything right—it’s about learning what actually works. In this episode Ian McDougall shares his journey from inside customer service rep to salesman at Boshart Industries and the mindset shift that came with it. The team digs into the psychology behind sales, why mistakes aren’t something to fear, and how real growth happens when you’re willing to learn on the fly. From handling rejection to building confidence and trust, this conversation proves that the path to success isn’t perfect—it’s practical. If you’ve ever felt stuck, hesitant, or afraid to get it wrong, this episode might just change how you think about selling. Tune in and get the inside drip from Boshart. 💧🎙️

    55 min

  2. JAN 21

    Scaling a Family Contracting Business Without Losing Your Roots

    In this episode, we sit down with Jeff and Nathan from A1 Plumbing, a brother duo who share what it’s really like stepping into a family business and making it your own. They open up about the challenges of taking over an established plumbing company, navigating family dynamics, earning trust on and off the job site, and balancing tradition with modern business decisions. From early growing pains to proud milestones, Jeff and Nathan offer honest insight and practical takeaways for anyone working with family—or preparing to carry the torch. Whether you’re part of a multi-generation trade business or thinking about what comes next, this conversation is packed with real-world experience and relatable advice. 🎙️🔧

    44 min

  3. 11/20/2025

    37 Years of Wisdom: Lessons from a Career at Boshart

    In this episode of The Contractor Elite Podcast, hosts Aidan and Braedlyn sit down with Brenda Hanna, a Boshart legend with over 37 years of experience, to unpack the stories, lessons, and defining moments from her remarkable career. Brenda shares how she went from the order desk to managing massive sales territories across Canada and the U.S., what it was like to pioneer new markets where no one had heard of Boshart, and the simple habits that helped her build customer relationships that lasted decades. She also opens up about the advice that almost stopped her from taking the job, the power of honest communication, and why following through is still the ultimate sales advantage. Whether you're in sales, customer service, leadership, or simply want to learn from someone who’s built a career on integrity and genuine care for people, this episode is filled with real-world insights on building trust, growing your confidence, navigating challenges, and showing up for your customers the right way.

    1h 13m

  4. 10/17/2025

    How Persistence Wins Sales

    In this episode of The Contractor Elite Podcast, host Aidan Hennebry sits down with Hunter Bourland, Senior Territory Manager at Boshart Industries, to talk about one of the toughest balancing acts in sales: persistence. Hunter shares how he turned a tough “no” into one of his strongest business relationships, the art of identifying when an opportunity is worth pursuing, and why showing up matters more than anything else. Whether you are managing accounts, prospecting new clients, or just trying to sharpen your sales mindset, this episode is packed with real-world wisdom on building genuine relationships, staying resilient through rejection, and selling with integrity. In this episode, you’ll learn: • How to recognize when a customer relationship is worth pursuing • The right way to handle rejection and turn “no” into opportunity • When to walk away from deals that aren’t the right fit • Why research and preparation are key to long-term sales success • How persistence and integrity work hand in hand in effective sales Meet the Hosts: Hunter Bourland:  Hunter is a Senior Territory Manager at Boshart Industries, joining the company in 2021. He began his career in the agricultural industry, before moving into manufacturing, where he spent over four years with a PVC pipe fitting company. With nearly a decade of sales experience across multiple industries, Hunter brings a relationship-focused approach to business, emphasizing persistence, integrity, and long-term partnerships with customers. Aidan Hennebry:  Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert. Tune in now and visit contractorelite.co for more.

    54 min

  5. 09/11/2025

    Selling More Than a Product: How to Become a Trusted Advisor

    In this episode of the Contractor Elite Podcast, Aidan sits down with Jonathan Heibein, District Manager at Boshart Industries. Jonathan shares his journey of breaking into the plumbing and water well industry and how he overcame imposter syndrome to thrive in a competitive market. From leveraging your strengths to asking the “stupid” questions, Jonathan dives into the mindset shifts and strategies that help contractors build stronger relationships, win more business, and set themselves apart. In this episode, you’ll learn: • Why success isn’t just about product knowledge — it’s about people. • How to position yourself as a trusted advisor, not just a salesperson. • The power of transparency, asking great questions, and listening to clients. • Turning “inexperience” into your competitive advantage. If you want to grow your business, build lasting client relationships, and close more deals, this episode is a must-listen. Meet the Hosts: Jonathan Heibein: Jonathan is the District Manager at Boshart Industries, joining the company in 2022. He has a diverse career path, starting as a professional ballroom and Latin dance instructor before moving into the insurance restoration industry, where he became a project manager and later led the Ontario appraisal unit. With expertise in property appraisal, vendor management, and customer relations, he takes a people-first approach to sales. Aidan Hennebry:  Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert. Tune in now and visit contractorelite.co for more.

    1h 5m

  6. 08/13/2025

    Branding That Gets You Hired

    In this episode, Aidan sits down with Braedlyn McEwen, Marketing Supervisor at Boshart Industries, to talk all things branding and marketing for contractors. They cover why your logo isn’t enough, how to build trust with customers before you even talk to them, and the biggest marketing mistakes contractors make. You’ll learn how to use social media, websites, Google reviews, and even lawn signs to build a brand that brings in business—without needing fancy cameras or a huge budget. Whether you’re starting from scratch or looking to level up your marketing game, this episode is packed with real-world tips to help you get noticed and get hired. Meet the Hosts: Braedon McEwen:  Braedlyn is the Marketing Supervisor and has been with Boshart for over 10 years, starting as an order picker before moving into inside sales and eventually finding her place on the marketing team. With a background in broadcast television and a knack for social media, she now helps with project management, content creation, and digital strategy. Her unique path through the company gives her a practical, customer-first approach to marketing that resonates with contractors. Aidan Hennebry:  Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert. Tune in now and visit contractorelite.co for more.

