Athlete Money

Matt C Smith
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This podcast exists to support athletes in learning to live from what they love. Every episode, Matt with chat with the likes of sponsorship managers of global brands athletes that are building products and businesses whilst competing and performing. The goal is simply to share knowledge and show how those that have succeeded have done it.

  1. How To Start An Athlete-Led Event with Håvard Moseby.

    APR 22

    How To Start An Athlete-Led Event with Håvard Moseby.

    Discover how Håvard Musabi used his event to boost his brand, create community, and generate income, all while staying true to his athletic roots. Learn practical insights on organizing athlete-driven initiatives, leveraging sponsorships, and growing organically—valuable for athletes seeking diverse income streams and brand building.In this episode: The origin of the Musabi Invitational and its evolution from a fun event to a brand-building toolHow sponsorships were approached and secured with minimal initial investmentThe financial aspects: costs, revenue, and maintaining profitabilityStrategies for marketing events organically via word-of-mouth and social proofThe impact of the event on brand perception and sponsorship opportunitiesHow it fits into an athlete's annual planning and off-season activitiesLessons learned from five years of organizing and what future athletes can doTimestamps:00:00 - Introduction to Håvard Musabi and his athlete branding approach02:00 - The concept and origins of the Musabi Invitational04:00 - Partnering with brands like Red Bull and Kraft for event support06:00 - Cost considerations: stadium rent and event expenses08:00 - How sponsorships are secured with low upfront costs10:00 - Transition from a casual event to a scalable, annual race12:00 - How the event has boosted sponsorship and brand visibility14:00 - The importance of starting small and focusing on enjoyment16:00 - Organizing in the off-season for athlete free time and optimal weather18:00 - Balancing event costs and participant fees to keep it accessible20:00 - Using the event to build long-term sponsor relationships22:00 - Future advice for athletes wanting to create their own events24:00 - The final edition of the Musabi Invitational and legacy planning26:00 - How family support plays a role in athlete-led events28:00 - The broader value of organizing authentic, organic initiatives beyond results Make sure to follow Havard at @havardmoseby on instagram And follow and the show at @mattcsmith_ on instagram

    28 min
  2. How any athlete can make money by helping their audience, with Emil Gukild.

    APR 15

    How any athlete can make money by helping their audience, with Emil Gukild.

    In this episode, Emil Gukild shares innovative ways athletes can monetize their expertise by building communities around races and training programs, emphasizing the power of social media and storytelling in modern sports careers. Chapters 00:00 Introduction to Athlete Monetization 01:59 Building a Community Around Events 05:54 The Role of Social Media in Athlete Branding 11:09 Crafting Your Unique Story 16:09 Engaging with Media and Building Awareness Emil Gukill on Instagram - @emilgukild on instagram CoCoach App - https://cocoach.com/ Holmenkollen Træningslab -@hklabben on insta Matt @mattcsmith_ on insta

    28 min

  3. SEASON 2, EPISODE 1 TRAILER

    AthleteMoney podcast intro

    This podcast exists to support athletes in learning to live from what they love. Every episode, Matt with chat with the likes of sponsorship managers of global brands athletes that are building products and businesses whilst competing and performing. The goal is simply to share knowledge and show how those that have succeeded have done it.

    1 min
  4. How to use Social Media as an Athlete, with Nicola Rizzo.

    APR 8

    How to use Social Media as an Athlete, with Nicola Rizzo.

    This episode explores the power of social media for athletes, how to build a personal brand, and practical strategies to start and grow your online presence. Nicola Rizzo shares her decade of experience working with athletes like George Russell and offers actionable tips for beginners. In this insightful conversation, Matt C Smith and Nicola Rizzo explore how athletes can leverage personal branding, social media, and strategic partnerships to unlock new opportunities both during and after their sports careers. They share practical tips on outreach, content creation, and building long-term relationships with brands. key topics The importance of personal branding for athletes Strategies for starting and growing social media presence How to attract sponsorships and brand partnerships Strategies for athlete branding and sponsorships Effective outreach and relationship building with brands Content creation and social media management for athletes Follow Nicola @itsnicolarizzo on instagram And matt @mattcsmith_

    1h 16m
  5. The rise, then near death fall off a glacier, of Lebanon's first Cross Country Skier. Then 7 year rise back to Olympic status.

