Conversations with Roberto

Roberto Inderbitzin
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How are the best products actually made?  Not the press release version; the real decisions, the trade-offs, the turning points.  On Conversations with Roberto, industrial designer Roberto Inderbitzin sits down with the designers, founders, and leaders behind some of the world's most recognized products.  Long-form, conversations Guests include Guy Kawasaki (Canva, Apple), Chris Bangle (former BMW Design Director), Robert Brunner (Ammunition, Beats by Dre), Joe Foster (Reebok), Kevin Bethune (Nike, BCG), and Jay Samit.  New episodes monthly.  Produced by REFRAME Design, Zürich.

  1. #18 | Responsable Citizen | Jo Barnard

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    #18 | Responsable Citizen | Jo Barnard

    Send us Fan Mail Regenerative Business with Jo Barnard (Morrama)  What does regenerative business really mean and why is sustainability no longer enough?  In this episode of Conversations with Roberto, Roberto Inderbitzin sits down with Jo Barnard, Founder and Creative Director of Morrama, to explore how responsible design, leadership, and regenerative thinking can shape better products and better businesses.  Jo shares why designers must think beyond objects, how product lifespan affects culture and resources, and why businesses should aim to give more than they take.  This conversation is for founders, designers, and leaders who care about impact, longevity, and meaningful innovation.  In this episode:  - Regenerative vs sustainable business - Designing for an appropriate lifespan - Responsibility in leadership and design - B Corp, ethics, and culture - The future of business and humanity _ Subscribe to Conversations with Roberto for more conversations about design, business, and the future. Thanks for listening!

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  2. #17 | Design storytelling | Mike Chapman

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    #17 | Design storytelling | Mike Chapman

    Send us Fan Mail Buckle up for a design-fueled ride in the latest episode of Conversations with Roberto, as your host Roberto Inderbitzin sits down with the one and only Mike Chapman—TV producer, storyteller, and the mastermind behind the global ByDesign series! From Australia’s design scene to the streets of New York, Mike shares his behind-the-scenes journey of bringing smart, meaningful design stories to mainstream TV—think architecture, innovation, and hotel lobbies that actually work. With wit, warmth, and a cheeky Soho accent, Mike opens up about elevating design from niche to necessary, and why he considers this work more than just television—it’s a cause. Expect laughs (bad on-hold music comes up, don’t ask), big insights, and a peek into how Mike’s small crew is creating massive impact—one story, one episode, one viewer at a time. Key Takeaways: Design Is a Conversation for Everyone: From ditch diggers to doctors, Mike’s goal is to bring design out of the studio and into the spotlight. Curiosity + Craft = Magic: Whether he’s interviewing Ross Lovegrove or filming in a hotel lobby, Mike proves that great storytelling starts with asking the right questions. Diversity by Design: Mike’s not just showcasing brilliant work—he’s actively pushing for broader representation in design media. Extra Insight: From Pandemic Pivot to Primetime: Learn how a pandemic shook up the TV world and created the perfect opening for ByDesign to thrive—and why Mike believes humor is the secret sauce to reaching the “football crowd.” This one’s inspiring, surprising, and straight from the heart of someone who’s reshaping how we see design—and who gets to be seen. 🎧 Tune in, smile, and remember: design is everywhere—and yes, someone even designed that painful customer service call. Like this show? Leave a review, share with a friend, or just send someone a well-designed chair. We’ll take any form of support. _ Subscribe to Conversations with Roberto for more conversations about design, business, and the future. Thanks for listening!

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  3. #16 | Redefining Design Leadership | Kevin Bethune

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    #16 | Redefining Design Leadership | Kevin Bethune

    Send us Fan Mail In today’s inspiring 16th episode, we welcome Kevin Bethune, a visionary who blends engineering, business strategy, and design into a groundbreaking career. Kevin's journey from nuclear engineering to designing iconic Nike products is a testament to curiosity and conviction. Now the founder of Dreams, Design, and Life, he shares his philosophy on human-centered design, highlighting inclusivity, empathy, and multidisciplinary collaboration. Kevin reveals how empowering teams, embracing non-linear paths, and making space for creativity drive innovation. He also discusses how design can create a more ethical and sustainable future, drawing insights from his TED talks and books. Don’t miss this conversation with an innovator redefining design and leadership. Learn more about Kevin: Website: Dreams, Design, and LifeLinkedIn: Kevin BethuneBooks: Reimagining Design: Unlocking Strategic Innovation by Kevin Bethune_ Subscribe to Conversations with Roberto for more conversations about design, business, and the future. Thanks for listening!

