20 episodes

Conversion Copywriting Podcast for Leaders, Experts, & Influencers

CopySlayers Podcast Tori Reid

    • Business

Conversion Copywriting Podcast for Leaders, Experts, & Influencers

    7 Deadly Sins of Email Marketing

    7 Deadly Sins of Email Marketing

    If you're still struggling to monetize your email list then it's probably because you've been committing these sinful marketing mistakes.

    In episode 20 of the CopySlayers Podcast, I'll be talking about:

    1) The hidden marketing metric that is costing you money

    2) Why your audience needs to love your name

    3) The splits that increase quality conversions

    4) The only triggers you need to be pulling in your email copy to make your audience go crazy for you and your offer

    5) No segment, no dice - why you need to be mindful of your audience and why they want to get an email from you

    6) Why your audience is not going to commit to your offer until you do

    7) And how your sale-to-value ratio is affecting your bank account and your relationship with your list

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    Check out Email Profits: http://bit.ly/EmailProfitsTR

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    Check out my LinkedIn Profile: http://bit.ly/LinkedInToriReid

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    Schedule a coaching call with me here: https://calendly.com/shifttori/coachtori

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    Remember to send your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast.

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    Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers

    Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB

    And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel!

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    You can find us on Anchor FM, Spotify and iTunes!

    - iTunes: https://apple.co/32uG91k

    - Spotify: https://spoti.fi/2xYtDt2

    - Anchor FM: https://bit.ly/2Sopqbw

    • 23 min
    The Secret to Secrets

    The Secret to Secrets

    Here's the secret you've been looking for to level up your business.. 

    But it's a little more complicated than you think:

    Welcome to the CopySlayers Podcast and today I'll be talking to you about:

    1) modeling success and how to not make decisions blindly

    2) how powerful obsession is with helping you figure out your secrets

    3) the secret formula to figuring out your secret

    4) and much more...

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    Schedule a coaching call with me here: https://calendly.com/shifttori/coachtori

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    Remember to send your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast.

    ------

    Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers

    Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB

    And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel!

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    You can find us on Anchor FM, Spotify and iTunes!

    - iTunes: https://apple.co/32uG91k

    - Spotify: https://spoti.fi/2xYtDt2

    - Anchor FM: https://bit.ly/2Sopqbw

    • 10 min
    Ducks.. or Water Pigeons?

    Ducks.. or Water Pigeons?

    If you're having trouble engaging with your audience..

    It's probably because you're not speaking their language.

    Welcome to episode 18, and today I'm going to talk to you about:

    1) why trying to be "different" isn't working out when it comes to the language your use

    2) what mistakes you shouldn't make if you don't want your audience to shy away from you and your services

    3) why speaking your audience's language will help you increase your ROI and boost your engagement

    4) and much more!...

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    Schedule a coaching call with me here: https://calendly.com/shifttori/coachtori

    ------

    Remember to send your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast.

    ------

    Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers

    Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB

    And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel!

    ------

    You can find us on Anchor FM, Spotify and iTunes!

    - iTunes: https://apple.co/32uG91k

    - Spotify: https://spoti.fi/2xYtDt2

    - Anchor FM: https://bit.ly/2Sopqbw

    • 8 min
    Does Your Offer Look Generic? Here's What Will Fix It.

    Does Your Offer Look Generic? Here's What Will Fix It.

    Your copy might not be the root of the issue.. and here's how you can fix that.

    On episode 7, I'll talk about:

    1) how to make your offer shine and not seem so lackluster

    2) how to make sure your offer is hitting the exact points it need to be unique

    3) the Ask & Deliver survey and how it helps you conduct some super simple and useful market research

    4) and how you can use the results you gather to form a more desirable, mouthwatering offer

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    Remember to send in your questions to Tori@ShiftCopyCo.com using the #AskTori tag and I'll respond to it on the podcast!

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    Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers  

    Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB

    And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel!  

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    You can find us on Anchor FM, Spotify and iTunes!

    - iTunes: https://pos.li/2d4t0r

    - Spotify: https://pos.li/2d4t0s

    - Anchor FM: https://pos.li/2d4t0o

    • 7 min
    A Magic Edit (Pro-Tip)

    A Magic Edit (Pro-Tip)

    Want to make your copy mouthwatery and incredibly easy to read?

    Well I got a super simple copy hack for you to use that will make your copy crispy clean.

    Welcome to episode 17 of the CopySlayers Podcast, and today we'll be talking about - Cut Editing.

    It's something I've been practicing a while now and it's all about:

    1) getting rid of unnecessary words or whole lines

    2) turning your copy into something more digestible for your audience

    3) and saving readers and losing less

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    Remember to email me your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast.

    ------

    Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers  

    Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB

    And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel!  

    ------

    You can find us on Anchor FM, Spotify and iTunes!

    - iTunes: https://apple.co/32uG91k 

    - Spotify: https://spoti.fi/2xYtDt2 

    - Anchor FM: https://bit.ly/2Sopqbw 

    • 3 min
    The Offer Test - Part II

    The Offer Test - Part II

    If you're back to figure out what didn't work...

    then you're in the right place.

    And if it worked really well, congrats! Your offer is bomb!

    Welcome back, and in episode 16, I'll be talking with you about:

    1) how to handle engagement from your audience if they didn't buy

    a) and how it can be turned into fuel for future content and market research

    2) how to handle yourself if you didn't get much engagement on your offer post

    3) and that you're not alone if you're still struggling after having a good go at this

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    Remember to email me your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast.

    ------

    Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers  

    Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB

    And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! 

    ------

    You can find us on Anchor FM, Spotify and iTunes!

    - iTunes: https://apple.co/32uG91k 

    - Spotify: https://spoti.fi/2xYtDt2 

    - Anchor FM: https://bit.ly/2Sopqbw 

    • 6 min

Customer Reviews

Pupaleto ,

Truly An Old Soul

Something must be said about a young copywriting millennial woman who is also an old soul, wise beyond her years! Tori effortlessly mixes the beauty of her creativity into the intelligence of the human psyche and gives us inspiration to power through selling by virtue of the human connection. She’s a truly talented copywriting genius, now offering her advice for free on a podcast. Aren’t WE the lucky ones...? 🙏🏻

gabelevel9 ,

Excellent advice

Tori continually provides amazing advice in her podcast and what I love the best is that it's simple and actionable advice that is easy to implement no matter how experiened you are as a copywriter.

Arne C Giske ,

Must listen if you market online!

Dang this podcast is a slice of GOLD if you want to understand the psychology behind why people buy stuff and pay attention online. If you want to get your message heard and acted on when it hits your audience, tune in and listen to every show!! Thanks tori!!

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