    JAN 7

    The rise, then near death fall off a glacier, of Lebanon's first Cross Country Skier. Then 7 year rise back to Olympic status.

    Summary In this engaging conversation, the Matt and Samer discuss the journey of a Lebanese cross-country skier who overcame significant challenges to qualify for the Olympics. They explore themes of resilience, the beauty of Lebanon's Cedars of God, the experience of competing at the Olympics, and the importance of support systems in an athlete's life. The conversation also delves into the lessons learned from adversity, the sacrifices made for athletic success, and the values that come with being an Olympian. Ultimately, the discussion emphasizes living in the moment and the power of belief in oneself. Takeaways The journey to the Olympics is filled with challenges and triumphs. Lebanon's Cedars of God is a beautiful training ground for athletes. Qualifying for the Olympics is a significant achievement for any athlete. Coping with pre-Olympic jitters involves living in the moment. Experiencing the Olympics is a unique and unforgettable experience. Overcoming adversity can lead to personal growth and resilience. Support systems are crucial for athletes during their journeys. Consistency and resilience are key to athletic success. Being an Olympian is about more than just competing; it's about values and legacy. Reflecting on past achievements can motivate future success. Sound bites "You can do it again." "Sports can humble you." "You need some help from others." Chapters 00:00 Introduction and Setting the Scene 03:01 Journey to Cross-Country Skiing 05:55 The Beauty of Lebanon's Cedars of God 08:57 Qualifying for the Olympics 11:42 Pre-Olympic Jitters and Coping Mechanisms 15:00 Experiencing the Olympics for the First Time 17:51 Overcoming Adversity: The Near-Death Experience 20:52 Recovery and the Road Back to Competition 23:45 The Importance of Support Systems 26:36 Lessons Learned from the Athletic Journey 29:33 The Cost of Being an Athlete 32:31 The Values of an Olympian 35:35 Motivation and Resilience 38:25 Looking Ahead to Milano Cortina 41:27 Final Thoughts and Reflections Keywords Olympics, cross-country skiing, Lebanon, Cedars of God, resilience, athlete journey, overcoming adversity, Milano Cortina, Olympic values, support systems Follow Samer @samertawk.oly

    46 min
  6. Bjørn Dæhlie on Sports, Business, and the Power of Coincidence.

    12/21/2025

    Bjørn Dæhlie on Sports, Business, and the Power of Coincidence.

    In this engaging conversation, I interview Bjørn Dæhlie, a legendary cross-country skier, discussing his journey from professional athlete to businessman. We explore Bjørn's passion for skiing, his experiences in the sport, and the coincidences that shaped his career. The conversation delves into training insights, the evolution of Norwegian skiing, and the importance of mental preparation for competitions. Bjorn shares valuable advice for young athletes on building a personal brand and navigating sponsorships, while also reflecting on his iconic Olympic moments and the lessons learned from his athletic career. Keywords skiing, Bjorn Dali, cross-country skiing, Olympic moments, personal brand, athlete advice, training, competition, life after sports, mental preparationSummary In this engaging conversation, Matt C Smith interviews Bjorn Dali, a legendary cross-country skier, discussing his journey from professional athlete to businessman. They explore Bjorn's passion for skiing, his experiences in the sport, and the coincidences that shaped his career. The conversation delves into training insights, the evolution of Norwegian skiing, and the importance of mental preparation for competitions. Bjorn shares valuable advice for young athletes on building a personal brand and navigating sponsorships, while also reflecting on his iconic Olympic moments and the lessons learned from his athletic career. Takeaways Bjorn emphasizes the importance of enjoying the moment as an athlete. He believes that coincidences played a significant role in his career. Training with better athletes can elevate your performance. Mental preparation is crucial for competition success. Building a personal brand is essential for athletes today. Athletes should focus on long-term partnerships with sponsors. The evolution of Norwegian skiing has changed the competitive landscape. Bjorn encourages young athletes to find a supportive community. He reflects on the sacrifices made during his athletic career. Winning Olympic gold has provided him with confidence and opportunities. Chapters 00:00 Introduction and Personal Connection 02:56 Christmas Traditions and Skiing Passion 05:57 Life After Professional Skiing 08:47 Coincidences and Career Development 12:07 The Journey to Becoming a Professional Skier 14:55 Training Regimen and Techniques 18:03 The Evolution of Norwegian Skiing 20:50 Learning from the Best 24:01 The Importance of Community in Sports 26:46 Reflections on the Athlete's Life 29:44 Advice for Aspiring Athletes 32:36 The Olympic Journey and Mental Preparation 35:42 Iconic Olympic Moments 36:09 The Olympic Moment: A Personal Story 42:13 Building a Personal Brand as an Athlete 51:03 Lessons from Sports: Business Insights for Athletes 57:01 Advice for Young Athletes: Building Partnerships