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  4. #15 | Disrupt or be Disrupted | Jay Samit

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    #15 | Disrupt or be Disrupted | Jay Samit

    Send us Fan Mail In today’s 14th episode, we’re honored to feature a true pioneer at the heart of digital innovation, Jay Samit.  Dubbed the godfather of digital media, Jay’s remarkable journey spans over three decades, from revolutionizing startups to steering Fortune 500 companies toward groundbreaking success. An international bestseller and the visionary former CEO of a NASDAQ-listed company, his collaborations have shaped the digital landscape, impacting everything from LinkedIn to Sony and extending advice to figures as influential as the Pope and Presidents.  Jay's insights into mobile technology, augmented reality, and digital transformation have driven billions in daily consumer use and positioned him as a forecaster of technological trends, teaching innovation at USC and featuring regularly in Fortune.  Beyond his professional accolades, Jay’s passion for magic and pop art reveals a fascinating layer to his persona, reminding us that transforming the ordinary into the extraordinary is not just a metaphor but a lived reality.  Fun fact: Jay worked his way through college as a magician and is still a performing member of the Magic Castle in Hollywood.  Join us as we explore the mind of a man who predicts the future and actively shapes it. _ Subscribe to Conversations with Roberto for more conversations about design, business, and the future. Thanks for listening!

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  5. #14 | Think Remarkable | Guy Kawasaki

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    #14 | Think Remarkable | Guy Kawasaki

    Send us Fan Mail Dive into a riveting "Conversations with Roberto" session as your host, Roberto Inderbitzin, chats with the legendary Guy Kawasaki! This episode is packed with chuckles, charm, and wisdom as Guy opens up about the twists and turns of his vibrant journey through the tech and publishing worlds. Every minute is brimming with insights, from sharing his secret sauce to creating iconic products to revealing why you should be planting more acorns (yes, acorns!). And, oh! Don’t miss out on Guy’s hilarious take on venture capitalism—it’s like throwing spaghetti at the wall to see what sticks! Wrap up your listening by getting the scoop on Guy’s latest gem, "Think Remarkable," which you need to read to sprinkle some extra awesome into your life. Key Takeaways: 1. Embracing Resilience with a Smile: Learn from Guy's acorn-planting adventures how resilience can lead to impactful, long-term outcomes in life and business. 2. The Power of Laughter: Guy's use of humor not only entertains, but also transforms the complex into something simple and memorable. His approach enlightens us on the transformative power of laughter. 3. Mentors Matter: Guy's story highlights the profound influence of mentors in his life, showing us that the right guidance can be the support we need to set us on the path to greatness. **Extra Insight:** - **Riding the Wave of Change:** Guy gives us the lowdown on adapting to technological revolutions, especially the seismic shifts brought about by artificial intelligence. Tune in to get ahead of the curve! Remember, this isn’t just any conversation—it’s your gateway to becoming remarkable. Tune in, laugh, learn, and perhaps change how you see the world! Links: https://guykawasaki.com/ https://www.kawasakigpt.com/  _ Subscribe to Conversations with Roberto for more conversations about design, business, and the future. Thanks for listening!

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  6. #13 | Do What Matters | Robert Brunner

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    #13 | Do What Matters | Robert Brunner

    Send us Fan Mail Welcome to episode 13 of our podcast, where today's journey takes us into the heart of creativity and innovation with none other than the design visionary Robert Brunner.  Strap in as we unravel the story of a man whose designs have shaped products and defined entire categories. Robert's influence spans across the globe, from the sleek lines of Beats by Dre to the cutting-edge elegance of products for Polaroid, Square, and even Ferrari. In this episode, he pulls back the curtain on his remarkable journey from the groundbreaking beginnings at Lunar Design to his pivotal role at Apple, where, alongside Sir Jony Ive, he set the stage for a new design era.  As a founder and partner of Ammunition, his insights have propelled brands into the future, earning him a spot among Fast Company's "Most Creative People in Business" and his work a place in the Museum of Modern Arts permanent design collection. But that's just scratching the surface. Today, Robert shares exciting stories of his collaborations with industry giants, reveals the driving forces behind his creative process, and gives us a glimpse into the future of design. This episode is a deep dive into the mind of a man who believes in the power of design to change the world. Get ready for an inspiring journey through the landscapes of imagination and ingenuity with Robert Brunner.   Fun fact:  Robert's father was an inventor who built two boats from scratch in their driveway, influencing Robert's maker mentality and love for craftsmanship. — let's begin. _ Subscribe to Conversations with Roberto for more conversations about design, business, and the future. Thanks for listening!

