Core: User to UX

Sweekriti
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“I want to tell stories where user understanding is the protagonist.”- A dawning realization on a lazy Sunday evening (and also the motto of this podcast.) India's first podcast dedicated to user and UX research. Core is the dynamic education for the dynamic world of user and UX research. We will have free flowing discussions with people who are working in a constantly changing environment of user needs. If you are someone obsessed with understanding your users, their behavior, their needs and how to fulfill those needs. Then this podcast is for you. Have questions? Find me at: Linkedin - https://www.linkedin.com/in/sweekriti-tiwari-741b9b157 | Twitter - https://twitter.com/sweeeekriti | Medium - https://medium.com/@sweekritiUX | Instagram - https://www.instagram.com/sweeeekriti/

  1. #16 Some interesting truths about user research with Sridhar Rajendran

    2023. 12. 08.

    #16 Some interesting truths about user research with Sridhar Rajendran

    The danger sensing capability of user research (1:45) | The reason behind ed-tech crash (5:10) | Why user researchers will always be hated (8:08) | What to do when stakeholders says qualitative data is “not enough”(8:25) | Big data weds thick data (10:14) | Most practical advice for the first user research hire in a startup (10:44) | Don’t criticise creators who can’t empathise (25:02) | The silo-less nature of user research (26:03) |How being reflective helps in being a user researcher (32:24) | Sridhar’s story: From user research to mental health professional (35:17) | When you have to be user’s therapist (38:40) | Sridhar’s Linkedin: https://www.linkedin.com/in/rajendransridhar | Sridhar’s website: www.sridhar.coach

    40분
  2. #15 Let’s talk career and growth with Jessica Ivins

    2023. 11. 26.

    #15 Let’s talk career and growth with Jessica Ivins

    Being one person army in user research (2:04) | How to convince stakeholders when you are the only user researcher (4:43) | How to pivot with a dynamic roadmap (8:41) | Benefits of proactively spotting research opportunities (13:10) | Educate your stakeholders how you can help (13:53) | How can a single user research build trust (15:38) | Keep your network warm (20:45) | Career management document: your career saviour (24:09) | Jessica’s Linkedin: https://www.linkedin.com/in/jessicaivins/

    32분
  3. #14 When the founder is the user researcher with Lindsey Witmer Collins

    2023. 11. 17.

    #14 When the founder is the user researcher with Lindsey Witmer Collins

    How did Who farted (Lindsey’s app) come to life (00:52) | What goes into user testing with kids (8:37) | Note founders: don’t drown intro perfectionism (11:11) | From books to buttons: how UX changes with generation (13:27) | Empathy as the leading principle for a founder (14:47) | When you live the life of your user before building an app (23:32) | Founders, their fears and what they should cautious about (31:27) | Users don’t want to be educated about your product (38:10) | Who farted app- https://apps.apple.com/us/app/who-farted-kids-story-games/id1616569940

    44분
  4. #13 UX, content and other ways to research with Gregg Bernstein

    2023. 10. 15.

    #13 UX, content and other ways to research with Gregg Bernstein

    Content research and Gregg’s happy place (1:05) | Habit inducing context (3:08) | Parallels between product and content research (6:28) | Caution with the “new” user research ways (10:49) | Seeking validation from people of your own profession (14:42) | Business goals and how not to tunnel your approach (16:54) | The fine art of insight dissemination (21:29) | Highlight reels, make your report a little more interesting (25:35) | Gregg’s newsletter: https://buttondown.email/greggcorp

    28분
  5. #12 Let's dissect market and user research with Parmita Joshi

    2023. 10. 06.

    #12 Let's dissect market and user research with Parmita Joshi

    Parmita’s journey from qualitative market to UX research (1:19) | Difference between market and UX research (6:59) | Is there a need to know your consumer thoroughly? (9:35) | Honing you soft skills (11:20) | The environment that lets you grow as a researcher (12:53) | It’s a woman’s world (in consumerism) (16:31) | How tech products affect men and women differently (18:49) | Do gender neutral spaces exist? (21:57) | How to look at India as a researcher (23:26) | How to work with heterogenous populations (26:15) | Judging vs understanding the reality (27:46)

    30분
  6. #11 User research, its history and future with Bob Schumacher

    2023. 09. 22.

