Values-First Marketing

Megan Kachigan
  • 5.0 (33)
  • MARKETING
  • UPDATED WEEKLY

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.

  1. 3D AGO

    How a Conversion Copywriter Captures Your Authentic Brand Voice

    If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me?  This is the right question to ask because it means you genuinely care about authenticity. Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don’t want to trade your unique perspective, your actual way of speaking, and your values, for some generic, salesy version of themselves. And you don’t have to.  When you hire a conversion copywriter, you're investing in someone who becomes fluent in your brand voice. What most people don't realize is that a skilled conversion copywriter doesn't write for you. They write as you. And the best compliment is when even your spouse can’t tell if I wrote it or you did! In this episode, we answer the three questions that matter most: How does a conversion copywriter actually get to know your authentic voice? (Spoiler: it's not through 50 pages of questionnaires.)What's the real process for capturing who you are in writing? (And why one hour per month of your time is all I need.)Can a conversion copywriter truly match your tone without losing the conversion power? (Yes. Keep reading to find out how.)This is for those who refuse to settle for watered-down, salesy copy. It's for business owners who know their voice is their unfair advantage, and they're ready to protect it while scaling their message. WHAT YOU'LL DISCOVER IN THIS EPISODE How conversion copywriters identify and capture your authentic voice…without making you fill out a 50-page questionnaire (Spoiler: I consume your existing content instead of asking you to describe yourself).Find out how the DFY system works on just ONE hour of your time (because part of the ROI is saving you time!) Why outsourcing your copy will does NOT dilute your voice…and what actually determines whether a copywriter nails your brand (it's not what most people think).Discover the 3 ways I capture your authentic voice before writing a single word (including the one most copywriters skip).Why your voice is your unfair advantage in a market flooded with the same tools and templates…and what that means for your authority and conversion power. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voice LET'S WORK TOGETHER: https://www.megankachigan.com/dfy CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    23 min

  2. MAY 5

    How To Know If Your Conversion Copywriter Is Actually Good

    Should a good copywriter make you rich? If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics. I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?" This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue.  In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear. This is for you if you’ve wondered: Is my copywriter actually good, or is the problem somewhere else in my funnel?Should I be evaluating a copywriter based on the revenue they generate?If a copywriter is so talented, why aren't they rich themselves?How do I know if the copy did its job?What am I actually supposed to measure when hiring or evaluating a copywriter?Is it possible that great copy exists inside a broken marketing system?Who is responsible for marketing results? ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metrics FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! The only quiz where every answer is the right one. Mindi Huebner's free quiz, The Subconscious CEO Reset is part quiz, part pattern interrupt for high-achieving founders and CEOs who want to know what's actually blocking their success. Find out what outdated programming is actually driving your results and leave with a guided audio to start shifting it. mindihuebner.com/ceoqu Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    36 min

  3. APR 22

    The 3 Questions I Ask Before Fixing Your Email Marketing Strategy

    What is your email data actually telling you? It's probably not "write better subject lines." A recent client consultation turned into a masterclass on what really kills email open rates. One company watched their performance crash from 30% to 15%...and the answer wasn't hiding in the copywriting.  In this episode, I'm taking you behind the scenes of a real email diagnosis and showing you the three strategic questions that separate a real marketing solution from a surface-level band-aid.  What You'll Learn: The mistake most copywriters make when email performance tanks (and why it costs you weeks of wasted effort)The one operational change that tanked a client's open rates (and how to check if this is happening to you right now)Why sender reputation matters more than subject line testing…and the data that proves itHow to work with a copywriter or marketer who asks questions first instead of jumping straight to solutionsThe exact data points you need to look at before changing a single word of copyHow one small email sequence bridged a recognition gap and restored email performanceWhy most email advice fails you, and what strategic email marketing actually looks like ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-questions-email-marketing-strategy FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    17 min