    55 min

  7. 07/09/2025

    Negotiating Big Deals

    In this episode of the Contractor Elite Podcast, host Aidan Hennebry sits down with Aaron Boaz, Director of U.S. Sales at Boshart Industries, for a deep dive into what it really takes to land, and keep, big accounts. Drawing from 25+ years of experience in sales and leadership across industries, Aaron shares hard-earned lessons on how to navigate complex negotiations, build trust with high-value clients, and know when to walk away from a deal that isn’t the right fit. Whether you're a seasoned contractor aiming to level up or a business owner learning to balance short-term wins with long-term growth, this episode offers actionable insight on turning transactional customers into long-term partners and why sometimes the best answer you can give is “not yet.” Meet the Hosts: Aaron Boaz: Aaron is the U.S. Director of Sales at Boshart Industries with over 25 years of experience in sales and sales leadership. For the past seven years, he’s been leading sales efforts across the United States at Boshart, managing a team of direct territory managers and independent rep firms. Known for his thoughtful, trust-based approach to sales, Aaron specializes in building lasting partnerships and navigating complex negotiations with major clients and buying groups. Aidan Hennebry:  Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert. Tune in now and visit contractorelite.co for more.

    57 min

  8. 06/10/2025

    How to Become the Go-to Guy for Your Customers

    In this episode of The Contractor Elite Podcast, host Aidan Hennebry sits down with Sean Hansen, a District Manager at Boshart Industries, to talk about what it really means to be a customer's go-to person. They dive into how trust, integrity, and vulnerability play a big role in sales. Sean shares real-world examples of respectfully challenging customers and how authenticity is what ultimately earns long-term relationships. If you’ve ever wondered how to balance voicing your ideas and hearing others' perspectives, or how to build trust that sticks, this conversation is for you. Meet the Hosts: Sean Hansen: Sean is a District Manager at Boshart Industries, with a background in distribution and manufacturer sales. Over the years, he’s developed expertise in relationship management and strategic selling. Sean focuses on helping customers solve problems, not just close deals. He brings a practical, people-first mindset to sales and is passionate about helping others grow through trust, honesty, and long-term partnership. Aidan Hennebry:  Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert. Tune in now and visit contractorelite.co for more.

    53 min

  9. 05/06/2025

    Creating a Successful Sales Process

    In this episode of The Contractor Elite Podcast, host Aidan Hennebry sits down with James Taverner, a Sales District Manager at Boshart Industries, to break down the essentials of creating a repeatable and effective sales process. They discuss why having a structured approach to sales is critical for both individual reps and business leaders, how to identify the right customers, and why confidence and consistency are key to long-term success. James also shares insights on leveraging a sales pipeline, the role of CRM tools, and how to balance quality and pricing in your sales strategy. Whether you're a seasoned sales pro or just getting started, this episode is packed with actionable takeaways to help you close more deals and build stronger customer relationships. Meet the Hosts: James Taverner: James is a Sales District Manager at Boshart Industries, having also worked in Business Development and Retail roles. He has extensive expertise in sales strategy, pipeline management, and building strong customer relationships after more than a decade of working with various organizations to grow their Sales teams (and their success). With a deep understanding of business, he is passionate about sharing practical knowledge and personal insights to help contractors and businesses succeed. Aidan Hennebry:  Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert. Tune in now and visit contractorelite.co for more.

    57 min

  10. 04/09/2025

    First Clients in 30 Days

    In this episode of the Contractor Elite Podcast, Aidan chats with Jeremy Wilson, Director of Sales Canada at Boshart Industries, about building a successful contracting business. They cover hiring and retaining great employees, overcoming industry challenges, and the power of strong communication. Plus, Jeremy shares insights on networking, quality craftsmanship, and how AI can streamline operations. Meet the Hosts: Jeremy Wilson:  Jeremy Wilson is the Director of Sales Canada at Boshart Industries, with over a decade of experience as a manufacturers' rep agent. Prior to his work in sales, Jeremy was a general contractor, which gives him a unique perspective on the challenges and needs of contractors. His expertise in sales, customer relationships, and industry trends makes him a valuable resource for wholesalers and contractors alike.  Aidan Hennebry:  Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert. Tune in now and visit contractorelite.co for more.

    55 min
  • 10 Episodes

About

Join hosts Aidan Hennebry, Boshart Industries' Marketing Manager, and Braedlyn McEwen, Marketing Supervisor, as they sit down with industry experts to talk about all things sales, business, and marketing. Whether you're a seasoned pro or just starting out, you'll get valuable insights, strategies, and real-world advice to help grow your business.    Watch and listen to new episodes every month. Join Contractor Elite at contractorelite.co

Information

  • Creator
    Boshart Industries
  • Years Active
    2025 - 2026
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2026 Contractor Elite Podcast
  • Show Website
    Contractor Elite Podcast