    #11 User research, its history and future with Bob Schumacher

    Airplanes and the origin of user research (1:06) | Not just digital (4:58) | The story behind Bold Insight (7:29) | The DNA of user research (8:46) | Telegram, AI and mental models (10:00) | Human behaviour, extrapolation and anxiety (17:06) | User research as the preventive hero vs AI (19:16) | Can AI identify the golden nugget in your research (24:38) | The positives of AI in user research (28:24) | Accessibility, AI and user research (32:55) | Bold insight- https://boldinsight.co.uk/

    38분
  7. #10 User research the practical way with Varun M.

    2022. 12. 21.

    #10 User research the practical way with Varun M.

    Timestamps - About Apple and Banana (00:23) | Research the practical way (2:01) | Accelerating the research process (5:27) |Research and replication (9:58) | Randomness and A/B testing (12:00) | The benefits of batch recruitment (13:44) | Chain sampling: pros and cons (16:52) | Which methodology is the best in your situation (17:56) | The pseudo-hack for startups (18:48) | Be brutal in what you choose to research (20:35) | Close the distance between stakeholder and research (25:59) | Designing surveys collaboratively (34:45) | Designing efficient surveys (39:45) | How to avoid data paralysis (42:57) | The benefits of writing as a user researcher (46:37) | Giving a shot to an analysis journal (51:37) | The analysis planet: breaking down analysis (54:05) | How startups can use research for survival (1:04:09) Asking questions when you are new in a company (1:12:50) | Links discussed in this episode- Apple and banana: https://www.appleandbanana.org/ | What I learned losing a million dollars: https://www.amazon.in/Learned-Million-Columbia-Business-Publishing/dp/0231164688

    1시간 15분
  8. #9 Learning to become a great user researcher with Arvind Chandrashekar

    2022. 11. 13.

    #9 Learning to become a great user researcher with Arvind Chandrashekar

    Time stamps - Arvind’s newsletter (00:50) | How to develop the researcher’s instincts (2:12) | Develop your instincts but make sure the cost of error is not high (8:13) | The information hoarding behavior of a researcher (8:50) | Research report and understanding your audience (13:24) | How effective is the question “why”? (18:13) | Do no ask “why” excessively, here’s why (20:08) | What else if not “why” (23:00) | Doing research with children (25:00) | Learning from acupuncture (25:35) | Why learning different languages is important (metaphorically and literally) (26:33) | Simplifying vs dumbing down (32:16) | How to include elements of on-site research in remote research (37:36) | Understanding semiotic analysis and its cautions (43:11) | Introspection and research (45:32) | Blurring lines between profession and personality (49:57) | Be cautious of looking “nice”, especially as a researcher (50:24) | Freelance researcher: pros and cons (51:10) | Behavior of a freelance researcher vs full time (53:15) | Links discussed in the podcast - Arvind’s newsletter: https://zennmaster.substack.com/p/what-is-research-why-is-research?utm_source=twitter&utm_campaign=auto_share&s=w

    55분
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소개

“I want to tell stories where user understanding is the protagonist.”- A dawning realization on a lazy Sunday evening (and also the motto of this podcast.) India's first podcast dedicated to user and UX research. Core is the dynamic education for the dynamic world of user and UX research. We will have free flowing discussions with people who are working in a constantly changing environment of user needs. If you are someone obsessed with understanding your users, their behavior, their needs and how to fulfill those needs. Then this podcast is for you. Have questions? Find me at: Linkedin - https://www.linkedin.com/in/sweekriti-tiwari-741b9b157 | Twitter - https://twitter.com/sweeeekriti | Medium - https://medium.com/@sweekritiUX | Instagram - https://www.instagram.com/sweeeekriti/

정보

  • 제작진
    Sweekriti
  • 방송 연도
    2022년 - 2023년
  • 에피소드
    16
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    Core: User to UX