Conversion Path

OBrien Martech Consulting
  • 5.0 (8)
  • TECHNOLOGY
  • UPDATED WEEKLY

Conversion Path is an audio training series about data and growth for your online and mobile business by marketing consulting firm O'Brien Marketing Group (OMG), co-founded by Mani O'Brien, formerly of Digital Dames.

Episodes

  1. Ep. 12 -- Shopify Conversion Tips With Guest Brad Redding from Elevar

    06/18/2022

    Ep. 12 -- Shopify Conversion Tips With Guest Brad Redding from Elevar

    In this episode we have our first podcast guest… we’re excited to welcome Founder & CEO of Elevar Brad Redding. Brad has specialized in eCommerce and analytics since 2008 when he launched his first SaaS company that was a marketplace matching shoppers and independent local retailers through dynamic personalization. He’s helped build analytics and tracking foundations for brands like Rothys, Rebecca Minkoff, and Autodesk. In 2017, Brad founded Elevar which automates data collection and server-side conversion tracking for thousands of Shopify brands. You can find Brad sharing his knowledge on Youtube, the Elevar blog (getelevar.com), and his Conversion Tracking Playbook podcast.

    55 min
  2. Ep 11: 4 Steps To A Successful A/B Test

    05/11/2022

    Ep 11: 4 Steps To A Successful A/B Test

    Did you know that a CRO expert can easily pinpoint 50 to 150 problems on a website or mobile app? You can't attempt to fix all your problems at once, so how should you prioritize? If you want to convert more customers and increase sales, the answer lies in AB testing, which is the cornerstone of any CRO program.

    36 min

  3. 04/25/2022

    Ep 10: The Definitive List of Tools You Need for Conversion Rate Optimization

    In this episode, we break down all the tools you need for a successful conversion rate optimization program for your business. We will cover everything from strategic planning, to testing, to landing page development.

    30 min

  4. 04/18/2022

    Ep 9: Five Essential Components of your CRO Data Strategy

    The cornerstone to any successful CRO program is having the right data strategy, but what does that look like? In this episode we are talking about what your data strategy should look like, covering the five essential components you need for success.

    32 min
  • 4 Episodes

Ratings & Reviews

5
out of 5
8 Ratings

About

Conversion Path is an audio training series about data and growth for your online and mobile business by marketing consulting firm O'Brien Marketing Group (OMG), co-founded by Mani O'Brien, formerly of Digital Dames.

Information

  • Creator
    OBrien Martech Consulting
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Conversion Path