    59 min
  7. How 6x Paralympic medalist Kjartan Haugen came back from retirement, to medal at the Beijing 2022 Olympics.

    12/03/2025

    How 6x Paralympic medalist Kjartan Haugen came back from retirement, to medal at the Beijing 2022 Olympics.

    In this episode, I sit down with Kjartan Haugen a Norwegian Para athlete who lost his leg to cancer at 18yrs old. He went onto gain 6 Olympic medals, and in this conversation we touch on how he returned fro 10yrs, then came back and won another medal in Beijing and what that time off taught him about bing an athlete now. Takeaways Returning to sport after a long break can reignite passion and joy. Experiencing the Paralympics is a unique and memorable journey for athletes. Mental preparation is crucial for success in high-pressure competitions. Winning medals can bring both joy and unexpected pressure. Focus on performance rather than the prestige of the event. Equipment and technology play a vital role in para sports performance. Classification in para sports is complex and continually evolving. Athletes often face unique challenges that require tailored training approaches. The joy of sport should always be a primary motivation for athletes. Follow Kjartan at @Kjartannhaugen on intagram.

    38 min
  8. How to go viral as an athlete with Aussie Olympian & Social Media Guru; Seve De Campo

    11/19/2025

    How to go viral as an athlete with Aussie Olympian & Social Media Guru; Seve De Campo

    Summary In this engaging conversation, Seve De Campo shares his journey as a cross-country skier, from his early days in Melbourne to his experiences as an Olympian. The discussion covers the importance of mental preparation, the significance of personal branding for athletes, and the role of social media in building a community. Seve also reflects on the lessons learned from his Olympic journey and offers advice for managing pre-race jitters. The conversation highlights the fun and camaraderie in the sport, as well as the challenges faced by athletes in their pursuit of excellence. Takeaways Seve is preparing for his first race in Ruka. The importance of mental preparation before races. Cross-country skiing has a strong community in Australia. Seve's journey from Melbourne to the Olympics. The significance of personal branding for athletes. Live streaming can enhance athlete engagement. The King of Trondheim promotes fun in skiing. Social media can be a powerful tool for athletes. Enjoying the journey is as important as the destination. Building a personal brand takes time and authenticity. Chapters 00:00 Introduction and Chit-Chat 04:51 Seve's Journey in Cross-Country Skiing 19:35 The Transition to Europe and Professionalism 34:18 Individualized Training and Future Aspirations 23:45 The Role of AI in Coaching and Training 28:19 First World Cup Experience: Overcoming Challenges 31:17 Qualifying for the Olympics: The Journey to Beijing 35:57 Experiencing the Olympics: Highlights from Beijing 38:56 Looking Ahead: Anticipation for Milano Cortina 40:26 Social Media Mastery: Building a Personal Brand 47:28 Building Connections in Sports 50:13 The Importance of Personal Branding 53:18 Innovative Approaches to Athlete Branding 59:10 The Journey of an Olympian 01:08:53 Embracing the Olympic Experience

    1h 9m
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Trailer

About

This podcast exists to support athletes in learning to live from what they love. Every episode, Matt with chat with the likes of sponsorship managers of global brands athletes that are building products and businesses whilst competing and performing. The goal is simply to share knowledge and show how those that have succeeded have done it.

Information

  • Creator
    Matt C Smith
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Matt C Smith
  • Show Website
    Athlete Money

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