  4. APR 15

    The SEO Content Marketing Strategy That's Working Now with Laura Jawad

    Most experts don't realize their website is speaking a completely different language than their potential clients are searching for. 😮 The solution is usually pretty simple… …but it’s easy to miss this entirely because you’re too close to your own work.  You know exactly what you do.  You understand your transformations inside and out.  But your potential clients are searching using very different words.  If your website isn't speaking their language, you're invisible to them where they are actively looking for someone like you. Today I’m sharing my interview with Laura Jawad, an SEO strategist who helps service providers build stronger online reputations and connect with people actively searching for their services, on what is currently working in SEO (and the quick win you can get today!) With a background as a PhD-trained scientist, Laura brings a research-minded, evidence-based perspective to visibility. She’s built two businesses through search herself, and now helps values-led entrepreneurs create long-term, reputation-driven visibility across both traditional search and emerging AI tools. This is for you if you've been wondering: How do I actually attract clients (not just traffic) through SEO?What does a realistic content marketing strategy look like for a small business?Why does everyone say SEO takes 6–12 months? What am I supposed to do in the meantime?Is my website actually saying what I do in a way people can find?How do I create content that matters and ranks?Let's dig in and make it work for you. Join Laura's free webinar: Get Found in the Age of AI: What's Changed, What Hasn't, and What to Do First So That You Show Up Where Your People Are Searching. Attendees will leave with real, standalone value whether they enroll or decide to take what they learn and run with it on their own. (But trust me, Laura is brilliant - you do not want to miss this!) ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/seo-content-marketing-strategy-laura-jawad CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ *Note: This may contain an affiliate link, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶 Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! The only quiz where every answer is the right one. Mindi Huebner's free quiz, The Subconscious CEO Reset is part quiz, part pattern interrupt for high-achieving founders and CEOs who want to know what's actually blocking their success. Find out what outdated programming is actually driving your results and leave with a guided audio to start shifting it. mindihuebner.com/ceoqu Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    40 min

  5. APR 7

    How Tripwire Funnels Retain Clients Longer with Destini Copp

    The funnels that are converting consistently are the ones that are thinking in terms of their ecosystem, not just one single funnel.  I've seen many smart business owners pour energy into single-funnel strategies—landing page, launch sequence, wait for conversions—only to hit a ceiling. The funnel would work for a time, then the momentum would fade. New customers came, but they rarely came back. Revenue felt inconsistent. Destini Copp demonstrates a different way. Instead of pushing more launches or building more funnels, she teaches founders to start building systems that keep clients engaged, invested, and loyal. We're diving into why traditional funnels plateau, what actually replaces constant launching, where tripwires and upsells fit into a bigger ecosystem, and why the founders who win are the ones who understand that the best funnels don't just convert once. They introduce clients to your full ecosystem—tripwires, upsells, memberships—so they stay longer and invest deeper. If you've ever felt like you're one launch away from burnout, or if you've wondered why adding more offers seems to overwhelm people instead of excite them, this episode is for you. IN THIS EPISODE, YOU'LL DISCOVER: The "flywheel" framework that replaced Destini's old funnel model (and why single funnels stop converting after a while)Why the founders who win aren't rebuilding their funnels every 6 months—and what they're doing differentlyHow tripwires work when you think bigger than $7-$27 offersThe  email sequence that retargets people who didn't buy at checkout (and why timing matters more than you think)What "stacking" multiple upsells actually looks like in a real funnel (with numbers from her B2B and B2C brands)Why order bumps and strategic upsells feel less "salesy" when you frame them the right wayHow to diagnose which stage of your business needs optimization first (so you're not guessing) ABOUT OUR GUEST, DESTINI COPP Destini Copp is the founder of Hobby Scool and Creators MBA—two education brands that serve completely different audiences but use the same core growth system. She works with established experts, course creators, and membership owners who want to stop feeling overwhelmed by marketing and start building systems that generate consistent, predictable revenue without constant input. Her signature framework—the Creator's Growth Flywheel—breaks down how to build businesses in five integrated stages: Attract → Engage → Nurture → Retain → Advocate.  Get Destini's Creator's Growth Flywheel Diagnostic (use this to figure out which stage of your business needs attention first) Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! The only quiz where every answer is the right one. Mindi Huebner's free quiz, The Subconscious CEO Reset is part quiz, part pattern interrupt for high-achieving founders and CEOs who want to know what's actually blocking their success. Find out what outdated programming is actually driving your results and leave with a guided audio to start shifting it. mindihuebner.com/ceoqu Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    32 min

