In this special Indie Fest segment of Conversations That Count, host David Shaft sits down with Will Willingham, also known as Plugged In Will, founder of Plugged In Collection, to talk Detroit fashion, entrepreneurship, and building a brand with real energy behind it. Will shares the story behind Plugged In Collection, a Detroit based fashion brand with a brick and mortar store on Woodward, and explains the meaning behind the brand mission, which centers on energy, network, and access. We also talk about what it means to represent Detroit on bigger stages, how Indy Fest created the right environment for his brand, and why organized, high level creative spaces matter for designers. This episode also highlights what is next for Plugged In Collection, including the Blessed Collection, new fall releases, and an upcoming HBCU inspired collection for homecoming season. If you care about Detroit fashion, independent brands, and creative entrepreneurs building something real, this conversation is worth your time. Topics include Detroit fashion and local retailIndie Fest and independent designersPlugged In Collection on WoodwardThe Blessed CollectionUpcoming HBCU collectionBuilding a fashion brand through energy and community Visit Plugged In Collection Website: https://pluggedincollection.com/ Store location: 3939 Woodward, Detroit, Michigan Follow Conversations That Count on Apple Podcasts and Spotify for more conversations with creators, founders, and community builders. About the Guest Will Willingham, also known as Plugged In Will, is the founder of Plugged In Collection, a Detroit based fashion brand with a brick and mortar location at 3939 Woodward next to the Garden Theater. His brand is rooted in the idea that life is about what you are plugged into, your energy, your network, and your access. In this episode, Will talks about bringing Plugged In Collection to Indy Fest, representing Detroit through fashion, and expanding his brand through major fashion events across the country including New York, Los Angeles, Dallas, and Atlanta. He also shares what is next for the brand, including the Blessed Collection and an upcoming HBCU inspired collection for homecoming season. To learn more, visit: https://www.linkedin.com/in/david-shaft Listen to more episodes on Mission Matters: https://missionmatters.com/author/david-shaft