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  7. #12 | Design with Purpose | Stefan Ytterborn

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    #12 | Design with Purpose | Stefan Ytterborn

    Send us Fan Mail The podcast episode with Stefan, an entrepreneur with a keen eye for design and innovation, delves into his remarkable journey in the business world. He shares his experiences, from his early ventures in contemporary furniture to his groundbreaking work with POC, a company focused on enhancing safety in gravity sports. Stefan's narrative is about creating successful businesses and infusing them with a deeper purpose and commitment to sustainability. Key Highlights: Entrepreneurial Journey: Stefan's entrepreneurial path began in the furniture industry, where he developed a keen interest in contemporary design. He founded several companies, including CNBI Interior and CVI, and worked on significant projects like IKEA PS. His journey reflects a constant evolution towards more meaningful and impactful business ventures. Founding POC and Cake: Stefan founded POC to save lives in gravity sports, emphasizing the importance of safety and innovation. Later, he ventured into electric mobility with CAKE, focusing on electric motorcycles and showcasing his dedication to innovative, environmentally friendly transportation solutions, even toward zero emission. Focus on Sustainability and Quality: Throughout the episode, Stefan stresses the importance of sustainability and high-quality products. He criticizes the fast consumption model and advocates for products that last longer and are better for the environment. This philosophy is evident in his approach to both POC and CAKE. Navigating Business Challenges: Stefan discusses the challenges of balancing innovation with market realities, especially in the context of investor expectations and the need to maintain quality and ethical practices. Conservation Initiatives: The episode also highlights Stefan's involvement in conservation efforts, such as providing electric motorcycles to rangers in Africa to combat poaching. This project underscores the potential of new technology and clean energy in conservation efforts. Overall, the episode offers a comprehensive look at Stefan's entrepreneurial career, his approach to business, and his commitment to creating products and ventures that are not only innovative but also sustainable and purpose-driven. _ Subscribe to Conversations with Roberto for more conversations about design, business, and the future. Thanks for listening!

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  8. #11 | Curiosity Is Key | Chris Bangle

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    #11 | Curiosity Is Key | Chris Bangle

    Send us Fan Mail Chris Bangle, renowned for his transformative work in the automotive design world and former BMW Chief of Design, is an authority in Design. His consultancy, Chris Bangle Associates (CBA), is based in Italy and has been a beacon of innovation. Now, taking another bold step, Bangle has launched Inanimatti Inc., a production business set to debut its first project at Mipcom. During his 17-year tenure leading Design for BMW, Bangle was celebrated for reimagining iconic brands such as Mini, Rolls Royce, and BMW designs.   His early influences trace back to hands-on experiences, like working in a printing shop, which instilled a tangible sense of creation in him. Educated at ArtCenter, Chris imbibed a rigorous design philosophy, emphasizing meticulous craftsmanship. His passion extends to comics, using them as tools to communicate sustainability in Design. One of the most poignant examples of his empathetic approach is the Design project RED, which delves into the needs of the car's occupants, which stands over 90% still, and into pregnant women's unique needs and challenges. Such an empathetic approach ensures that products resonate on a deeply personal level with their users. Chris champions design, emphasizing sustainability, empathy, and the importance of collaboration, as seen in the "Deep Blue" project. However, he's not without concerns, notably about the car design industry's current trajectory. A fun anecdote he shared was the "Great Horse Manure Crisis" of the 1800s, highlighting how innovation can tackle unforeseen challenges. But Chris's innovation doesn't stop at cars or comics. His company is creating an animation series titled "Arky Arch Adventures," promising to be a delightful experience for kids and adults. This series, infused with the same ethos of empathy and innovation, is touted to be unlike anything we've seen before, marking the debut of Chris Bangle's production company, Inanimatti Inc. Throughout his career, Chris has consistently advocated for continuous learning and challenging the status quo. Links: Linkedin Chris Bangle www.chrisbangleassociates.com www.arkyarch.com _ Subscribe to Conversations with Roberto for more conversations about design, business, and the future. Thanks for listening!

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How are the best products actually made?  Not the press release version; the real decisions, the trade-offs, the turning points.  On Conversations with Roberto, industrial designer Roberto Inderbitzin sits down with the designers, founders, and leaders behind some of the world's most recognized products.  Long-form, conversations Guests include Guy Kawasaki (Canva, Apple), Chris Bangle (former BMW Design Director), Robert Brunner (Ammunition, Beats by Dre), Joe Foster (Reebok), Kevin Bethune (Nike, BCG), and Jay Samit.  New episodes monthly.  Produced by REFRAME Design, Zürich.

المعلومات

  • صناع العمل
    Roberto Inderbitzin
  • سنوات النشاط
    ٢٠٢٢ - ٢٠٢٦
  • الحلقات
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    © 2026 Conversations with Roberto
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    Conversations with Roberto