Copy And

Sam Burmeister | Conversion Copywriter @ Nomad Copy
  • 5.0 (37)
  • MARKETING
  • UPDATED WEEKLY

The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.   I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now. And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...   Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.

  1. 6D AGO

    3 Key Sections to Add to Your Sales Page in 2026

    Every service provider has a sales page – but is yours selling? If not, I’ll walk you through the three key areas that you can edit to build trust and connection with your audience.  Key Points Covered in This Episode: What is a sales page, and what’s the difference between that and a services page or opt in pageThe three key areas you can alter to make more sales from you sales pageWhy these three areas are vital to your conversion rateHow to write your own sales copy so that it convertsIf your existing sales page isn't converting the way you want it to, join the Sales Page Refresh Workshop on January 5th at 9am PST.  You will workshop the 3 key parts of your sales page, AND have the opportunity for hotseat coaching LIVE on the call! Register here for free  Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    19 min

  2. 12/22/2025

    16. Should Service Providers Put Pricing On Their Sales Pages?

    Pricing is a trust indicator.  If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists. Connect with Candice Coppola: WebsiteSocial mediaThe Power in Purpose PodcastConnect with Ceels Lockley: WebsiteSocial mediaMap out your free Offer Line UpConnect with Renee Bowen: WebsiteSocial MediaTried & True With a Dash of Woo PodcastConnect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    15 min

  3. 12/15/2025

    15. Copy On Demand: Behind the Scenes & What Clients Are Saying

    Thinking about joining Copy On Demand? When you join, you will: Grow your confidence in your copy and your salesLearn what makes great copy while writing it for your own businessConvert more now, and over timeIn this episode of Copy And, I dig into what my clients tell me about Copy On Demand. We discuss why they joined, why they stay, and the biggest wins they've gotten while being a member. Have questions about how to write copy that sounds like you but converts better? Reach out on Instagram  or Email me at samantha@nomadcopyagency.com Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    16 min

  4. 12/08/2025

    14. What NEEDS To Go In Your Copy (and What to Leave Out)

    In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better. You’ll learn how to use client voice to fuel your content, how to gather the right feedback at every point in your customer journey, and how to turn that language into copy that builds trust, connection, and sales. We cover the practical side of collecting feedback, the psychology behind why your audience’s words work better than templates, and real examples from accountants, ops coordinators, and service providers who transformed their messaging by speaking the way their clients actually think. By the end, you’ll know exactly what to write the next time you feel stuck — because your clients have already given you the words. Resources Mentioned: Copy On Demand: https://nomadcopyagency.com/copyondemand If your existing sales page isn't converting the way you want it to, join the Sales Page Refresh Workshop on January 5th at 9am PST.  You will workshop the 3 key parts of your sales page, AND have the opportunity for hotseat coaching LIVE on the call! Register here for free  Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    17 min

  5. 12/01/2025

    13. Beat the Trust Recession with Copy That Connects with Buyers

    Everyone’s talking about a trust recession, but fewer people are talking about what actually rebuilds trust in a skeptical market. In this episode, I break down what the trust recession really is, how we got here, and how service-based businesses can create a trust renaissance using human-first, psychology-backed copy. If sales feel slower, buyers need more reassurance, or your audience seems harder to move, this episode shows you exactly how to rebuild trust and increase conversions in a changed marketplace. Key Points Covered in This Episode: What people actually mean when they say “trust recession” and why buyers are more cautiousHow modern marketing (AI, scams, over-polish) has changed how audiences evaluate credibilityThe role copy plays in building trust before someone ever buysHow to write copy that makes people feel understood, safe, and confident saying yesResources Mentioned: See my copy services Learn about Copy On Demand (only open 1x/year!)Get on my calendar - if you’d like me to write your sales pages for you!Get the full show notes hereIf your existing sales page isn't converting the way you want it to, join the Sales Page Refresh Workshop on January 5th at 9am PST.  You will workshop the 3 key parts of your sales page, AND have the opportunity for hotseat coaching LIVE on the call! Register here for free  Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    19 min

  6. 11/24/2025

    12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)

    Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert. Each of these designers and strategists has worked on hundreds of websites and sales pages, and they all see the same mistake repeated over and over again: prioritizing aesthetics before clarity. We dig into why “making it prettier” doesn’t fix conversion issues. Key Points Covered in This Episode Why pretty sales pages don’t automatically lead to higher conversionsHow clear copy gives design its structure, hierarchy, and flowThe role of strategy in aligning copy and design toward a single goalWhat to prioritize first when planning a website, rebrand, or sales pageConnect with Morgan Specht: WebsiteInstagramLinkedInConnect with Shannon Pruitt: Take Shannon's Brand Challenge here.  WebsiteInstagramLinkedInConnect with Emily Reagan: Her websiteInstagramLinkedInConnect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    14 min

  7. 11/17/2025

    11. How to Hire a Copywriter (And When a VIP Day Makes Sense)

    Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.” So… where do you even start? In this episode, I break down how to hire a copywriter without losing your mind, what actually matters when comparing options, and when a VIP Day makes more sense than a long-term project or retainer. If you want copy that sells (and sounds like you), this episode will save you time, money, and a lot of second-guessing. What You’ll Learn: The real difference between copywriters, content writers, and “sales copy”When hiring a copywriter is about a time gap vs a skills gapHow VIP Days work — and who they’re best forWhat to look for before trusting someone with your messagingResources Mentioned: Nomad Copy VIP Day → sales pages, emails, websites, and moreCan You Write This For Me? → Yes! Offload your “to-write” list with my hourly copywriting serviceFree Opt-In Copy Bot → Write high-converting opt-in pages in minutesGet the full show notes hereIf your existing sales page isn't converting the way you want it to, join the Sales Page Refresh Workshop on January 5th at 9am PST.  You will workshop the 3 key parts of your sales page, AND have the opportunity for hotseat coaching LIVE on the call! Register here for free  Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    13 min

  8. 11/10/2025

    10. How I Became a Digital Nomad Copywriter

    Curious about pursuing a digital nomad freelancing lifestyle? Tune in for a candid look at my approach to combining work and travel. I’m sharing my journey from corporate sales to copywriting from 78 countries, how I balance working 20-30 hours a week while traveling the world, and what shaped my approach to sales, copy, and client work along the way. Key Points Covered in This Episode: My background in corporate sales and how it shaped my copywriting skillsHow travel, freelancing, and early missteps led me to copywritingWhy VIP Days became my favorite way to work with clientsMy honest advice for aspiring digital nomad copywritersResources Mentioned: Book a VIP Day → I'll write your sales page copy!Free Opt-In Copy BotGet the full show notes hereIf your existing sales page isn't converting the way you want it to, join the Sales Page Refresh Workshop on January 5th at 9am PST.  You will workshop the 3 key parts of your sales page, AND have the opportunity for hotseat coaching LIVE on the call! Register here for free  Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    13 min
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About

The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.   I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now. And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...   Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.

Information

  • Creator
    Sam Burmeister | Conversion Copywriter @ Nomad Copy
  • Years Active
    2K
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © 2025 Copy And
  • Show Website
    Copy And

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