Conversion Zoo

Ellie McIntyre
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Learn about copywriting, email marketing, branding, sales, AI, and entrepreneurship.

  1. 11/24/2025

    Brand Video Production: Here's What You Need To Know - Mariana Henninger

    Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if one short video could make strangers trust you fast? That’s what a brand video does. In this episode, Emmy award-winning filmmaker turned video marketer Mariana Henninger explains it in plain English. A brand video is a 2-3 minute clip that sits at the top of your sales funnel and quietly does the work. People see your face. They hear your voice. They feel your story. In minutes, they think, “I get you. You get me. You know your stuff. I actually like you.” That’s builds trust more than any words could. Mariana shows two simple story paths: 1) The Overcome story (you solved the problem you now solve for others) 2) The Passion story (you love the thing and you’re great at it). She also shares how AI helps more humans finish better videos. Her custom GPTs write a first script, build a shot list, and plan your shoot day, cutting about 70% of the workload while keeping your voice. You’ll learn where the video lives, how to reuse it across your site, socials, and pitches, and why it opens doors. Listen Now! Connect with Mariana here: https://brandmagnetic.com/⁠⁠⁠⁠ HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy. --- Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠ ⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86 Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320 Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree #conversionzoo #aimarketing #aiandmarketing #brandvideo #brandvideoproduction #aipodcast

    42 min

  2. 11/17/2025

    AI Automation: How To Automate Your Business Processes in 2025 - Rachel Minion

    Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if your project manager quit tomorrow—could AI replace them? That’s exactly what marketer and cancer survivor Rachel Minion decided to test. Instead of rehiring, she rebuilt her whole marketing agency around automation. She documented everything, mapped every process, and taught AI to handle weekly updates, client reports, and task systems. The result? A leaner, smoother, calmer team that actually delivers better work. Rachel keeps it honest: systems aren’t exactly sexy. But clarity and automation = power. When your business runs on chaos, your people drown. When you simplify, automate, and give everyone a playbook, you grow. Rachel also shares how surviving cancer led her to launch a nonprofit that sends chemo care kits to patients across the US. What began as 20 kits a month turned into 2,000+ all scaled overnight using the same AI systems she built for her agency. Listen Now! Connect with Rachel here: https://rockstarrandmoon.com/resources/ HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy. --- Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠ ⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86 Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320 Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree #conversionzoo #aimarketing #aiandmarketing #brandvideo #brandvideoproduction #aipodcast

    45 min

  3. 11/10/2025

    How To Build A Lead Generation Funnel In 2025 - Grant Fuellenbach

    Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What does “getting leads” actually look like when you’re busy building houses? Grant Fuellenbach explains his process. He runs an AI-powered marketing agency for builders and construction companies. 1) First, pick a niche and learn it inside out. Talk to real people. Learn their headaches. 2) Then make tiny tools that fix one problem fast—think calculators, checklists, or a simple guide—and give one away every two weeks. 3) Post it where your people actually hang out (industry forums and online groups, not just random social feeds). That’s your steady lead machine. We also talked about how to use AI in your business. Use it to research smarter, draft faster, and create lead magnet tools. But be sure to keep a human in the loop for anything customer-facing. It's not about automating the soul out of your business. It's about knowing who you serve, and saying no when it’s not a fit. That “no” makes room for better "yes's" later. Listen Now! Connect with Grant here: https://beyondthebid.co/ HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy. --- Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠ ⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86 Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320 Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree #conversionzoo #aimarketing #aiandmarketing #aitools #aipodcast #leadmagnets #marketing #leads

    47 min

  4. 11/03/2025

    Your Personal Brand Statement: Building Your Brand With AI - Jason Barnard

    Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What happens when your online identity gets twisted by AI or Google? Deals fall through. Opportunities vanish. And your personal brand takes a hit. Jason Barnard, founder of Kalicube talks about how to take control of your brand narrative in the age of AI and Google. Jason’s story is anything but ordinary. From his days as a musician in Mauritius to running one of the most forward-thinking branding agencies today, his journey proves that human creativity and technology can (and must) work together. Jason shares his strategy for helping entrepreneurs and businesses claim their identity online, frame it with credibility, and prove it with digital evidence that Google and AI can trust. We also explore the future of AI-driven shopping, how to qualify leads before a sales call, and why the smartest entrepreneurs are transparent about pricing and target markets. Today, brand = everything. The old rules are dead: SEO was about keywords and links; the new search rules are all about "Brand Intelligence". Your success depends on whether AI Assistive Engines (the new recommendation engines) understand, trust, and recommend you as the solution. Here's what we cover: 1) Why the entire customer journey can now take place in a 15-minute conversation with ChatGPT, leading to a "Perfect Click" (and how to ensure it’s your brand that wins). 2) The Foundational Fix: A simple, powerful three-step process (Claim, Frame, Prove) to reduce "Personal Brand Ambiguity" and prove your credibility to the algorithm gods. 3) Why the world is craving human connection more than ever (myself included!), which is creating an incredible opportunity for people who combine their story with an algorithm strategy. The challenge to you is this: Google / ChatGPT yourself and your competitors using a simple prompt to see if you are truly "Top of the Algorithm" in your niche. What results do you get? Connect with Jason here: https://kalicube.com/guides/ HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy. --- Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠ ⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86 Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320 Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree #conversionzoo #aimarketing #aiandmarketing #aiseo #aibranding #personalbrand #aipodcast #chatgpt