  6. MAR 31

    Your Book As A Long-Term Marketing Strategy with Holly Ostrout

    Most entrepreneurs think about their business book the wrong way. They count royalties, obsess over Amazon rankings, and then watch the book disappear from their marketing strategy the moment the launch hype fades. When you're a business owner or a speaker, you're not writing a book to sell books. You're writing a book to build a long-term marketing asset—one that generates clients, visibility, and authority for 5 to 10 YEARS (not just 5 to 10 weeks). In this episode, I'm talking with book strategist Holly Ostrout about what it actually takes to write a book that works for your business. We dig into the misconceptions that trip up smart entrepreneurs, the frameworks that make books convert, and why the funnel after the book matters more than the book itself. In This Episode, We Talk About: Why 20% or less of your book revenue comes from actual book salesThe biggest misconception entrepreneurs have about books (spoiler: it's not about bestseller status)Why most books fail to generate leads (and how the Heroine's Journey framework fixes it)How adult learning theory shapes a book that actually creates resultsThe funnel strategy every business book needs on the back endThe common denominator behind the books that keep selling.CONNECT WITH OUR GUEST: Stop being the best-kept secret and Write the Book That Makes You THE Authority in Only 6 Weeks. This will open doors your expertise alone can’t…the speaking gigs you’ve been pitching for, media visibility you’ve been building toward, and clients who show up to calls already sold on working with you. → Take the QUIZ: https://www.hollyostrout.com/quiz/ → Connect with Holly on IG: https://www.instagram.com/hollyostrout/ CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! The only quiz where every answer is the right one. Mindi Huebner's free quiz, The Subconscious CEO Reset is part quiz, part pattern interrupt for high-achieving founders and CEOs who want to know what's actually blocking their success. Find out what outdated programming is actually driving your results and leave with a guided audio to start shifting it. mindihuebner.com/ceoqu Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    25 min

  7. MAR 24

    Book Out Clients Months Ahead with Jess Freeman

    She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team. I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she revealed about her marketing strategy that most service providers are missing: Organic marketing isn't about finding the one "right" channel. Instead, it's about understanding which methods actually work for your business, and then doubling down on organic marketing strategies that compound over time. In this episode, we dive into: ✓ Where her clients actually come from (and why it's different than you'd expect)  ✓ How SEO became her form of self-care marketing (you will love this!) ✓ Why being found on ChatGPT is becoming more important (and NOW is the time to capitalize on it!)  ✓ What Threads is best for as a business owner  ✓ The blogging rhythm that actually works without burnout  ✓ Why you should NOT use AI for keyword research (and what to do instead) Let's dig into what’s actually working. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/organic-marketing-strategy-jess-freeman CONNECT WITH OUR GUEST: Join us at the Ordinary Business Summit on April 1-2, 2026. Jess and I will be speaking on a roundtable discussion about creating community as a business owner. FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! The only quiz where every answer is the right one. Mindi Huebner's free quiz, The Subconscious CEO Reset is part quiz, part pattern interrupt for high-achieving founders and CEOs who want to know what's actually blocking their success. Find out what outdated programming is actually driving your results and leave with a guided audio to start shifting it. mindihuebner.com/ceoqu Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    36 min

  8. MAR 17

    Conversion Copywriting Isn’t Enough Anymore (Here’s What Works)

    For years, conversion copywriting has been treated as the gold standard in marketing. If the landing page converts, the copy is working…right? But what if conversion isn’t actually the most important metric anymore? In this episode, I’m sharing why the copywriting is no long only about getting the sale. It also needs to speak to the right clients who stay. Because if someone buys once and disappears, something in the marketing experience was misaligned. Values-First Marketing shifts the focus from quick conversions to long-term relationships. And messaging that reflects your values clearly helps the right people recognize themselves in your work. When that alignment exists, marketing becomes easier, trust builds faster, and clients stay longer. What You Can Expect In This Episode: Why conversion rates don’t tell the full story about your marketingHow Values-First Marketing filters the right clients before the saleThe concept of trust velocity and why it matters now (no one is talking about this!)The difference between fear-based urgency and inherent urgency (and why it matters for your bottom line).Why copywriting isn’t actually about convincing people. If your clients are giving you a headache, this episode will help you rethink what your messaging so that it brings in your best-fit clients that you love to serve! ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/conversion-copywriting-retention-strategy FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    23 min
See All (83)

5
out of 5
33 Ratings

About

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.

Information

  • Creator
    Megan Kachigan
  • Years Active
    2024 - 2026
  • Episodes
    83
  • Rating
    Clean
  • Copyright
    © 2026 Values-First Marketing
  • Show Website
    Values-First Marketing

You Might Also Like