Copy Chief Radio Kevin Rogers

Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. Call it “Copy Chief Impossible”...

David is the perfect person to add some branches of knowledge in this wisdom tree episode. He is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather, pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. Many great moments in this one…

Dominic Hodgson took an unconventional route to building an internet marketing empire - dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market. This one will heat up your entrepreneurial fire in all kinds of cool ways.  

In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. He’s gone from teaching high school and coaching wrestling, to now running his own agency. We chatted about how the heck he’s getting all this done.

Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S. We talked about how she became an A-List copywriter known as “queen of the control” and raising children, two of whom are also now thriving as copywriters.

It’s our 200th episode and we’re celebrating with a total show makeover! New music, New intro, and lots of exciting new guests. Plus we’re categorizing the episodes into four different styles. Listen now to hear the new and improved Copy Chief Radio!