    48 min

  5. 10/27/2025

    AI In Construction: How Construction Companies Can Get Ahead With AI - Wes Towers

    Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Construction’s an industry that goes up and down. And right now? The game’s shifting. Fast. Especially with AI. Wes Towers is the founder of Uplift 360. He shares what happens when the construction industry starts paying attention to digital marketing — and what role AI plays in it. Wes and I got into it: Why construction companies are finally rethinking how they show up online How to create content that actually sounds human (even if you use tech to make it faster) The truth about Google and “AI content penalties” Why brand voice and storytelling matter more than ever How construction companies are doing content creation from a new angle (filming on-site videos). Wes has spent years helping construction businesses build stronger brands. His approach is simple: less noise, more strategy. Listen now! Connect with Wes here: ⁠https://uplift360.com.au/ HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy. --- Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠ ⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86 Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320 Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree #conversionzoo #aimarketing #aiandmarketing #aiseo #construction #aiinconstruction #aipodcast

    42 min

  6. 10/20/2025

    AI And Emotions - How AI Can Help You Become A Better Human - Manuj Aggarwal

    Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if AI could do more than automate tasks — what if it could unlock your mind? Manuj Aggarwal is a global AI strategist who went from earning $2 a day in a factory to creating cutting-edge AI solutions. He merges technology with meditation and emotions. AKA using AI to help humans feel their emotions (and become better humans). Manuj shares how resilience and hard work shaped his journey through suicide and depression. He's now helping people unlock their subconscious ability using AI. Whether it's feeling your emotions, making better decisions, or enhancing your overall wellbeing - we cover it in this episode. Listen now! Connect with Manuj Aggarwal here: https://manujaggarwal.com HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy. --- Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠ ⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86 Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320 Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree #conversionzoo #aimarketing #aiandmarketing #aiandemotions #emotions #ai #mindset #aipodcast

    41 min

  7. 10/13/2025

    AI Creativity: The Power of Human Creativity + Productivity - Steven Puri

    Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What does AI really mean for creativity and productivity? And how do we avoid drowning in "busyness" and actually get the right things done? In this episode, I spoke to Steven Puri — technologist, filmmaker, and founder of The Sukha, a platform designed to help people find flow and focus in their daily work. Steven’s journey from coding at IBM to running creative projects in Hollywood gave him a rare perspective on the tension between logic and imagination. Today, he’s using that blend to help people work smarter (not harder!). We get into: The neuroscience of creativity (and why your best ideas strike in the shower) Flow states vs busyness — why being busy isn’t the same as being productive How to use tools like Pomodoro (without making yourself miserable) The role of joy and energy in work performance Why community and accountability are secret weapons for focus Steven shares practical insights on designing workdays that feel better and get better results. If you’ve ever struggled with distraction, procrastination, or the pressure to “hustle harder,” this episode will shift how you think about productivity in an AI-driven world. Connect with Steven here: http://www.thesukha.co/media HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy. --- Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠ ⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86 Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320 Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree #conversionzoo #aimarketing #aiandmarketing #productivity #joy #creativity #aicreativity #aipodcast

    37 min

  8. 10/06/2025

    AI Video Editing Tips + TikTok Influencer Marketing - TJ Robertson

    Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if you could create 10 pieces of content in 30 minutes? And actually land leads from TikTok without dancing in your kitchen? That’s exactly what TJ Robertson is doing — and in this episode, we break down how (I was super curious!). From walking the dog to generating daily short-form videos, TJ’s content workflow is ruthlessly efficient and powered by AI. He shares how he uses tools like Descript for super-fast video editing, why TikTok beats every other platform for business leads, and how to nail your hook in the first 3–5 seconds. We also go deep into the future of search. Forget “ranking on Google.” TJ predicts traditional search will be obsolete within two years. Instead, businesses will need to optimise for large language models — think context engineering, structured prompts, and even digital twins that can scale personalised decision-making. From AI-powered SEO to the spammy ChatGPT tricks you should avoid, this conversation is your crash course in where digital marketing is headed — and how to make sure you don’t get left behind. If you’re serious about staying ahead in marketing, this episode is a must. Connect with TJ here: https://tjrobertson.com/ HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy. --- Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠ ⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86 Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320 Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree #conversionzoo #aimarketing #aiandmarketing #videoeditingtips #tiktok #aicontentandseo #chatgpt #futureofseo #seo #aipodcast

    44 min
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About

Learn about copywriting, email marketing, branding, sales, AI, and entrepreneurship.

Information

  • Creator
    Ellie McIntyre
  • Years Active
    2K
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © Ellie McIntyre
  • Show Website
    Conversion Zoo