Copy Chief Radio

Kevin Rogers
  • 4.8 (74)
  • MARKETING
  • UPDATED BIWEEKLY
Copy Chief Radio

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.

  1. JUL 4

    CCR330: How Dave Munson Built Saddleback Leather on Faith, Grit, and Story

    In this episode of Paid to Create, I sat down with Dave Munson, founder of Saddleback Leather and author of the new book They’ll Fight Over It When You’re Dead. Dave’s story is one of relentless curiosity, unwavering faith, and a passion for building things that matter.  We got deep into how a single leather bag turned into a brand people brag about owning—and why creating something people love starts by solving your own problems. This one’s for anyone who feels that call to build something great from the ground up. In this episode, you’ll learn: ✅ Why Dave says starting is the most underrated business tactic ✅ How to create products people brag about owning ✅ Why “success” has nothing to do with your bank account ✅ How Saddleback used storytelling to build an insanely loyal fanbase ✅ The connection between faith, failure, and craftsmanship

    58 min

  2. JUL 1

    CCR329: Why Human Curiosity And Great Questions Will Never Be Replaced by AI with Lolita Allgyer

    In this episode, I handed the mic to Lolita Allgyer—our brilliant messaging and story strategist here at Copy Chief—for a deep dive into what makes story-driven copy land with real emotional punch. This was more than just an interview. Lolita came in with the mindset of a strategist working with a client (me), and what followed was an honest, curious, and wide-ranging conversation about creative process, storytelling instincts, personal evolution, and how parenting shaped both my writing and my life. We talked about everything from writing emotionally connective emails to how marijuana and music open creative portals, plus how the art of observation fuels direct response copy that connects on a deeper level. If you're a freelance copywriter working to bring more soul and strategy into your messaging–ya know, the human stuff–then, this one’s for you.

    1h 2m

  3. JUN 17

    CCR328: How Dani Wade Beat Out 50 Copywriters to Land an In-House Position with Jeff Walker (from a third world country, no less)

    In this powerhouse episode of Copy Chief Radio, Kevin Rogers chats with Daniella Wade—a strategic copywriter and entrepreneur from Trinidad and Tobago—about what it really takes to thrive as a freelance copywriter and what it’s like to land an elite in-house gig with Jeff Walker's team at Internet Alchemy. Daniella shares her entrepreneurial journey, how she transitioned from hustling freelance gigs to becoming a valued team member in a premium direct response company, and the game-changing mindset that helped her stand out during Copy Chief’s "The Goods" competition.

    45 min

  4. APR 24

    CCR327: Behind The Copy with Chris Haddad – “Manipulate Responsibly”

    In this special Behind The Copy session, I’m joined by one of the most legendary and unfiltered voices in copywriting—Chris “Mr. Moneyfingers” Haddad. If you've ever wondered how someone turns emotional pain and dark humor into multi-million dollar sales letters... Chris holds nothing back. We go deep into the psychology of persuasion, the evolution of his infamous Michael Fiore persona, and why he thinks AI still can’t touch a human’s heart (or balls, apparently). Plus, he breaks down his most famous offer—Language of Desire—line by brilliant line. Brace yourself. This one’s a ride.

    1h 13m

  5. APR 1

    CCR326: Introvert’s Guide To Rich Relationships with Selena Soo

    Most freelance copywriters are introverts—which makes the idea of networking feel about as natural as small talk at a corporate retreat (aka painful). But what if you could build powerful, career-changing relationships in a way that feels natural, rewarding, and even fun? That’s exactly what Selena Soo teaches in this episode. She’s built a thriving business by helping experts, authors, and entrepreneurs get in front of the right people—without faking it, forcing it, or feeling like a sleazy networker. We dig into Selena’s “Six Circles of Connection” framework and how freelance copywriters can use it to land more dream clients, grow their influence, and build credibility in their niche—without changing who they are. (When you hear the six circles, you’ll immediately start dropping people you know into the circles!) If you’ve ever thought, “I hate networking”—this episode is for you.

    41 min

  6. FEB 18

    CCR325: New Rules For Digital Marketing 2025 with Peter Hoppenfeld

    Peter Hoppenfeld and I dive headfirst into the state of marketing in 2025 and what it means for freelance copywriters like us. We’re talking about the major shifts happening right now, including how the FTC is tightening the reins on marketers, why bloated copy is losing its edge, and what it’s going to take to connect with a younger, savvier audience. We also explore the importance of innovation, staying compliant, and creating marketing that’s as ethical as it is effective. Peter has been reading a ton of copy lately (as always), and he’s got some big insights into where the industry is headed. Trust me, this one’s not just for note-taking—it’s for action-taking!

    39 min

  7. FEB 4

    CCR324: Crushing Imposter Syndrome for Freelance Copywriters with Brian McCarthy

    Brian McCarthy is a brilliant mindset coach who has transitioned from a career in direct response copywriting to helping creative professionals break free from imposter syndrome. In this episode, Brian shares his unique perspective on overcoming the mental and emotional blocks that keep many copywriters stuck. We dive into the origins of imposter syndrome, its impact on freelance copywriters, and practical steps to build self-confidence while staying aligned with your values. What You’ll Learn in This Episode: Why imposter syndrome hits copywriters harder than most professionals How Brian helps people dismantle self-doubt with personalized coaching The transformative power of aligning with your core beliefs Simple steps to ease self-imposed pressure and achieve more peace

    39 min

  8. JAN 23

    CCR323: Fifty Copywriters Competed for a House Gig with Jeff Walker - What We Learned w/ guest Dan Walker

    In this episode, I sat down with Dan Walker, son of Jeff Walker (product Launch Formula) and a seasoned leader at Internet Alchemy, to explore the intricacies of hiring top-tier copywriters through the innovative "Goods" process.  We dove deep into the strategies behind finding copywriting talent that balances creativity, adaptability, and strategic thinking—essential skills for freelance copywriters and direct response marketers alike. In This Episode: The step-by-step breakdown of "The Goods" hiring process (the "American Idol" of copywriting)... How Dan Walker and his team evaluated over 50 candidates to find writers who excel in both creativity and execution... The importance of congruence and strategy in copywriting, beyond just strong writing skills… Insights into balancing AI tools like GPT for efficiency while maintaining the human touch in direct response copy... Tips for freelance copywriters looking to stand out in competitive hiring processes like this one...

    26 min
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4.8
out of 5
74 Ratings

About

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.

Information

  • Creator
    Kevin Rogers
  • Years Active
    2016 - 2025
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Copyright 2019
  • Show Website
    Copy Chief Radio

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