Conversations for Course Creators

Lucas Marino
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  • ENTREPRENEURSHIP

A podcast for entrepreneurs who share their expertise with the world through courses. We deep dive into online course creation and the topics and products related to courses including books, virtual summits, coaching programs, and the myriad of training tools available to us today. Let's get to it! Join the newsletter: https://keap.app/contact-us/1762730614586645

  1. 06/01/2023

    Ep.28 To drip, or not to drip content? That is the question!

    Drip content is a way to control the amount of content we expose a learner to in a set period. Simply put, you release your course in batches. In this episode of Conversations for Course Creators, Lucas discusses when you should and should not use a drip schedule. He also discusses how to use drip schedules in coaching programs, cohorts, and pre-development course launches. Finally, he shares common mistakes course creators make with drip schedules and how to avoid them. Learn more about the Monetize Your Book with a Course community here: https://www.marinotraining.com/products/communities/monetize-your-book-with-a-course-community Join the newsletter here: https://keap.app/contact-us/1762730614586645

    16 min

  2. 05/25/2023

    EP.27 Should you write scripts for your online course?

    Course creators often ask me whether they should write scripts for their online courses. In this episode, Lucas Marino discusses whether you should leverage scripts in your courses, considerations for recording video with scripts vs audio, how to use scripts as memory primers, and more. Lucas also shares a lesson learned about the two things that outlive your business - your relationships and your assets. If you are an author, you'll appreciate Lucas's perspective on whether you can use your book's content as a script! Learn more about the community here: https://www.marinotraining.com/products/communities/monetize-your-book-with-a-course-community Join the newsletter: https://keap.app/contact-us/1762730614586645

    22 min

  3. 05/12/2023

    Ep.26 Give your learners what they need. Nothing more. Nothing less. Also, let's talk about dreaded assessments!

    Give them what they need. Nothing more. Nothing less. Have you ever signed up for something and thought, "Man, this is so exciting! This is going to be the best (insert awesomeness here) ever!"? And it really was the best ever... until it wasn't. Your students worry about this when they buy your course. They don't want to be underwhelmed or overwhelmed. In this episode, Lucas gives you 3-steps to creating just the right amount of curriculum for your learners. You don't want to give them too much, and you don't want to give them too little. Give them what they need! Lucas also discusses the details of everyone's (least?) favorite topic - assessments! What the heck are those? You know, quizzes, tests, surveys, and exams. Don't worry, you don't have to take one of them. But you will want to know how to choose one over the others and whether you need to use them at all. Learn more about the community here: https://www.marinotraining.com/products/communities/monetize-your-book-with-a-course-community Join the newsletter: https://keap.app/contact-us/1762730614586645

    28 min

  4. 05/06/2023

    EP.25 Essentials - Organizing chapters and lessons in a logical way

    Initially, you may not think the topic of lessons and chapters is especially interesting. However, all course material is in a lesson of some sort! In this episode, Lucas shares his approach to structuring intro, body, and closing chapters. Let’s keep it simple and easy to implement. Learn more about the community here: https://www.marinotraining.com/products/communities/monetize-your-book-with-a-course-community

    25 min

  5. 04/29/2023

    EP.24 Essential curriculum! Defining your course's goals, outcomes, and objectives.

    We're talkin' curriculum essentials in this episode of Conversations for Course Creators! Your curriculum provides the learner with the information needed to achieve the outcomes and objectives of your course. The outcomes of a course may be generic or very specific, but they must always be valuable to the learner. So...what are these things and how do you develop them for your course? Listen and find out! Learn more at www.marinotraining.com Join the Monetize Your Book with a Course program at https://www.marinotraining.com/courses/monetize-your-book-with-a-course Join the Community at https://www.marinotraining.com/products/communities/monetize-your-book-with-a-course-community Not an author? That's cool! We've got you covered. Learn to build your online course with the Build Your Online Course program at https://www.marinotraining.com/courses/build-your-online-course

    15 min

  6. 04/24/2023

    EP.23 The critical step of identifying your ideal learner and ideal buyer

    In this episode, Lucas discusses why identifying your idea learner is critical to your course project. He also discusses how your ideal learner may or may not be your ideal buyer. If you want to build the right course for the right learner AND sell that course to the right buyer...well, you'll need to know exactly who those people are! Learn more at www.marinotraining.com Join the Monetize Your Book with a Course program at https://www.marinotraining.com/courses/monetize-your-book-with-a-course Join the Community at https://www.marinotraining.com/products/communities/monetize-your-book-with-a-course-community Not an author? That's cool! We've got you covered. Learn to build your online course with the Build Your Online Course program at https://www.marinotraining.com/courses/build-your-online-course

    17 min

  7. 03/20/2023

    Ep.22 Course Outlines

    Course outlines are an important part of course creation. You've chosen a topic, now what will you say about it? In what order will you say the things?  Are you interested in using the outline or table of contents from your nonfiction book, paper, or presentation to create an outline for your course? Lucas Marino, author of Monetize Your Book with a Course, discusses how to consider your existing content for a course outline. Learn more about the book, Monetize Your Book with a Course: Your Guide to Quickly Creating a Profitable and Impactful Course from Your Book at  https://a.co/d/15YZkrN Learn more about the course at https://www.marinotraining.com/courses/monetize-your-book-with-a-course Join the newsletter at https://keap.app/contact-us/1762730614586645

    16 min

  8. 03/10/2023

    Ep.21 Pre-Selling Courses, Book Launch News, and Some Shared Motivation

    Lucas shares why pre-selling your course is a solid launch strategy. He discusses the pros and cons of this approach and a new minicourse to help creators navigate a predevelopment launch. We close with commentary on whether online courses are a scam (you can guess my opinion on the matter) and some motivation for those entering the industry!

    22 min
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About

A podcast for entrepreneurs who share their expertise with the world through courses. We deep dive into online course creation and the topics and products related to courses including books, virtual summits, coaching programs, and the myriad of training tools available to us today. Let's get to it! Join the newsletter: https://keap.app/contact-us/1762730614586645

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